- Muhammad Aidid Ikram Muhamad Kamal, Ma'asor @ Mansor, Myzatul Aini, Nur Anis Jannah Zakaria, Puteri Nur Eliyana Arifin, Mohamad Pirdaus Yusoh. (2025-12). From Traditional to Digital: Evaluating the Contribution of Chatbot Effectiveness to Consumer Acceptance in Hospitality and Tourism. Journal of Tourism, Hospitality and Environment Management (JTHEM) , Vol. 10 (42) , pp. 389-397. https://doi.org/10/35631/JTHEM.1042025
- Amir Faisal Ahamed Latfi, Ma'asor @ Mansor, Myzatul Aini, Nik Alif Amri Nik Hashim, Zaimatul Awang, Aikal Liyani Mohd Rasdi, Nor Maizana Mat Nawi, Mohamad Pirdaus Yusoh. (2025-09-30). A Consumption Value Perspective on Malacca¿s Street Food Tourism. Journal of Hospitality, Tourism and Wellness Studies , Vol. 3(2) , pp. 1-8. https://doi.org/10.70944/jhtw.v3i2
Sumber data: MyScholar
Sumber data: MyScholar
Sumber data: MyScholar
- Nurul Fadzlyn Enche Nadzmy, Ma'asor @ Mansor, Myzatul Aini, Fadhilahanim Aryani Abdullah, Rikinorhakis Ridzwan. (2025-11). Digital Empowerment for Rural Women: How Social Media & E- Commerce are Transforming Communities. Faculty of Entrepreneurship and Business, UMK.
- Nurul Fadzlyn Enche Nadzmy, Fadhilahanim Aryani Abdullah, Ma'asor @ Mansor, Myzatul Aini. (2025-11). The Rise of Creative Entrepreneurship in Kelantan: Turning Heritage, Batik & Craft Into Sustainable Income. Faculty of Entrepreneurship and Business, UMK.
- Fadhilahanim Aryani Abdullah, Nurul Fadzlyn Enche Nadzmy, Ma'asor @ Mansor, Myzatul Aini, Rikinorhakis Ridzwan. (2025-11). Voluntourism: Pengalaman Bermakna, Impak Nyata kepada Komuniti. Faculty of Entrepreneurship and Business, UMK.
- Nurul Fadzlyn Enche Nadzmy, Ma'asor @ Mansor, Myzatul Aini, Rikinorhakis Ridzwan, Fadhilahanim Aryani Abdullah. (2025-09). Post-Retirement Entrepreneurship: Why Malaysian Seniors are the Next Wave of Digital Entrepreneurs. Faculty of Entrepreneurship and Business, UMK.
- Nurul Fadzlyn Enche Nadzmy, Fadhilahanim Aryani Abdullah, Ma'asor @ Mansor, Myzatul Aini, Rikinorhakis Ridzwan. (2025-09). Building an Entrepreneurial Mindset Among Youth: Lessons from Teaching Gen Z in a Digital Economy. Fakulti Keusahawanan dan Perniagaan, UMK.
- Nurul Fadzlyn Enche Nadzmy, Ma'asor @ Mansor, Myzatul Aini, Rikinorhakis Ridzwan, Fadhilahanim Aryani Abdullah. (2025-09). Creating a Culture of Innovation: How Malaysian Organisations Can Stay Competitive in a Rapidly Changing World. Faculty of Entrepreneurship and Business, UMK.
- Ma'asor @ Mansor, Myzatul Aini. (2025-07). BMI Check Kepada Komuniti di Festival Anak Muda (FAM). Penerbitan Korporat UMK.
- Ma'asor @ Mansor, Myzatul Aini. (2025-07). Sulam Lestari: Menyatukan Ilmu, Alam dan Insan Melalui Kesukarelawanan Kolaboratif di Min House Camp. Penerbitan Korporat UMK.
Sumber data: MyScholar
Education(s)
4
(2019) UNISZA, CAWANGAN GONG BADAK, TERENGGANU
(2016) UNIVERSITI MALAYSIA TERENGGANU (UMT)
(2011) UITM, SHAH ALAM
(2003) SEKOLAH MENENGAH TEKNIK BESUT, TERENGGANU
Working Experience(s)
5
TUTOR
TUTOR
PENOLONG KAUNTER HADAPAN
EKSEKUTIF
PENSYARAH
Courses Taught
| Code | Description |
|---|---|
| HFT20903 | BUSINESS COMMUNICATION |
| HFT40102 | STUDENT IN ENTERPRISE PROGRAM (SIEP) |
| HPT30203 | VOLUNTEERISM |
| HPT40108 | INDUSTRIAL TRAINING |
| HTA40303 | BUSINESS DEVELOPMENT FOR VISITOR ATTRACTION AND RESORT |
| HTB30203 | CONCEPT AND TRENDS IN TOURISM |
Supervision
1
ASSESSING THE EFFECT OF SERVICE QUALITY AND PERCEIVED VALUE ON CUSTOMERS SATISFACTION AND CUSTOMERS LOYALTY IN THE TRAVEL AGENCY