1. Tan Wai Hong, Shee En Yap. (2025-09). The Digital Payment Paradigm: Exploring Consumer Preferences and Financial Dynamics on the Use of E-Wallets, Debit Cards, and Credit Cards. Journal of Business and Social Development , Vol. 13(2) , pp. 160-168. https://doi.org/http://doi.org/10.46754/jbsd.2025.09.003
  2. Jie Li Lim, Tan Wai Hong. (2025-09). Customer Engagement and Behavior in Multi-Channel Retail: Insights from the Malaysia Market. Journal of Entrepreneurship and Business (JEB) , Vol. 13 (2) , pp. 72-81. https://doi.org/10.17687/p2b39v36
  3. Jiqiang Ma, Nur Izzati Mohamad Anuar, Tan, Wai Hong. (2024-12-15). A Study of Employee Management in Small- and Medium-Sized Enterprises: A Conceptual Study. Advanced International Journal of Business, Entrepreneurship and SMEs , Vol. 6(22) , pp. 13-20. https://doi.org/10.35631/AIJBES.622002
  4. Choon Song Lim, Tan, Wai Hong, Hui Jie Lew. (2025). An Empirical Analysis of Buy Now, Pay Later Mechanism and Its Impact on Customer Retention in Digital Commerce. Journal of Entrepreneurship and Business , Vol. 13(1) , pp. 123-131. https://doi.org/10.17687/jeb.v13i1.1507
  5. Tan, W. H., Chong S., Fang H.-W., Pan K.-L., Mohamad, M., Lim J.W., Tiong T.J., Chan Y.J., Huang C.-M., Yang T.C.. (2021-06). Microbial fuel cell technology¿a critical review on scale-up issues. Processes , Vol. 9 (6) , pp. 1 - 13. https://doi.org/10.3390/pr9060985
  6. Tan, Waihong, Feng Chen. (2021-02). Predicting the popularity of tweets using internal and external knowledge: an empirical Bayes type approach. AStA Advances in Statistical Analysis . https://doi.org/10.1007/s10182-021-00390-z
Sumber data: MyScholar
  1. Tan Wai Hong. (2024-12-12). Mitigating Financial Risk and Improving Liquidity through Bi-Weekly Payroll in Malaysia. Faculty of Entrepreneurship and Business, UMK.
  2. Tan, Wai Hong. (2024-12-12). Streamlining Tax Compliance: The Future of Automated Tax Filing in Malaysia. Faculty of Entrepreneurship and Business, UMK.
  3. Liaw Chee Tong, Khavitha A/P Sangaralingam, Nurfitrah Azira Zainudin, Nur Qafreena Natasya Rahman, Tan Wai Hong. (2024-10). Examining the Impact of Artificial Intelligence Adoption on Improving Experiences of Mobile E-Commerce.
  4. Winky Gan Win Kee, Rabi¿atul Adawiyah Usri, Nur Fatin Eliana Nik Zamzuri, Muhammad Raif Muhamad Fazley, Tan Wai Hong. (2024-10). Investigating Factors for Enhancing Small Business Sustainability in a Competitive Market Environment.
  5. Tan, W. H.. (2024-08-14). A Macroscopic View on the Impact of Public Service Pension Scheme in Malaysia. Fakulti Keusahawanan dan Perniagaan, UMK.
  6. Tan, W. H.. (2024-08-14). Optimizing Financial Resources Through Credit Card Perks and Rewards. Fakulti Keusahawanan dan Perniagaan, UMK.
  7. Tan, Wai Hong. (2024-07). AI Advancements in the Statistical Modeling of Point Processes. UMK Corporate Publication.
  8. Muhammad Idham Firdaus Hassan, Nur Asyiqin Nasuha Mohd Yassin, Nuur Nabiihah Atiirah Mohamed Othman, Yap Shee En, Tan Wai Hong. (2024). Analyzing Consumer Preferences and Financial Behavior - A Comparative Study of E-Wallets, Debit Cards, and Credit Cards. Faculty of Entrepreneurship and Business, UMK.
  9. Tan Wai Hong. (2024). Singapore: A Blend of Ancient Tradition and Modern Innovation. Faculty of Entrepreneurship and Business, UMK.
  10. Tan Wai Hong. (2023-05). Assessing Stocks via Financial Performance Metrics. Faculty of Entrepreneurship and Business (FKP).
  11. Tan Wai Hong. (2023-02). Agriculture as an Important Engine of Growth in Malaysia. Faculty of Entrepreneurship and Business (FKP).
  12. Tan Wai Hong. (2023-10-25). Deciphering Business Transactions from Point Process and Time Series Perspectives. Caknawan UMK. https://doi.org/2948-5037
  13. Tan, Wai Hong. (2022). Point Processes at a Glance. Caknawan UMK.
  14. NurHaiza Nordin, Nurnaddia Nordin, Rosmaizura Mohd Zain, Ainon Ramli, Nur Syafiqah A. Samad, Nadzirah Mohd Said, Noormariana Mohd din, Hazriah Hasan, Norfazlirda Hairani, Tan, Wai Hong, Nurul Izyan Mat Daud. (2021). FKP Postgraduate Research Colloquium Virtual 2021. UMK.
Sumber data: MyScholar
CORE COMPETENCIES OF WOMEN ENTREPRENEURS IN BUILDING SUPERIOR ONLINE BUSINESS PERFORMANCE IN KELANTAN
MEMBER · UMK-FUND · 2020
DEVELOPING AN EXACT ALGORITHM TO OPTIMIZE LEAST SQUARES WITH GROUP MINIMAX CONCAVE PENALTY FUNCTION FOR SELF-EXCITING THRESHOLD AUTOREGRESSIVE MODEL
MEMBER · UMK-FUND · 2022
DEVELOPING AN EXACT ALGORITHM TO OPTIMIZE LEAST SQUARES WITH GROUP MINIMAX CONCAVE PENALTY FUNCTION FOR SELF-EXCITING THRESHOLD AUTOREGRESSIVE MODEL
MEMBER · UMK · 2022
ENTREPRENEURSHIP EDUCATION POLICY AND PRACTICES AT UNIVERSITIES IN MALAYSIA AND INDONESIA TOWARDS ENTREPRENEURSHIP INTENSITY DEVELOPMENT
MEMBER · UMK-MATCH · 2020
ENTREPRENEURSHIP EDUCATION, PERSONAL VALUES AND ENTREPRENEURSHIP INTENSITY BETWEEN MALAYSIA AND INDONESIA
MEMBER · UMK-MATCH · 2023
OPTIMIZING THE SEPAK KUDA SERVICES: FOR REGU EVENT IN SEPAKTAKRAW GAMES
MEMBER · UMK-FUND · 2020
OPTIMIZING THE SEPAK KUDA SERVIES: FOR REGU EVENT IN SEPAKTAKRAW GAMES
MEMBER · UMK-FUND · 2022
PREDICTING THE POPULARITY OF TWEETS USING INTERNAL AND EXTERNAL KNOWLEDGE: AN EMPIRICAL BAYES TYPE APPROACH
HEAD · UMK-FUND · 2020
PRESERVATION OF THE REBANA KERCING OF KAMPUNG LAUT, KELANTAN
MEMBER · GERAN ANTARABANGSA · 2023
PRESERVATION OF THE REBANA KERCING OF KAMPUNG LAUT, KELANTAN
MEMBER · KERAJAAN · 2021
PRESERVATION OF THE REBANA KERCING OF KAMPUNG LAUT, KELANTAN
MEMBER · US EMBASSY · 2021
THE MECHANISM OF PROPENSITY SCORE MATCHING IN FACILITATING SALES GROWTH OF MOBILE COMMERCE USAGE BY ENTREPRENEURS IN MALAYSIA
MEMBER · UMK-FUND · 2020
USER GROUPING MECHANISM USING DISCRETE PARTICLE SWARM OPTIMIZATION FOR 5G NOMA SYSTEMS
MEMBER · UMK-FUND · 2020
COMPANY ADVISOR/CONSULTANT TO OPTIMIZE BUSINESS PERFORMANCE
HEAD · 2020
COMPANY CONSULTANT TO OPTIMIZE BUSINESS PERFORMANCE
HEAD · 2021

Award(s)

1
Anugerah Perkhidmatan Cemerlang (APC) Tahun 2023 (2024)
Awarded by: Universiti Malaysia Kelantan

Research Award(s)

5
Bibliometric Analysis of Optimization in Sports from 2011 to 2020 Using Scopus Database
Award: SPECIAL · Role: Member
Exhibition: The 9th International Seminar of Entrepreneurship, Business, and Technology (ISEBT 2021)
UMK Sports Centre Mascot Design - Silver
Award: SILVER · Role: Head
Exhibition: UMK Logo and Mascot Design Competition
PBL with Guided Supports in Learning Statistics
Award: SILVER · Role: Member
Exhibition: Carnival of Research and Innovation
UMK Sports Centre Logo Design - Silver
Award: SILVER · Role: Head
Exhibition: UMK Logo and Mascot Design Competition
Paradigm Shift towards Cultivating Asynchronous Online Learning
Award: BRONZE · Role: Head
Exhibition: eTELIC20

Education(s)

4
(2019) UNIVERSITY OF NEW SOUTH WALES,SYDNEY AUSTRALIA
IJAZAH DOKTOR FALSAFAH MATEMATIK
(2013) UNIVERSITI MALAYA
IJAZAH SARJANA STATISTIK GUNAAN (APPLIED STATISTICS) STATISTIK
(2012) UNIVERSITI UTARA MALAYSIA
IJAZAH SARJANA MUDA SAINS PEMUTUSAN SAINS PEMUTUSAN
(2005) SEKOLAH MENENGAH CHUNG CHENG
SPM

Professional Membership(s)

1
THE MALAYSIAN INSURANCE INSTITUTE
MEMBER · INTERNATIONAL · 13-Oct-2014 - 13-Oct-2113

Courses Taught

CodeDescription
ACS4112RESEARCH PROJECT (COMMERCE I)
ACS4113RESEARCH PROJECT (COMMERCE II)
AFT1013FOUNDATION OF ENTREPRENEURSHIP
AFT1103BUSINESS MATHEMATICS
AFT2103BUSINESS STATISTIC
AFT4012STUDENT IN ENTERPRISE PROGRAMME (SIEP)
APK20509PROTEGE@UMK
APK30703BUSINESS RESEARCH METHOD
APT2013ENTREPRENEUR BEHAVIOR
APT3073RESEARCH METHODOLOGY
APT4098PRACTICAL TRAINING
ATF10203FOUNDATION OF ENTREPRENEURSHIP
ATF10303ENTREPRENEURIAL BEHAVIOUR
ATF31103STUDENT ENTREPRENEURIAL EXPERIENCE (SEE)
ATF31303APPLICATIONS OF MATHEMATICS AND STATISTICS IN BUSINESS
HFT20203BUSINESS STATISTICS
HPT40108INDUSTRIAL TRAINING

Supervision

FACTORS INFLUENCING THE TRANSFORMATION OF BRICK-AND-MORTAR RETAILERS INTO O2O MODELS: A STUDY OF TIANHONG MALLS
CO Supervisor for a MASTER's Student
RESEARCH ON CHOSEN IN THE GROWTH OF SMALL AND MEDIUM SIZED BUSINESS COMPANY
CO Supervisor for a PHD's Student