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PUAN NORFAZLIRDA BINTI HAIRANI

FACULTY OF ENTREPRENEURSHIP AND BUSINESS
fazlirda.h@umk.edu.my
09-7717000
Scopus Google Scholar WOS
GROUP OF EXPERTISE
  1. METHODOLOGY FOR MODIFIED WHALE OPTIMIZATION ALGORITHM FOR SOLVING APPLIANCES SCHEDULING PROBLEM | CO | 2020
  1. AN EMPIRICAL ANALYSIS ON CUSTOMER SATISFACTION IN TAKAFUL PRODUCTS | CO | 2021
  2. RETAIL CUSTOMER ACCEPTANCE TOWARD QR CODE PAYMENT SYSTEM IN MALAYSIA | MAIN | 2021
  3. ONLINE CUSTOMER SATISFACTION: AN ANALYSIS OF THE KELANTAN FASHION INDUSTRY | CO | 2021
  4. STUDY ON THE CONSUMER ATTITUDES TOWARDS DIGITAL SHOPPING DURING THE PANDEMIC IN JOHOR BAHRU | MAIN | 2022
  5. THE MEDIATION EFFECT OF CONSUMER BEHAVIOUR ON THE RELATIONSHIP BETWEEN COVID-19 AND E-BUSINESS IN MALAYSIA | CO | 2023
  6. STUDY ON THE SOCIO-DEMOGRAPHICS OF ONLINE FOOD DELIVERY: FOODPANDA CUSTOMERS AND ITS ASSOCIATION WITH THE FREQUENCY AND SPENDING PATTERNS | MAIN | 2023
  1. MODULE OF FRANCHISINF & LICENSING | CORRESPNDG | 2021-10
  2. MODULE OF FRANCHISING & LICENSING | MAIN | 2021
  3. RETAIL REVELATIONS: UNVEILING CONSUMER BEHAVIOUR | MAIN | 2023
  4. TECH-DRIVEN ENTREPRENEURSHIP: INSIGHTS AND TRENDS | MAIN | 2023
  1. IMPACT OF COVID-19 PANDEMIC ON SME DIGITALIZATION IN TAIPING, PERAK | CO | 2023
  1. FACTORS INFLUENCING YOUNG FEMALE PURCHASE INTENTION TOWARDS LOCAL COSMETICS PRODUCT IN MALAYSIA | CO | 2020
  2. FKP POSTGRADUATE RESEARCH COLLOQUIUM VIRTUAL 2021 | CO | 2021
  3. A COLLECTION OF STUDENT POSTER, IN THE MULTIDISCIPLINARY RESEARCH | MAIN | 2023
  1. A PROPOSED MODEL OF E-TAKAFUL PARTICIPATION READINESS (ETPR) | MEMBER | UMK-FUND | 2023
  2. A STUDY ON FACTORS AND CAUSES OF CHILD CYBERBULLYING IN PRIMARY AND SECONDARY SCHOOLS IN MALAYSIA | MEMBER | GRANT(I/A) | 2020
  3. BOLD RESEARCH GRANT 2020 | MEMBER | GRANT(I/A) | 2020
  4. DEVELOPING THE MODEL OF SMES BRAND EQUITY THROUGH THE ROLE OF SOCIAL MARKETING MEDIA, STORE ATTRIBUTES, AND MARKET SEGMENTATION | MEMBER | UMK-MATCH | 2020
  5. DEVELOPING CUSTOMER'S EQUITY AND PURCHASE INTENTION THROUGH SOCIAL MEDIA MARKETING ACTIVITIES IN FASHION INDUSTRY | HEAD | SGJP | 2017
  6. KAJIAN KES BAGI PROGRAM LATIHAN KEUSAHAWANAN STRATEGIK ENTERPRAIS SOSIAL (KSES) | MEMBER | MOF | 2022
  7. KERANGKA TRANSFORMASI KEUSAHAWANAN MIKRO DAN KECIL DI KALANGAN USAHAWAN KADA | MEMBER | UMK-COM | 2022
  8. ONLINE STORE IMAGE AFFECT ON PERCEIVED RISKS TOWARDS ONLINE PURCHASING BEHAVIOR | MEMBER | SGJP | 2017
  9. PERANCANG KEWANGAN ISLAM | MEMBER | KPT | 2022
  1. JAWATANKUASA MENTOR MENTEE PROGRAM KEUSAHAWANAN | MEMBER | 2021
AWARD(S)
RESEARCH AWARD(S)
  • Product Name: MyPocket GFR
    Award: BRONZE
    Role: Member
    Exhibition Name:e CARNIVAL RESEARCH & INNOVATION
  • Product Name: AUGMENTED REALITY APPS CREATES EXCITEMENT IN THE RETAIL CLASS
    Award: BRONZE
    Role: Head
    Exhibition Name:TEACHING ENHANCEMENT & LEARNING INNOVATION CARNIVAL
  • Product Name: MONITORING ADVISEE ACADEMIC PERFORMANCE THRU BIG DATA
    Award: BRONZE
    Role: Head
    Exhibition Name:CARNIVAL OF RESEARCH AND INNOVATION
  • Product Name: WQ-TF: Synergizing Waqf-Takaful Framework Among Youths in Alleviating the Poverty: Higher Institutions As A Hub
    Award: BRONZE
    Role: Head
    Exhibition Name:INNORENPER
  • Product Name: Visual Merchandising:Put Reality In Check
    Award: NONE
    Role: Head
    Exhibition Name:INTERNATIONAL LEARNING INNOVATION COMPETITION, UUM
  • Product Name: GAMIFICONOMICS : A GAMIFICATION TOOLS IN LEARNING ECONOMICS
    Award: NONE
    Role: Member
    Exhibition Name:INTERNATIONAL LEARNING INNOVATION COMPETITION, UUM
EDUCATION(S)
  • () MAJLIS PEPERIKSAAN MALAYSIA
    MUET
  • (2010) UNIVERSITI TEKNOLOGI MARA
    IJAZAH SARJANA PENTADBIRAN PERNIAGAAN PERNIAGAAN
  • (2006) UNIVERSITI TEKNOLOGI MARA
    IJAZAH SARJANA MUDA PENGURUSAN PERUNCITAN PENTADBIRAN PERNIAGAAN
  • (2004) UNIVERSIRI TEKNOLOGI MARA
    DIPLOMA PENGURUSAN BANK
  • (2000) SEK MEN KEB KADOK
    SPM