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DR. MUHAMAD NASYAT BIN MUHAMAD NASIR

FACULTY OF HOSPITALITY, TOURISM AND WELLNESS
nasyat.mn@umk.edu.my

PENSYARAH KANAN (TETAP)
Scopus Google Scholar

WOS CV
GROUP OF EXPERTISE
  1. PARALLEL MEDIATORS OF PLACE ATTACHMENT AND TOURIST MOTIVATION IN INVOLVEMENT AND DESTINATION LOYALTY: A CONCEPTUAL MODEL | CORRESPNDG | 2022
  2. EXAMINING SERVICE QUALITY AT THE DESTINATION LEVEL: THE CASE OF MALAYSIA | CO | 2023
  3. LOCAL COMMUNITY PERSPECTIVE ON RESPONSIBLE TOURISM AND DESTINATION SUSTAINABILITY | CO | 2022
  4. THE PARALLEL MEDIATORS OF TOURIST SATISFACTION AND PLACE ATTACHMENT ON PERCEIVED VALUE AND DESTINATION LOYALTY RELATIONSHIP | MAIN | 2022
  5. UNRAVELLING THE DYNAMICS OF BEHAVIORAL LOYALTY: A MODEL FOR DOMESTIC TOURISTS EXPLORING TERENGGANU | CORRESPNDG | 2024
  6. THE MOTIVES OF TRAVELLING AMONG THE NETHERLANDS TOURISTS TO LANGKAWI ISLAND, MALAYSIA | CORRESPNDG | 2024-04-20
  7. DEVELOPING A MODEL OF PERCEIVED VALUE, QUALITY OF LIFE, PLACE ATTACHMENT AND DESTINATION LOYALTY | CORRESPNDG | 2022
  8. DEVELOPING A MODEL OF PERCEIVED VALUE, QUALITY OF LIFE, PLACE ATTACHMENT AND DESTINATION LOYALTY | MAIN | 2022
  9. PROPOSING A RESEARCH MODEL OF DESTINATION LOYALTY: THE CASE OF GASTRONOMIC TOURISM IN MALAYSIA | MAIN | 2021-12
  10. HUMAN RESOURCE MANAGEMENT PRACTICES AND JOB PERFORMANCE AMONG TRAVEL AGENCIES EMPLOYEES | CO | 2021-08
  11. MODELLING THE RELATIONSHIPS BETWEEN DESTINATION ATTRACTIVENESS, SERVICE QUALITY, TOURIST SATISFACTION AND DESTINATION LOYALTY | MAIN | 2021-09
  12. THE MEDIATING ROLE OF PLACE ATTACHMENT ON THE PERCEIVED VALUE AND DESTINATION LOYALTY RELATIONSHIP: A CONCEPTUAL MODEL | CORRESPNDG | 2022
  13. EXAMINING SERVICE QUALITY AT THE DESTINATION LEVEL: THE CASE OF MALAYSIA | CO | 2023
  14. FACTORS INFLUENCING SATISFACTION AMONG DOMESTIC TOURISTS VISITING MUSLIM FRIENDLY DESTINATIONS IN KELANTAN | CORRESPNDG | 2024
  15. UNRAVELLING THE DYNAMICS OF BEHAVIORAL LOYALTY: A MODEL FOR DOMESTIC TOURISTS EXPLORING TERENGGANU | CORRESPNDG | 2024
  16. THE MOTIVES OF TRAVELLING AMONG THE NETHERLANDS TOURISTS TO LANGKAWI ISLAND, MALAYSIA | CORRESPNDG | 2024-04-20
  1. DEVELOPING HOLISTIC PERFORMANCE MEASUREMENT INDEX FOR ISLAMIC BANKS | CO | 2021
  2. A CONCEPTUAL DIAGRAM OF HOMESTAY STAKEHOLDER¿S INTERACTION IN INDUCING ENVIRONMENTAL BEHAVIOUR | CO | 2021
  3. TMCAS MODEL: REIMAGING AN IMPACTFUL VIRTUAL COLLABORATIVE PROJECT BASED LEARNING IN TEACHING ENTREPRENEURSHIP | CO | 2021
  4. PROPOSING A CONCEPTUAL MODEL OF DESTINATION LOYALTY: TWO PARALLEL MEDIATORS OF PLACE ATTACHMENT AND TOURIST MOTIVATION | CORRESPNDG | 2021
  5. THE MEDIATING ROLE OF PLACE ATTACHMENT ON THE PERCEIVED VALUE AND DESTINATION LOYALTY RELATIONSHIP: A CONCEPTUAL MODEL | MAIN | 2021
  6. FACTORS AFFECTING DESTINATION LOYALTY AMONG DOMESTIC TOURISTS VISITING TERENGGANU | CORRESPNDG | 2022
  7. FACTORS INFLUENCING DOMESTIC TOURIST PREFERENCES FOR HOLIDAY DESTINATIONS IN LANGKAWI DURING COVID-19 POST-PANDEMIC | CORRESPNDG | 2022
  8. FACTORS INFLUENCING DESTINATION LOYALTY AMONG DOMESTIC TOURISTS VISITING LANGKAWI ISLAND, MALAYSIA | CORRESPNDG | 2022
  9. THE PERCEPTION OF LOCAL COMMUNITIES TOWARD ECOTOURISM DEVELOPMENT IN KUNDASANG, SABAH | CO | 2022
  10. DEVELOPING A CONCEPTUAL FRAMEWORK: THE CASE OF GASTRONOMIC TOURISM IN MALAYSIA AMONG INTERNATIONAL TOURISTS FROM THE UNITED KINGDOM | MAIN | 2023
  11. PROPOSING A CONCEPTUAL FRAMEWORK OF DOMESTIC TOURISTS¿ PREFERENCES OF HOLIDAY DESTINATION TO MAINTAIN SUSTAINABILITY OF TRAVEL-RELATED BUSINESS DURING COVID-19 ENDEMIC | MAIN | 2023
  12. THE FACTORS DETERMINE FOOD SATISFACTION AMONG DOMESTIC TOURISTS: THE CASE OF GASTRONOMIC TOURISM IN KELANTAN | CO | 2023
  13. THE FACTORS DETERMINE SATISFACTION AMONG TOURIST VISITING SUSTAINABLE HERITAGE TOURISM DEVELOPMENT IN KELANTAN | CO | 2023
  14. PROPOSING A CONCEPTUAL FRAMEWORK OF DOMESTIC TOURIST'S PREFERENCES OF HOLIDAY DESTINATION TO MAINTAIN SUSTAINABILITY OF TRAVEL RELATED BUSINESS DURING COVID-19 ENDEMIC | MAIN | 2023
  15. LINKING THE RELATIONSHIPS BETWEEN PERCEIVED VALUE AND DESTINATION LOYALTY IN LANGKAWI ISLAND: MEDIATING ROLE OF PLACE ATTACHMENT AND TOURIST SATISFACTION | MAIN | 2023
  16. THE USE OF A MULTINOMIAL LOGISTIC REGRESSION MODEL IN ANALYZING MICRO ENTERPRISE FINANCING SOURCES IN RURAL AREAS, MALAYSIA | CO | 2024-08-27
  17. VALIDATING THE MEASURING INSTRUMENT FOR SERVICE INNOVATION DIMENSIONS TOWARDS HAWKER FOOD SATISFACTION IN PENANG | CORRESPNDG | 2024
  18. MARKETING STRATEGY: THE ROLES OF PRODUCT PRICING, PRODUCT PACKAGING AND PERCEIVED VALUE AS DETERMINANTS FOR CONSUMER PURCHASING BEHAVIOUR | CORRESPNDG | 2024
  1. A FRAMEWORK OF INTEGRATED ROBOTIC PROCESS AUTOMATION (RPA) FOR ACCOUNTING AND FINANCE DEPARTMENT TO OPTIMISE FIRM FINANCIAL PERFORMANCE | MEMBER | UMK-FUND | 2022
  2. A FRAMEWORK OF INTEGRATED ROBOTIC PROCESS AUTOMATION (RPA) FOR THE ACCOUNTING AND FINANCE DEPARTMENT TO OPTIMISE FIRM FINANCIAL PERFORMANCE | MEMBER | UMK-FUND | 2022
  3. DEVELOPING YOUTH SOCIAL-PRENEUR READINESS MODEL TO EMPOWER YOUTH AND COMMUNITY DEVELOPMENT | MEMBER | FRGS | 2023
  4. PENGATURAN KEHIDUPAN WARGA EMAS DAN IMPAK KE ATAS KEMAMPUAN MELANCONG | MEMBER | UMK-FUND | 2022
  5. RESPONSIBLE TOURISM AND DESTINATION SUSTAINABILITY TOWARDS QUALITY OF LIFE AMONG LOCAL COMMUNITY | MEMBER | UMK-FUND | 2022
  6. RESPONSIBLE TOURISM AND DESTINATION SUSTAINABILITY TOWARDS QUALITY OF LIFE AMONG LOCAL COMMUNITY | MEMBER | UMK-FUND | 2022
  7. THE EFFECTS OF PRACTICE IN MIND (PIM) TRAINING ON ANXIETY PRIOR TO PASSING PERFORMANCE OF FOOTBALL PLAYERS | MEMBER | UMK-FUND | 2023
  8. THE PARALLEL MEDIATORS OF TOURIST SATISFACTION AND PLACE ATTACHMENT ON PERCEIVED VALUE AND DESTINATION LOYALTY RELATIONSHIP | HEAD | UMK-FUND | 2021
  1. RUMAH TAMU MASJID BANDAR JELI DAN KHIDMAT KOMUNITI | MEMBER | 2022
AWARD(S)
  • Award Name: Anugerah Perkhidmatan Cemerlang (APC) Tahun 2023 (2024)
    Awarded by: Universiti Malaysia Kelantan
RESEARCH AWARD(S)
  • Product Name: FACTORS AFFECTING DESTINATION LOYALTY AMONG DOMESTIC TOURISTS VISITING TERENGGANU
    Award: GOLD
    Role: Member
    Exhibition Name:Hospitality, tourism and wellness colloquium (hotwec 6.0)
  • Product Name: PROPOSING A CONCEPTUAL MODEL OF DESTINATION LOYALTY: TWO PARALLEL MEDIATORS OF PLACE ATTACHMENT AND TOURI
    Award: GOLD
    Role: Head
    Exhibition Name:Carnival of Research and Innovation (CRI 2021)
  • Product Name: FACTORS INFLUENCING DESTINATION LOYALTY AMONG DOMESTIC TOURIST VISITING LANGKAWI ISLAND, MALAYSIA
    Award: GOLD
    Role: Member
    Exhibition Name:Hospitality, tourism and wellness colloquium (hotwec 6.0)
  • Product Name: WEBSITE FOR TOURIST GUIDE IN MALAYSIA
    Award: GOLD
    Role: Member
    Exhibition Name:Beginners Innovation and Entrepreneurship Exhibition (BIE 5.0)
  • Product Name: PROPOSING A CONCEPTUAL MODEL OF DESTINATION LOYALTY: TWO PARALLEL MEDIATORS OF PLACE ATTACHMENT AND TOURIST MOTIVATION
    Award: SPECIAL
    Role: Head
    Exhibition Name:Carnival of Research and Innovation (CRI 2021)
  • Product Name: WEBSITE FOR TOURIST GUIDE IN MALAYSIA
    Award: SPECIAL
    Role: Member
    Exhibition Name:Beginners Innovation and Entrepreneurship Exhibition (BIE 5.0)
  • Product Name: One Click Website: A Simple Way to Search for Tourist Guides in Malaysia
    Award: SILVER
    Role: Head
    Exhibition Name:Carnival of Research and Innovation (CRI) 2023
  • Product Name: TMCAS MODEL : REIMAGING AN IMPACTFUL VIRTUAL COLLABORATIVE PROJECT BASED LEARNING IN TEACHING E ENTREPR
    Award: SILVER
    Role: Member
    Exhibition Name:Carnival of Research and Innovation (CRI 2021)
  • Product Name: MASTER - TRAY
    Award: SILVER
    Role: Member
    Exhibition Name:BEGINNERS INNOVATION & ENTREPRENEURSHIP EXHIBITION 4.0 (BIE 2022)
  • Product Name: DEVELOPING A CONCEPTUAL MODEL OF DESTINATION LOYALTY: A MULTI-STAGE OF PARALLEL MEDIATORS
    Award: SILVER
    Role: Head
    Exhibition Name:Carnival of Research and Innovation (CRI) 2022
  • Product Name: SMART WALKING STICK
    Award: BRONZE
    Role: Member
    Exhibition Name:Carnival of Research and Innovation (CRI) 2022
  • Product Name: FACTORS INFLUENCING DOMESTIC TOURIST PREFERENCE OF HOLIDAY DESTINATION IN LANGKAWI DURING COVID-19 POST PANDEMIC
    Award: BRONZE
    Role: Member
    Exhibition Name:Hospitality, tourism and wellness colloquium (hotwec 6.0)
  • Product Name: THE PERCEPTION OF LOCAL COMMUNITIES TOWARD ECOTOURISM DEVELOPMENT AT KUNDASANG, SABAH
    Award: BRONZE
    Role: Member
    Exhibition Name:Hospitality, tourism and wellness colloquium (hotwec 6.0)
EDUCATION(S)
  • (2020) UNIVERSITI SULTAN ZAINAL ABIDIN
    IJAZAH DOKTOR FALSAFAH PEMASARAN PELANCONGAN
  • (2015) UNIVERSITI TEKNOLOGI MARA
    IJAZAH SARJANA PENTADBIRAN PERNIAGAAN
  • (2013) UNIVERSITI TEKNOLOGI MARA
    IJAZAH SARJANA MUDA PENTADBIRAN PERNIAGAAN
  • (2008) MAKTAB SULTAN ISMAIL
    SPM
COURSES TAUGHT
Subject Code Description
ATS3033 TOURISM PRODUCT DEVELOPMENT
HFT10103 FUNDAMENTAL OF MANAGEMENT
HFT10303 MARKETING IN HOSPITALITY AND TOURISM
HFT40102 STUDENT IN ENTERPRISE PROGRAM (SIEP)
HPT20103 HUMAN RESOURCE MANAGEMENT
HPT30203 VOLUNTEERISM
HPT30303 PRODUCT INNOVATION
HPT40108 INDUSTRIAL TRAINING
HTA40303 BUSINESS DEVELOPMENT FOR VISITOR ATTRACTION AND RESORT
HTB30203 CONCEPT AND TRENDS IN TOURISM
HTP30102 TOURISM RESEARCH PROJECT (I)
HTP40103 TOURISM RESEARCH PROJECT (II)
HTS30103 VISITOR ATTRACTION AND RESORT MANAGEMENT
SUPERVISION
  • DAYULING REGIONAL CULTURE RESEARCH AND TOURISM DEVELOPMENT IN HAN AND TANG DYNASTIES | CO SUPERVISOR FOR A PHD'S STUDENT
  • EXAMINING THE ROLE OF AI-DRIVEN FEATURES ON TOURIST'S TRAVEL CHOICE IN CULTURE AND HERITAGE DESTINATIONS | CO SUPERVISOR FOR A MASTER'S STUDENT
  • FACTOR INFLUENCING THE ACCEPTANCE OF MUSLIMS TOURISTS IN MALAYSIA | CO SUPERVISOR FOR A MASTER'S STUDENT
  • The Factors Affecting Destination Loyalty Among International Tourist | MAIN SUPERVISOR FOR A MASTER'S STUDENT
  • | CO SUPERVISOR FOR A MASTER'S STUDENT