1. Muhamad Nasyat Muhamad Nasir, Nur Ida Fatihah Che Shalifullizam, P Manogaran. (2025). Geospatial Influences on Coffee Shop Revisit Intentions in Malaysia: A Stimulus-Organism-Response (SOR) Framework. Atelie Geografico , Vol. 19(1) , pp. 6-34. https://doi.org/10.5216/ag.v19i1.80119
  2. Arsat, Alliffaizi, Hanafiah, Mohd Hafiz, Nur Ida Fatihah Che Shalifullizam. (2025). Fast-Food Restaurant Consumer Preferences in Using Self-Service Kiosks: An Empirical Assessment of the 4As Marketing Mix. Journal of Culinary Science and Technology , Vol. 23(2) , pp. 291 - 302. https://doi.org/10.1080/15428052.2023.2203091
  3. Yasin, N.H.M., Shalifullizam, N. I. F. C., Samsudin, N., Halim M.H.A., Nadeson, M. V., Zamri, A. N. M.. (2024-07). Predicting the Intention to Use Mobile Health Applications Among Young Adults in Malaysia. Journal of Advanced Research in Applied Sciences and Engineering Technology , Vol. 37(2) , pp. 48-57. https://doi.org/10.37934/araset.37.2.4857
  4. Alliffaizi Arsat, Mohd Hafiz Hanafiah, Nur Ida Fatihah Che Shalifullizam. (2023-05-15). Fast-Food Restaurant Consumer Preferences in Using Self-Service Kiosks: An Empirical Assessment of the 4As Marketing Mix. Journal of Culinary Science & Technology . https://doi.org/10.1080/15428052.2023.2203091
  5. Aifa Rozaini Mohd Radzol, Norshamsiah Ibrahim, Suchi Hassan, Nur Ida Fatihah Che Shalifullizam. (2025-10-31). Animating Heritage : The Sidek Family in Roles in Cultural Branding and Retail Engagement. International Journal of Arts & Design (IJAD) , Vol. 9(2/SI-3) , pp. 181-185. https://doi.org/10.24191/ijad.v9i2/SI-3.9337
  6. Mohd Firdaus Mohd Nasir, Jamatul Shahidah Shaari, Radyi, S. A. M., Nur Ida Fatihah Che Shalifullizam. (2024-03-01). Pettlep Imagery Components and Physical Training Activities Consider as Practice in Mind (PIM): A Combination of Comprehensive Physical Training Program for Football Players. International Journal of Education, Psychology and Counseling , Vol. 9(53) , pp. 1-10. https://doi.org/10.35631/IJEPC.953001
  7. Nur Aina Nabilah Mahmood, Nur Syamimi Ahmad Shukri, Amanina Mat Ghani, Nur Ida Fatihah Che Shalifullizam. (2024). Self-Service Technology Acceptance in The Quick Service Restaurant. e-Academia Journal of UiTM Cawangan Terengganu , Vol. 13(1) , pp. 28-39.
  8. Aifa Rozaini Mohd Radzol, Hassan, S., Shalifullizam, N. I. F. C., Nik Zirwatul Fatihah Ismail. (2024). Aesthetic Packaging and Purchase Intention. International Journal of Art and Design , Vol. 8(2) , pp. 119-125.
Sumber data: MyScholar
  1. Nurul Hafizah Mohd Yasin, Nur Ida Fatihah Che Shalifullizam, Akma T.N.Z.T.S., Nur Dalila Yusoff, Nor Syuhada Zulkefli, Raja Norliana Raja Omar, Aikal Liyani Mohd Rasdi. (2025-02-25). Consumer purchase intention of organic food: A cross-sectional study among young adult. In AIP Conference Proceedings . American Institute of Physics. https://doi.org/10.1063/5.0260060
  2. Salmalina Salleh, Nur Ida Fatihah Che Shalifullizam, Aliffaizi Arsat. (2024-10). Students¿ Perceptions and Food Handling Behaviors in Reducing Food Waste in Kitchen Laboratories. In Seminar Kebangsaan Majlis Dekan Pendidikan Universiti Awam 2024, Inovasi dalam Pendidikan ke Arah Matlamat Pembangunan Lestari (SDG) , pp. 66-74. Fakulti Pengajian Pendidikan, Universiti Putra Malaysia Serdang.
  3. Roslizawati Che Aziz, Nur Ida Fatihah Che Shalifullizam, Suchi Hassan, Nik Zirwatul Fatihah Ismail, Ataul Karim Patwary. (2024). Navigating The Landscape: Transforming Wellness Tech Into Technological Wellness. , pp. 14- 19. Universiti Malaysia Kelantan.
  4. Nur Ida Fatihah Che Shalifullizam, Zuhaira Zamri, Zaidatul Izzati Mohd Zalani, Lee Suet Kei, Zulshahmee Zulkiflee. (2023). Study of Workplace Environment, Reward and Recognition on Job SatisfactionAmong Employees¿ Malaysian Hotel Industry. In Hotwec 7.0 Sustainably Nurturing Tourism, Hospitality and Wellness , pp. 455-467. Fakulti Hospitaliti, Pelancongan dan Kesejahteraan.
  5. Umi Najwa Izzati Aziz Jaffar, Wafa Abdul Rahim, Wan Nur Alia Wan Hasri, Yasmin Raihana Razali, Nur Ida Fatihah Che Shalifullizam. (2023). The Role of Customer Attribute On Customer Satisfaction Toward Restaurant In Kelantan. In Hotwec 7.0 Sustainably Nurturing Tourism, Hospitality and Wellness , pp. 443-454. Fakulti Hospitaliti, Pelancongan dan Kesejahteraan.
  6. Amalina Mat Ghani, Che Shalifullizam, Nur Ida Fatihah, Nur Atikah Yunus, Nor Ain Najwa Abdullah, Malina Hanum Mohamad Kamal, Noristisarah Abd Shattar.. (2023). Roles of Online Travel Intermediaries in Shaping Hotel Customer's Online Booking Intention in Malaysia. In Terengganu International Business and Economics Conference 2023 , pp. 443-446. UITM.
Sumber data: MyScholar
Sumber data: MyScholar
Sumber data: MyScholar
A FRAMEWORK OF INTEGRATED ROBOTIC PROCESS AUTOMATION (RPA) FOR THE ACCOUNTING AND FINANCE DEPARTMENT TO OPTIMISE FIRM FINANCIAL PERFORMANCE
HEAD · UMK-FUND · 2022
CULTIVATING WORKFORCE ENGAGEMENT WITH TECHNOLOGY : MOBILE APP FOR RESTAURANT DISCOVERY AND RESERVATION BY EMPLOYEES
MEMBER · GRANT(I/A) · 2023

Research Award(s)

5
RIZBRUNANA HIGH FIBRE BISCUIT: FROM WASTE TO HEALTH
Award: GOLD · Role: Member
Exhibition: INTERNATIONAL EXPO OF INNOVATION PRODUCT AND SYSTEM DESIGN
RIZBRUNANA HIGH FIBRE BISCUIT: FROM WASTE TO HEALTH
Award: SILVER · Role: Member
Exhibition: CREATION INNOVATION TECHNOLOGY AND RESEARCH EXPOSITION
DEVELOPMENT OF GLOWYBEE ANTI ACNE BOOSTER SERUM FOR COMMERCIALIZATION
Award: SILVER · Role: Member
Exhibition: INTERNATIONAL RESEARCH & INNOVATION COMPETITION 2023
KEREPOK LEKOR AYAM
Award: SILVER · Role: Member
Exhibition: INTERNATIONAL RESEARCH & INNOVATION COMPETITION 2023 (InaRiC 2023)
SERUNDING IKAN HARUAN
Award: BRONZE · Role: Member
Exhibition: BEGINNER INNOVATION EXHIBITION

Education(s)

5
(2021) TAYLOR'S UNIVERSITY
IJAZAH DOKTOR FALSAFAH HOSPITALITI DAN PELANCONGAN
(2016) UNIVERSITI TEKNOLOGI MARA
IJAZAH SARJANA PENGURUSAN PERKHIDMATAN MAKANAN
(2014) UNIVERSITI TEKNOLOGI MARA
IJAZAH SARJANA MUDA PENGURUSAN PERKHIDMATAN MAKANAN
(2011)
MUET
(2009) SMK SULTAN ISMAIL
SPM

Working Experience(s)

3
COMMIS COOK
RESORT WORLD KIJAL · 01-Jul-2013 - 30-Apr-2014
DOCUMENT CONTROLLER
KEMAMAN BITUMEN COMPANY · 01-Aug-2021 - 15-Mar-2022
PRODUCT SPECIALIST CUM SOCIAL MEDIA EXECUTIVE
EFFERTY INTERNATIONAL SDN BHD · 16-Mar-2022 - 30-Jun-2020

Courses Taught

CodeDescription
HFT10303 MARKETING IN HOSPITALITY AND TOURISM
HFT20103 ORGANIZATIONAL BEHAVIOR
HFT40102 STUDENT IN ENTERPRISE PROGRAM (SIEP)
HGS60204 YIELD MANAGEMENT IN HOSPITALITY AND TOURISM
HHB30103 FOOD AND BEVERAGE COST CONTROL
HHB40103 FACILITY MANAGEMENT
HHP40103 HOSPITALITY RESEARCH PROJECT (II)
HHS10103 INTRODUCTION TO HOSPITALITY INDUSTRY
HHS10203 RESTAURANT MANAGEMENT
HPI40107 MANAGEMENT & ADMINISTRATION
HPI40207 SYSTEM APPLICATION
HPI40407 SERVICE QUALITY
HPT20103 HUMAN RESOURCE MANAGEMENT
HPT40108 INDUSTRIAL TRAINING
HTP30102 TOURISM RESEARCH PROJECT (I)

Supervision

4
ANTHROPOLOGY, HERITAGIZATION TOWARDS ELEVATING THE CULTURAL TOURISM IN MALAYSIA WITH THE MEDIATING EFFECTS OF TOURIST EXPERIENCE
MAIN Supervisor for a MASTER's Student
CHALLENGES FACING HOSPITALITY INDUSTRY AND REMEDIES IN LAGOS STATE
MAIN Supervisor for a MASTER's Student
FACTORS INFLUENCING ENTREPRENEURSHIP DEVELOPMENT IN NIGERIA THE ROLE OF LEARNING
CO Supervisor for a MASTER's Student
TOURIST ENGAGEMENT AND CULTURAL KNOWLEDGE TOWARDS RESILIENCY OF CULTURAL, ARTS AND HERITAGE (CAH) IN MALAYSIA WITH THE MODERATING EFFECTS OF PERCEIVED VALUE
CO Supervisor for a MASTER's Student