- Nurul Hafizah Mohd Yasin, Norsuriani Samsudin, Mazne Ibrahim, Siti Zamanira Mat Zaib, Nor Syuhada Zulkefli, Nur Dalila Mat Yusoff. (2025-12). Sustainable consumption in practice: exploring green product purchase intentions among Malaysian adults. Journal of Tropical Resources and Sustainable Science , Vol. 13(Special Issue) , pp. 87-94.
- Norizan Musa, Mohamad Pirdaus Yusoh, Nik Alif Amri Bin Nik Hashim, Nor Syuhada Zulkefli, Muhamad Nasyat Muhamad Nasir. (2025-12). Sustainable age friendly tourism development assessing infrastructure and elderly mobility in Penang, Malaysia. JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT(JTHEM) , Vol. 10(42) , pp. 310-320. https://doi.org/10/35631/JTHEM.1042020
- Nor Syuhada Zulkefli, Mastura Jaafar, Khairil Wahidin Awang, Nur Aliah Mansor, Suhaida Herni Suffaruddin. (2025-11). Small and Medium-Sized Accommodation Businesses¿ Reaction Toward Government-Initiated Support Programmes. Planning Malaysia , Vol. 23 (5) , pp. 97-111.
- Zulkefli, N. S., Awang, Z., Suffarruddin, S. H.. (2023). The Innovation Elements of Homestay Programmes on the East Coast of Malaysia. Academica Turistica - Tourism and Innovation Journal (AT-TIJ) , Vol. 16(2) , pp. 233-246. https://doi.org/10.26493/2335-4194.16.233-246
- Simpong.D, Rahim, M. A., Zulkefli, N. S.. (2022). The Sustainability Entrepreneurship in Adaptive Resilience Among Indigenous Community in Malaysia. GeoJournal of Tourism and Geosites , Vol. 42 , pp. 794-803. https://doi.org/10.30892/gtg.422spl20-891
- Nor Syuhada Zulkefli, Aifa Rozaini Mohd Radzol, Marlisa Abdul Rahim, Hazzyati Hashim. (2022). Malaysian tourists¿ intention to travel during the Covid-19 pandemic. Journal of Tourism, Hospitality & Culinary Arts (JTHCA) , Vol. 14(1) , pp. 217-229.
- Zulkefli, N. S., Jaafar M., Marzuki A.. (2022). The issues of tourism policy implementation among insider perspectives in Perhentian Island. International Journal of Tourism Policy , Vol. 12 (1) , pp. 107-125. https://doi.org/10.1504/IJTP.2022.121865
Sumber data: MyScholar
- Nurul Hafizah Mohd Yasin, Nur Ida Fatihah Che Shalifullizam, Akma T.N.Z.T.S., Nur Dalila Yusoff, Nor Syuhada Zulkefli, Raja Norliana Raja Omar, Aikal Liyani Mohd Rasdi. (2025-02-25). Consumer purchase intention of organic food: A cross-sectional study among young adult. In AIP Conference Proceedings . American Institute of Physics. https://doi.org/10.1063/5.0260060
- Ruzanifah Kosnin, Raja Norliana Raja Omar, Roslizawati Che Aziz, Nor Syuhada Zulkefli, Abdullah Muhamed Yusoff, Ahmad Fahme Mohd Ali. (2024). The Implementation of Future, Apprenticeship, Competence and Employee (Industry FACE) in Innovative Curriculum. In INTERNATIONAL UNIVERSITY CARNIVAL ON E-LEARNING (IUCEL 2024) X KONGRES DAN PERTANDINGAN INOVASI PENGAJARAN & PEMBELAJARAN UKM (kNOVASI 2024) , pp. 99-102. Pusat Pengajaran & Pembangunan Kurikulum (Pengajaran-UKM).
- Khairil Wahidin Awang, Mazlina Mustapha, Nor Syuhada Zulkefli. (2023). Looking Back: Ascribing Malaysia's Progress towards Achieving Agenda 2030. In Proceeding Malaysia SDG Conference 2022 , pp. 464-473. Persatuan Promosi Matlamat Pembangunan Lestari (Society for Promotion of Sustainable Development Goals) 2023.
- Nur `Arifah Zahirah Zaharin, Nur Adlin Farizah Azman, Nur Adriana Husna Mohd Isa, Nur Afifah Radzali, Nor Syuhada Zulkefli. (2023). The Effect of a Short Vacation on Work Stress among Tourism Lecturers. In Hotwec 7.0 Sustainably Nurturing Tourism, Hospitality and Wellness , pp. 944-958. Fakulti Hospitaliti, Pelancongan dan Kesejahteraan.
- Norsyamieza Zulaika Mohd Zaikimi, Norsyifa Ayuni Kamaruzaman, Norzianah Mohd Jefri, Nor Syuhada Zulkefli. (2023). Exploring the Potential of Staycation Making to Travel During and Aftermath of the Covid-19. In Hotwec 7.0 Sustainably Nurturing Tourism, Hospitality and Wellness , pp. 930-943. Fakulti Hospitaliti, Pelancongan dan Kesejahteraan.
- Nor Syuhada Zulkefli, Norizan Musa, Siti Selihah Che Hasan. (2023). HERB2BE Teabag: Overcome the Worst Of Menstrual Pain. In APS Proceeding , pp. 254-257. Academica Press Solution.
- Mohammad Norhisham Roslan,, Nurul Athirah Mohd Yusrey, Nurul Farah Nasuhah Roseli, Nurul Izzaty Abdullah, Nor Syuhada Zulkefli. (2022). Tourist Intention in Accommodation Decision Making During the Covid-19 Pandemic. In E-PROCEEDING HoTWeC 6.0 , pp. 1435-1446.
- Mohamad Syahrol Mohd Saufi, Mohammad Aizat Mohd Aziz, Nurul Alis Elyana Zulkefli, Nurul Arifah Baharom, Nor Syuhada Zulkefli. (2022). Influencing Factors of Entrepreneurial Education Towards Entrepreneurial Intentions of Student University Malaysia Kelantan. In E-PROCEEDING HoTWeC 6.0 , pp. 1424-1434. FHPK.
- Mohammad Syaiful Idham Ramlay, Nurul Nasha Nasrudin, Nurul Nornajwa Zahanizam, Nurul Sahira Abdul Wahab, Nor Syuhada Zulkefli. (2022). Relationship among Learning environment, Students¿ Motivation, Students¿ Behavior and Education Facilities. In E-PROCEEDING HoTWeC 6.0 , pp. 1460-1467. FHPK.
- Nor Syuhada Zulkefli, Aifa Rozaini Mohd Radzol. (2021-07). The Motivation to Visit Film-Induced Tourism Destinations Among Youth Travelers in Malaysia. , pp. 212-219. Academic Inspired Network.
- Nor Syuhada Zulkefli, Roslizawati Che Aziz, Aifa Rozaini Mohd Radzol. (2021-09). Developing a Framework on Success Performance of Community Based Homestay Tourism Programme: An Evidence from Insider of Homestay Perspective. In GLOBAL TOURISM CONFERENCE 2021 , pp. 45-47. Penerbit UMT. https://doi.org/10.46754/gtc.2021.11.013
- Roshid, Mohamad Najmi, Shaharuddin, Nurul Azmira, Mohamad Fadil, Nurul Syakinah, Roshaizak, Rasyiqah, Hazzyati Hashim, NOR SYUHADA ZULKEFLI. (2021). The Motivation to Visit Film-Induced Tourism Destination Among Youth Travelers In Malaysia. In RESEARCH TOWARDS IR 4.0 , pp. 227-236. UMK Press.
- Nuraina Asira Hamidon, Nurul Atiqah Gazer, Wan Nurul Faatihah Wan Mohamed Sharif, Yap Chui Man, Nor Syuhada Zulkefli, Hazzyati Hashim. (2021). Factors Influencing Local Tourists¿ Travel Destination Choice: A Case of Malaysia. , pp. 237-245. UMK Press.
- Nurul Najihah, Nurul Nabila, Nurul Ehsaniah, Nurul Shafieqah, Hazzyati Hashim, Nor Syuhada Zulkefli. (2021). The Factors That Affect Tourist Satisfaction towards Keluang Hill. , pp. 308-317. UMK Press.
Sumber data: MyScholar
- NOR SYUHADA ZULKEFLI. (2025-11). Tourism planning and development: Forces of change, processes, and relationships. UMK Press.
- Ruzanifah Kosnin, Fakhitah Ridzuan, Nor Syuhada Zulkefli, Norsyamlina Che Abdul Rahim, Noorul Huda Mohd Razali. (2024-12-11). e-Proceeding SULAM Innovate Showcase & Symposium (SUISS 2024) - Community Project. UMK Press.
- Khairil Wahidin Awang, Nor Syuhada Zulkefli. (2023). Tourism Planning: Forces of Changes, Processes and Relationship. iPRO Publication.
Sumber data: MyScholar
- Raja Norliana Raja Omar, Roslizawati Che Aziz, Nor Syuhada Zulkefli, Abdullah Muhamed Yusoff, Ahmad Fahme Mohd Ali, Ruzanifah Kosnin, Velayuthan, Sathish Kumar. (2025). A Comparative Analysis of the Culture and Heritage Elements: Cases of Homestay Program and Kampung-Stay Program. In Studies in Systems, Decision and Control (pp. 835 - 844). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-91424-9_72
- Zulkefli, N. S., Saidin, S. S., Nasir, M. N. M., Awang, Z.. (2024). Exploration of the Travel Motivations of Gastronomy Tourism: A Case Study in East Region Area. In Studies in Systems, Decision and Control (pp. 865-876). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-54379-1_74
- Saidin, S. S., Zulkefli, N. S., Mansor, N A., Hashim N.A.A.N., Nguyen D.. (2024). Exploring Staycation Experiences Drivers Among Millennials¿ Tourists. In Studies in Systems, Decision and Control (pp. 877 - 888). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-54379-1_75
- Sahwandi S., Zulkefli, N. S., Hashim N.A.A.N., Omar S.I.. (2024). Conceptualizing the Decision Motivation of Tourist Behaviour Using Neuro-Tourism Analysis. In The AI Revolution: Driving Business Innovation and Research (pp. 853-864). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-54379-1_73
Sumber data: MyScholar
- Ahmad Fahme Mohd Ali, Roslizawati Che Aziz, Raja Norliana Raja Omar, Abdullah Muhamed Yusoff, Ruzanifah Kosnin, Nor Syuhada Zulkefli, Fauzan Hafiz Muhammad Safri, Mazne Ibrahim, Nur Dalila Yusoff, Mohammed Ruqaimi Remeli, Sathish Kumar Velayuthan, Norsuriani Samsudin, Mohd Zamruri Ab Ghani, Lydia Irffian Mohd Isa. (2024). Laporan program - Sustainability In The Creative & Cultural Industries Programme - Asean & Beyond (SCCIP 2024). UMK Press.
- Muhammad Azizan Talib, Nurul Izzah Alya binti Ali Ahmad, Nurul Izati binti Azman, Nurul Hidayah Husna binti Mahmood, Nor Syuhada Zulkefli. (2024). Understanding of Educational Tourism In Heritage Conservation from Lecturer¿s Perceptions. UMK Press.
- Nor Alia Naziera Mohd Nazir, Muhammad Anas Fadzeli Ismail, Nor Aliah Kamarudin, Noorizzatul Binti Baharudin, Nor Syuhada Zulkefli. (2024). Exploring The Young Perception Of The Service Quality In The Capital City, Kuala Lumpur And The Smaller City, Kota Bharu. UMK Press.
- Nor Syuhada Zulkefli, Fadhilahanim Aryani Abdullah, Norelisa Bakri, Nurdy'anna Nordin, Siti Munirah A. Kadir, Arisa Arifah Kamaludin, Nur Humirah Rizwan, Nur Rusfadilah Ruslan. (2021). Fair Skin Product. UMK Press.
Sumber data: MyScholar
CONSTRUCTING THE DECISION CHOICE MOTIVATORS (DCMS) MODEL AMONG MALAYSIA MILLENIAL TOURIST DURING THE CRISIS
COMMUNITY RESILIENCE THROUGH ENTREPRENEURSHIP: THE CASE OF INDIGENOUS ENTREPRENEURS IN MALAYSIA
CONSTRUCTING THE DECISION CHOICE MOTIVATORS (DCMS) MODEL AMONG MALAYSIA MILLENIAL TOURIST DURING THE CRISIS
EXPLORING INNOVATION ELEMENTS IN THE EAST COAST HOMESTAY PROGRAMMES
INVESTIGATING STUDENT'S RESILIENT FACTOR DURING COVID-19 PANDEMIC
MEMPERKASAKAN POTENSI GASTRONOMI PELANCONGAN (MAKANAN TRADISIONAL) DALAM KALANGAN PENGUSAHA TEMPATAN MELALUI MODEL KEUSAHAWANAN PEMASARAN DIGITAL
MEMBANGUNKAN MODEL PENDIGITALAN PROGRAM HOMESTAY KE ARAH PENGUKUHAN INDUSTRI PELANCONGAN NEGARA.
NEW STAYCATION MOTIVATORS MODEL FOR NATIONAL VACATIONERS ON PROXIMITY TOURISM
PENGATURAN KEHIDUPAN WARGA EMAS DAN IMPAK KE ATAS KEMAMPUAN MELANCONG
PENGATURAN KEHIDUPAN WARGA EMAS DAN IMPAK KE ATAS KEMAMPUAN MELANCONG
THE INFLUENCE OF ACCOMMODATIONS, FOOD, AND TRANSPORTATION ON TRAVEL PREFERENCES DURING THE POST-MCO PERIOD
THE MODERATING EFFECT OF SOCIAL MEDIA USAGE ON THE RELATIONSHIP BETWEEN INDIVIDUAL, ENVIRONMENTAL, ORGANIZATIONAL AND SOCIAL FACTORS ON SMART TOURISM IN BATU-FERRINGHI PENANG MALAYSIA
Award(s)
1Anugerah Perkhidmatan Cemerlang (APC) Tahun 2021 (2022)
Research Award(s)
28POSTER CODE:T69
T31 PROJECT PPTA
POSTER CODE: T70
T30 PROJECT PPTA
FORTEEN VEGI NUGGET
THE MOTIVATION OF FILM-INDUCED TOURISM AMONG YOUTH TRAVELERS IN MALAYSIA
T28 PROJECT PPTA
T29 PROJECT PPTA
FACTORS INFLUENCING LOCAL TOURIST¿S TRAVEL DESTINATION CHOICE. A CASE OF MALAYSIA
BEST CONTENT AWARD POSTER CODE: T69
CAPTEN MARVEL COMMUNITY HEALTH HIGH PROTEIN FROZEN PANCAKE
BEST SUPERVISOR AWARD
A TRANSFORMATION OF THINKING AND BEHAVING, FROM PROCASTINATION TO INNOVATIVENESS; THE CASE OF PERHENTIAN ISLAND
POSTER CODE: T67
THE INFLUENCING SOLO TRAVELER CONSTRAINTS ON PERSONAL DEVELOPMENT EXPERIENCE
FAIR SKIN
POSTER CODE:T68
KLIK TRAVEL.COM AS A SOLUTION FOR HEALING HAPPINESS
DETERMINANTS FACTORS ON PATIENTS SATISFACTION TOWARDS HEALTH TOURISM IN MALAYSIA
FAIR SKIN
HERB TEABAG: SOLUTION FOR MENSTRUAL PAIN
DETERMINANT FACTORS ON TOURIST SATISFACTION IN HALAL TOURISM
BREW COFFEE: TRAVEL FOR COFFEE
THE INFLUENCING OF VIRTUAL EDUCATION LEARNING IN FHPK STUDENTS PERFORMANCE DURING PANDEMIC OF COVID-19
FAIR SKIN PRODUCT
ANACARDIYUMS SAUCE
UNITY AS MALAYSIAN.COM: CULTURE FOR COMMUNITY WEBSITE
FAIR SKIN
Education(s)
5(2019) UNIVERSITI SAINS MALAYSIA
(2014) UNIVERSITI SAINS MALAYSIA
(2013) UNIVERSITI SAINS MALAYSIA
(2009) SM TEKNIK TERENGGANU
(2007) SM TEKNIK WAKAF TEMBESU
Courses Taught
| Code | Description |
|---|---|
| HFT40102 | STUDENT IN ENTERPRISE PROGRAM (SIEP) |
| HPT20403 | ENTERPRISE MANAGEMENT |
| HPT40108 | INDUSTRIAL TRAINING |
| HTA40303 | BUSINESS DEVELOPMENT FOR VISITOR ATTRACTION AND RESORT |
| HTB30203 | CONCEPT AND TRENDS IN TOURISM |
| HTP30102 | TOURISM RESEARCH PROJECT (I) |
| HTP40103 | TOURISM RESEARCH PROJECT (II) |
| HTS10103 | INTRODUCTION TO TOURISM INDUSTRY |
| HTS20203 | EVENT MANAGEMENT |
| HTS30103 | VISITOR ATTRACTION AND RESORT MANAGEMENT |
| HTS30203 | TOURISM PLANNING AND DEVELOPMENT |
Supervision
Analysis Of Tourism Supporting Factors Development At Air Manis Beach West Sumatera
DAYULING REGIONAL CULTURE RESEARCH AND TOURISM DEVELOPMENT IN HAN AND TANG DYNASTIES
EVACUATING TOURIST BEHAVIOUR USING NEURO-TOURISM: A STUDY OF MALAYSIA
NEW STAYCATION MOTIVATORS MODEL FOR VACATIONERS ON PROXIMITY TOURISM
THE SOCIO ECONOMIC IMPACTS OF TOURISM ON COMMUNITY RESIDENT QUALITY OF LIFE AND THEIR SUPPORT FOR DEVELOPMENT OF TOURISM: A CASE STUDY OF THREE TOURIST ATTRACTIONS IN THE SOUTH-WEST REGION OF NIGERIA