- Marlisa Abdul Rahim, Nurzehan Abu Bakar, Nor Maizana Mat Nawi, Muhamad Nasyat Muhamad Nasir, Siti Salina Saidin, Nor Amira Mohd Razali. (2025-08). Determinants of Tourist Loyalty: Empirical Insights from Langkawi, Malaysia.. International Journal of Research and Innovation in Social Science (IJRISS) , Vol. IX(VIII) , pp. 1194-1207.
- Sia, Phoebe Yueng-Hee, Saidin, S. S., Iskandar, Yulita Hanum P.. (2023). Systematic review of mobile travel apps and their smart features and challenges. Journal of Hospitality and Tourism Insights , Vol. 6(5) , pp. 2115¿2138. https://doi.org/10.1108/JHTI-02-2022-0087
- Sia, Phoebe Yueng-Hee, Saidin, S. S., Iskandar, Yulita Hanum P.. (2023). Smart mobile tourism app featuring augmented reality and big data analytics: an empirical analysis using UTAUT2 and PCT models. Journal of Science and Technology Policy Management . https://doi.org/10.1108/JSTPM-05-2022-0088
- Nurzehan Abu Bakar, Hassnah Wee, Siti Salina Saidin, Mohd Hafiz Hanafiah. (2023). Re-participating in Running Events : The Subjectivity of Runners¿ Experience Economy Realms. Asia-Pacific Journal of Innovation in Hospitality and Tourism , Vol. 12(3) , pp. 1-18.
- Ali A.F.M., Radzi N.A.M., Kosnin, R., Hassan, S., Saidin, S. S.. (2021-05). Estimating Expenditure Pattern and Permanent Income Hypothesis: Evidence from Kelantan Malaysia. Jurnal Ekonomi Malaysia , Vol. 55(2) , pp. 39-49. https://doi.org/10.17576/JEM-2021-5502-4
- Roslizawati Che Aziz, Ruzanifah Kosnin, Nik Alif Amri Nik Hashim, Fadhilahanim Aryani Abdullah, Siti Salina Saidin, Norsyuhada Zulkefil, Nurzehan Abu Bakar. (2021). Student Motivation in Outdoor Recreation Engagement: Examining the Validity and Reliability of the measuring Instruments. Journal of Contemporary Issues in Business and Government , Vol. 27(2) , pp. 4723-4731.
Sumber data: MyScholar
- Rahim, M. A., Bakar, N. A., Nawi N.M.M., Hashim N.A.A.N., Wee H., Saidin, S. S.. (2023). Conceptualizing Experience-Rich Sustainable Tourism. In Lecture Notes in Networks and Systems , pp. 815-823. Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-26956-1_76
- Muhammad Ariff Syakirl Hairol, Muhammad Ashrof Ridhuan Mazemi, Muhammad Azam Ezaidi Marzuki, Muhammad Fairul Daniel Izhar, Siti Salina Saidin. (2023). Factor That Builds Youth's Intention to Do Adventure Tourism in Kelantan. In Hotwec 7.0 Sustainably Nurturing Tourism, Hospitality and Wellness , pp. 731-743. Faculty of Hospitality, Tourism and Wellness.
- Muhammad Faiz Akif Bin Fairus, Muhammad Faiz Fitri Bin Abdul Rahim, Muhammad Fakhri Bin Norazman, Muhammad Fakhruddin Bin Che Khalid, Siti Salina Saidin. (2023). Factors influencing intention to use smart mobile apps among local traveler in East Coast Malaysia. In Hotwec 7.0 Sustainably Nurturing Tourism, Hospitality and Wellness , pp. 744-758. Faculty of Hospitality, Tourism and Wellness.
- Muhammad Hisham Mohd Nawawi, Muhammad Aizat Mohamad Sayoti, Muhammad Amir Izzat Mohd Sharif, Muhammad Ammar Mohd Arifin, Siti Salina Saidin. (2023). Factor influencing tourist satisfaction while traveling among students at Universiti Malaysia Kelantan. In Hotwec 7.0 Sustainably Nurturing Tourism, Hospitality and Wellness , pp. 692-708. Fakulti Hospitaliti, Pelancongan dan Kesejahteraan.
- Muhammad Ammirul Harith Nawawi, Muhammad Aqil Abd Rahman, Muhammad Arif Hakimi Abdullah, Muhammad Ariff Baharudin, Siti Salina Saidin. (2023). Factors Determining Young Tourists¿ Intention To Use Smart Tourism Technology In Kelantan.. In Hotwec 7.0 Sustainably Nurturing Tourism, Hospitality and Wellness , pp. 709-730. Fakulti Hospitaliti, Pelancongan dan Kesejahteraan.
- Nor Maizana Mat Nawi, Marlisa Abdul Rahim, Nurzehan Abu Bakar, Siti Salina Saidin, Mohd Nazimi Had Nordin. (2022). Fresh Culinary Herbs Evoking the Essence of Cilantro. In International Borneo Innovation Exhibition and Competition , pp. 523-525. UNIT PENGANTARABNAGSAAN POLITEKNIK KOTA KINABALU.
- Nik Marziyatul Alia Mat, Muhammad Rafiuddin Zamil, Nashuha Misman, Norhasliza Abdul Rabi, Siti Salina Saidin. (2022). Tourists¿ Awareness among Malaysian Towards COVID-19 Pandemic in Langkawi. In E-PROCEEDING HoTWeC 6.0 , pp. 1058-1067.
- Nur Aida, Nur Aina Aqira, Nur Aindatul Adabieyah, Muhammad Noor Aiman, Siti Salina Saidin. (2022). Factors Influencing Adventure Travel Intention Among Millennials in Kelantan. In E-PROCEEDING HoTWeC 6.0 , pp. 1068-1076. FHPK, UMK.
- Muhammad Saiful Amirul Shahrul Nizam, Nur Alifah Ilyana Muhamad Zahid, Nur Alyaa Maisarah Hamdan, Nur Amirah Zainal, Siti Salina Saidin. (2022). Tourists¿ Satisfaction Towards Airport Self-Service Technology: A Study in Kelantan. In E-PROCEEDING HoTWeC 6.0 , pp. 1077-1085.
- Muhammad Syamil bin Saidin, Nabilah Abdul Latif,, Naqilah Muhammad Nawel, Nur Aisyah Azam,, Siti Salina Saidin. (2022). Intention to Adopt Mapping Applications Among Tourists in Malaysia. In E-PROCEEDING HoTWeC 6.0 , pp. 1086-1095.
- Nurzehan Abu Bakar, Marlisa Abdul Rahim, Nor Maizana Mat Nawi, Siti Salina Saidin, Hassan, Suchi. (2021). Interactive Virtual Reality Learning Experience. , pp. 53-56. Pusat Pengajaran Pembelajaran Universiti (UTLC), UUM.
- Siti Salina Saidin, Roslizawati Che Aziz, Suchi Hassan. (2021). Online learning tools and platforms in higher education during COVID-19. In The 2nd Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2021) , pp. 54-56. MMU Press.
- Ruzanifah binti Kosnin, Saidin, S. S., Ahmad Fahme Mohd Ali, Nur Athirah Sumardi, Hassan, Suchi. (2021). Stressors and Integrative Coping Approach to Maintain Mental Wellbeing Among Hotel Employees in Malaysia During Covid-19 Pandemic. In 1st International Conference on Entrepreneurship, Business, Tourism and Hospitality (ICEBTH 2021) , pp. 171-178.
- Ruzanifah Kosnin, Siti Salina Saidin, Suchi Hassan, Ahmad Fahme Mohd Ali, Naziatul Aziah Mohd Radzi. (2021). Learning Financial Management Using Jamboard, Calculation and Model Will No Longer Be Bored. In THE INTERNATIONAL UNIVERSITY CARNIVAL ON e-LEARNING (IUCEL) 2021 , pp. 237-239. Pusat Pengajaran Pembelajaran Universiti (UTLC).
Sumber data: MyScholar
- Siti Salina Saidin, Nooraziah Ahmad, Salmiah Aziz. (2025-03-20). Ethical governance of artificial intelligence in organizations: Challenges and strategies. In Strengthening Human Relations in Organizations With AI (pp. 59 - 81). IGI Global. https://doi.org/10.4018/979-8-3693-6507-6.ch003
- Kosnin, R., Sumardi, Nur Athirah, Jafarudin, Noor Nabila, Saidin, S. S., Ali A.F.M.. (2024). Stressors and Mental Well-Being Among Hospitality Employees During COVID-19 Pandemic. In Studies in Systems, Decision and Control (pp. 913 - 923). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-54379-1_78
- Zulkefli, N. S., Saidin, S. S., Nasir, M. N. M., Awang, Z.. (2024). Exploration of the Travel Motivations of Gastronomy Tourism: A Case Study in East Region Area. In Studies in Systems, Decision and Control (pp. 865-876). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-54379-1_74
- Saidin, S. S., Zulkefli, N. S., Mansor, N A., Hashim N.A.A.N., Nguyen D.. (2024). Exploring Staycation Experiences Drivers Among Millennials¿ Tourists. In Studies in Systems, Decision and Control (pp. 877 - 888). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-54379-1_75
- Nurul Hafizah Mohd Yasin, Mazne Ibrahim, Nur Farihin Abd Hadi Khan, Zaimatul Awang, Mohd Hafzal Abdul Halim, Siti Salina Saidin. (2023). From Waste to Health: An Innovation of High-Fiber Biscuit Using Brown Rice and Banana Peel. In Contributions to Management Science (pp. 675¿684). Springer Science and Business Media Deutschland GmbH. https://doi.org/14311941
- Siti Salina Saidin. (2023). BAB 5 : D-Disiplin. In Transformasi karakter A-Z graduan menjadi usahawan Berjaya (pp. 32-36). UMK Press.
- Siti Salina Saidin. (2023). Bab 8 : G-Gigih. In Transformasi karakter A-Z graduan menjadi usahawan Berjaya (pp. 47-52). UMK Press.
- Phoebe Yueng Hee Sia, Siti Salina Saidin, Yulita Hanum P. Iskandar,. (2022). A Conceptual Model of Emerging Mobile Travel Apps for Smart Tourism Among Gen X, Gen Y, and Gen Z. In Mobile Computing and Technology Applications in Tourism and Hospitality (pp. 189-220). IGI Global. https://doi.org/10.4018/978-1-7998-6904-7.ch009
- Nurzehan Abu Bakar, Marlisa Abdul Rahim, Nor Maizana Mat Nawi, Siti Salina Saidin, Hassan, Suchi. (2021). Chapter 7: Nearpod: Virtual Engaging Classroom for Tourism Student. In 1st Online Teaching Enhancement and Learning Innovation Carnival, EMBRACING NEW NORMS WITH ASYNCHRONOUS ONLINE LEARNING (pp. 43-50). UMK PRESS.
- Ruzanifah Kosnin, Siti Salina Saidin, Suchi Hassan, Ahmad Fahme Mohd Ali, Naziatul Aziah Mohd Radzi. (2021). Chapter 16: Virtual whiteboard using jamboard: financial management calculation will no longer be bored. In Synchronous@real-time online interaction (pp. 101-108). UMK Press.
Sumber data: MyScholar
- Mohd Fadil Mohd Yusof, Mohamad Pirdaus Yusoh, Ahmad Fahme Mohd Ali, Pavitira A/P Manogaran, Abdullah Muhamed Yusoff, Siti Salina Saidin, Bibi Nabihah Abdul Hakim, Norsyamlina Che Abdul Rahim, Norizan Musa, Muhammad Firdaus Bin Bidin, Mohammad Syakir Zainozaman, Hazzyati Hashim. (2025-12). LENSA FHPK (edisi Disember 2025). Fakulti Hospitaliti, Pelancongan dan Kesejahteraan.
- Muhammad Akmal Remli, Salmiah Aziz, Siti Fatimah Azahra Azhar, Mohamad Azanizam Alwi, Syahidatul Aqilah Mohd Supian, Mohammed Dauda Goni, Nooraziah Ahmad, Marieanne Christie Leong, Siti Salina Saidin, Suzana Shari, Nor Akma Shatilla Che Ab Hamid. (2025-01). AI Spectrum Bulletin: Artificial Intelligence (AI) in Entrepreneurship Education. UMK Corporate Publication.
- Siti Salina Saidin. (2025-01). Generative AI and Cybersecurity: Balancing innovation with ethical responsibility. UMK Corporate Publication.
- Siti Salina Saidin. (2025-10). Unlocking Malaysia¿s Travel Future: The AI-Powered Online Agencies Changing the Game. UMK Corporate Publication.
- Muhammad Akmal Remli, Salmiah Aziz, Siti Fatimah Azahra Azhar, Mohamad Azanizam Alwi, Mohammed Dauda Goni, Nooraziah Ahmad, Siti Salina Saidin, Suzana Shari, Nor Akma Shatilla Che Ab Hamid. (2025-10). AI Spectrum Bulletin : Humanizing Artificial Intelligence. UMK Corporate Publication.
- Siti Salina Saidin, Aikal Liyani Mohd Rasdi. (2025). Celebrating Student Excellence at Sunway Intern Appreciation Day 2025. UMK Corporate Publication.
- Siti Salina Saidin, Mohd Syazreen Syah Mapiasah, Alysa Noratiqa Suhainin, Amirah Muhammad Jalaluddin, Ana Shahirah Yusri. (2024-12-01). Factors Influencing Intentions to Use Mobile Applications for Medical Tourism Among Malaysians. UMK Press.
- Siti Salina Saidin, Nur Fatin Suhaida Mohd Noor, Nur Fatirah Izzatie Mohamad Yusoff, Mohd Azrul Azmi. (2024-12-01). Examining the Factors Influencing Young Travelers' Intention to Use Mobile Applications In East Coast Malaysia. UMK Press.
- Siti Salina Saidin. (2024-07-01). Mitigating Ethical Concerns and Ensuring the Responsible Use of Generative AI In Hospitality and Tourism Industry. INSTITUTE FOR ARTIFICIAL INTELLIGENCE AND BIG DATA, UNIVERSITI MALAYSIA KELANTAN.
- Siti Salina Saidin. (2024). Boosting Cybersecurity Awareness Among University Students in the Age of Generative AI. INSTITUTE FOR ARTIFICIAL INTELLIGENCE AND BIG DATA, UNIVERSITI MALAYSIA KELANTAN. https://doi.org/3009-1942
- Siti Salina Saidin. (2023-06). Digitalisasi dan Usahawan Pelancongan Dalam Pasca Pemulihan COVID-19. MASMED UiTM.
- Siti Salina Saidin, Mazne Ibrahim. (2023-10). Perspektif Healing Travel. Majalah Pusat Pengajian Biologi UITMCNS.
- Ruzanifah Kosnin, Nik Alif Amri Nik Hashim, Siti Salina Saidin. (2022-12). Kelantan Arts and Islamic Tourism.
- Nur Aliah Mansor, Rizalniyani Abdul Razak, Siti Salina Saidin. (2022-06). Start-up pelancongan pintar sebagai laluan kerjaya graduan pelancongan. MASMED UiTM.
- Naziatul Aziah Mohd Radzi, Normaizatul Akma Saidi, Siti Salina Saidin. (2022). The Application of Iot in Entrepreneurial Activities: Moving Towards a Sustainable and Resilient Business. UNIVERSITI TEKNOLOGI MARA CAWANGAN TERENGGANU.
- Nurzehan Abu Bakar, Marlisa Abdul Rahim, Nor Maizana Mat Nawi, Siti Salina Saidin, Hassan, Suchi. (2021). NEARPOD: APPLICATION OF INTERACTIVE VIRTUAL REALITY IN TOURISM COURSES. UMK PRESS.
- Ruzanifah Kosnin, Siti Salina Saidin, Suchi Hassan, Ahmad Fahme Mohd Ali, Naziatul Aziah Mohd Radzi. (2021). Jamboard in Financial Management: Engaged and Enhanced Student's Performance.
- Mohd Fadil Mohd Yusof, Siti Salina Saidin, Siti Fatimah Ab Ghaffar, Nur Farihin Abd Hadi Khan, Nurul Hafizah Mohd Yasin. (2021). Islamic Hfittracker: Islamic Health and Fitness Tracker Mobile Application for Healthy Lifestyles.
- Marlisa Abdul Rahim, Nurzehan Abu Bakar, Saidin, Siti Salina, Hassan, Suchi, Mohd Ikhwan Aziz. (2020). Performance Expectancy, Effort Expectancy and Social Influence towards Continuance in Adoption of Mobile Application Use.
Sumber data: MyScholar
ASSESSING STANDARD OPERATING PROCEDURE (SOP) COMPLIANCE AS A NEW NORM AMONG HOMESTAY OPERATORS IN THE STATE OF KELANTAN
ASSESSING STANDARD OPERATING PROCEDURE (SOP) COMPLIANCE AS A NEW NORM AMONG HOMESTAY OPERATORS IN THE STATE OF KELANTAN
ASSESSMENT OF UMRAH AND HAJJ PILGRIMAGE WELLBEING DURING COVID-19 PANDEMIC
ASSESSMENT OF UMRAH AND HAJJ PILGRIMAGE WELLBEING DURING COVID-19 PANDEMIC
CYBERLOAFING AND ITS IMPACTS ON COVID-19 WORK-FROM-HOME: AN EXPLORATORY STUDY AMONG PUBLIC WORKERS
CYBERLOAFING AND ITS IMPACTS ON COVID-19 WORK-FROM-HOME: AN EXPLORATORY STUDY AMONG PUBLIC WORKERS
MEMPERKASAKAN POTENSI GASTRONOMI PELANCONGAN (MAKANAN TRADISIONAL) DALAM KALANGAN PENGUSAHA TEMPATAN MELALUI MODEL KEUSAHAWANAN PEMASARAN DIGITAL
MEMPERKASAKAN POTENSI GASTRONOMI PELANCONGAN (MAKANAN TRADISIONAL) DALAM KALANGAN PENGUSAHA TEMPATAN MELALUI MODELKEUSAHAWANAN PEMASARAN DIGITAL
MALAYSIA TRULY ASIA : DEVELOPING SMART TOURISM MOBILE APPS FOR INTERNATIONAL TRAVELERS IN MALAYSIA (STOMAIT)
MALAYSIA TRULY ASIA : DEVELOPING SMART TOURISM MOBILE APPS FOR INTERNATIONAL TRAVELERS IN MALAYSIA (STOMAIT)
REQUIREMENT ANALYSIS ON DEVELOPING SMART MOBILE TRAVEL APPS FOR GEN X, GEN Y AND GEN Z AMONG MUSLIM POPULATIONS IN MALAYSIA
REQUIREMENT ANALYSIS ON DEVELOPING SMART MOBILE TRAVEL APPS FOR GEN X, GEN Y, AND GEN Z AMONG MUSLIM POPULATIONS IN MALAYSIA
REQUIREMENT ANALYSIS ON DEVELOPING SMART MOBILE TRAVEL APPS FOR GEN X, GEN Y, AND GEN Z AMONG MUSLIM POPULATIONS IN MALAYSIA
STRESSORS AND INTEGRATIVE COPING APPROACH TO MAINTAIN MENTAL WELLBEING AMONG HOTEL SECTOR EMPLOYEES DURING COVID19 PANDEMIC
THE MODERATING EFFECT OF SOCIAL MEDIA USAGE ON THE RELATIONSHIP BETWEEN INDIVIDUAL, ENVIRONMENTAL, ORGANIZATIONAL AND SOCIAL FACTORS ON SMART TOURISM IN BATU-FERRINGHI PENANG MALAYSIA
PROJEK PENSIJILAN KEMAHIRAN REKREASI LUAR 2022 (OUTDOOR RECREATION SKILLS CERTIFICATION COURSE)
PROJEK PERUNDINGAN TOK MAN IN LANGKAWI
Award(s)
1Anugerah Perkhidmatan Cemerlang (APC) Tahun 2021 (2022)
Research Award(s)
24CAMPUS-AWAY APPROACH: HYFLEX LEARNING FOR INDUSTRY MODE PROGRAM
Flash Wrapping Machine
FRESH CULINARY HERBS EVOKING THE ESSENCE OF CILANTRO
integrated sulam profiling platform for student community learning experience enhancement
APPLICATION OF INTERACTIVE VIRTUAL REALITY IN TOURISM COURSES
Virtual Engaging Classroom Using Nearpod
FACTORS THAT INFLUENCE TOURISTS SATISFACTION TOWARDS HERITAGE MUSEUMS IN KELANTAN
SMART MOBILE TOURISM APPS (SMTA) FEATURING AUGMENTED REALITY & BIG DATA ANALYTICS
LEARN AND EARN - APPRENTICESHIP TOWARDS WORK BASED LEARNING (LAE-APPRENTICESHIP WBL)
Return to a Running Event: The Subjective of Runner's Experience Realms- OVERALL BEST PAPER AWARD CATEGORY STUDENT
Return to a Running Event: The Subjective of Runner's Experience Realms- BEST PAPER AWARD STUDENT CATEGORY
FRESH CULINARY HERBS EVOKING THE ESSENCE OF CILANTRO
APPLICATION OF INTERACTIVE VIRTUAL REALITY IN TOURISM COURSES (BEST AWARD ELEARNING CATEGORY)
Flash Wrapping Machine - Best Extended Abstract Award
Flash Wrapping Machine - Best Poster Award
THE HYFLEX INDUSTRY CAMPUS-AWAY MODE PROGRAM: HICAMP (2U2A) APPRENTICE
CILANTRO ESSENCE
FLASH WRAPPING MACHINE
JAMBOARD IN FINANCIAL MANAGEMENT: ENGAGED AND ENHANCED STUDENT¿S PERFORMANCE
LEARNING FINANCIAL MANAGEMENT USING JAMBOARD, CALCULATION AND MODEL WILL NO LONGER BE BORED
Virtual Whiteboard Using Jamboard, Calculate and Model No Longer Be Bored
ISLAMIC HFITTRACKER: ISLAMIC HEALTH AND FITNESS TRACKER MOBILE APPLICATION FOR HEALTHY LIFESTYLES
THE FACTORS THAT DETERMINED TOURIST ADOPTING OF SMARTPHONE APPS AMONG YOUTH
INTERACTIVE VIRTUAL REALITY LEARNING EXPERIENCE
Education(s)
5() LEMBAGA TEKNOLOGIS MALAYSIA
(2019) UNIVERSITI SAINS MALAYSIA
(2012) UNIVERSITI TEKNOLOGI MARA
(2005) UNIVERSITI SAINS MALAYSIA
(2000) MAKTAB RENDAH SAINS MARA LANGKAWI
Professional Membership(s)
2LEMBAGA TEKNOLOGIS MALAYSIA
LEMBAGA TEKNOLOGIS MALAYSIA
Courses Taught
| Code | Description |
|---|---|
| GST7064 | BUSINESS INTELLIGENCE AND APPLICATIONS |
| HFT40102 | STUDENT IN ENTERPRISE PROGRAM (SIEP) |
| HPI40207 | SYSTEM APPLICATION |
| HPI40407 | SERVICE QUALITY |
| HPT20303 | TECHNOLOGY AND INFORMATION IN BUSINESS |
| HPT30303 | PRODUCT INNOVATION |
| HPT40108 | INDUSTRIAL TRAINING |
| HTP30102 | TOURISM RESEARCH PROJECT (I) |
| HTP40103 | TOURISM RESEARCH PROJECT (II) |
Supervision
FACTORS INFLUENCING ENTREPRENEURSHIP DEVELOPMENT IN NIGERIA THE ROLE OF LEARNING
NEW STAYCATION MOTIVATORS MODEL FOR VACATIONERS ON PROXIMITY TOURISM
STRESSORS AND INTEGRATIVE COPING STRATEGIES TO MAINTAIN MENTAL WELL BEING AMONG HOTEL SECTORS EMPLOYEES IN EAST COAST MALAYSIA
THE CREDIBILITY OF USER-GENERATED CONTENT AND ITS EFFECT ON TOURIST VISIT INTENTIONS: THE MEDIATING ROLE OF DESTINATION IMAGERY
THE INFLUENCE OF ONLINE FOOD IMAGES TOWARDS PEOPLE¿S BEHAVIOURAL INTENTION TO VISIT A RESTAURANT