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DR. NORFAZLIRDA BINTI HAIRANI

FACULTY OF ENTREPRENEURSHIP AND BUSINESS
fazlirda.h@umk.edu.my
09-7717000
PENSYARAH (TETAP)
Scopus Google Scholar

WOS CV
GROUP OF EXPERTISE
  1. METHODOLOGY FOR MODIFIED WHALE OPTIMIZATION ALGORITHM FOR SOLVING APPLIANCES SCHEDULING PROBLEM | CO | 2020
  2. UNDERSTANDING THE PERCEPTION OF CUSTOMER EXPERIENCE: A CASE OF SHOPEE | CO | 2024
  1. A PROPOSED MODEL OF E-TAKAFUL PARTICIPATION READINESS (ETPR) | MEMBER | UMK-FUND | 2023
  2. A STUDY ON FACTORS AND CAUSES OF CHILD CYBERBULLYING IN PRIMARY AND SECONDARY SCHOOLS IN MALAYSIA | MEMBER | GRANT(I/A) | 2020
  3. BOLD RESEARCH GRANT 2020 | MEMBER | GRANT(I/A) | 2020
  4. DEVELOPING THE MODEL OF SMES BRAND EQUITY THROUGH THE ROLE OF SOCIAL MARKETING MEDIA, STORE ATTRIBUTES, AND MARKET SEGMENTATION | MEMBER | UMK-MATCH | 2020
  5. DEVELOPING CUSTOMER'S EQUITY AND PURCHASE INTENTION THROUGH SOCIAL MEDIA MARKETING ACTIVITIES IN FASHION INDUSTRY | HEAD | SGJP | 2017
  6. KAJIAN KES BAGI PROGRAM LATIHAN KEUSAHAWANAN STRATEGIK ENTERPRAIS SOSIAL (KSES) | MEMBER | MOF | 2022
  7. KERANGKA TRANSFORMASI KEUSAHAWANAN MIKRO DAN KECIL DI KALANGAN USAHAWAN KADA | MEMBER | UMK-COM | 2022
  8. ONLINE STORE IMAGE AFFECT ON PERCEIVED RISKS TOWARDS ONLINE PURCHASING BEHAVIOR | MEMBER | SGJP | 2017
  9. PERANCANG KEWANGAN ISLAM | MEMBER | KPT | 2022
  1. JAWATANKUASA MENTOR MENTEE PROGRAM KEUSAHAWANAN | MEMBER | 2021
RESEARCH AWARD(S)
  • Product Name: MyPocket GFR
    Award: BRONZE
    Role: Member
    Exhibition Name:e CARNIVAL RESEARCH & INNOVATION
  • Product Name: AUGMENTED REALITY APPS CREATES EXCITEMENT IN THE RETAIL CLASS
    Award: BRONZE
    Role: Head
    Exhibition Name:TEACHING ENHANCEMENT & LEARNING INNOVATION CARNIVAL
  • Product Name: MONITORING ADVISEE ACADEMIC PERFORMANCE THRU BIG DATA
    Award: BRONZE
    Role: Head
    Exhibition Name:CARNIVAL OF RESEARCH AND INNOVATION
  • Product Name: WQ-TF: Synergizing Waqf-Takaful Framework Among Youths in Alleviating the Poverty: Higher Institutions As A Hub
    Award: BRONZE
    Role: Head
    Exhibition Name:INNORENPER
  • Product Name: Visual Merchandising:Put Reality In Check
    Award: NONE
    Role: Head
    Exhibition Name:INTERNATIONAL LEARNING INNOVATION COMPETITION, UUM
  • Product Name: GAMIFICONOMICS : A GAMIFICATION TOOLS IN LEARNING ECONOMICS
    Award: NONE
    Role: Member
    Exhibition Name:INTERNATIONAL LEARNING INNOVATION COMPETITION, UUM
EDUCATION(S)
  • () MAJLIS PEPERIKSAAN MALAYSIA
    MUET
  • (2024) UNIVERSITI MALAYSIA KELANTAN
    IJAZAH DOKTOR FALSAFAH PERUNCITAN
  • (2010) UNIVERSITI TEKNOLOGI MARA
    IJAZAH SARJANA PENTADBIRAN PERNIAGAAN PERNIAGAAN
  • (2006) UNIVERSITI TEKNOLOGI MARA
    IJAZAH SARJANA MUDA PENGURUSAN PERUNCITAN PENTADBIRAN PERNIAGAAN
  • (2004) UNIVERSIRI TEKNOLOGI MARA
    DIPLOMA PENGURUSAN BANK
  • (2000) SEK MEN KEB KADOK
    SPM
COURSES TAUGHT
Subject Code Description
ACS3053 RETAIL AND FRANCHISE MANAGEMENT
ACS4113 RESEARCH PROJECT (COMMERCE II)
AFT1053 PRINCIPLES OF MARKETING
AFT4012 STUDENT IN ENTERPRISE PROGRAMME (SIEP)
ALS4112 RESEARCH PROJECT (LOGISTICS I)
ALS4113 RESEARCH PROJECT (LOGISTICS II)
APK20509 PROTEGE@UMK
APT2043 APPLICATION OF INFORMATION TECHNOLOGY FOR BUSINESS
APT4098 PRACTICAL TRAINING
ARM10103 INTRODUCTION TO RETAIL INDUSTRY
ARM10303 RETAIL MERCHANDISING MANAGEMENT
ARM10503 RETAIL OPERATION
ARS2013 INTRODUCTION TO RETAIL INDUSTRY
ARS2023 UNDERSTANDING RETAIL CONSUMERISM
ARS2033 LOGISTICS & SUPPLY CHAIN MANAGEMENT
ARS2043 RETAIL OPERATION
ARS3053 RETAIL TECHNOLOGY
ARS3063 FRANCHISING AND LICENSING
ARS4083 CURRENT ISSUES IN RETAILING
ARS4093 BRANDING AND CORPORATE IMAGE
ARS4112 RESEARCH PROJECT (RETAILING I)
ARS4113 RESEARCH PROJECT (RETAILING II)
ATF10403 PRINCIPLES OF MARKETING
HTP40103 TOURISM RESEARCH PROJECT (II)
SUPERVISION
  • THE RELATIONSHIP BETWEEN CONSUMER BEHAVIOUR, COMPETITION MODEL AND SALES PERFORMANCE OF JEWELLERY INDUSTRY IN KELANTAN | CO SUPERVISOR FOR A PHD'S STUDENT