1. Mohd Zain, Fahru Azwa, Wan Abdullah, Wan Amalina, Muhamad Nasyat Muhamad Nasir, Hassan, Mohd. Faharizan. (2025). Development of a comprehensive sustainability performance index for takaful operators: integrating Maqasid Al-Shariah and stakeholder perspectives. International Journal of Islamic and Middle Eastern Finance and Management . https://doi.org/10.1108/IMEFM-07-2024-0343
  2. Muhamad Nasyat Muhamad Nasir, Nur Ida Fatihah Che Shalifullizam, P Manogaran. (2025). Geospatial Influences on Coffee Shop Revisit Intentions in Malaysia: A Stimulus-Organism-Response (SOR) Framework. Atelie Geografico , Vol. 19(1) , pp. 6-34. https://doi.org/10.5216/ag.v19i1.80119
  3. Nasir, M. N. M., Zain F.A.M., Ghani, N.I.A.. (2024-04-20). The Motives of Travelling among The Netherlands Tourists to Langkawi Island, Malaysia. Atelie Geografico , Vol. 18 (1) , pp. 33 - 56. https://doi.org/10.5216/ag.v18i2.77759
  4. Ab Ghani, NI, Muhamad Nasir, Muhamad Nasyat, Mohamad, M, Muhammad, N;, Karim, F, Sulaiman, R. (2024). Unravelling the dynamics of behavioral loyalty: A model for domestic tourists exploring Terengganu. JOURNAL OF TOURISM MANAGEMENT RESEARCH , Vol. 11(1) , pp. 19-37. https://doi.org/10.18488/31.v11i1.3699
  5. Ab Ghani, Nurizzati, Muhamad Nasir, Muhamad Nasyat, Afthanorhan, Asyraf, Mohamad, Mahadzirah, Rasdi, A.L.M., Abd Hadi Khan, Nur Farihin, Pg Arshad, Pg Mohd Auza'e. (2023). Examining Service Quality at the Destination Level: The Case of Malaysia. Journal of Tourism Management Research , Vol. 10(1) , pp. 1-14. https://doi.org/10.18488/31.v10i1.3230
  6. Rasdi, A.L.M., Mat Som, Ahmad Puad, Azinuddin, Muaz, Muhamad Nasir, Muhamad Nasyat, Abd Hadi Khan, Nur Farihin. (2022). Local Community Perspective on Responsible Tourism and Destination Sustainability. Journal of the Malaysian Institute of Planners , Vol. 20(3) , pp. 255-269. https://doi.org/10.21837/PM.V20I22.1143
  7. Muhamad Nasir, Muhamad Nasyat, Wongchestha, Nititorn. (2022). Parallel Mediators of Place Attachment and Tourist Motivation in Involvement and Destination Loyalty: A Conceptual Model. International Journal of Hospitality & Tourism Systems , Vol. 15(2) , pp. 103 - 111.
  8. Nasir, M. N. M., Khan, N.F.A.H., Rasdi, A.L.M., Rahim, M. A., Kamaruddin M.. (2022). The Parallel Mediators of Tourist Satisfaction and Place Attachment on Perceived Value and Destination Loyalty Relationship. Geojournal of Tourism and Geosites , Vol. 45(4SPL) , pp. 1618 - 1624. https://doi.org/10.30892/gtg.454spl11-982
  9. Muhamad Nasyat Muhamad Nasir, Albert Gisip, Imelda, Ab Ghani, Nur Izzati, Pg Arshad, Pg Mohd Auza'e. (2025-12-31). Developing a consumer green marketing model using UTAUT to mitigate greenwashing practices in markets. QUANTUM JOURNAL OF SOCIAL SCIENCES AND HUMANITIES , Vol. 6(6) , pp. 38-47.
  10. Ab Ghani, Nur Izzati, Mohd Said, Nur Syifaa Athirah, Mohd Nor, Zanariah, Muhamad Nasyat Muhamad Nasir, Roslan, Farah, Ab Ghani, Hawa Husna, Ghazali, Nooramira. (2025-12-27). Determinants of Youth Readiness for Social Entrepreneurship: Evidence from Malaysia. International Journal of Research and Innovation in Social Science (IJRISS) , Vol. 4 , pp. 505-517. https://doi.org/https://dx.doi.org/10.47772/IJRISS.2025.930000065
  11. Mohd Said, Nur Syifaa Athirah, Ab Ghani, Nur Izzati, Muhamad Nasyat Muhamad Nasir, Roslan, Farah, Mohd Nor, Zanariah. (2025-12-01). Accessing Social Entrepreneurial Resources: Evidence from Terengganu, Malaysia. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SMES (AIJBES) , Vol. 7(26) , pp. 427-439.
  12. Norizan Musa, Mohamad Pirdaus Yusoh, Nik Alif Amri Bin Nik Hashim, Nor Syuhada Zulkefli, Muhamad Nasyat Muhamad Nasir. (2025-12). Sustainable age friendly tourism development assessing infrastructure and elderly mobility in Penang, Malaysia. JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT(JTHEM) , Vol. 10(42) , pp. 310-320. https://doi.org/10/35631/JTHEM.1042020
  13. Marlisa Abdul Rahim, Nurzehan Abu Bakar, Nor Maizana Mat Nawi, Muhamad Nasyat Muhamad Nasir, Siti Salina Saidin, Nor Amira Mohd Razali. (2025-08). Determinants of Tourist Loyalty: Empirical Insights from Langkawi, Malaysia.. International Journal of Research and Innovation in Social Science (IJRISS) , Vol. IX(VIII) , pp. 1194-1207.
  14. Mohd Said, Nur Syifaa Athirah, Ab Ghani, Nur Izzati, Mohd Nor, Zanariah, Roslan, Farah, Muhamad Nasir, Muhamad Nasyat. (2025-03-01). Determinants of Youth-Preneurial Readiness For Social Entrepreneurship: Proposing A Conceptual Model. Advanced International Journal Of Business, Entrepreneurship And Smes (AIJBES) , Vol. 7(23) , pp. 247-260. https://doi.org/DOI 10.35631/AIJBES.723019
  15. MUHAMMAD FIRDAUS BIDIN, AIKAL LIYANI MOHD RASDI, Nik Alif Amri Nik Hashim, MUHAMAD NASYAT MUHAMAD NASIR, Zaimatul Awang, Mohd Hakam Nazir, Nur Farihin Abd Hadi Khan. (2025-01-05). AI and Sustainable Economic Development: Balancing Growth and Responsibility. South Eastern European Journal of Public Health , Vol. XXVI, S1,2025 , pp. 106-111. https://doi.org/10.70135/seejph.vi.3336
  16. Hayatul Nafisa Mohammad Hafidz, Hazirah Izzati Honorius, Hazwani Hanisah Halihul Jaman, Idzni Haziqah Mohamad Nawi, Muhamad Nasyat Muhamad Nasir, Aikal Liyani Mohd Rasdi. (2024). Factors Influencing Satisfaction among Domestic Tourists Visiting Muslim Friendly Destinations in Kelantan. Journal of Hospitality, Tourism & Wellness Studies , Vol. 1(1) , pp. 1-11.
  17. Nasir, M. N. M., Rahim, M. A., Hassan, Suchi, Muhamad S.F.. (2022). Developing a Model of Perceived Value, Quality of Life, Place Attachment and Destination Loyalty. Journal of Tourism, Hospitality & Culinary Arts , Vol. 14(1) , pp. 85-95.
  18. Muhamad Nasir, Muhamad Nasyat, Ab Ghani, Nur Izzati. (2022). The Mediating Role of Place Attachment on the Perceived Value and Destination Loyalty Relationship: A Conceptual Model. Jurnal Penyelidikan Islam dan Kontemporari (JOIRC) , Vol. 4(9) , pp. 8-13.
  19. Nasir, M. N. M., Rahim, M. A., Hassan, S.. (2021-12). Proposing a Research Model of Destination Loyalty: The Case of Gastronomic Tourism in Malaysia. International Journal of Modern Trends in Business Research , Vol. 4(18) , pp. 8-13.
  20. Muhamad Nasir, Muhamad Nasyat, Mohamad, Mahadzirah, Ab Ghani, Nur Izzati. (2021-09). Modelling the Relationships between Destination Attractiveness, Service Quality, Tourist Satisfaction and Destination Loyalty. Asia-Pacific Journal of Innovation in Hospitality and Tourism , Vol. 10(2) , pp. 1-19.
  21. Marlisa Abdul Rahim, Nor Maizana Mat Nawi, Nurzehan Abu Bakar, Ruzanifah Kosnin, Muhamad Nasyat Muhamad Nasir. (2021-08). Human Resource Management Practices and Job Performance among Travel Agencies Employees. Turkish Online Journal of Qualitative Inquiry , Vol. 12(9) , pp. 5809-5815.
Sumber data: MyScholar
  1. Shafi M.A., Razak M.F.A., Zulkipli H., Ismail S., Ahmad N., Nasir, M. N. M., Zakaria A.S. (2024-08-27). The use of a multinomial logistic regression model in analyzing micro enterprise financing sources in rural areas, Malaysia. In AIP Conference Proceedings . American Institute of Physics. https://doi.org/10.1063/5.0225094
  2. Muhamad Nasir, Muhamad Nasyat, Ab Ghani, Nur Izzati, Nik Hashim, Nik Alif Amri, Muhammad Firdaus Bidin. (2024). Marketing Strategy: The Roles of Product Pricing, Product Packaging and Perceived Value as Determinants for Consumer Purchasing Behaviour. In "Proceedings Of The 4th International Hospitality Entrepreneurship and Innovation Conference 2024" , pp. 179-190. Politeknik Pariwisata Bali.
  3. Nasir, M. N. M., Ab Ghani, Nur Izzati. (2024). Validating the Measuring Instrument for Service Innovation Dimensions towards Hawker Food Satisfaction in Penang. In The 4th International Hospitality Entrepreneurship and Innovation Conference 2024 , pp. 202-211. Politeknik Pariwisata Bali.
  4. Muhamad Nasyat Muhamad Nasir, Muhammad Firdaus Bidin. (2023). Proposing a Conceptual Framework of Domestic Tourist's Preferences of Holiday Destination to Maintain Sustainability of Travel Related Business During Covid-19 Endemic. In Seminar on Law and Society 2022 (SOLAS VI) , pp. 94-97. SCHOOL OF LAW, UUM.
  5. Khairul Azmi Murir, Iza Shahfika Ibrahim, Leong Hui Thin, Lim Shin Ying, Muhamad Nasyat Muhamad Nasir. (2023). The Factors Determine Satisfaction among Tourist Visiting Sustainable Heritage Tourism Development in Kelantan. In Hotwec 7.0 Sustainably Nurturing Tourism, Hospitality and Wellness , pp. 592-610. Fakulti Hospitaliti, Pelancongan dan Kesejahteraan.
  6. Fikri Hakim Zaini, Haslinda Mohd Ariffin, Hadzleen Nur Syarfaqila Hamden, Haniff Safwan Razali, Muhamad Nasyat Muhamad Nasir. (2023). The Factors Determine Food Satisfaction among Domestic Tourists: The Case of Gastronomic Tourism in Kelantan. In Hotwec 7.0 Sustainably Nurturing Tourism, Hospitality and Wellness , pp. 572-591. Fakulti Hospitaliti, Pelancongan dan Kesejahteraan.
  7. Muhamad Nasyat Muhamad Nasir, Aikal Liyani Mohd Rasdi, Nur Farihin Abd Hadi Khan, Marlisa Abdul Rahim, Mardhiah Kamaruddin. (2023). Linking the Relationships Between Perceived Value and Destination Loyalty in Langkawi Island: Mediating Role of Place Attachment and Tourist Satisfaction. In InCEBT: International Conference on Entrepreneurship, Business and Technology , pp. 279¿286. Springer Singapore. https://doi.org/10.1007/978-981-99-2337-3_24
  8. Nasir, M. N. M., Khan, N.F.A.H., Abdullah, F. A., Rasdi, A.L.M., Zainol, N. R.. (2023). Developing a Conceptual Framework: The Case of Gastronomic Tourism in Malaysia Among International Tourists from the United Kingdom. In Lecture Notes in Networks and Systems , pp. 837-843. Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-08093-7_55
  9. Muhamad Nasyat Muhamad Nasir, Muhammad Firdaus Bidin. (2023). Proposing a Conceptual Framework of Domestic Tourists¿ Preferences of Holiday Destination to Maintain Sustainability of Travel-related Business During Covid-19 Endemic. In Proceeding Seminar on Law and Society 2022 (SOLAS VI) , pp. 94-97. School of Law, UUM College of Law, Government and International Studies Universiti Utara Malaysia, 06010 UUM Sintok Kedah Darul Aman, Malaysia.
  10. Muhammad Khairuddin Kassim, Nurul Shafiqah Zamri, Nurul Syamimi Najwa Husaini, Nurul Wahidah Mazelan, Muhamad Nasyat Muhamad Nasir. (2022). Factors Influencing Domestic Tourist Preferences for Holiday Destinations In Langkawi during Covid-19 Post-Pandemic. In E-PROCEEDING HoTWeC 6.0 THE GAME , pp. 1141-1152. Faculty Hospitality, Tourism and Wellness, Universiti Malaysia Kelantan. https://doi.org/978-967-0021-47-8
  11. Muhammad Kamarulzaman, Nurdina Syamiera, Nursakinah, Nurshahirah, Muhamad Nasyat Muhamad Nasir. (2022). Factors Influencing Destination Loyalty Among Domestic Tourists Visiting Langkawi Island, Malaysia. In E-PROCEEDING HoTWeC 6.0 , pp. 1153-1165. Faculty Hospitality, Tourism and Wellness, Universiti Malaysia Kelantan.
  12. Muhammad Daniel Hafiz Bin Mohd Adlan, Nur Fatin Atiqah Binti Marzuki, Nur Fatin Ayunie Binti Omar Hassan, Muhamad Nasyat Muhamad Nasir. (2022). The Perception of Local Communities toward Ecotourism Development in Kundasang, Sabah. In E-PROCEEDING HoTWeC 6.0 , pp. 1166-1175. Faculty Hospitality, Tourism and Wellness, Universiti Malaysia Kelantan.
  13. Nur Farihin Abd Hadi Khan, Muhamad Nasyat Muhamad Nasir, Nik Madeeha Nik Mohd Munir, Aikal Liyani Mohd Rasdi. (2022). A conceptual diagram of Homestay stakeholder¿s interaction in inducing environmental behaviour. , pp. 1-16. UiTM Press.
  14. Nurwahida Sobirin Fakhry Sirega, Nuur Aiman Ilias, Nurulhuda Harun, Muhamad Nasyat Muhamad Nasir. (2022). Factors Affecting Destination Loyalty Among Domestic Tourists Visiting Terengganu. In E-PROCEEDING HoTWeC 6.0 , pp. 1126-1140. Faculty of Hospitality, Tourism and Wellness Universiti Malaysia Kelantan. https://doi.org/978-967-0021-47-8
Sumber data: MyScholar
Sumber data: MyScholar
A FRAMEWORK OF INTEGRATED ROBOTIC PROCESS AUTOMATION (RPA) FOR ACCOUNTING AND FINANCE DEPARTMENT TO OPTIMISE FIRM FINANCIAL PERFORMANCE
MEMBER · UMK-FUND · 2022
A FRAMEWORK OF INTEGRATED ROBOTIC PROCESS AUTOMATION (RPA) FOR THE ACCOUNTING AND FINANCE DEPARTMENT TO OPTIMISE FIRM FINANCIAL PERFORMANCE
MEMBER · UMK-FUND · 2022
DEVELOPING YOUTH SOCIAL-PRENEUR READINESS MODEL TO EMPOWER YOUTH AND COMMUNITY DEVELOPMENT
MEMBER · FRGS · 2023
PENGATURAN KEHIDUPAN WARGA EMAS DAN IMPAK KE ATAS KEMAMPUAN MELANCONG
MEMBER · UMK-FUND · 2022
RESPONSIBLE TOURISM AND DESTINATION SUSTAINABILITY TOWARDS QUALITY OF LIFE AMONG LOCAL COMMUNITY
MEMBER · UMK-FUND · 2022
RESPONSIBLE TOURISM AND DESTINATION SUSTAINABILITY TOWARDS QUALITY OF LIFE AMONG LOCAL COMMUNITY
MEMBER · UMK-FUND · 2022
THE EFFECTS OF PRACTICE IN MIND (PIM) TRAINING ON ANXIETY PRIOR TO PASSING PERFORMANCE OF FOOTBALL PLAYERS
MEMBER · UMK-FUND · 2023
THE PARALLEL MEDIATORS OF TOURIST SATISFACTION AND PLACE ATTACHMENT ON PERCEIVED VALUE AND DESTINATION LOYALTY RELATIONSHIP
HEAD · UMK-FUND · 2021
RUMAH TAMU MASJID BANDAR JELI DAN KHIDMAT KOMUNITI
MEMBER · 2022

Award(s)

1
Anugerah Perkhidmatan Cemerlang (APC) Tahun 2023 (2024)
Awarded by: Universiti Malaysia Kelantan

Research Award(s)

13
FACTORS AFFECTING DESTINATION LOYALTY AMONG DOMESTIC TOURISTS VISITING TERENGGANU
Award: GOLD · Role: Member
Exhibition: Hospitality, tourism and wellness colloquium (hotwec 6.0)
PROPOSING A CONCEPTUAL MODEL OF DESTINATION LOYALTY: TWO PARALLEL MEDIATORS OF PLACE ATTACHMENT AND TOURI
Award: GOLD · Role: Head
Exhibition: Carnival of Research and Innovation (CRI 2021)
FACTORS INFLUENCING DESTINATION LOYALTY AMONG DOMESTIC TOURIST VISITING LANGKAWI ISLAND, MALAYSIA
Award: GOLD · Role: Member
Exhibition: Hospitality, tourism and wellness colloquium (hotwec 6.0)
WEBSITE FOR TOURIST GUIDE IN MALAYSIA
Award: GOLD · Role: Member
Exhibition: Beginners Innovation and Entrepreneurship Exhibition (BIE 5.0)
PROPOSING A CONCEPTUAL MODEL OF DESTINATION LOYALTY: TWO PARALLEL MEDIATORS OF PLACE ATTACHMENT AND TOURIST MOTIVATION
Award: SPECIAL · Role: Head
Exhibition: Carnival of Research and Innovation (CRI 2021)
WEBSITE FOR TOURIST GUIDE IN MALAYSIA
Award: SPECIAL · Role: Member
Exhibition: Beginners Innovation and Entrepreneurship Exhibition (BIE 5.0)
One Click Website: A Simple Way to Search for Tourist Guides in Malaysia
Award: SILVER · Role: Head
Exhibition: Carnival of Research and Innovation (CRI) 2023
TMCAS MODEL : REIMAGING AN IMPACTFUL VIRTUAL COLLABORATIVE PROJECT BASED LEARNING IN TEACHING E ENTREPR
Award: SILVER · Role: Member
Exhibition: Carnival of Research and Innovation (CRI 2021)
MASTER - TRAY
Award: SILVER · Role: Member
Exhibition: BEGINNERS INNOVATION & ENTREPRENEURSHIP EXHIBITION 4.0 (BIE 2022)
DEVELOPING A CONCEPTUAL MODEL OF DESTINATION LOYALTY: A MULTI-STAGE OF PARALLEL MEDIATORS
Award: SILVER · Role: Head
Exhibition: Carnival of Research and Innovation (CRI) 2022
SMART WALKING STICK
Award: BRONZE · Role: Member
Exhibition: Carnival of Research and Innovation (CRI) 2022
FACTORS INFLUENCING DOMESTIC TOURIST PREFERENCE OF HOLIDAY DESTINATION IN LANGKAWI DURING COVID-19 POST PANDEMIC
Award: BRONZE · Role: Member
Exhibition: Hospitality, tourism and wellness colloquium (hotwec 6.0)
THE PERCEPTION OF LOCAL COMMUNITIES TOWARD ECOTOURISM DEVELOPMENT AT KUNDASANG, SABAH
Award: BRONZE · Role: Member
Exhibition: Hospitality, tourism and wellness colloquium (hotwec 6.0)

Education(s)

4
(2020) UNIVERSITI SULTAN ZAINAL ABIDIN
IJAZAH DOKTOR FALSAFAH PEMASARAN PELANCONGAN
(2015) UNIVERSITI TEKNOLOGI MARA
IJAZAH SARJANA PENTADBIRAN PERNIAGAAN
(2013) UNIVERSITI TEKNOLOGI MARA
IJAZAH SARJANA MUDA PENTADBIRAN PERNIAGAAN
(2008) MAKTAB SULTAN ISMAIL
SPM

Courses Taught

CodeDescription
ATS3033 TOURISM PRODUCT DEVELOPMENT
HFT10103 FUNDAMENTAL OF MANAGEMENT
HFT10303 MARKETING IN HOSPITALITY AND TOURISM
HFT10503 PRINCIPLES OF MARKETING
HFT40102 STUDENT IN ENTERPRISE PROGRAM (SIEP)
HPT20103 HUMAN RESOURCE MANAGEMENT
HPT30203 VOLUNTEERISM
HPT30303 PRODUCT INNOVATION
HPT40108 INDUSTRIAL TRAINING
HTA40303 BUSINESS DEVELOPMENT FOR VISITOR ATTRACTION AND RESORT
HTB30203 CONCEPT AND TRENDS IN TOURISM
HTP30102 TOURISM RESEARCH PROJECT (I)
HTP40103 TOURISM RESEARCH PROJECT (II)
HTS30103 VISITOR ATTRACTION AND RESORT MANAGEMENT

Supervision

6
DAYULING REGIONAL CULTURE RESEARCH AND TOURISM DEVELOPMENT IN HAN AND TANG DYNASTIES
CO Supervisor for a PHD's Student
EXAMINING THE ROLE OF AI-DRIVEN FEATURES ON TOURIST'S TRAVEL CHOICE IN CULTURE AND HERITAGE DESTINATIONS
CO Supervisor for a MASTER's Student
FACTOR INFLUENCING THE ACCEPTANCE OF MUSLIMS TOURISTS IN MALAYSIA
CO Supervisor for a MASTER's Student
Research Proposal: Tourist Risk Perception In Pakistan Vs. Dubai: A Comparative Study Of Moderating And Mediating Factors Influencing Travel
CO Supervisor for a PHD's Student
THE INFLUENCE OF INFRASTRUCTURE, ENVIRONMENT AND DESTINATION ATTRACTIVENESS TOWARD TOURIST INTENTION TO SABAH
CO Supervisor for a MASTER's Student
The Factors Affecting Destination Loyalty Among International Tourist
MAIN Supervisor for a MASTER's Student