1. Nik Syuhailah Nik Hussin, Norfazlirda Hairani, Nadia Hanum Amiruddin. (2025-12-01). Cultivating Talent: A Case of Samurai Yakiniku. International Journal of Entrepreneurship Case Study , Vol. 4 , pp. 27-30. https://doi.org/10.51471/ade50k07
  2. Nadia Hanum Amiruddin, Nik Syuhailah Nik Hussin, Norfazlirda Hairani. (2025-12). Beyond Beauty: The Inspiring Journey of Sobella. International Journal of Entrepreneurship Case Study (IJECS ) , Vol. 4 (2) , pp. 76-83. https://doi.org/10.51471/bg2dwr65
  3. Nadia Hanum Amiruddin, Norfazlirda Hairani, Nik Syuhailah Nik Hussin. (2025-12). Selling Trust, Not Just Cars: The Perodua Nasrom Story. International Journal of Entrepreneurship Case Study (IJECS ) , Vol. 4 (2) , pp. 39-46. https://doi.org/10.51471/bg2dwr65
  4. Norfazlirda Hairani, Mohamad Hazeem Mohmad Sidik, Lu Man Hong. (2025-11). From Scroll to Checkout: The Forces Shaping Youth Online Shopping in Malaysia. International Journal of Management, Business, and Social Sciences , Vol. 4(2) , pp. 67-76. https://doi.org/10.31942/ijmbs.v4i2.14506
  5. Nik Syuhailah Nik Hussin, Norfazlirda Hairani, Nadia Hanum Amiruddin. (2025-06). Strategic Procurement and Supply Chain Resilience in Tech Retail: An Insights from Monaliza Mastura. International Journal of Entrepreneurship Case Study , Vol. 4(1) , pp. 87-95. https://doi.org/10.51471/3qv3sx30
  6. Nik Syuhailah Nik Hussin, Zuraimi Abdul Aziz, Md Zaki Muhamad Hasan, Norfazlirda Hairani. (2024). Understanding The Perception of Customer Experience: A Case of Shopee. Advanced International Journal of Business, Entrepreneurship and SMEs , Vol. 6(19) , pp. 302-311. https://doi.org/10.35631/AIJBES.619022
  7. Omar, M.F., Bakeri, N.M., Nawi, M.N.M., Hairani N., Khalid, K.. (2020). Methodology for Modified Whale Optimization Algorithm for Solving Appliances Scheduling Problem. Journal of Advanced Research in Fluid Mechanics and Thermal Sciences , Vol. 76 (2) , pp. 132-143. https://doi.org/10.37934/arfmts.76.2.132143
Sumber data: MyScholar
  1. Norfazlirda Hairani, Zuraimi Abdul Aziz. (2024). Resources and Capabilities of Malaysian Retailers¿: A Systematic Review Toward Competitive Advantage. In The 9th International Conference on Marketing and Retailing . European Proceedings of Social and Behavioural Sciences. https://doi.org/10.15405/epsbs.2024.05.40
  2. Norfazlirda Hairani, Mardhiah Kamaruddin, Nik Noorhazila Nik Mud, Sarina Ismail, Md Zaki Muhamad Hasan. (2023). Study on the Socio-Demographics of Online Food Delivery: Foodpanda Customers and Its Association with the Frequency and Spending Patterns. In InCEBT: International Conference on Entrepreneurship, Business and Technology , pp. 571¿580. Springer Singapore. https://doi.org/10.1007/978-981-99-2337-3_49
  3. Nik Noorhazila Nik Mud, Mardhiah Kamaruddin, Norfazlirda Hairani. (2023). The Mediation Effect of Consumer Behaviour on the Relationship Between COVID-19 and E-Business in Malaysia. In InCEBT: International Conference on Entrepreneurship, Business and Technology , pp. 185-198. Springer Singapore. https://doi.org/10.1007/978-981-99-2337-3_17
  4. Norfazlirda Hairani, Zuhayra Khairin Zaini, Nik Syuhailah Nik Hussin. (2022). Study on The Consumer Attitudes Towards Digital Shopping During the Pandemic in Johor Bahru. In INTERNATIONAL CONFERENCE ON UMMAH (ICU) 2022 , pp. 344-351. Penerbit UMK.
  5. Muhamad, F.H., Muhammad, M. Z., Nawi N.C., Hairani N., Ahmad W. A. W. (2021). An Empirical Analysis on Customer Satisfaction in Takaful Products. In Lecture Notes in Networks and Systems , pp. 478-490. Springer Nature.
  6. Hairani N., Hanan F., Omar M.F., Khalid K., Muhamad, M.. (2021). Retail Customer Acceptance Toward QR Code Payment System in Malaysia. In Lecture Notes in Networks and Systems , pp. 505 - 515. Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-030-69221-6_38
  7. Nik Mud N.N., Kamaruddin M., Hairani N.. (2021). Online Customer Satisfaction: An Analysis of the Kelantan Fashion Industry. In Lecture Notes in Networks and Systems , pp. 537 - 550. Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-030-69221-6_41
Sumber data: MyScholar
  1. Nik Syuhailah Nik Hussin, Nadia Hanum Amiruddin, Norfazlirda Hairani. (2025-11). Chill'X: Hab Inovasi dan Simulasi Dunia Peruncitan Fakulti Keusahawanan dan Perniagaan. Fakulti Keusahawanan dan Perniagaan, UMK.
  2. Nik Syuhailah Nik Hussin, Nadia Hanum Amiruddin, Norfazlirda Hairani. (2025-04-08). The Rise of QR Codes: Transforming Simplicity in Malaysian Consumer Life. Fakulti Keusahawanan dan Perniagaan, UMK.
  3. Nik Syuhailah Nik Hussin, Zuraimi Abdul Aziz, Nadia Hanum Amiruddin, Norfazlirda Hairani. (2025-09-22). Ekonomi Digital Di Hujung Jari Kuasai Pemasaran Afiliasi Shopee. Fakulti Keusahawanan dan Perniagaan, UMK.
  4. Nik Syuhailah Nik Hussin, Norfazlirda Hairani, Nadia Hanum Amiruddin. (2025-09-21). Jualan Rahmah: Tak Banyak, Tapi Cukup Buat Lega. Fakulti Keusahawanan dan Perniagaan, UMK.
  5. Mohd Zulkifli Muhammad, Norfazlirda Hairani, Abd Aziz Mat Hassan, Mohamad Rizal Abdul Hamid, Razman Hafifi Redzuan. (2025-06-16). The concept of logistics and distribution from an islamic perspective. Fakulti Keusahawanan dan Perniagaan, UMK.
  6. Nik Syuhailah Nik Hussin, Nadia Hanum Amiruddin, Norfazlirda Hairani. (2025-06-09). Budaya Minum Kopi & Gen Z: Trend Atau Cerminan Budaya Baharu?. Faculty of Entrepreneurship and Business, UMK.
  7. Nik Syuhailah Nik Hussin, Zuraimi Abdul Aziz, Nadia Hanum Amiruddin, Norfazlirda Hairani. (2025-06-08). Duit Raya Vibes: Tradisi Lama Jiwa Bahru, Jangan Nilai Diambil Kira. Faculty of Entrepreneurship and Business, UMK.
  8. Nik Syuhailah Nik Hussin, Nadia Hanum Amiruddin, Norfazlirda Hairani. (2024-12-17). Fast fashion: Bagaimana membentuk ekonomi dan pilihan pengguna. Faculty of Entrepreneurship and Business, UMK.
  9. Nik Syuhailah Nik Hussin, Zuraimi Abdul Aziz, Nadia Hanum Amiruddin, Norfazlirda Hairani. (2024-12-17). Konsep red flag, green flag, dan beige flag: Pendekatan holistik untuk kesejahteraan dan kualiti hidup. Faculty of Entrepreneurship and Business, UMK.
  10. Nik Syuhailah Nik Hussin, Zuraimi Abdul Aziz, Nadia Hanum Amiruddin, Norfazlirda Hairani. (2024-12-17). Beli dulu, bayar kemudian (buy now pay later): Antara keperluan dan ancaman kewangan. Fakulti Keusahawanan dan Perniagaan, UMK.
  11. Nik Syuhailah Nik Hussin, Zuraimi Abdul Aziz, Norfazlirda Hairani. (2024-08-14). Evolusi Dunia Kopi. Fakulti Keusahawanan dan Perniagaan, UMK.
  12. Nik Syuhailah Nik Hussin, Amiruddin N.H., Hairani N.. (2024-04-30). From Scroll to Checkout: How Shoppable Content is Shaping the Future of Malaysian Consumer Behavior. Fakulti Keusahawanan dan Perniagaan, UMK.
  13. Nik Syuhailah Nik Hussin, Zuraimi Abdul Aziz, Norfazlirda Hairani, Md Zaki Muhamad Hasan. (2024-01-26). e-sports: Sukan digital yang ada masa depan. Faculty of Entrepreneurship and Business.
  14. Nik Syuhailah Nik Hussin, Zuraimi Abdul Aziz, Norfazlirda Hairani. (2024-01-26). Mirror mirror on the wall, what are the marketing trends for now?. Faculty of Entrepreneurship and Business.
  15. Nik Syuhailah Nik Hussin, Zuraimi Abdul Aziz, Norfazlirda Hairani. (2024-01-26). Lompat kerja: kesetiaan atau kejar kekayaan. Faculty of Entrepreneurship and Business.
  16. Norfazlirda Hairani, Mardhiah Kamaruddin, Nadia Hanum Amiruddin, Raja Rosnah Raja Daud. (2023). A Collection of Student Poster, in the Multidisciplinary Research. Faculty of Entrepreneurship and Business, UMK. https://doi.org/978-629-7555-21-8
  17. NurHaiza Nordin, Nurnaddia Nordin, Rosmaizura Mohd Zain, Ainon Ramli, Nur Syafiqah A. Samad, Nadzirah Mohd Said, Noormariana Mohd din, Hazriah Hasan, Norfazlirda Hairani, Tan, Wai Hong, Nurul Izyan Mat Daud. (2021). FKP Postgraduate Research Colloquium Virtual 2021. UMK.
  18. Nik Noorhazila Nik Mud, Norfazlirda Hairani, Aimi Nadia Ibrahim @ Zakaria, Mardhiah Kamaruddin, Hazriah Hasan. (2020). Factors Influencing Young Female Purchase Intention Towards Local Cosmetics Product in Malaysia. GLOBAL ACADEMIC EXCELLENCE (M) SDN BHD. https://doi.org/10.35631/IJMTSS.311001
Sumber data: MyScholar
A PROPOSED MODEL OF E-TAKAFUL PARTICIPATION READINESS (ETPR)
MEMBER · UMK-FUND · 2023
A STUDY ON FACTORS AND CAUSES OF CHILD CYBERBULLYING IN PRIMARY AND SECONDARY SCHOOLS IN MALAYSIA
MEMBER · GRANT(I/A) · 2020
BOLD RESEARCH GRANT 2020
MEMBER · GRANT(I/A) · 2020
DEVELOPING THE MODEL OF SMES BRAND EQUITY THROUGH THE ROLE OF SOCIAL MARKETING MEDIA, STORE ATTRIBUTES, AND MARKET SEGMENTATION
MEMBER · UMK-MATCH · 2020
DEVELOPING CUSTOMER'S EQUITY AND PURCHASE INTENTION THROUGH SOCIAL MEDIA MARKETING ACTIVITIES IN FASHION INDUSTRY
HEAD · SGJP · 2017
KAJIAN KES BAGI PROGRAM LATIHAN KEUSAHAWANAN STRATEGIK ENTERPRAIS SOSIAL (KSES)
MEMBER · MOF · 2022
KERANGKA TRANSFORMASI KEUSAHAWANAN MIKRO DAN KECIL DI KALANGAN USAHAWAN KADA
MEMBER · UMK-COM · 2022
ONLINE STORE IMAGE AFFECT ON PERCEIVED RISKS TOWARDS ONLINE PURCHASING BEHAVIOR
MEMBER · SGJP · 2017
PERANCANG KEWANGAN ISLAM
MEMBER · KPT · 2022
JAWATANKUASA MENTOR MENTEE PROGRAM KEUSAHAWANAN
MEMBER · 2021

Research Award(s)

6
MyPocket GFR
Award: BRONZE · Role: Member
Exhibition: e CARNIVAL RESEARCH & INNOVATION
AUGMENTED REALITY APPS CREATES EXCITEMENT IN THE RETAIL CLASS
Award: BRONZE · Role: Head
Exhibition: TEACHING ENHANCEMENT & LEARNING INNOVATION CARNIVAL
MONITORING ADVISEE ACADEMIC PERFORMANCE THRU BIG DATA
Award: BRONZE · Role: Head
Exhibition: CARNIVAL OF RESEARCH AND INNOVATION
WQ-TF: Synergizing Waqf-Takaful Framework Among Youths in Alleviating the Poverty: Higher Institutions As A Hub
Award: BRONZE · Role: Head
Exhibition: INNORENPER
Visual Merchandising:Put Reality In Check
Award: NONE · Role: Head
Exhibition: INTERNATIONAL LEARNING INNOVATION COMPETITION, UUM
GAMIFICONOMICS : A GAMIFICATION TOOLS IN LEARNING ECONOMICS
Award: NONE · Role: Member
Exhibition: INTERNATIONAL LEARNING INNOVATION COMPETITION, UUM

Education(s)

6
() MAJLIS PEPERIKSAAN MALAYSIA
MUET
(2024) UNIVERSITI MALAYSIA KELANTAN
IJAZAH DOKTOR FALSAFAH PERUNCITAN
(2010) UNIVERSITI TEKNOLOGI MARA
IJAZAH SARJANA PENTADBIRAN PERNIAGAAN PERNIAGAAN
(2006) UNIVERSITI TEKNOLOGI MARA
IJAZAH SARJANA MUDA PENGURUSAN PERUNCITAN PENTADBIRAN PERNIAGAAN
(2004) UNIVERSIRI TEKNOLOGI MARA
DIPLOMA PENGURUSAN BANK
(2000) SEK MEN KEB KADOK
SPM

Professional Membership(s)

1
INSTITUTE OF MARKETING MALAYSIA
MEMBER · NATIONAL · 01-Aug-2025 - 01-Aug-2026

Courses Taught

CodeDescription
ACS3053RETAIL AND FRANCHISE MANAGEMENT
ACS4113RESEARCH PROJECT (COMMERCE II)
AFT1053PRINCIPLES OF MARKETING
AFT4012STUDENT IN ENTERPRISE PROGRAMME (SIEP)
ALS4112RESEARCH PROJECT (LOGISTICS I)
ALS4113RESEARCH PROJECT (LOGISTICS II)
APK20509PROTEGE@UMK
APT2013ENTREPRENEUR BEHAVIOR
APT2043APPLICATION OF INFORMATION TECHNOLOGY FOR BUSINESS
APT4098PRACTICAL TRAINING
ARM10103INTRODUCTION TO RETAIL INDUSTRY
ARM10303RETAIL MERCHANDISING MANAGEMENT
ARM10503RETAIL OPERATION
ARM30903VISUAL MERCHANDISING
ARS2013INTRODUCTION TO RETAIL INDUSTRY
ARS2023UNDERSTANDING RETAIL CONSUMERISM
ARS2033LOGISTICS & SUPPLY CHAIN MANAGEMENT
ARS2043RETAIL OPERATION
ARS3053RETAIL TECHNOLOGY
ARS3063FRANCHISING AND LICENSING
ARS4083CURRENT ISSUES IN RETAILING
ARS4093BRANDING AND CORPORATE IMAGE
ARS4112RESEARCH PROJECT (RETAILING I)
ARS4113RESEARCH PROJECT (RETAILING II)
ATF10403PRINCIPLES OF MARKETING
ATF31103STUDENT ENTREPRENEURIAL EXPERIENCE (SEE)
HTP40103TOURISM RESEARCH PROJECT (II)

Supervision

THE IMPACT OF CUSTOMER PARTICIPATION BEHAVIOR ON CUSTOMER LOYALTY: MEDIATING ROLE OF PERCEIVED VALUE AND EMOTIONAL CONNECTION IN HOTEL SERVICE SECTOR IN CHINA
CO Supervisor for a PHD's Student
THE RELATIONSHIP BETWEEN CONSUMER BEHAVIOUR, COMPETITION MODEL AND SALES PERFORMANCE OF JEWELLERY INDUSTRY IN KELANTAN
CO Supervisor for a PHD's Student