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PROF. MADYA TS. DR. MUHAMAD SAUFI BIN CHE RUSULI

FACULTY OF ENTREPRENEURSHIP AND BUSINESS
msaufi@umk.edu.my
09-7717000
Scopus Google Scholar WOS
GROUP OF EXPERTISE
  1. THE IMPACT OF AUTONOMOUS VEHICLES IN PARCEL INDUSTRY IN KEDAH | CORRESPNDG | 2022
  2. THE ROLE OF NETWORKING TIES ON CONTRACTOR FIRM PERFORMANCE | CO | 2020-10
  3. RETIRE WITH POOR OR RICH? LIFE CYCLE MODEL APPROACH | CO | 2021-08
  4. THE IMPACT OF CUSTOMER SERVICE, INSURANCE AND LUGGAGE DELIVERY TOWARDS LOGISTICS CUSTOMER SATISFACTION IN PANDEMIC SITUATION | CO | 2021-04
  5. ATTITUDES, AWARENESS, READINESS AND BARRIERS TOWARDS THE INTERNET OF THINGS ADOPTION AMONG THE CONSTRUCTION INDUSTRY IN EAST COAST MALAYSIA | CO | 2021-05
  6. THE IMPACTS OF PORTS OPERATION TOWARDS LOCAL COMMUNITY LIFESTYLES | CO | 2021-05
  7. THE INFLUENCE OF ENTREPRENEURIAL BEHAVIOR AMONG STUDENT ENTREPRENEURS: A CONCEPTUAL FRAMEWORK | CO | 2022
  8. MEDIATING EFFECT OF TEACHER¿S SELF-EFFICACY AMONG PRIMARY SCHOOL TEACHERS: IS IT SIGNIFICANTLY RELATED? | CO | 2022
  9. INTRODUCTION OF ¿IKIT¿ FRAMEWORK IN SUSTAINABLE COMPETITIVE ADVANTAGE OF SMES IN MALAYSIA | CO | 2023
  1. CUSTOMER LOYALTY: ARE THEY REALLY LOYAL? | CO | 2021
  2. INTEGRATING QR CODE-BASED APPROACH TO UNIVERSITY E-CLASS SYSTEM FOR MANAGING STUDENT ATTENDANCE | CO | 2021
  3. PRE-RETIREMENT PREPAREDNESS AMONG WORKING INDIVIDUALS PRIVATE SECTOR. | CO | 2021-01
  4. MEASURING CUSTOMER SATISFACTION USING MARKETING MIX STRATEGY ON INSURANCE CLIENTS | CO | 2023
  5. UNDERSTANDING GREEN ENVIRONMENT PRACTICES THROUGH LOCAL AUTHORITIES PERSPECTIVES | MAIN | 2023
  1. HOW TO GET YOUR PHD IN THREE YEARS: REAL EXPERIENCE VIA THESIS PUBLICATIONS | CO | 2020-11
  2. KEGAGALAN: JANGAN PERNAH SERIK | MAIN | 2022
  1. UPIN IPIN : THE TINY WARRIOR OF THE DECADE : THE CONCERN OF ITS SUSTAINABILITY IN THE CREATIVE INDUSTRY | CO | 2020
  2. CHAPTER 5: EXPLORING AND UNDERSTANDING DIGITALIZATION IN HUMAN RESOURCES | CO | 2023
  1. MASCULINITY BEHAVIOUR AND ENTREPRENEURIAL INTENTION: AN EXPLORATORY STUDY AMONG UNIVERSITY STUDENTS | CO | 2020
  2. AMALAN HIJAU PASTIKAN BANDARAYA KEKAL BERSIH | MAIN | 2020
  3. THE ROLE OF NETWORKING TIES ON CONTRACTOR FIRM PERFORMANCE | CO | 2020-10
  4. AKTIVITI BERSUKAN BANTU PELAJAR TANGANI TEKANAN | MAIN | 2023-06-20
  1. RAINBOW SMART PARKING SYSTEM (RSPS) TOWARDS PROPER CAR PARK MANAGEMENT | MEMBER | SGJP | 2016
  2. ASSESSING HAPPINESS LEVEL IN RELATION TO PRODUCTIVITY AMONG UNIVERSITI MALAYSIA KELANTAN (UMK) EMPLOYEES DURING PANDEMIC | HEAD | PASCAC | 2021
  3. DETERMINANT OF COMFORTABLE RETIREMENT PLANNING AMONG PRIVATE SECTOR IN KELANTAN | MEMBER | SGJP | 2020
  4. DEVELOPING THE BEST PRACTICABLE MODEL OF GREEN ENVIRONMENT TOWARDS CLEANNESS CITY IN MALAYSIA | HEAD | FRGS | 2020
  5. EXPLORING THE MODERATING EFFECTS OF PERCEIVED ORGANIZATIONAL SUPPORT AND THE MEDIATING EFFECTS OF EMPLOYEES COMPETENCIES ON RELATIONSHIP BETWEEN HUMAN RESOURCE DEVELOPMENT PRACTICE AND SERVICE PERFORMANCE OF FRONTLINE EMPLOYEE IN MALAYSIA HOTEL INDUSTRY | HEAD | RAGS | 2015
  6. PRESERVATION OF THE REBANA KERCING OF KAMPUNG LAUT, KELANTAN | MEMBER | GRANT(I/A) | 2021
  7. PROFILING AND EDUCATIONAL PREVENTIVE INTERVENTION FOR DRUG ADDICTS VICTIMS IN KELANTAN | MEMBER | UMK-FUND | 2020
  8. THE DEVELOPMENT OF NEW INTEGRATED BIG DATA COMPETENCE MODEL AND INNOVATIVE TEACHING-LEARNING ORIENTATION FOR SUSTAINABLE COMPETITIVE ADVANTAGE IN MALAYSIA HIGHER EDUCATION INSTITUTION | MEMBER | FRGS | 2020
  9. THE STUDY ON THE VULNERABILITY OF FOOD MANUFACTURING SME'S IN KOTA BHARU TOWARDS LIQUIDATION IN RELATION TO THE UNCERTAINTY CHANGES OF LAW IN MALAYSIA | MEMBER | SGJP | 2017
  1. PEMULIHAN DADAH MANZILU RAHMAH | HEAD | 2021
  2. KONSULTAN PEMULIHAN DADAH AGENSI ANTIDADAH KEBANGSAAN (AADK) | HEAD | 2021
AWARD(S)
  • Award Name: Anugerah Perkhidmatan Cemerlang (APC) 2019 (2020)
    Awarded by: Universiti Malaysia Kelantan
  • Award Name: Anugerah Gemilang UMK Tahun 2016- ( Penerbitan Harapan) (2017)
    Awarded by: Universiti Malaysia Kelantan
  • Award Name: Anugerah Jasa Bakti (2015)
    Awarded by: Universiti Tun Hussein Onn Malaysia
  • Award Name: Anugerah Perkhidmatan Cemerlang (2014)
    Awarded by: Universiti Tun Hussein Onn Malaysia
RESEARCH AWARD(S)
  • Product Name: IDEA BARU PEMBELAJARAN DAN INOVASI PENGAJARAN PASUKAN BERUNIFORM BRIGED GAYONG MALAYSIA
    Award: GOLD
    Role: Member
    Exhibition Name:ASIA INTERNATIONAL INNOVATION EXHIBITION (AIINEX) 2021
  • Product Name: SEAT - SKETCHING ENHANCEMENT AI GENERATIVE TECHNIQUES
    Award: GOLD
    Role: Member
    Exhibition Name:International Teaching Enhancement & Learning Innovation Carnival 2023 (TELiC2023)
  • Product Name: PEMBELAJARAN SERTA TADBIR URUS DALAM TALIAN SMART SISTEM
    Award: GOLD
    Role: Member
    Exhibition Name:INTERNATIONAL UNIVERSITY CARNIVAL ON E-LEARNING (IUCEL) 2021
  • Product Name: Empowering Society Through Education 5.0
    Award: GOLD
    Role: Member
    Exhibition Name:International University Carnival on e-Learning (IUCEL 2023)
  • Product Name: Idea Baru Dalam Pengajaran dan Inovasi Pembelajaran (Pasukan Briged Gayong Malaysia)
    Award: GOLD
    Role: Member
    Exhibition Name:TeLiC20
  • Product Name: Measuring Customer Satisfaction Using Marketing Mix Strategy on Insurance Clients
    Award: SPECIAL
    Role: Head
    Exhibition Name:9th International Seminar On Entrepreneurship, Business And Technology
  • Product Name: Understanding Green Environment Practices Through Local Authorities Prespectives
    Award: SPECIAL
    Role: Head
    Exhibition Name:9th International Seminar On Entrepreneurship, Business And Technology (ISEBT) 2021
  • Product Name: IEA BARU PEMBELAJARAN DAN INOVASI PASUKAN BERUNIFORM BRIGED GAYONG MALAYSIA
    Award: SPECIAL
    Role: Member
    Exhibition Name:ASIA INTERNATIONAL INNOVATION EXHIBITION
  • Product Name: Inovasi Pembelajaran dan Pengajaran dalam Seni Tangkas Penjara (SENTAP) melalui Media Sosial Whatsapp
    Award: SILVER
    Role: Head
    Exhibition Name:TeLiC20
  • Product Name: Exploring Reaction and Readiness of Community on Green Environment to Cleanliness City in Malaysia
    Award: BRONZE
    Role: Head
    Exhibition Name:eCRI20 (eCarnival Research and Innovation 2020)
  • Product Name: RENTACAR APPLICATION
    Award: BRONZE
    Role: Member
    Exhibition Name:VIRTUAL RESEARCH AND INNOVATION EXHIBITION (EREKA) 2021
  • Product Name: "Developing The Best Practicable Model of Green Environment Towards Cleanness City in Malaysia"
    Award: BRONZE
    Role: Head
    Exhibition Name:BIF 2020
EDUCATION(S)
  • (2020) LEMBAGA TEKNOLOGIS MALAYSIA
    SIJIL INFORMATION AND COMPUTING TECHNOLOGY (IT)
  • (2015) UNIVERSITI TUN HUSSEIN ONN MALAYSIA
    IJAZAH DOKTOR FALSAFAH TECHNOLOGY MANAGEMENT
  • (2010) UNIVERSITI TEKNOLOGI MARA
    IJAZAH SARJANA SCIENCE INFORMATION MANAGEMENT
  • (2001) UNIVERSITI TEKNOLOGI MARA
    IJAZAH SARJANA MUDA SAINS PENGAJIAN MAKLUMAT PENGURUSAN SISTEM MAKLUMAT
  • (1997) SEK. MEN. DATO SYED AHMAD
    STPM
  • (1995) SEK. MEN. DATO SYED AHMAD
    SPM