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TS. DR. SITI SALINA BINTI SAIDIN

FACULTY OF HOSPITALITY, TOURISM AND WELLNESS
salina.s@umk.edu.my

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GROUP OF EXPERTISE
  1. ESTIMATING EXPENDITURE PATTERN AND PERMANENT INCOME HYPOTHESIS: EVIDENCE FROM KELANTAN MALAYSIA | CO | 2021-05
  2. SYSTEMATIC REVIEW OF MOBILE TRAVEL APPS AND THEIR SMART FEATURES AND CHALLENGES | CO | 2023
  3. SMART MOBILE TOURISM APP FEATURING AUGMENTED REALITY AND BIG DATA ANALYTICS: AN EMPIRICAL ANALYSIS USING UTAUT2 AND PCT MODELS | CO | 2023
  4. RE-PARTICIPATING IN RUNNING EVENTS : THE SUBJECTIVITY OF RUNNERS¿ EXPERIENCE ECONOMY REALMS | CO | 2023
  5. STUDENT MOTIVATION IN OUTDOOR RECREATION ENGAGEMENT: EXAMINING THE VALIDITY AND RELIABILITY OF THE MEASURING INSTRUMENTS | CO | 2021
  1. STRESSORS AND INTEGRATIVE COPING APPROACH TO MAINTAIN MENTAL WELLBEING AMONG HOTEL EMPLOYEES IN MALAYSIA DURING COVID-19 PANDEMIC | CO | 2021
  2. NEARPOD: APPLICATION OF INTERACTIVE VIRTUAL REALITY IN TOURISM COURSES | CO | 2021
  3. INTERACTIVE VIRTUAL REALITY LEARNING EXPERIENCE | CO | 2021
  4. ONLINE LEARNING TOOLS AND PLATFORMS IN HIGHER EDUCATION DURING COVID-19 | MAIN | 2021
  5. JAMBOARD IN FINANCIAL MANAGEMENT: ENGAGED AND ENHANCED STUDENT'S PERFORMANCE | CO | 2021
  6. ISLAMIC HFITTRACKER: ISLAMIC HEALTH AND FITNESS TRACKER MOBILE APPLICATION FOR HEALTHY LIFESTYLES | CO | 2021
  7. LEARNING FINANCIAL MANAGEMENT USING JAMBOARD, CALCULATION AND MODEL WILL NO LONGER BE BORED | CO | 2021
  8. TOURISTS¿ AWARENESS AMONG MALAYSIAN TOWARDS COVID-19 PANDEMIC IN LANGKAWI | CO | 2022
  9. FACTORS INFLUENCING ADVENTURE TRAVEL INTENTION AMONG MILLENNIALS IN KELANTAN | CO | 2022
  10. TOURISTS¿ SATISFACTION TOWARDS AIRPORT SELF-SERVICE TECHNOLOGY: A STUDY IN KELANTAN | CORRESPNDG | 2022
  11. INTENTION TO ADOPT MAPPING APPLICATIONS AMONG TOURISTS IN MALAYSIA | CO | 2022
  12. FRESH CULINARY HERBS EVOKING THE ESSENCE OF CILANTRO | CO | 2022
  13. CONCEPTUALIZING EXPERIENCE-RICH SUSTAINABLE TOURISM | CO | 2023
  14. FACTOR INFLUENCING TOURIST SATISFACTION WHILE TRAVELING AMONG STUDENTS AT UNIVERSITI MALAYSIA KELANTAN | MAIN | 2023
  15. FACTORS DETERMINING YOUNG TOURISTS¿ INTENTION TO USE SMART TOURISM TECHNOLOGY IN KELANTAN. | MAIN | 2023
  16. FACTOR THAT BUILDS YOUTH'S INTENTION TO DO ADVENTURE TOURISM IN KELANTAN | MAIN | 2023
  17. FACTORS INFLUENCING INTENTION TO USE SMART MOBILE APPS AMONG LOCAL TRAVELER IN EAST COAST MALAYSIA | MAIN | 2023
  1. CHAPTER 7: NEARPOD: VIRTUAL ENGAGING CLASSROOM FOR TOURISM STUDENT | CO | 2021
  2. CHAPTER 16: VIRTUAL WHITEBOARD USING JAMBOARD: FINANCIAL MANAGEMENT CALCULATION WILL NO LONGER BE BORED | CO | 2021
  3. CHAPTER 7: NEARPOD: VIRTUAL ENGAGING CLASSROOM FOR TOURISM STUDENTS | CO | 2021
  4. A CONCEPTUAL MODEL OF EMERGING MOBILE TRAVEL APPS FOR SMART TOURISM AMONG GEN X, GEN Y, AND GEN Z | MAIN | 2022
  5. BAB 8 : G-GIGIH | MAIN | 2023
  6. BAB 5 : D-DISIPLIN | MAIN | 2023
  7. FROM WASTE TO HEALTH: AN INNOVATION OF HIGH-FIBER BISCUIT USING BROWN RICE AND BANANA PEEL | CO | 2023
  1. PERFORMANCE EXPECTANCY, EFFORT EXPECTANCY AND SOCIAL INFLUENCE TOWARDS CONTINUANCE IN ADOPTION OF MOBILE APPLICATION USE | CO | 2020
  2. NEARPOD: APPLICATION OF INTERACTIVE VIRTUAL REALITY IN TOURISM COURSES | CO | 2021
  3. JAMBOARD IN FINANCIAL MANAGEMENT: ENGAGED AND ENHANCED STUDENT'S PERFORMANCE | CO | 2021
  4. ISLAMIC HFITTRACKER: ISLAMIC HEALTH AND FITNESS TRACKER MOBILE APPLICATION FOR HEALTHY LIFESTYLES | CO | 2021
  5. START-UP PELANCONGAN PINTAR SEBAGAI LALUAN KERJAYA GRADUAN PELANCONGAN | CO | 2022-06
  6. THE APPLICATION OF IOT IN ENTREPRENEURIAL ACTIVITIES: MOVING TOWARDS A SUSTAINABLE AND RESILIENT BUSINESS | CO | 2022
  7. PERSPEKTIF HEALING TRAVEL | MAIN | 2023-10
  8. DIGITALISASI DAN USAHAWAN PELANCONGAN DALAM PASCA PEMULIHAN COVID-19 | MAIN | 2023-06
  1. ASSESSING STANDARD OPERATING PROCEDURE (SOP) COMPLIANCE AS A NEW NORM AMONG HOMESTAY OPERATORS IN THE STATE OF KELANTAN | MEMBER | UMK-FUND | 2020
  2. ASSESSING STANDARD OPERATING PROCEDURE (SOP) COMPLIANCE AS A NEW NORM AMONG HOMESTAY OPERATORS IN THE STATE OF KELANTAN | MEMBER | UMK-FUND | 2021
  3. ASSESSMENT OF UMRAH AND HAJJ PILGRIMAGE WELLBEING DURING COVID-19 PANDEMIC | MEMBER | UMK-FUND | 2020
  4. ASSESSMENT OF UMRAH AND HAJJ PILGRIMAGE WELLBEING DURING COVID-19 PANDEMIC | MEMBER | UMK-FUND | 2021
  5. CYBERLOAFING AND ITS IMPACTS ON COVID-19 WORK-FROM-HOME: AN EXPLORATORY STUDY AMONG PUBLIC WORKERS | HEAD | UMKC19SG | 2020
  6. CYBERLOAFING AND ITS IMPACTS ON COVID-19 WORK-FROM-HOME: AN EXPLORATORY STUDY AMONG PUBLIC WORKERS | HEAD | UMKC19SG | 2021
  7. MEMPERKASAKAN POTENSI GASTRONOMI PELANCONGAN (MAKANAN TRADISIONAL) DALAM KALANGAN PENGUSAHA TEMPATAN MELALUI MODEL KEUSAHAWANAN PEMASARAN DIGITAL | MEMBER | UMK-COM | 2022
  8. MEMPERKASAKAN POTENSI GASTRONOMI PELANCONGAN (MAKANAN TRADISIONAL) DALAM KALANGAN PENGUSAHA TEMPATAN MELALUI MODELKEUSAHAWANAN PEMASARAN DIGITAL | MEMBER | UMK-COM | 2023
  9. MALAYSIA TRULY ASIA : DEVELOPING SMART TOURISM MOBILE APPS FOR INTERNATIONAL TRAVELERS IN MALAYSIA (STOMAIT) | MEMBER | UMK-COM | 2022
  10. MALAYSIA TRULY ASIA : DEVELOPING SMART TOURISM MOBILE APPS FOR INTERNATIONAL TRAVELERS IN MALAYSIA (STOMAIT) | MEMBER | UMK-COM | 2023
  11. REQUIREMENT ANALYSIS ON DEVELOPING SMART MOBILE TRAVEL APPS FOR GEN X, GEN Y AND GEN Z AMONG MUSLIM POPULATIONS IN MALAYSIA | MEMBER | GRANT(I/A) | 2021
  12. REQUIREMENT ANALYSIS ON DEVELOPING SMART MOBILE TRAVEL APPS FOR GEN X, GEN Y, AND GEN Z AMONG MUSLIM POPULATIONS IN MALAYSIA | MEMBER | MOF | 2020
  13. REQUIREMENT ANALYSIS ON DEVELOPING SMART MOBILE TRAVEL APPS FOR GEN X, GEN Y, AND GEN Z AMONG MUSLIM POPULATIONS IN MALAYSIA | MEMBER | KERAJAAN | 2020
  14. STRESSORS AND INTEGRATIVE COPING APPROACH TO MAINTAIN MENTAL WELLBEING AMONG HOTEL SECTOR EMPLOYEES DURING COVID19 PANDEMIC | MEMBER | FRGS | 2021
  15. THE MODERATING EFFECT OF SOCIAL MEDIA USAGE ON THE RELATIONSHIP BETWEEN INDIVIDUAL, ENVIRONMENTAL, ORGANIZATIONAL AND SOCIAL FACTORS ON SMART TOURISM IN BATU-FERRINGHI PENANG MALAYSIA | MEMBER | UMK-FUND | 2021
  1. PROJEK PENSIJILAN KEMAHIRAN REKREASI LUAR 2022 (OUTDOOR RECREATION SKILLS CERTIFICATION COURSE) | MEMBER | 2022
  2. PROJEK PERUNDINGAN TOK MAN IN LANGKAWI | HEAD | 2022
AWARD(S)
  • Award Name: Anugerah Jasa Universiti (2019)
    Awarded by: Universiti Malaysia Kelantan
RESEARCH AWARD(S)
  • Product Name: CAMPUS-AWAY APPROACH: HYFLEX LEARNING FOR INDUSTRY MODE PROGRAM
    Award: GOLD
    Role: Head
    Exhibition Name:International Teaching Enhancement and Learning Innovation 2023 (iTeLIC2023)
  • Product Name: Flash Wrapping Machine
    Award: GOLD
    Role: Member
    Exhibition Name:BEGINNERS INNOVATION & ENTREPRENEURSHIP EXHIBITION 4.0 (BIE 2022)
  • Product Name: FRESH CULINARY HERBS EVOKING THE ESSENCE OF CILANTRO
    Award: GOLD
    Role: Member
    Exhibition Name:INTERNATIONAL BORNEO INNOVATION EXHIBITION & COMPETITION (IBIEC) 2022
  • Product Name: integrated sulam profiling platform for student community learning experience enhancement
    Award: GOLD
    Role: Member
    Exhibition Name:innovative pedagogies for resilient education: nurturing tomorrow mind (i-pitcl 2023)
  • Product Name: APPLICATION OF INTERACTIVE VIRTUAL REALITY IN TOURISM COURSES
    Award: GOLD
    Role: Member
    Exhibition Name:CARNIVAL OF RESEARCH & INNOVATION- VIRTUAL INTERNATION EDITION (CRI 2021)
  • Product Name: Virtual Engaging Classroom Using Nearpod
    Award: GOLD
    Role: Member
    Exhibition Name:TELICS - Teaching Enhancement & Learning Innovation Carnival 2020
  • Product Name: FACTORS THAT INFLUENCE TOURISTS SATISFACTION TOWARDS HERITAGE MUSEUMS IN KELANTAN
    Award: GOLD
    Role: Member
    Exhibition Name:Hospitality, Tourism, and Wellness Colloquium 4.0 2020 (HOTWEC 4.0)
  • Product Name: SMART MOBILE TOURISM APPS (SMTA) FEATURING AUGMENTED REALITY & BIG DATA ANALYTICS
    Award: GOLD
    Role: Member
    Exhibition Name:International Business and Management Virtual Innovation & Invention of Ideas Competition 2023
  • Product Name: LEARN AND EARN - APPRENTICESHIP TOWARDS WORK BASED LEARNING (LAE-APPRENTICESHIP WBL)
    Award: GOLD
    Role: Member
    Exhibition Name:8th Teaching and Learning Innovation Festival (TLIF) 2022
  • Product Name: Return to a Running Event: The Subjective of Runner's Experience Realms- OVERALL BEST PAPER AWARD CATEGORY STUDENT
    Award: SPECIAL
    Role: Member
    Exhibition Name:INTERNATIONAL LEVEL- 2ND ASIA PACIFIC VERTUAL EVENTS CONFERENCE
  • Product Name: Return to a Running Event: The Subjective of Runner's Experience Realms- BEST PAPER AWARD STUDENT CATEGORY
    Award: SPECIAL
    Role: Member
    Exhibition Name:INTERNATIONAL LEVEL- 2ND ASIA PACIFIC VERTUAL EVENTS CONFERENCE
  • Product Name: FRESH CULINARY HERBS EVOKING THE ESSENCE OF CILANTRO
    Award: SPECIAL
    Role: Member
    Exhibition Name:INTERNATIONAL BORNEO INNOVATION EXHIBITION & COMPETITION (IBIEC) 2022
  • Product Name: APPLICATION OF INTERACTIVE VIRTUAL REALITY IN TOURISM COURSES (BEST AWARD ELEARNING CATEGORY)
    Award: SPECIAL
    Role: Member
    Exhibition Name:CARNIVAL OF RESEARCH & INNOVATION- VIRTUAL INTERNATION EDITION (CRI 2021)
  • Product Name: Flash Wrapping Machine - Best Extended Abstract Award
    Award: SPECIAL
    Role: Member
    Exhibition Name:BEGINNERS INNOVATION & ENTREPRENEURSHIP EXHIBITION 4.0 (BIE 2022)
  • Product Name: Flash Wrapping Machine - Best Poster Award
    Award: SPECIAL
    Role: Member
    Exhibition Name:BEGINNERS INNOVATION & ENTREPRENEURSHIP EXHIBITION 4.0 (BIE 2022)
  • Product Name: THE HYFLEX INDUSTRY CAMPUS-AWAY MODE PROGRAM: HICAMP (2U2A) APPRENTICE
    Award: SILVER
    Role: Member
    Exhibition Name:International University Carnival on E-Learning I 2023 (IUCEL 2023)
  • Product Name: CILANTRO ESSENCE
    Award: SILVER
    Role: Member
    Exhibition Name:Karnival Penyelidikan dan Inovasi (CRI) 2022
  • Product Name: FLASH WRAPPING MACHINE
    Award: SILVER
    Role: Member
    Exhibition Name:Karnival Penyelidikan dan Inovasi (CRI) 2022
  • Product Name: JAMBOARD IN FINANCIAL MANAGEMENT: ENGAGED AND ENHANCED STUDENT¿S PERFORMANCE
    Award: SILVER
    Role: Member
    Exhibition Name:CARNIVAL OF RESEARCH & INNOVATION- VIRTUAL INTERNATION EDITION (CRI 2021)
  • Product Name: LEARNING FINANCIAL MANAGEMENT USING JAMBOARD, CALCULATION AND MODEL WILL NO LONGER BE BORED
    Award: SILVER
    Role: Member
    Exhibition Name:INTERNATIONAL UNIVERSITY CARNIVAL ON E-LEARNING (IUCEL) 2021
  • Product Name: Virtual Whiteboard Using Jamboard, Calculate and Model No Longer Be Bored
    Award: SILVER
    Role: Member
    Exhibition Name:TELICS - Teaching Enhancement & Learning Innovation Carnival 2020
  • Product Name: ISLAMIC HFITTRACKER: ISLAMIC HEALTH AND FITNESS TRACKER MOBILE APPLICATION FOR HEALTHY LIFESTYLES
    Award: BRONZE
    Role: Member
    Exhibition Name:CARNIVAL OF RESEARCH & INNOVATION- VIRTUAL INTERNATION EDITION (CRI 2021)
  • Product Name: THE FACTORS THAT DETERMINED TOURIST ADOPTING OF SMARTPHONE APPS AMONG YOUTH
    Award: BRONZE
    Role: Member
    Exhibition Name:Hospitality, Tourism, and Wellness Colloquium 4.0 2020 (HOTWEC 4.0)
  • Product Name: INTERACTIVE VIRTUAL REALITY LEARNING EXPERIENCE
    Award: BRONZE
    Role: Member
    Exhibition Name:INTERNATIONAL UNIVERSITY CARNIVAL ON E-LEARNING (IUCEL) 2021
EDUCATION(S)
  • () LEMBAGA TEKNOLOGIS MALAYSIA
    PROFESIONAL
  • (2019) UNIVERSITI SAINS MALAYSIA
    IJAZAH DOKTOR FALSAFAH TEKNOLOGI MAKLUMAT PERNIAGAAN
  • (2012) UNIVERSITI TEKNOLOGI MARA
    IJAZAH SARJANA PENTADBIRAN PERNIAGAAN
  • (2005) UNIVERSITI SAINS MALAYSIA
    IJAZAH SARJANA MUDA SAINS KOMPUTER
  • (2000) MAKTAB RENDAH SAINS MARA LANGKAWI
    SPM