1. Yusmazida Mohd Yusoff, Khalil Omar, Yusliza Mohd Yusoff, Sarminah Samad, Khairulnizam Abdul Mokmin. (2025-11). Developing an Islamic structural capital model: perspectives from SMEs. Journal of Islamic Marketing , Vol. 16(11) , pp. 3413 - 3455. https://doi.org/10.1108/JIMA-06-2024-0238
  2. Yusmazida Mohd Yusoff, Nor Hanim Mustafa, Muhammad Azrishah Mohd Lukman. (2025-06). The Story of Dashuri Aida Sofia Enterprise A Flavorful Journey. The International Journal of Entrepreneurship Case Study (IJECS) , Vol. 4(1) , pp. 76-86. https://doi.org/10.51471/15tbqv63
  3. Yusmazida Mohd Yusoff, Nor Hanim Mustafa, Ahmad Wafiy Mohd Sukri. (2025-06). Aleeza Bakery: The Rise of a Homegrown Dream. The International Journal of Entrepreneurship Case Study (IJECS) , Vol. 4(1) , pp. 32-40. https://doi.org/10.51471/gp5xk433
  4. Yusmazida Mohd Yusoff, Dzulkifli Mukhtar. (2024). Achieving Work-Life Balance: A Tan Sri Syed Zainal Experience. International Journal of Entrepreneurship Case Study (IJECS) , Vol. 3(1) , pp. 14-18. https://doi.org/10.51471/ijecs.v3i1.1398
  5. Naeem Hayat, Dzulkifli Mukhtar, Yusmazida Mohd Yusoff. (2024). Taking a Job Offer from a Competitor: A Career Move in Paradox. International Journal of Entrepreneurship Case Study (IJECS) , Vol. 3(1) , pp. 19-26. https://doi.org/10.51471/ijecs.v3i1.1396
  6. Yusoff, Y. M., Mukhtar, D., Hayat, N.. (2023). Going With Mother's Wish: A Decision To Become An Entrepreneur In Kelantan. International Journal of Entrepreneurship Case Study (IJECS) , Vol. 2(2) , pp. 1-7. https://doi.org/2948-3832
  7. Yusmazida Mohd Yusoff, Dzulkifli Mukhtar, Nur Aida Maisarah Che Kah. (2023). Takoyaki Express: Looking to Take the Next Step. International Journal of Entrepreneurship Case Study , Vol. 2(2) , pp. 1-6.
Sumber data: MyScholar
Sumber data: MyScholar
ANUGERAH PROJEK KEUSAHAWANAN SOSIAL TERBAIK
MEMBER · KPM · 2023
GOING WITH MOTHER'S WISH: A DECISION TO BECOME AN ENTREPRENEUR IN KELANTAN.
HEAD · UMK · 2023
NURTURING A SUSTAINABLE FUTURE THROUGH GREEN ENTREPRENEURSHIP PRACTICES
HEAD · UMK-FUND · 2023
PENYELIDIK BERSEKUTU DI PUSAT PENYELIDIKAN KEUSAHAWANAN DAN INOVASI GLOBAL (GERIC)
MEMBER · UMK · 2023
TAKOYAKI EXPRESS: LOOKING TO TAKE THE NEXT STEP
HEAD · UMK · 2023

Education(s)

5
(2021) UiTM SHAH ALAM
IJAZAH DOKTOR FALSAFAH PENGURUSAN PERNIAGAAN PENGURUSAN PERNIAGAAN
(2013) UNIVERSITI TEKNOLOGI MARA
IJAZAH SARJANA
(2008) UNIVERSITI KEBANGSAAN MALAYSIA
IJAZAH SARJANA MUDA
(2004)
MUET
(2003) MRSM JELI
SPM

Working Experience(s)

11
GRAPHIC DESIGNER
D�REKA DIGIART & PRINTSHOPPE SDN. BHD · 01-Jul-2008 - 30-Sep-2008
APPLICATION PROGRAMMING EXECUTIVE
MMSC SYSTEM SDN. BHD · 09-Dec-2008 - 31-May-2009
PEGAWAI GRED 41 � FASILITATOR SCHOOLNET
KEMENTERIAN PENERANGAN, KOMUNIKASI & KEBUDAYAAN (KPKK) · 01-Jun-2009 - 31-Dec-2010
TECHNICAL WRITER/DEVELOPER
BRITESOFT SOLUTIONS (M) SDN. BHD · 01-Feb-2011 - 15-Jul-2012
PEGAWAI TADBIR (N41)
MAJLIS PERUBATAN MALAYSIA · 20-Nov-2012 - 15-Nov-2013
PEMBANTU
UITM · 01-Sep-2017 - 31-Dec-2017
PEMBANTU PENGAJARAN PASCASISWAZAH
UiTM · 01-Sep-2018 - 31-Dec-2018
PEMBANTU PENYELIDIK
UiTM · 01-Aug-2019 - 01-Oct-2019
PENSYARAH SAMBILAN
UMK · 01-Sep-2019 - 01-Jan-2020
PEMBANTU PENYELIDIK
UiTM · 01-Jan-2020 - 31-Dec-2020
PENSYARAH
UCSI UNIVERSITY · 08-Feb-2021 - 30-Apr-2022

Courses Taught

CodeDescription
ACS3033 E-COMMERCE
AFT1013 FOUNDATION OF ENTREPRENEURSHIP
ALS4112 RESEARCH PROJECT (LOGISTICS I)
ALS4113 RESEARCH PROJECT (LOGISTICS II)
APK20509 PROTEGE@UMK
APT2013 ENTREPRENEUR BEHAVIOR
APT4098 PRACTICAL TRAINING
ARS4112 RESEARCH PROJECT (RETAILING I)
ARS4113 RESEARCH PROJECT (RETAILING II)
ATF10203 FOUNDATION OF ENTREPRENEURSHIP
ATF10303 ENTREPRENEURIAL BEHAVIOUR
ATF31403 BUSINESS COMMUNICATION

Supervision

2
IMPACT OF EMPLOYEE SATISFACTION ON CUSTOMER SATISFACTION (A CASE STUDY OF AIRTEL, NIGERIA)
MAIN Supervisor for a MASTER's Student
MANPOWER PLANNING AND DEVELOPMENT AS AN EFFECTIVE TOOL FOR ACHIEVING ORGANIZATIONAL GOALS
MAIN Supervisor for a MASTER's Student