Logo UMK Expert

PUAN MUNIRAH BINTI MAHSHAR

FACULTY OF ENTREPRENEURSHIP AND BUSINESS
munirah@umk.edu.my
09-9477000
Scopus Google Scholar WOS
GROUP OF EXPERTISE
  1. ADVENTURE TOURISM: A STUDY OF TUNKU ABDUL RAHMAN PARK, SABAH | CO | 2020-09
  2. SPECIAL TAX SCHEME FOR MALAYSIA¿S SOCIAL ENTERPRISE: AN INCENTIVE FOR PUBLIC GOOD | CO | 2021
  3. FACTORS INFLUENCING CUSTOMERS PURCHASE INTENTION IN ONLINE SHOPPING AMONG STUDENTS AT UNIVERSITI MALAYSIA KELANTAN, CITY CAMPUS | CO | 2022
  4. FORTIFYING SMALL BUSINESS PERFORMANCE SUSTAINABILITY IN THE ERA OF IR 4.0: E-MARKETING AS A CATALYST OF COMPETITIVE ADVANTAGES AND BUSINESS PERFORMANCE | CO | 2020
  5. THE ROLE OF COACHES IN IDENTIFYING AND SELECTING TALENT THROUGH CO-CURRICULAR SPORTS | CO | 2020-12
  6. VALIDATING THE MEASURING INSTRUMENT FOR THE SERVICE QUALITY, PRICE AND COMFORT ON CUSTOMER SATISFACTION TOWARDS RIDE HAILING SERVICE IN MALAYSIA | MAIN | 2020-03
  7. DO SERVICE QUALITY, PRICE, AND COMFORT AFFECT CONSUMER SATISFACTION: THE STUDY OF RIDE-HAILING SERVICES IN MALAYSIA | CO | 2021
  8. DOES THE INNOVATION CAPABILITY AND COMPETENCY AFFECT THE INNOVATION PERFORMANCE OF MALAYSIAN¿S SMES? | CO | 2021
  1. TRAVEL MOBILE TECHNOLOGY APPLICATIONS AND DOMESTIC TOURIST BEHAVIOR: ANALYZING THE RELIABILITY AND VALIDITY OF INSTRUMENTS | CO | 2020-12-30
  2. FACTORS IMPINGING FRUIT FARMERS ADOPTION OF ORGANIC FARMING PRACTICES IN JOHOR, MALAYSIA | CO | 2021-05
  3. PARTICIPATION TOWARDS AGRO-ENTREPRENEUR AMONG RISDA RUBBER SMALLHOLDERS IN KELANTAN | CO | 2021-05
  4. AN EXPLORATION OF THE KEY FACTORS AFFECTING CONSUMER BUYING BEHAVIOUR OF INSTANT FOOD PRODUCTS: A CASE STUDY OF KOTA BHARU | CO | 2021-05
  5. GALVANIZING DIGITAL MARKETING IMPLEMENTATION IN SMALL BUSINESSES | CO | 2023
  6. ONLINE INSURANCE PURCHASE INTENTION AND BEHAVIOUR AMONG CHINESE WORKING ADULTS | CO | 2023
  1. KISAH 21 NOORLIZAH SALMAN - USAHAWAN BISKUT TRADISIONAL | CO | 2020
  2. E-LEARNING AS A TOOL FOR TEACHING AND LEARNING IN HIGHER EDUCATION | CO | 2021
  3. WARISAN KASIH PENYAMBUNG LEGASI | MAIN | 2022
  1. MOTORSPORTS TOURISM: SYNERGY AND PROSPECTS | CO | 2020
  2. INVESTIGATING THE EFFECT OF SERVICE QUALITY ON CUSTOMER SATISFACTION CASE STUDY: RIDE-HAILING SERVICE IN MALAYSIA | CO | 2020
  3. DOES ONLINE REVIEW VARIATION AND ONLINE REVIEW RECOMMENDATIONS EFFECT TOURIST BEHAVIOUR? THE INSTRUMENT VALIDATION | CO | 2020
  4. TRAVEL MOBILE TECHNOLOGY APPLICATIONS AND DOMESTIC TOURIST BEHAVIOR: ANALYZING THE RELIABILITY AND VALIDITY OF INSTRUMENTS | CO | 2020-12-30
  1. E MARKETING AS A CATALYST OF COMPETITIVE ADVANTAGE AND SMALL BUSINESS PERFORMANCE IN THE FOURTH REVOLUTION ERA | MEMBER | SGJP | 2020
  2. EXPLORING THE CHANGE INTENTION AND TRANSFORMATIONAL ACTION IN UMK: MODERATING EFFECT OF ENVIRONMENTAL AND INDIVIDUAL CHARACTERISTICS | HEAD | UMK-PRO | 2020
  3. PRESERVATION OF REBANA KERCING KG LAUT | MEMBER | US EMBASSY | 2022
  4. PRESERVATION OF REBANA KERCING KG LAUT - EXTENSION GERAN | MEMBER | US EMBASSY | 2023
AWARD(S)
RESEARCH AWARD(S)
  • Product Name: GLOBALIZING ENTREPRENEUR BEHAVIOR COURSE: A ROADMAP TO THE FUTURE OF LEARNING THROUGH MASSIVE OPEN ONLINE COURSES (MOOC)
    Award: GOLD
    Role: Member
    Exhibition Name:iTELIC 2023
  • Product Name: ISEBT 2021
    Award: SPECIAL
    Role: Member
    Exhibition Name:ISEBT
  • Product Name: MOOC CORPORATE ENTREPRENEURSHIP: FOSTERING INTRAPRENEURSHIP IN ORGANIZATION
    Award: SILVER
    Role: Member
    Exhibition Name:iTELIC 2023
  • Product Name: EMPOWERING SOCIETY THROUGH EDUCATION 5.0
    Award: SILVER
    Role: Member
    Exhibition Name:IUCEL 2023
  • Product Name: STIMULATING STRATEGY IN ENTREPRENUERSHIP
    Award: BRONZE
    Role: Head
    Exhibition Name:iTELIC 2023
EDUCATION(S)
  • (2013) UNIVERSITI TEKNOLOGI MARA
    IJAZAH SARJANA PENGURUSAN PERNIAGAAN PENGURUSAN PERNIAGAAN
  • (2012) UNIVERSITI TEKNOLOGI MARA
    IJAZAH SARJANA MUDA PENGURUSAN PERNIAGAAN
  • (2009) UNIVERSITI TEKNOLOGI MARA
    DIPLOMA PERAKAUNAN
  • (2008) MAJLIS PEPERIKSAAN MALAYSIA
    MUET
  • (2005) SEK. MEN. DATO' MAHMUD PADUKA RAJA (1)
    SPM