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PROF. MADYA DR. WAN FARHA BINTI WAN ZULKIFFLI

FACULTY OF ENTREPRENEURSHIP AND BUSINESS
farha@umk.edu.my

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GROUP OF EXPERTISE
  1. FINANCIAL RISK OF CONVENTIONAL AND ISLAMIC BANKS: DOES INSTITUTIONAL QUALITY MATTER? | CO | 2020
  2. THE BARRIERS TOWARDS THE ADOPTION OF E-WALLET PAYMENT SYSTEM | CO | 2020
  3. FACTORS AFFECTING S-COMMERCE ADOPTION AMONG MICRO AND SMALL-AND MEDIUM SIZED ENTERPRISES IN A SUB-URBAN AND RURAL ECONOMIC AREA | CO | 2020-09
  4. THE DETERMINANTS OF MOBILE MARKETING SERVICES ACCEPTANCE AMONG GEN-Y CONSUMERS | CO | 2020-12-29
  5. ROLES OF GOVERNMENT SUPPORT POLICIES ON ENTREPRENEURIAL ORIENTATION AND SMES PERFORMANCE IN AN AFRICAN CONTEXT | CO | 2022
  6. HALAL HEALTHCARE SERVICES: PATIENTS¿ SATISFACTION AND WORD OF MOUTH LESSON FROM ISLAMIC-FRIENDLY HOSPITALS | CO | 2023
  7. IMPACT OF SOCIAL MEDIA INFLUENCER ON INSTAGRAM USER PURCHASE INTENTION TOWARDS THE FASHION PRODUCTS: THE PERSPECTIVES OF UMK PENGKALAN CHEPA CAMPUS STUDENTS | CO | 2020
  8. AN EMPIRICAL STUDY OF FACTORS AFFECTING S-COMMERCE ADOPTION AMONG MICRO AND SMALL- AND MEDIUM SIZED ENTERPRISES IN A SUB-URBAN AND RURAL ECONOMIC AREA: EVIDENCE FROM KELANTAN | CO | 2020
  9. CURRENT ISSUES IN ENTREPRENEURSHIP AND BUSINESS | MAIN | 2020
  10. DETERMINANT FACTORS THAT INFLUENCE ENTREPRENEURIAL INTENTION AMONG STUDENTS IN MALAYSIA | CO | 2020-03
  11. VALIDATING THE MEASURING INSTRUMENT FOR THE SERVICE QUALITY, PRICE AND COMFORT ON CUSTOMER SATISFACTION TOWARDS RIDE HAILING SERVICE IN MALAYSIA | CO | 2020-03
  12. SOURCING FROM CHINA: CONNECTING INWARD AND OUTWARD INTERNATIONALISATION THROUGH ABSORPTIVE CAPACITY | CO | 2021
  13. DO SERVICE QUALITY, PRICE, AND COMFORT AFFECT CONSUMER SATISFACTION: THE STUDY OF RIDE-HAILING SERVICES IN MALAYSIA | MAIN | 2021
  14. UNDERSTANDING THE INFLUENCE OF VISUAL MERCHANDISING ON CONSUMERS¿ IMPULSE BUYING BEHAVIOUR: ANALYSING THE LITERATURE | CO | 2022
  15. HALAL HEALTHCARE SERVICES: PATIENTS¿ SATISFACTION AND WORD OF MOUTH LESSON FROM ISLAMIC-FRIENDLY HOSPITALS | CO | 2023
  16. ROLES OF GOVERNMENT SUPPORT POLICIES ON ENTREPRENEURIAL ORIENTATION AND SMES PERFORMANCE IN AN AFRICAN CONTEXT | CO | 2022
  1. AN EMPERICAL STUDY OF FACTORS AFFECTING S-COMMERCE PURCHASE INTENTION AMONG STUDENTS | CO | 2020
  2. AN EMPIRICAL STUDY OF FACTORS AFFECTING S-COMMERCE PURCHASE INTENTION AMONG STUDENTS | CO | 2020-11-22
  3. THE IMPACT OF ECO-FRIENDLY PRODUCTS AND SOCIAL MEDIA TOWARD ENVIRONMENTAL AWARENESS: MODERATING ROLE OF KNOWLEDGE | CO | 2021
  4. POSSIBILITY OUTBREAK OF COVID-19 MALAYSIA IN CASES OF OPENING NATIONAL BORDER: A SYSTEMATIC REVIEW APPROACH | CO | 2021-07
  5. DOES THE THEORY OF PLANNED BEHAVIOR AND PERCEIVED ENJOYMENT GIVE A BIG IMPACT ON ONLINE PURCHASE INTENTION AMONG GEN-Y IN EAST COAST MALAYSIA? | CO | 2021-07
  6. UNLIMITED HUMAN WANTS: THE CRITICAL VIEW FROM ISLAMIC ECONOMICS PERSPECTIVE | CORRESPNDG | 2021-07
  7. APPLICATION OF THE KIRKPATRICK MODEL: EFFECTIVENESS IN ACCOUNTING COURSE | CO | 2021-12
  8. AN INTEGRATED ONLINE HUB FOR MUSLIM FRIENDLY HOMESTAY OPERATORS IN MALAYSIA | CO | 2021-09
  9. ULAM COOKIES | CO | 2021-09
  10. SUBMIT A MOBILE APPLICATION FOR ASSIGNMENT DUE DATES MANAGEMENT: A MOBAGOGY | CO | 2021-09
  11. PROTOTYPE SNEAKER INSOLES SENSOR | CO | 2021
  12. TEACHING AND LEARNING FINANCIAL MANAGEMENT COURSE USING E-WHITEBOARD | CO | 2022
  13. JEWELRY FROM THE PERSPECTIVE OF NEW MEDIA RESEARCH ON MARKETING STRATEGY | CO | 2022
  14. THE INFLUENCE OF ELECTRONIC WORD-OF-MOUTH COMMUNICATION ON CONSUMER PURCHASE INTENTION | MAIN | 2022
  15. SUCCESS FACTORS OF SMALL AND MEDIUM ENTERPRISE RETAILERS IN PAHANG | CO | 2022
  16. THE TRUST FACTORS THAT INFLUENCE ONLINE BUYERS ON E-COMMERCE | CO | 2022
  17. AUTOMATED E-RUBRIC CALCULATOR FOR FINAL YEAR PROJECT ASSESSMENT | CO | 2022
  18. FACTORS INFLUENCING CUSTOMER LOYALTY TO SOCIAL COMMERCE PLATFORM | CO | 2022
  19. INTENTION TOWARDS USING LOAN IN INCOME GENERATING ACTIVITIES: A CONCEPTUAL STUDY AMONG POOR AND LOW-INCOME HOUSEHOLDS | CO | 2023
  20. THE CHRONOLOGY OF IMPULSE BUYING BEHAVIOUR | CO | 2023
  21. THE EFFECT OF UTILITARIAN-BASED ONLINE STORE ATTRIBUTES, HEDONIC-BASED ONLINE STORE ATTRIBUTES, AND ONLINE REVIEW TOWARDS ONLINE IMPULSE BUYING BEHAVIOUR IN MALAYSIA: A REVIEW | CO | 2023
  22. FACTORS INFLUENCING THE USE OF E-COMMERCE PLATFORMS DURING THE PANDEMIC OF COVID-19 | CO | 2023
  23. FACTORS INFLUENCING TECHNOPRENEURS¿ ADOPTION OF ISLAMIC BANKING PRODUCTS | CO | 2023
  24. ENERGY EFFICIENCY BY USING SOLAR PANELS IN A UNIVERSITY CAMPUS: UMK CITY CAMPUS | CO | 2023
  1. KEUSAHAWANAN DAN KEPIMPINAN WANITA: SHE BELIEVED, SHE COULD, SO SHE DID. | CO | 2022
  2. ENTREPRENEURSHIP CONSULTANT FOR BEGINNERS | CO | 2022
  3. PENGURUSAN KEWANGAN BERKESAN | CO | 2022
  4. THE ADVANCED ENTREPRENEURSHIP GROWTH - BUSINESS MODEL & OPPORTUNITY | CO | 2022
  1. EMPHASIZING THE CONSUMER PERCEIVED RISK AND TECHNOLOGY TOOLS: THE RELIABILITY AND VALIDITY OF INSTRUMENT | CO | 2020
  2. EMPHASIZING THE CONSUMER PERCEIVED RISK AND TECHNOLOGY TOOLS: THE RELIABILITY AND VALIDITY OF INSTRUMENT | CO | 2020
  3. THE FACTORS INFLUENCING TOURISTS¿ BEHAVIOURAL INTENTION-TO-USE GRAB PAY APPLICATION | CO | 2021-02
  4. THE STUDY ON TECHNOLOGY ACCEPTANCE IN HEALTHCARE BUSINESS OPERATION | CO | 2023-07
  1. GRAB PAY APP: THE FACTORS INFLUENCING TOURISTS¿ BEHAVIOURAL INTENTION-TO-USE | CO | 2020
  2. INVESTIGATING THE EFFECT OF SERVICE QUALITY ON CUSTOMER SATISFACTION CASE STUDY: RIDE-HAILING SERVICE IN MALAYSIA | MAIN | 2020
  3. THE SUCCESS OF HALAL SUPPLY CHAIN MANAGEMENT PRACTICES IN MALAYSIA | CO | 2020
  4. ONLINE STORE IMAGE EFFECT ON PERCEIVED RISKS TOWARDS ONLINE PURCHASING BEHAVIOUR | CO | 2020
  5. APPLICATION OF THE KIRKPATRICK MODEL: EFFECTIVENESS IN ACCOUNTING COURSE | CO | 2021-12
  6. AN INTEGRATED ONLINE HUB FOR MUSLIM FRIENDLY HOMESTAY OPERATORS IN MALAYSIA | CO | 2021-09
  7. ULAM COOKIES | CO | 2021-09
  8. SUBMIT A MOBILE APPLICATION FOR ASSIGNMENT DUE DATES MANAGEMENT: A MOBAGOGY | CO | 2021-09
  9. ONLINE FEEDBACK IMPACT ONLINE SHOPPERS' IMPULSE PURCHASES IN MALAYSIA | CO | 2021-09
  10. PROTOTYPE SNEAKER INSOLES SENSOR | CO | 2021
  11. WHO EXHIBITS ENVIRONMENTAL AWARENESS MORE? A MULTI-GROUP ANALYSIS OF GENDER | CO | 2021-03
  12. GUIDELINE FOR THESIS PREPARATION | CO | 2023
  13. BENGKEL PENYEDIAAN ENAM (6) GARIS PANDUAN PROGRAM AKADEMIK FKP | CO | 2023
  14. LANGUAGE AS LEVERAGE: INTRODUCTION TO MASTERING THE ART OF PERSUASION IN ENTREPRENEURIAL PITCHING | CO | 2023
  1. CADANGAN PENYELIDIKAN ORIENTASI KEUSAHAWANAN DAN KECENDERUNGAN MEMULAKAN PERNIAGAAN: KAJIAN DALAM KALANGAN AHLI SILAT SENI GAYONG MALAYSIA | MEMBER | GRANT(I/A) | 2022
  2. CREATIVE ENTREPRENEUR POGRAMME | MEMBER | KPT | 2020
  3. ENHANCING COOPERATIVE COMPETITIVENESS AND SUSTAINABILITY VIA DIGITAL BUSINESS | MEMBER | GRANT(I/A) | 2022
  4. ENTREPRENEURSHIP CO-EXISTENCE TRAINING PROGRAM | MEMBER | KPT | 2020
  5. INTENTION AND BEHAVIOR TOWARDS USING LON INCOME GENERATING ACTIVITIES: A STUDY AMONG POOR AND LOW INCOME HOUSEHOLDS IN MALAYSIA | MEMBER | SGJP | 2020
  6. MALAYSIAN WOMEN ENTREPRENUER STORIES OF CHALLENGE, PERSEVERANCE AND TRIUMPH: A CASE STUDY | MEMBER | UMK | 2022
  7. MICROFINANCE AND POVERTY ALLEVIATION IN KELANTAN AND SARAWAK | MEMBER | SGJP MYRA USM | 2017
  8. MODEL PEGAWALAN PENYELEWENGAN MINYAK DALAM KONTEKS PASARAN TERBUKA: MYKAD | HEAD | KPT | 2020
  9. MODEL PENGAWALAN PENYELEWENGAN MINYAK DALAM KONTEKS PASARAN TERBUKA: MYKAD | HEAD | FRGS | 2017
  10. PEMBENTUKAN TEKNOUSAHAWAN KUMPULA WANITA NELYAN (KUNITA) DI TOK BALI BERASASKAN PRODUK PES LAUT | MEMBER | MOF | 2020
  1. DATA COLLLECTION & ANALYSIS PROCESS IN SEM_PLS (QUANTITATIVE) | MEMBER | 2020
  2. PENASIHAT DI SYARIKAT DANDANY RESOURCES SDN BHD | HEAD | 2020
  3. PAKAR RUJUK (PROJEK USAHAWAN AGRO) | HEAD | 2020
  4. PENASIHAT PEMASARAN (DI EZYFLOORKB) | HEAD | 2021
  5. LANTIKAN SEBAGAI PAKAR RUJUK DI DANDANY RESOURCES SDN. BHD. | HEAD | 2021
AWARD(S)
  • Award Name: Anugerah Jasa Universiti (2019)
    Awarded by: Universiti Malaysia Kelantan
RESEARCH AWARD(S)
  • Product Name: GET YOUR BOOKS
    Award: GOLD
    Role: Member
    Exhibition Name:INTERNATIONAL UNIVERSITY CARNIVAL ON E_LEARNING (IUCEL)
  • Product Name: FUTURE READY ACCOUNTING COURSE AND E-LEARNING IN HIGHER EDUCATION: INTEGRATION OF SIMPLE AUGMENTED REALITY TOOLS
    Award: GOLD
    Role: Member
    Exhibition Name:INTERNATIONAL UNIVERSITY CARNIVAL ON E_LEARNING (IUCEL)
  • Product Name: REVOLUTIONIZING STUDENT ENTREPRENEURSHIP FUNDING: THE CROWDFUNDING FRAMEWORK
    Award: GOLD
    Role: Member
    Exhibition Name:CARNIVAL OF RESEARCH AND INNOVATION (CRI 2023)
  • Product Name: New Ideas of Teaching & Learning Innovation
    Award: GOLD
    Role: Head
    Exhibition Name:Teaching Enhancement & Learning Innovation Carnival
  • Product Name: CARNIVAL OF RESEARCH AND INNOVATION (CRI 2023)
    Award: SILVER
    Role: Head
    Exhibition Name:EXPLORASI XDUCT MELALUI STUDENTS COMMUNITY ADVISORY PROGRAMME (SICAP) BAGI MENINGKATKAN PENCAPAIAN PENIAGA RUNCIT MIKRO DI KELANTAN
  • Product Name: DESIGNING A RETAIL FORMAT SIMULATION-BASED GAME
    Award: SILVER
    Role: Member
    Exhibition Name:CARNIVAL OF RESEARCH AND INNOVATION (CRI 2023)
  • Product Name: New Ideas of Teaching & Learning Innovation
    Award: SILVER
    Role: Member
    Exhibition Name:TELIC 2020
  • Product Name: FUTURE-READY FINANCIAL MANAGEMENT COURSE FOR NON-FINANCE STUDENTS USING AUGMENTED REALITY
    Award: BRONZE
    Role: Member
    Exhibition Name:INTERNATIONAL UNIVERSITY CARNIVAL ON E_LEARNING (IUCEL)
  • Product Name: IMPLEMENTING AN APPLICATION OF RADIO FREQUENCY IDENTIFICATION (RFID) SYSTEM FOR SMALL BUSINESS PERFORMANCE
    Award: BRONZE
    Role: Head
    Exhibition Name:INTERNATIONAL UNIVERSITY CARNIVAL ON E_LEARNING (IUCEL)
  • Product Name: ACCOUNT4U
    Award: BRONZE
    Role: Member
    Exhibition Name:CARNIVAL RESERCH AND INNOVATION
  • Product Name: Improving Homestay Business Among Small Entrepreneur using A.I.P.D Model
    Award: BRONZE
    Role: Member
    Exhibition Name:eCarnival Research and Innovation (eCRI) 2020
  • Product Name: WHERE IS MY CASH?
    Award: BRONZE
    Role: Member
    Exhibition Name:INTERNATIONAL UNIVERSITY CARNIVAL ON E_LEARNING (IUCEL)
EDUCATION(S)
  • (2019) UNIVERSITI TEKNOLOGI MARA (UiTM)
    IJAZAH DOKTOR FALSAFAH PENGURUSAN PERNIAGAAN
  • (2010) UNIVERSITI UTARA MALAYSIA
    IJAZAH SARJANA SAINS PENGURUSAN
  • (2007) UNIVERSITI UTARA MALAYSIA
    IJAZAH SARJANA MUDA PENGURUSAN TEKNOLOGI
  • (2001) SEKOLAH MENENGAH KEBANGSAAN PUTRI SAADONG
    SPM