1. Simpong, D.B, Nur Azimah Othman, Nurul Fardila Abd Razak, Mohd Fadil Mohd Yusof, Hazzyati Hashim. (2023). The Effect of Facility Aesthetics on Guest Satisfaction: The Case of Three Star Hotel in Kelantan. In Lecture Notes in Networks and Systems , pp. 1035¿1047. Springer Science and Business Media Deutschland GmbH.
  2. Yasin, N.H.M., Nordin N.H., Nordin N., Mud N.N.N., Zaib S.Z.M, Abdullah, F. A., Mat Yusoff N.D., Razak, N.F.A. (2023). The Application of Planned Behavior Theory to the Adoption of Food Bank Program Among University Students. In Lecture Notes in Networks and Systems , pp. 641-654. Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-08084-5_46
  3. Nurul Huda Sulaiman, Nurul Jannah Mohd, Nurul Rodziah Mohd Rodhi, Nurul Zakirah Muhamad Norrizan, Nor Amira Mohd Razali, Nurul Fardila Abd Razak. (2023). Factors That Influencing Customer¿s Satisfaction Toward Food Trucks in Kota Bharu, Kelantan. In Hotwec 7.0 Sustainably Nurturing Tourism, Hospitality and Wellness , pp. 342-353. Fakulti Hospitaliti, Pelancongan dan Kesejahteraan.
  4. Atirah Binti Ab llah, Revathi a/p Visvanathan, Mas Irnie Binti Muhammad,, Mohammad Ros Shazrul Bin Rosli, Nurul Fardila Abd Razak. (2022). Factors that Influence Customer Purchase Intention Towards Food Truck Product. In E-PROCEEDING HoTWeC 6.0 , pp. 479-489. Faculty of Hospitality, Tourism and Wellness Universiti Malaysia Kelantan.
  5. Cerlina Binti Sali,, Mohammad Yunus Bin Mohd Noor Azni, Najwa Binti Che Supian,, Nasirahtul Akmar Binti Kamarudin, Nurul Fardila Abd Razak. (2022). Consumer Acceptance Towards Innovation in Malay Traditional Food. In E-PROCEEDING HoTWeC 6.0 , pp. 490-501. Faculty of Hospitality, Tourism and Wellness Universiti Malaysia Kelantan.
  6. Abdullah, F. A., Daud, R.R.R., Othman, N.A., Razak, N.F.A, Simpong, DB, Yusoff, A.M. (2022). The Relationship of Ecotourism Development towards Ecotourism Destination Competitiveness. A Case Study in Kelantan. In IOP Conference Series: Earth and Environmental Science . Institute of Physics. https://doi.org/10.1088/1755-1315/1102/1/012083
  7. Nurul Fardila Abd Razak, Abdullah Muhamed Yusoff, Nor Azimah Othman, Derweanna Bah Simpong, Noriza Ishak. (2021-11). FACTORS THAT DETERMINE TOURIST¿S PURCHASE INTENTION TOWARD KELANTANESE LOCAL CUISINE. In Global Tourism Conference , pp. 49-51. Global Tourism Conference. https://doi.org/10.46754/GTC.2021.11.014
  8. Nor Izzanti Zol Zahari, Nur Aswanah Ahamed Nijamudin, Nurul Syafawani Hisham, Suganya A/P Silvarajoo, Nurul Fardila Abd Razak. (2020). Factors Influencing Tourists to Consume Local Food in Kelantan. In 3 rd Hospitality, Tourism & Wellness Colloquium 2019 (HoTWeC 3.0) Nurturing Hospitality, Tourism & Wellness World , pp. 201-211. Faculty of Hospitality, Tourism and Wellness Universiti Malaysia Kelantan.
  9. Muhammad Syafiq Asyhraf Zaidi Rizal, Nik Nur Liyana Nik Mood, Tiang Sii Huat, Nurul Shafiqah Mohamad Sharim, Nurul Fardila Abd Razak. (2020). Investigating Tourist Visit Intention towards Destination Food Image in Kelantan. In Nurturing Hospitality, Tourism & Wellness World , pp. 193-200. Faculty of Hospitality, Tourism and Wellness Universiti Malaysia Kelantan.
  10. Nor Shamimi Kamal, Nur Athira Suliana Zulkifli, Ooi Geok Theng, Siti Nurul Ain Fazzila Abdul Rahim, Nurul Fardila Abd Razak. (2020). The Factors that Influence the Sustainability of the Traditional Cuisines among the Millennials in Malaysia. In Nurturing Hospitality, Tourism & Wellness World , pp. 212-222. Faculty of Hospitality, Tourism and Wellness Universiti Malaysia Kelantan.
  11. Leong Ming Wei, Nur Fadhilah Suliaman, Siti Nursyafiqqa Nordin, Norfatin Atikah Mat Yusoff, Nurul Fardila Abd Razak, Nor Amira Mohd Razali. (2020). The Effects of Food Safety Knowledge on Food Handling Practices among Street Food Vendors in Kota Bharu. In Nurturing Hospitality, Tourism & Wellness World , pp. 223-232. Faculty of Hospitality, Tourism and Wellness Universiti Malaysia Kelantan.
  12. Norsyafika Hazli, Nur Farhana Manas, Reetha A/P Subramaniam, Siti Nor Ainsyah Abd Fatah, Nurul Fardila Abd Razak, Nor Amira Mohd Razali. (2020). Factors Influencing Participation in Green Practices among Hotel Guests in Kelantan. In Nurturing Hospitality, Tourism & Wellness World , pp. 233-240. Faculty of Hospitality, Tourism and Wellness Universiti Malaysia Kelantan.
Sumber data: MyScholar
  1. Derweanna Bah Simpong, Ngelambong, Anderson, Nur Azimah Othman, Nurul Fardila Abd Razak, Tengku Fauzan Tengku Anuar. (2025). Empowering Orang Asli Communities Through Indigenous Tourism: A Path to Socio-Economic Growth and Community Participation. In Integrating Artificial Intelligence, Security for Environmental and Business Sustainability (pp. 947 - 957). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/9
  2. Muhammad N.H., Nawi, Nor Maizana Mat, Bakar, N. A., Razali, N. A. M., Razak, N.F.A, Othman, N.A.. (2024). ¿Viral Food¿ Obsession: Influence of Product Attributes, Personal Attitudes, and Social Group on Consumer¿s Purchasing Behaviour. In The AI Revolution: Driving Business Innovation and Research (pp. 679 - 690). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-54379-1_59
  3. Muhammad N.H., Muhamed Yusoff, A., Nawi N.M.M., Razak, N.F.A, Simpong.D. (2023). Pro-environmental Behaviour Impacts on the Willingness to Pay for Bio-based Sustainable Food Packaging. In The Implementation of Smart Technologies for Business Success and Sustainability (pp. 325 - 324). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-10212-7_28
  4. Nur Dalila Yusoff, Derweanna Bah Simpong, Nurul Fardila Abd Razak, Nur Azimah Othman, Nur Hafizah Muhammad, Fadhilahanim Aryani Abdullah, Siti Fatimah Ab Ghaffar, Nadzirah Mohd Said. (2023). The Effect of Food Hawkers¿ Behaviour Towards Environmentally Friendly Food Packaging. In Finance, Accounting and Law in the Digital Age (pp. 701-713). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-27296-7_63
Sumber data: MyScholar
  1. Nor Maizana Mat Nawi, Nurul Fardila Abd Razak, Harnidah Samengon, Nur Farihin Abd Hadi Khan. (2025-12). Sentuhan Inspirasi Bersama Chef Rene Johari: Dari Buku ke Pinggan.
  2. Mohamad Farid Mohd Yusof, Nur Ain Mohd Azmi, Nur Cameliea Izzati Nizamuddin, Siti Syamimi Zahini, Nurul Fardila Abd Razak. (2024-05-23). Factor Influencing Consumer Intention to Use Self-Ordering Menu in Restaurant. UMK Press.
  3. Mazne Ibrahim, Nurul Fardila Abd Razak. (2024-01). Food Culture and Heritage Exhibition as a Catalyst in Promoting Gastronomic Tourism Attraction. Sabaragamuwa University of Sri Lanka.
  4. Nurul Fardila Abd Razak, Nurin Athirah Maleb, Nur Aliya Ilyana Anuar, Sajendraa Raaj Vivakaren, Nur Athirah Ahmad Afandi. (2024). The Study on Effect of Social Media Influencer Towards Customer Buying Decision. UMK Press.
  5. Shahir Mohd Shukri, Nurasyikin Abdul Aziz, Nur Husnanajian Hasim, Nur Fathiah Aqilah Mohd Asri, Nurul Fardila Abd Razak. (2024). Customer Satisfaction Towards Self Ordering Kiosk Usage In Quick Service Restaurant. UMK Press.
  6. Aina Natasya Abdul Razak, Nurain Syahirah Alis @ Alias, Nurwilda Saffiya Nazarudin, Taufiq Hidayat Shukordzi, Nurul Fardila Abd Razak. (2024). The Factors of Social Media Influence towards Food Destinations in Kelantan. UMK Press.
  7. Nurdyiana Binti Zambri, Nurhasidah Binti Wahab, Nurnadiah Binti Bahren,, Nurul Ain Natasya Amirah Binti Ismail, Nurul Fardila Abd Razak. (2023-12). The Influence of Youngster¿s Satisfaction Towards Hipster Food in Kota Bharu, Kelantan. Faculty of Hospitality, Tourism and Wellness.
  8. Nurul Ain Nazihah Binti Kamaruddin, Nurul Ain Syafiqah Bt Mat Said, Nurul Akmal Hayati Binti Abu Bakar, Nurul Asyira Binti Rustam, Nurul Fardila Abd Razak. (2023-12). Factors Influencing Visitors Motivations in Attending Food Festival in Malaysia. Faculty of Hospitality, Tourism and Wellness.
  9. Nurul Fardila Abd Razak, Abdullah Muhamed Yusoff. (2022-04). Mercu Kejayaan Usahawan Roti. MASMED UiTM Cawangan Terengganu.
  10. Teo Yi Lin, Mohd Hisyam Ezidi Bin Raimi,, Nik Nurul Nabila Binti Nik Baharuddin, Nik Nur Ainun Binti Nik Yusof, Nurul Fardila Abd Razak. (2022). Understanding the Factors Influencing Local Food Consumption Among Domestic Tourists In Kota Bharu, Kelantan. Faculty of Hospitality, Tourism and Wellness, Universiti Malaysia Kelantan.
  11. Nurul Fardila Abd Razak, Abdullah Muhamed Yusoff, Mohammed Ruqaimi Remeli. (2021-12). Tourism in Paradise. Department of Tourism Management Sabaragamuwa University of Sri Lanka.
  12. Nurul Hafizah Mohd Yasin, Fadhilahanim Aryani Abdullah, NurHaiza Nordin, Nurnaddia Nordin, Nur Dalila Yusoff, Nik Noorhazila Nik Mud, Siti Zamanira Mat Zaib, Nurul Fardila Abd Razak. (2021). Fund for Food: Complete Guide to Help Fight Hunger on Campus.
  13. Simpong, D.B, Nurashikin A. Ridzuan, A. Ridzuan, Harnidah Samengon, Nur Azimah Othman, Mansor, Nur Aliah, Mazne Ibrahim, Nurul Fardila Abd Razak. (2020). The Impact of Community Based Tourism on Socio-Cultural and Economic Aspect of Orang Asli in Dusun Kampung Kuala Mu, Sungai Siput. Innovare Academics Sciences Pvt. Ltd.
Sumber data: MyScholar
EVALUATION OF CONSUMER ACCEPTANCE TOWARDS BREAKFAST CEREAL ALTERNATIVE OF ORANGE-FLESHED SWEET POTATO: IPOMOEA CRUNCHY CRUNCH CEREAL
HEAD · UMK-FUND · 2020
EVALUATION OF CONSUMER ACCEPTANCE TOWARDS BREAKFAST CEREAL ALTERNATIVE OF ORANGE-FLESHED SWEET POTATO: IPOMOEA CRUNCHY CRUNCH CEREAL
HEAD · UMK-FUND · 2021
EVALUATION OF CONSUMER ACCEPTANCE TOWARDS BREAKFAST CEREAL ALTERNATIVE OF ORANGE-FLESHED SWEET POTATO: IPOMOEA CRUNCHY CRUNCH CEREAL
HEAD · UMK-FUND · 2022
FOSTERING SOCIO-ECONOMIC ACTIVITIES AND COMMUNITY INVOLVEMENT IN NATIVE BASED TOURISM PRODUCT AMONG ORANG ASLI
MEMBER · KPT · 2020
FOSTERING SOCIO-ECONOMIC ACTIVITIES AND COMMUNITY INVOLVEMENT IN NATIVE BASED TOURISM PRODUCT AMONG ORANG ASLI
MEMBER · FRGS · 2017
THEORETICAL INVESTIGATION ON FOOD HAWKERS¿ BEHAVIOUR TOWARDS ENVIRONMENTALLY FRIENDLY FOOD PACKAGING
MEMBER · UMK-FUND · 2020
THEORETICAL INVESTIGATION ON FOOD HAWKERS¿ BEHAVIOUR TOWARDS ENVIRONMENTALLY FRIENDLY FOOD PACKAGING
MEMBER · UMK-FUND · 2021
THEORETICAL INVESTIGATION OF CONSUMERS¿ PRO-ENVIRONMENTAL BEHAVIOUR IMPACTS ON THE WILLINGNESS TO PAY (WTP) FOR NEW BIO-BASED SUSTAINABLE PACKAGING
MEMBER · UMK-FUND · 2020
THEORETICAL INVESTIGATION OF CONSUMERS¿ PRO-ENVIRONMENTAL BEHAVIOUR IMPACTS ON THE WILLINGNESS TO PAY (WTP) FOR NEW BIO-BASED SUSTAINABLE PACKAGING
MEMBER · UMK-FUND · 2021
WORK BASED LEARNING PROGRAM EXPERIENCES, SATISFACTION, AND FUTURE CAREERS AMONG HOSPITALITY STUDENTS IN MALAYSIA
MEMBER · UMK-FUND · 2022

Research Award(s)

20
SEKUTEM FLOSS
Award: GOLD · Role: Head
Exhibition: BEGINNERS INNOVATION & ENTREPRENEURSHIP EXHIBITION 4.0 (BIE 2022)
ENO FLOSS
Award: GOLD · Role: Member
Exhibition: STUDENT'S INNOVATION AND COLLOQUIUM 2023
FOOD PANTRY GUIDELINE: FUND FOR FOOD TO FIGHT HUNGER ON CAMPUS
Award: GOLD · Role: Member
Exhibition: INTERNATIONAL VIRTUAL EXPO OF INNOVATION PRODUCT AND SYSTEM DESIGN 2023
FUND FOR FOOD : A COMPLETE GUIDE TO HELP FIGHT HUNGER ON CAMPUS
Award: GOLD · Role: Member
Exhibition: INTERNATIONAL RESEARCH AND INNOVATION COMPETITION 2023 (INARIC)
Food pantry guideline : Fund for food to help fight hunger on campus
Award: GOLD · Role: Member
Exhibition: virtual research and innovation exhibition 2022
Factors Influencing Visitors Motivations in Attending Food Festival in Malaysia
Award: GOLD · Role: Member
Exhibition: Hospitality,Tourism and Wellness Colloquium (Hotwec 7.0)
FACTORS AFFECTING CUSTOMER SATISFACTION TOWARDS ONLINE FOOD DELIVERY SERVICES
Award: GOLD · Role: Member
Exhibition: Hospitality,Tourism and Wellness Colloquium 5.0
Fund for Food : Complete guide to help fight hunger on campus
Award: GOLD · Role: Member
Exhibition: Carnival of Research and Innovation(CRI2021)
`Technological Mall( Flossy Posse)¿
Award: GOLD · Role: Head
Exhibition: BEGINNERS INNOVATION AND ENTREPRENEURSHIP EXHIBITION (BIE 2.0) 2021
The Application Of Planned Behavior Theory To The Adoption Of Food Bank Program Among University Students
Award: SPECIAL · Role: Member
Exhibition: THE 9TH INTERNATIONAL SEMINAR OF ENTREPRENEURSHIP, BUSINESS AND TECHNOLOGY (ISEBT 2021)
FACTORS AFFECTING CUSTOMER SATISFACTION TOWARDS ONLINE FOOD DELIVERY SERVICES (BEST POSTER DESIGN AWARD)
Award: SPECIAL · Role: Member
Exhibition: Hospitality,Tourism and Wellness Colloquium 5.0
FUND FOR FOOD: FOOD PANTRY COMPLETE GUIDE TO HELP FIGHT HUNGER ON CAMPUS
Award: SILVER · Role: Member
Exhibition: INTERNATIONAL EXPO OF INNOVATION PRODUCT AND SYSTEM DESIGN (In-ViDE) 2021
HOTWEC 5.0 POSTER PRESENTATION -KELANTANESE LOCAL FOOD
Award: SILVER · Role: Member
Exhibition: Hospitality,Tourism and Wellness Colloquium 5.0
The Influence of Youngster¿s Satisfaction Towards Hipster Food in Kota Bharu, Kelantan
Award: SILVER · Role: Member
Exhibition: STUDENT'S INNOVATION AND COLLOQUIUM 2023
FACTORS AFFECTING CONSUMER PREFERENCE TO USE ONLINE FOOD DELIVERY SERVICES IN MALAYSIA
Award: SILVER · Role: Member
Exhibition: STUDENT'S INNOVATION AND COLLOQUIUM 2023
" SUPER CHIPS "
Award: SILVER · Role: Member
Exhibition: BEGINNERS INNOVATION & ENTREPRENEURSHIP EXHIBITION 5.0(BIE 2022)
LE'KANTAN
Award: SILVER · Role: Member
Exhibition: STUDENT'S INNOVATION AND COLLOQUIUM 2023
MUSHY LEKOR
Award: SILVER · Role: Member
Exhibition: Beginners Innovation and Entrepreneurship Exhibition (BIE 5.0)
HOTWEC 5.0 POSTER PRESENTATION -KOREAN FOOD
Award: SILVER · Role: Member
Exhibition: Hospitality,Tourism and Wellness Colloquium 5.0
HOTWEC 5.0 POSTER PRESENTATION COLLOQUIUM
Award: BRONZE · Role: Member
Exhibition: Hospitality,Tourism and Wellness Colloquium 5.0

Education(s)

4
(2014) UNIVERSITI TEKNOLOGI MARA
IJAZAH SARJANA PENGURUSAN PERKHIDMATAN MAKANAN
(2009) SMK SERI MANJUNG
SPM
(2009) UNIVERSITI TEKNOLOGI MARA
IJAZAH SARJANA MUDA SAINS PENGURUSAN PERKHIDMATAN MAKANAN
(2007) UNIVERSITI TEKNOLOGI MARA
DIPLOMA SENI KULINARI

Working Experience(s)

2
Lecturer
UiTM Dungun Terengganu · 01-Jul-2009 - 01-May-2012
Teaching Assisstant
Universiti Putra Malaysia (UPM) Serdang · 01-May-2012 - 01-Jun-2016

Courses Taught

Code Description
AFT4012 STUDENT IN ENTERPRISE PROGRAMME (SIEP)
AHS2013 INTRODUCTION TO HOSPITALITY INDUSTRY
AHS3033 HOSPITALITY PRODUCT DEVELOPMENT
AHS3053 FACILITY MANAGEMENT
AHS3063 RESTAURANT MANAGEMENT AND FOOD SERVICE
AHS4103 FOOD AND BEVERAGE MANAGEMENT
AHS4112 HOSPITALITY RESEARCH PROJECT (I)
APT4098 PRACTICAL TRAINING
ATS4103 CULTURE AND HERITAGE TOURISM
AWS3063 TRADITIONAL COMPLEMENTARY MEDICINE
AWS4103 NURSING HOMES MANAGEMENT
HFT40102 STUDENT IN ENTERPRISE PROGRAM (SIEP)
HHB30403 FOOD CULTURE AND HERITAGE
HHP30102 HOSPITALITY RESEARCH PROJECT (I)
HHP40103 HOSPITALITY RESEARCH PROJECT (II)
HHS20103 BASIC SERVING
HHS20203 BASIC COOKERY
HHS30203 FOOD AND BEVERAGE MANAGEMENT
HHS40103 PROFESSIONAL DEVELOPMENT IN HOSPITALITY
HPT20403 ENTERPRISE MANAGEMENT
HPT40108 INDUSTRIAL TRAINING

Supervision