DR. MARDHIAH BINTI KAMARUDDIN

FACULTY OF ENTREPRENEURSHIP AND BUSINESS
mardhiah.k@umk.edu.my
7797538


GROUP OF EXPERTISE

  1. THE TREND OF DIRECT MEDICAL COST OF MELIODIOSIS PATIENTS IN KEDAH: A RETROSPECTIVE STUDY FROM 2014 TO 2017 | MAIN | 2021
  2. THE COX MODEL OF PREDICTING MORTALITY AMONG MELIOIDOSIS PATIENTS IN NORTHERN MALAYSIA: A RETROSPECTIVE STUDY | MAIN | 2021-06
  3. THE PATTERN OF CREATININE CLEARANCE IN GESTATIONAL AND CHRONIC HYPERTENSION WOMEN FROM THE THIRD TRIMESTER TO 12 WEEKS POSTPARTUM | CORRESPNDG | 2021
  4. PREDICTORS OF IN-HOSPITAL MORTALITY BY LOGISTIC REGRESSION ANALYSIS AMONG MELIOIDOSIS PATIENTS IN NORTHERN MALAYSIA: A RETROSPECTIVE STUDY | MAIN | 2021-08
  5. COMPARISON OF COX PROPORTIONAL HAZARDS MODEL, COX PROPORTIONAL HAZARDS WITH TIME-VARYING COEFFICIENTS MODEL, AND LOGNORMAL ACCELERATED FAILURE TIME MODEL: APPLICATION IN TIME TO EVENT ANALYSIS OF MELIOIDOSIS PATIENTS | MAIN | 2022
  6. THE PARALLEL MEDIATORS OF TOURIST SATISFACTION AND PLACE ATTACHMENT ON PERCEIVED VALUE AND DESTINATION LOYALTY RELATIONSHIP | CO | 2022
  7. REVIEW OF RESEARCH ON MORTALITY FROM MELIOIDOSIS IN MALAYSIA | MAIN | 2022
  8. COMPARISON OF COX PROPORTIONAL HAZARDS MODEL, COX PROPORTIONAL HAZARDS WITH TIME-VARYING COEFFICIENTS MODEL, AND LOGNORMAL ACCELERATED FAILURE TIME MODEL: APPLICATION IN TIME TO EVENT ANALYSIS OF MELIOIDOSIS PATIENTS | MAIN | 2022
  1. ONLINE CUSTOMER SATISFACTION: AN ANALYSIS OF THE KELANTAN FASHION INDUSTRY | CO | 2021
  2. THE MEDIATION EFFECT OF CONSUMER BEHAVIOUR ON THE RELATIONSHIP BETWEEN COVID-19 AND E-BUSINESS IN MALAYSIA | CO | 2023
  3. LINKING THE RELATIONSHIPS BETWEEN PERCEIVED VALUE AND DESTINATION LOYALTY IN LANGKAWI ISLAND: MEDIATING ROLE OF PLACE ATTACHMENT AND TOURIST SATISFACTION | CO | 2023
  4. STUDY ON THE SOCIO-DEMOGRAPHICS OF ONLINE FOOD DELIVERY: FOODPANDA CUSTOMERS AND ITS ASSOCIATION WITH THE FREQUENCY AND SPENDING PATTERNS | CO | 2023
  1. RETAIL REVELATIONS: UNVEILING CONSUMER BEHAVIOUR | CO | 2023
  2. TECH-DRIVEN ENTREPRENEURSHIP: INSIGHTS AND TRENDS | CO | 2023
  3. VARIASI PERDANA FAKULTI KEUSAHAWANAN DAN PERNIAGAAN TAHUN 2022 | CO | 2023
  1. RYEL SYSTEM: A NOVEL METHOD FOR CAPTURING AND REPRESENT KNOWLEDGE IN A LEGAL DOMAIN USING EXPLAINABLE ARTIFICIAL INTELLIGENCE (XAI) AND GRANULAR COMPUTING (GRC) | CO | 2021
  1. FACTORS INFLUENCING YOUNG FEMALE PURCHASE INTENTION TOWARDS LOCAL COSMETICS PRODUCT IN MALAYSIA | CO | 2020
  2. A COLLECTION OF STUDENT POSTER, IN THE MULTIDISCIPLINARY RESEARCH | CO | 2023
  3. A REVIEW OF THE STUDY DESIGNS AND STATISTICAL METHODS USED IN THE DETERMINATION OF PREDICTORS OF MELIOIDOSIS MORTALITY IN MALAYSIA: 2010¿ 2021 | MAIN | 2023
  1. CLINICAL AND PARAMETERS TOWARDS PROGNOSIS OF MELIOIDOSIS PATIENTS; COMPARISON OF AFT AND COX MODEL | MEMBER | KERAJAAN | 2020
  2. DEVELOPING A NEW EQUATION TO CALCULATE THE CREATININE CLEARANCE IN PREGNANCY BASED ON MALAYSIAN POPULATION | HEAD | FRGS | 2020
  3. EFFECTIVENESS OF ENTREPRENEURSHIP EDUCATION IN DEVELOPING ENTREPRENEURIAL INTENTIONS AMONG MALAYSIAN PUBLIC HIGHER EDUCATION GRADUATES | MEMBER | SGJP | 2017
  4. EXPLORING THE SPATIO-TEMPORAL DYNAMICS OF MELIOIDOSIS SPREAD AND ENVIRONMENTAL CORRELATES IN NORTHERN MALAYSIA | HEAD | FRGS | 2023
  5. FRGS | MEMBER | MOF | 2020
  6. FACTORS INFLUENCING RETAIL SERVICE QUALITY ON APPAREL STORE AT EAST COAST MAIN CITY | MEMBER | SGJP | 2017
  7. KAJIAN KES BAGI PROGRAM LATIHAN KEUSAHAWANAN STRATEGIK ENTERPRAIS SOSIAL (KSES) | MEMBER | MOF | 2022
  8. KESAN FAKTOR KUALITI PERKHIDMATAN (SERVICE QUALITY) TERHADAP KEPUASAN PELAJAR DI UNIVERSITI MALAYSIA KELANTAN (UMK) | MEMBER | SGJP | 2017
  9. MALAY TRANSLATION AND VALIDATION OF ENTRPRENEURS' PERSONAL CHARACTERISTICS QUESTIONNAIRE IN SMALL MEDIUM ENTERPRISE FOR MALAYSIA POPULATION | HEAD | SGJP | 2017
  10. MODELLING THE SOCIAL INCLUSIVITY WAQF-BASED HEALTHCARE SYSTEM VIA REVITALIZING THE MAQASID SHARIAH SUSTAINABILITY IN MALAYSIA | MEMBER | FRGS | 2020
  11. MODELLING THE SOCIAL INCLUSIVITY WAQF-BASED HEALTHCARE SYSTEM VIA REVITALIZING THE MAQASID SHARIAH SUSTAINABILITY IN MALAYSIA | MEMBER | FRGS | 2021
  12. THE PARALLEL MEDIATORS OF TOURIST SATISFACTION AND PLACE ATTACHMENT ON PERCEIVED VALUE AND DESTINATION LOYALTY RELATIONSHIP | MEMBER | UMK-FUND | 2021
  1. PAKAR RUJUK BAGI STATISTIK DAN DATA ANALISIS UNTUK PEYELIDIKAN PELAJAR PH.D | HEAD | 2021
  2. BENGKEL ANALISIS DATA KUANTITATIF | HEAD | 2021
AWARD(S)
RESEARCH AWARD(S)
  • Product Name: THE IMPACT OF RETAIL IT APPLICATION ON THE EFFECTIVENESS STORE OPERATION AMONG RETAILERS IN PENGKALAN CHEPA, KELANTAN
    Award: GOLD
    Role: Member
    Exhibition Name:6TH MUTLIDISCIPLINARY RESEARCH ON THE ENTERPRENEURSHIP AND BUSINESS COLLOQUIUM
  • Product Name: FACTORS INFLUENCING THE CONSUMER¿S PERCEPTION OF RETAILTAINMENT AT AEON MALL KOTA BHARU AMONG THE PUBLIC IN KOTA BHARU, KELANTAN
    Award: SILVER
    Role: Member
    Exhibition Name:6TH MUTLIDISCIPLINARY RESEARCH ON THE ENTERPRENEURSHIP AND BUSINESS COLLOQUIUM
  • Product Name: PBL with guided supports in learning statistics
    Award: SILVER
    Role: Head
    Exhibition Name:CRI2023
  • Product Name: A STUDY ON PERCEIVED USEFULNESS AND PERCEIVED EASE OF USE AND INTENTIONS TO USE DUITNOW QR CODE AMONG STUDENTS OF UNIVERSITI MALAYSIA KELANTAN
    Award: SILVER
    Role: Member
    Exhibition Name:6TH MUTLIDISCIPLINARY RESEARCH ON THE ENTERPRENEURSHIP AND BUSINESS COLLOQUIUM
  • Product Name: Monitoring advisee academic performance thru big data
    Award: BRONZE
    Role: Member
    Exhibition Name:CRI2023
  • Product Name: MyPocket GFR
    Award: BRONZE
    Role: Head
    Exhibition Name:eCRI
  • Product Name: Augmented Reality Apps
    Award: BRONZE
    Role: Member
    Exhibition Name:TELIC
  • Product Name: Visual Merchandising: Put Reality in Check
    Award: NONE
    Role: Member
    Exhibition Name:Pertandingan Inovasi Pembelajaran 2022
  • Product Name: Gamificonomics: A Gamification Tools in Learning Economics
    Award: NONE
    Role: Member
    Exhibition Name:Pertandingan Inovasi Pembelajaran 2022
EDUCATION(S)
  • (2022) UNIVERSITI SULTAN ZAINAL ABIDIN
    IJAZAH DOKTOR FALSAFAH BIOSTATISTIK
  • (2016) UNIVERSITI SAINS MALAYSIA
    IJAZAH SARJANA SAINS STATISTIK PERUBATAN
  • (2014) UNIVERSITI TEKNOLOGI MARA
    IJAZAH SARJANA MUDA STATISTIK SAINS
  • (2008) MAAHAD TAHFIZ SAINS
    SPM