- Nur Azimah Othman, Derweanna Bah Simpong, Nurul Fardila Abd Razak, Normaizatul Akma Saidi, Harnidah Samengon, Ghazali Ahmad. (2022). Sustainable food waste practice among small medium enterprise (SME) restaurant operators in peninsular Malaysia. Journal of Tourism, Hospitality & Culinary Arts (JTHCA) , Vol. 14(1) , pp. 492-502.
- Mansor, N. A., Rusli, S. A., Razak, N.F.A, MAZNE IBRAHIM, Simpong, DB, Othman, N.A., Ridzuan, N. A.. (2021). Over-development in rural tourism: Tourism impact, local community satisfaction and dissatisfaction. REVIEW OF INTERNATIONAL GEOGRAPHICAL EDUCATION , Vol. 11(10) , pp. 262-271.
- Saidi, N.A., Simpong, D.B, Ahmad, G., Othman, N.A., Wan Farha Wan Zulkifli. (2020). Financial Risk of Conventional and Islamic Banks: Does Institutional Quality Matter?. Psychology and Education , Vol. 12(3) , pp. 510-524. https://doi.org/10.17762/turcomat.v12i3.757
- Mansor, N. A., MAZNE IBRAHIM, Rusli, S.A., Simpong.D, Razak, N.F.A, Samengon, H., Ridzuan, N.A., Othman, N.A.. (2019). Empowering indigenous communities through participation in tourism. International Journal of Tourism Anthropology , Vol. 7(3-4) , pp. 309-329.
Sumber data: MyScholar
- Zulfadli Syamim, Shahidatul Najwa, Mimi Nadia, Alya Farzana, Nur Azimah Othman. (2024). Factors That Influence Customer Purchasing Decision Towards the Selection of Cake. , pp. 256-263. Copyright UMK Press, 2024.
- Simpong, D.B, Nur Azimah Othman, Nurul Fardila Abd Razak, Mohd Fadil Mohd Yusof, Hazzyati Hashim. (2023). The Effect of Facility Aesthetics on Guest Satisfaction: The Case of Three Star Hotel in Kelantan. In Lecture Notes in Networks and Systems , pp. 1035¿1047. Springer Science and Business Media Deutschland GmbH.
- Kasturi A/P Ragunathan, Lee Sook Yee, Melissa Anak Henry, Mohamad Asri Zulkifli, Nur Azimah Othman. (2023). Factors that influence customer satisfaction in 3star hotels in Kelantan. In Hotwec 7.0 Sustainably Nurturing Tourism, Hospitality and Wellness , pp. 46-54. Fakulti Hospitaliti, Pelancongan dan Kesejahteraan.
- Muhamad Hakimi bin Abdullah, Muhamad Ibad bin Hassan, Muhammad Aiman Hakim bin Zaidi, Muhammad Fahmi bin Amin Husni, Nur Azimah Othman. (2023). Factors that influence customers satisfaction towards robotic service restaurant in Malaysia. In Hotwec 7.0 Sustainably Nurturing Tourism, Hospitality and Wellness , pp. 65-84. Fakulti Hospitaliti, Pelancongan dan Kesejahteraan.
- Muhammad Fikri Akmal bin Mohd Anura, Muhammad Harriz Erfan bin Zamani, Muhammad Farez Nabil bin Abd Wahab, Muhammad Faisal Arif bin Rosdi, Nur Azimah Othman. (2023). The Viral Marketing Role in Directing Customer Purchasing Decision Regarding Food in Tiktok. In Hotwec 7.0 Sustainably Nurturing Tourism, Hospitality and Wellness , pp. 85-103. Fakulti Hospitaliti, Pelancongan dan Kesejahteraan.
- Alif Rohaimi, Afidatul Balqis, Anis Nadia, Nur Azimah Othman. (2022). Factors Influencing Unemployment Rate Among Hospitality Industry Graduates in Malaysia. In E-PROCEEDING HoTWeC 6.0 , pp. 697-708. Faculty of Hospitality, Tourism and Wellness, UMK, 2022.
- Nurul Azwa, Nurul Fatin Alisha, Nur Athirah, Amirul Anuar, Nur Azimah Othman. (2022). The Impact of Service Quality on Customer Satisfaction Towards Shell-Out Restaurant in Malaysia. In E-PROCEEDING HoTWeC 6.0 , pp. 709-719. Faculty of Hospitality, Tourism and Wellness, UMK, 2022.
- Shereen Sonia, Asmaa Nabilah, Syazreen Shahira, Rabiatul Adawiyah, Nur Azimah Othman. (2022). The Importance of English Language Proficiency among Employee in Hospitality Industry. In E-PROCEEDING HoTWeC 6.0 , pp. 720-731.
- Abdullah, F. A., Daud, R.R.R., Othman, N.A., Razak, N.F.A, Simpong, DB, Yusoff, A.M. (2022). The Relationship of Ecotourism Development towards Ecotourism Destination Competitiveness. A Case Study in Kelantan. In IOP Conference Series: Earth and Environmental Science . Institute of Physics. https://doi.org/10.1088/1755-1315/1102/1/012083
- Nishanthini Gunalan, Nurul Atikah Binti Muhamad Fauzi, Ruzlin Suhaida Binti Halim, Syahida Afrina Binti Ab. Rashid, Nur Azimah Othman. (2021-12). Domestic Waste Management Awareness Among Households at Kota Bharu, Kelantan. , pp. 59-66. Faculty of Hospitality, Tourism and Wellness Universiti Malaysia Kelantan.
- Nur Aisyah Nabila Darwis, Nur Safura Mazahar, Nurul Shahirah Zamanan, Shirlyn Hing Shi Ning, Nur Azimah Othman. (2021-12). Perception and Acceptance of `Sambal Pijat¿ in Kelantan. , pp. 206-217.
- Aimi Nur Atiq Afiqah Binti Ahmad, Lim Cia Yee, Nurizzati Binti Mohd Zawawi, Suziana Binti Mohd Hassan, Nur Azimah Othman. (2021-12-31). Customer Satisfaction Towards the Dimension of Service Quality of Fast Food Restaurant, McDonalds in Pengkalan Chepa, Kota Bharu, Kelantan. , pp. 153-162. Faculty of Hospitality, Tourism and Wellness Universiti Malaysia Kelantan.
- Ariawatella Vanessa Anak Watt, Dayang Hazizah Johan, Muhammad Affiq Jalil, Yong Xin, Harnidah Samengon, Othman, Nur Azimah, Derweanna Bah Simpong. (2020). The Effectiveness of Banana Leaf as a Food Wrapper in Pasar Siti Khadijah. In Nurturing Hospitality, Tourism & Wellness World , pp. 73-80. UMK PRESS.
Sumber data: MyScholar
Sumber data: MyScholar
- Derweanna Bah Simpong, Ngelambong, Anderson, Nur Azimah Othman, Nurul Fardila Abd Razak, Tengku Fauzan Tengku Anuar. (2025). Empowering Orang Asli Communities Through Indigenous Tourism: A Path to Socio-Economic Growth and Community Participation. In Integrating Artificial Intelligence, Security for Environmental and Business Sustainability (pp. 947 - 957). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/9
- Muhammad N.H., Nawi, Nor Maizana Mat, Bakar, N. A., Razali, N. A. M., Razak, N.F.A, Othman, N.A.. (2024). ¿Viral Food¿ Obsession: Influence of Product Attributes, Personal Attitudes, and Social Group on Consumer¿s Purchasing Behaviour. In The AI Revolution: Driving Business Innovation and Research (pp. 679 - 690). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-54379-1_59
- Simpong, D.B, Wan Ahmad Amir Zal Wan Ismail, Anuar T.F.T., Abdullah, A, Rasdi S.A.M., Salleh H.M., Othman, N.A.. (2024). The Study on the Impact of a Sense of Community and Personality Traits Towards Orang Asli Entrepreneurs to Eradicate Poverty Through Tourism Industry-Related Businesses. In Studies in Systems, Decision and Control (pp. 773 - 784). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-50939-1_62
- Derweanna Bah Simpong, Nur Azimah Othman, Fadhilahanim Aryani Abdullah, Dzulkifli Mukhtar. (2024). Building Dreams, Shattering Barriers: A case study of NR Architecture. In Malaysian Women Entrepreneurs: Breaking The Barriers (Lecturer's Edition) (pp. 207-222). UMK Press.
- Nur Dalila Yusoff, Derweanna Bah Simpong, Nurul Fardila Abd Razak, Nur Azimah Othman, Nur Hafizah Muhammad, Fadhilahanim Aryani Abdullah, Siti Fatimah Ab Ghaffar, Nadzirah Mohd Said. (2023). The Effect of Food Hawkers¿ Behaviour Towards Environmentally Friendly Food Packaging. In Finance, Accounting and Law in the Digital Age (pp. 701-713). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-27296-7_63
- Othman, N.A., Simpong, D.B, Mat Yusoff N.D., Said, N.M., Hashim, H., Abdullah, F. A.. (2023). The Influences of Online Food Images Towards People¿s Behavioural Intention to Visit a Restaurant. In Finance, Accounting and Law in the Digital Age. Contributions to Management Science (pp. 509 - 518). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-27296-7_47
- Simpong, D.B, Othman, N.A., Mat Yusoff N.D., Hazzyati Hashim, Said, N.M.. (2023). The Impacts of Social Capital Toward Indigenous Entrepreneurs Socio-Economic Development. In Finance, Accounting and Law in the Digital Age. Contributions to Management Science (pp. 441-451). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-27296-7_40
- Derweanna Bah Simpong, Nur Azimah Othman, Mohd Fadil Mohd Yusof. (2022). Continuity in Traditional Food Practices of the Senoi Tribe: The role of Knowledge Transmission. In Contemporary Issues in Malaysian Tourism (pp. 130). UUM PRESS.
- Abu Bakar, N., Nik Hashim N.A.A., Othman, N.A., Muhammad, Nur Hafizah, Abdullah, T., Shuhada Deraman S.N., Zainuddin, S. A., Mat Nawi, N.M.. (2021). The Use of Unified Acceptance Technology Model for Travel Mobile Applications. (pp. 112-120). Book Publisher International.
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- Nur Azimah Othman, Derweanna Bah Simpong, Nor Maizana Mat Nawi. (2021-12). Discover the Exotic Taste of Sambal Pijat. Tourism in Paradise.
- Normaizatul Akma, S., Noraida Saidi, Derweanna Bah Simpong, Nur Azimah Othman, Hazzyati Hashim, Nadzirah Mohd Said, Wan Farha Wan Zulkiffli. (2021-12). Application of the Kirkpatrick Model: Effectiveness in Accounting Course.
- Mohd Said, Nadzirah, Derweanna Bah Simpong, Hashim, H., Othman, Nur Azimah, Normaizatul Akma Saidi, Wan Farha Wan Zulkifli. (2021-09). An Integrated Online Hub For Muslim Friendly Homestay Operators In Malaysia. Research Management Innovation Centre.
- Derweanna Bah Simpong, Nur Azimah Othman, Normaizatul Akma Saidi, Hazzyati Hashim, Nadzirah Mohd Said, Wan Farha Wan Zulkifli. (2021-09). ULAM COOKIES. Research Management Innovation Centre.
- Derweanna Bah Simpong, Nur Azimah Othman, Normaizatul Akma Saidi, Hazzyati Hashim, Nadzirah Mohd Said, Wan Farha Wan Zulkiffli. (2021). Prototype Sneaker Insoles Sensor.
- Roslizawati Che Aziz, Nik Alif Amri Nik Hashim, Abdullah Muhamed Yusoff, Zaimatul Awang, Derweanna Bah Simpong, Raja Norliana Raja Omar, Nur Azimah Othman. (2020). Do knowledge and awareness affect the implementation of green practices? The perspectives of higher education students in Malaysia. International Journal of Psychosocial Rehabilitation,. https://doi.org/DOI: 10.37200/IJPR/V24I6/PR260705
- Simpong, D.B, Nurashikin A. Ridzuan, A. Ridzuan, Harnidah Samengon, Nur Azimah Othman, Mansor, Nur Aliah, Mazne Ibrahim, Nurul Fardila Abd Razak. (2020). The Impact of Community Based Tourism on Socio-Cultural and Economic Aspect of Orang Asli in Dusun Kampung Kuala Mu, Sungai Siput. Innovare Academics Sciences Pvt. Ltd.
Sumber data: MyScholar
FOSTERING SOCIO-ECONOMIC ACTIVITIES AND COMMUNITY INVOLVEMENT IN NATIVE BASED TOURISM PRODUCT AMONG ORANG ASLI
FACTORS THAT AFFECTING TURNOVER INTENTION OF HOTEL EMPLOYEES
FOSTERING SOCIO-ECONOMIC ACTIVITIES AND COMMUNITY INVOLVEMENT IN NATIVE BASED TOURISM PRODUCT AMONG ORANG ASLI
IPOMEA CRUNCH CRUNCH CEREAL
INSTITUTIONAL QUALITY AND FINANCIAL RISK OF CONVENTIONAL AND ISLAMIC BANKS
LANTIKAN SEBAGAI AHLI PENYELIDIK KAJIAN KES USAHAWAN WANITA UMK DAN WLF
SUSTAINABLE FOOD WASTE PRACTICES AMONG SMALL MEDIUM ENTERPRISE (SME) RESTAURANT OPERATORS IN PENINSULAR MALAYSIA
SUSTAINABLE FOOD WASTE PRACTICES AMONG SMALL MEDIUM ENTERPRISE (SME) RESTAURANT OPERATORS IN PENINSULAR MALAYSIA
UMK WOMEN LEADERSHIP FOUNDATION (WLF)
RUMAH TAMU MASJID BANDAR JELI DAN KHIDMAT KOMUNITI
PROJEK PERUNDINGAN PROGRAM UMK GRADUATE EMPLOYABILITY ACCELERATION TRAINING (GREAT) - PENSIJILAN PROFESSIONAL SIJIL PENTAULIAHAN EKSEKUTIF HALAL DAN PROGRAM BERASASKAN KEMAHIRAN ASAS PENGENDALIAN MAKANAN
Award(s)
8Sijil Penghargaan (2020)
Sijil Penghargaan (2020)
Sijil Penghargaan (2020)
Sijil Penghargaan (2019)
Sijil Pengarah (2019)
Sijil Penghargaan (2018)
Sijil Penghargaan (2018)
Sijil Penghargaan (2018)
Research Award(s)
19Factors that influence customer satisfaction in 3star hotels in Kelantan
AN INTEGRATED ONLINE HUB FOR MUSLIM FRIENDLY HOMESTAY OPERATORS IN MALAYSIA
CARROT ICECREAM
Factors that influence customers satisfaction towards robotic service restaurant in Malaysia
ICECREAM
CHIA SEED MOCHI
Factors Influencing Unemployment Rate Among Hospitality Industry Graduates in Malaysia
`Innovation SHOPJER Apps in Kelantan¿
INTERACTIVE EDUTAINMENT MODEL (IEM): "EDUKITS" FOR ORANG ASLI STUDENT
Perception and Acceptance of `Sambal Pijat¿ in Kelantan
APPLICATION OF THE KIRKPATRICK MODEL: EFFECTIVENESS IN ACCOUNTING COURSE
ULAM COOKIES
The Importance of English Language Proficiency among Employee in Hospitality Industry
CUSTOMER SATISFACTION TOWARDS THE DIMENSION OF SERVICE QUALITY OF FAST FOOD RESTAURANT, MCDONALDS IN PENGKALAN CHEPA, KOTA BHARU, KELANTAN.
IMPROVING HOMESTAY BUSINESS AMONG SMALL ENTERPRENEURS USING A.I.P.D MODEL
THE VIRAL MARKETING ROLE IN DIRECTING CUSTOMER PURCHASING DECISION REGARDING FOOD IN TIKTOK
DOMESTIC WASTE MANAGEMENT AWARENESS AMONG HOUSEHOLDS AT KOTA BHARU, KELANTAN
SUSTAINABLE FOOD WASTE PRACTICE AMONG SMALL MEDIUM ENTERPRISE (SME) RESTAURANT OPERATORS IN PENINSULAR MALAYSIA
The Impact of Service Quality on Customer Satisfaction Towards Shell-Out Restaurant in Malaysia
Education(s)
5(2020) MAJLIS PEPERIKSAAN MALAYSIA
(2016) UNIVERSITI TEKNOLOGI MARA
(2013) UNIVERSITI TEKNOLOGI MARA
(2011) UNIVERSITI TEKNOLOGI MARA
(2006) SEK MEN KEB KAMIL PASIR PUTEH
Working Experience(s)
1Commis II
Courses Taught
| Code | Description |
|---|---|
| AHS3063 | RESTAURANT MANAGEMENT AND FOOD SERVICE |
| AHS4103 | FOOD AND BEVERAGE MANAGEMENT |
| HFT10103 | FUNDAMENTAL OF MANAGEMENT |
| HFT40102 | STUDENT IN ENTERPRISE PROGRAM (SIEP) |
| HHP30102 | HOSPITALITY RESEARCH PROJECT (I) |
| HHP40103 | HOSPITALITY RESEARCH PROJECT (II) |
| HHS10103 | INTRODUCTION TO HOSPITALITY INDUSTRY |
| HHS10203 | RESTAURANT MANAGEMENT |
| HHS20203 | BASIC COOKERY |
| HHS30203 | FOOD AND BEVERAGE MANAGEMENT |
| HPT20403 | ENTERPRISE MANAGEMENT |
| HPT40108 | INDUSTRIAL TRAINING |