1. Patwary, A. K, Parvez, M.O, Zaimatul Awang, Muhammad Firdaus Bidin. (2025-07). Navigating Financial Performance in the Culinary Industry: Does Web 2.0 Matter?. JOURNAL OF CULINARY SCIENCE & TECHNOLOGY , Vol. 23(4) , pp. 955-973. https://doi.org/10.1080/15428052.2024.2361693
  2. Zulkefli, N. S., Awang, Z., Suffarruddin, S. H.. (2023). The Innovation Elements of Homestay Programmes on the East Coast of Malaysia. Academica Turistica - Tourism and Innovation Journal (AT-TIJ) , Vol. 16(2) , pp. 233-246. https://doi.org/10.26493/2335-4194.16.233-246
  3. Roslizawati Che Aziz, Nik Alif Amri Nik Hashim, KUNJURAMAN, VELAN, MAT NAWI, NOR MAIZANA, Zaimatul Awang, Raja Norliana Raja Omar. (2020). The Role Of Motivation For The Engagement In Outdoor Recreation: Empirical Evidences From Higher Education Students. JOURNAL OF ARCHAEOLOGY , Vol. 17(9) , pp. 1917-1930.
  4. Zainuddin, S. A., Nik Hashim, Nik Alif Amri, Abdullah, Tahirah, Siti Rohana Mohamad, Nur Izzati Mohamad Anuar, Siti Nurul Shuhada Deraman, Zaimatul Awang. (2020). Risk Management as Governmentality in Organization. International Journal of Engineering Research and Technology , Vol. 13(12) , pp. 4439-4449.
  5. Nik Alif Amri Nik Hashim, Ramlee, S.I.F., Yusoff, A.M, Normaizana Mat Nawi, Zaimatul Awang, Zainuddin, S. A., Abdullah, Tahirah, Ahmad, G., Rahim, M. A., Boyd Sun Fatt. (2019-11). Test Engineering and Management. , Vol. 59(6) , pp. 1014-1021.
  6. Amir Faisal Ahamed Latfi, Ma'asor @ Mansor, Myzatul Aini, Nik Alif Amri Nik Hashim, Zaimatul Awang, Aikal Liyani Mohd Rasdi, Nor Maizana Mat Nawi, Mohamad Pirdaus Yusoh. (2025-09-30). A Consumption Value Perspective on Malacca¿s Street Food Tourism. Journal of Hospitality, Tourism and Wellness Studies , Vol. 3(2) , pp. 1-8. https://doi.org/10.70944/jhtw.v3i2
  7. Muhammad Firdaus Bidin, Aikal Liyani Mohd Rasdi, Nik Alif Amri Nik Hashim, Muhamad Nasyat Muhamad Nasir, Zaimatul Awang, Mohd Hakam Nazir, Nur Farihin Abd Hadi Khan. (2025-01-05). AI and Sustainable Economic Development: Balancing Growth and Responsibility. South Eastern European Journal of Public Health , Vol. XXVI, S1 , pp. 106-111. https://doi.org/10.70135/seejph.vi.3336
  8. Boyd Sun Fatt, Nik Alif Amri Nik Hashim, Mohd Ariff Alias, Zaimatul Awang, Fauzan Hafiz Muhammad Safri, Shirley Bakansing, Rovitha Godou, Grace Sinidol. (2021). Visitor Revisit Intention and Perceived Values towards Tunku Abdul Rahman Marine Park, Sabah. Journal of Contemporary Issues in Business and Government , Vol. 27(2) , pp. 4769-4780. https://doi.org/10.47750/cibg.2021.27.02.498
Sumber data: MyScholar
  1. Nurul Fazlina, Nurul Farhana Binti Zuraidi, Nurul Hidayah Binti Othman, Nurul Izzah Binti Zulkefli, Zaimatul Awang. (2023). The Factors Influencing Tourist Visitation Among Tourists A Case Study In Kelantan, Malaysia. In Hotwec 7.0 Sustainably Nurturing Tourism, Hospitality and Wellness , pp. 1233-1251. Faculty of Hospitality, Tourism and Wellness.
  2. Nurul Awanis Uweishah Binti Mat Noor, Nurul Athirah Binti Azman, Nurul Ayu Wahidah Binti Hanifah, Nurul Arisya Binti Mohamad Ali, Zaimatul Awang. (2023). The factors influencing the tourism development in Genting Highland. In Hotwec 7.0 Sustainably Nurturing Tourism, Hospitality and Wellness , pp. 1219-1232. Faculty of Hospitality, Tourism and Wellness.
  3. Nurul Ain Binti Romli, Nurul Aina Binti Rosli, Nurul Amirah Binti Hamid, Nurul Aina Afifah Binti Halim, Zaimatul Awang. (2023). Factor affecting tourism development in Kelantan after Covid-19. In Hotwec 7.0 Sustainably Nurturing Tourism, Hospitality and Wellness , pp. 1208-1218. Faculty of Hospitality, Tourism and Wellness.
  4. Nurul Izzati Syuhada Binti Abd Basir, Nurul Nabila Binti Azman, Nurul Nabila Binti Jamaluddin, Nurul Nadia Izzah Binti Shafie, Zaimatul Awang. (2023). Factor Influencing the Development in Kota Bharu, Kelantan. In Hotwec 7.0 Sustainably Nurturing Tourism, Hospitality and Wellness , pp. 1252-1268. Fakulti Hospitaliti, Pelancongan dan Kesejahteraan.
  5. Muhammad Haqimmy bin Shaiful Nazree, Muhammad Khairul Naim bin Zamri, Siti Aisyah binti Zainol, Tengku Nurul Asyikin binti Tengku Mat, Zaimatul Awang. (2022). Visitor Motivation on Dark Tourism in War Museum Pulau Pinang. In E-PROCEEDING HoTWeC 6.0 , pp. 1371-1382. UMK PRESS. https://doi.org/978-967-0021-47-8
  6. Nur Syuhada binti Abdul Rahim, Shasha Erisya Izzati binti Bakkeri, Siti Aishah binti Ismail, Nur Syamira binti Nor Azman, Zaimatul Awang. (2022). The Factor Affecting Educational Tourism Development Among Local Communities in Selangor, Malaysia. In E-PROCEEDING HoTWeC 6.0 , pp. 1335-1347. UMK PRESS.
  7. Muhammad Adib Azim Bin Johari, Muhamad Basir Bin Mat, Nur Aina Afiqah Binti Shahbani, Nur Ainin Sofia Binti Norizam, Zaimatul Awang. (2022). Tourist Perception of Japan as a Muslim-Friendly Destination. In E-PROCEEDING HoTWeC 6.0 , pp. 1360-1370. UMK PRESS.
  8. Siti Aisyah Binti Ghazali, Siti Aisyah Binti Hasan, Muhammad Nasrullah Bin Salman, Norsina Anis Binti Amat, Zaimatul Awang. (2022). The Impact of Community Based Tourism Towards Community Development in Malacca. In E-PROCEEDING HoTWeC 6.0 , pp. 1349-1359. UMK PRESS.
Sumber data: MyScholar
  1. Zulkefli, N. S., Saidin, S. S., Nasir, M. N. M., Awang, Z.. (2024). Exploration of the Travel Motivations of Gastronomy Tourism: A Case Study in East Region Area. In Studies in Systems, Decision and Control (pp. 865-876). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-54379-1_74
  2. Nurul Hafizah Mohd Yasin, Mazne Ibrahim, Nur Farihin Abd Hadi Khan, Zaimatul Awang, Mohd Hafzal Abdul Halim, Siti Salina Saidin. (2023). From Waste to Health: An Innovation of High-Fiber Biscuit Using Brown Rice and Banana Peel. In Contributions to Management Science (pp. 675¿684). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-27296-7_61
  3. Roslizawati Che Aziz, Nik Alif Amri Nik Hashim, Zaimatul Awang, Fauzan Hafiz Muhammad Safri, Aikal Liyani Mohd Rasdi, Eni Noreni Mohamad Zain. (2021-04). The Potentials of Appreciative Inquiry Approach within the Tourism Development in Rural Areas. In Insights into Economics and Management (pp. 1-14). Book Publisher International. https://doi.org/10.9734/bpi/ieam/v7/1577C
  4. Nik Alif Amri Nik Hashim, Wan Farha Wan Zulkifli, Abdullah Muhamed Yusoff, Harnidah Samengon, Eni Noreni Mohamad Zain, Siti Rohana Mohamad, Shah Iskandar Fahmie Ramlee, Zaimatul Awang. (2021-02). The Factors Influencing Tourists¿ Behavioural Intention-to-Use Grab Pay Application. In Insights into Economics and Management (pp. 1-10). B.P International. https://doi.org/10.9734/bpi/nicst/v7/1580C
  5. Zaimatul Awang, Nik Alif Amri Nik Hashim, BAH SIMPONG, DERWEANNA, Mohd Ashraf Kamarul Zaman, Mursyda Mahshar, Khairun Najihah Sabri, NUR IZZATI MOHAMAD ANUAR, Ruzanifah binti Kosnin. (2020). The Tourist Perceived Risk towards Travel Intention. In Insights into Economics and Management (pp. 125 - 133). Book Publisher International. https://doi.org/10.9734/bpi/ieam/v5
  6. Nik Alif Amri Nik Hashim, Roslizawati Che Aziz, Ramlee, Shah Iskandar Fahmie, Fauzan Hafiz Muhammad Safri, Wan Farha Wan Zulkiffli, Zaimatul Awang, Nor Dalila Marican. (2020). Emphasizing the Consumer Perceived Risk and Technology Tools: The Reliability and Validity of Instrument. In Recent Developments in Engineering Research Vol.4 (pp. 11-18). Book Publisher International. https://doi.org/10.9734/bpi/rder/v4
  7. Shah Iskandar Fahmie Ramlee, Nik Hashim, Nik Alif Amri, Zaimatul Awang, Abdullah, Fadhilahanim Aryani, Siti Rohana Mohamad, Zainuddin, S. A., Abdullah, Tahirah. (2020). The Impact of Consumer Purchase Behaviour toward Risk Perception on Internet Shopping. (pp. 142-150). Book Publisher International.
Sumber data: MyScholar
  1. Cindy Johnny, Nik Alif Amri Nik Hashim, Mohamad Pirdaus Yusoh, Zaimatul Awang. (2025-12). The Sacred Stone Culture of Kadazandusun in Sabah, Malaysia. Department of Tourism Management Faculty of Management Studies Sabaragamuwa University of Sri Lankat.
  2. Boyd Sun Fatt, Nik Alif Amri Nik Hashim, Zaimatul Awang, Aikal Liyani Mohd Rasdi. (2025-12). The Historical Ruins of the Old Welfare Building, Kota Kinabalu, Sabah, Malaysia. Department of Tourism Management Faculty of Management Studies Sabaragamuwa University of Sri Lanka.
  3. Zaimatul Awang, Floriani Somiun, Fatmadila Mohd Mazaezylimy, Felicia Fenny Poh, Muhammad Nuralif Haqimie Haizat. (2024-12). The Relationship Between Environmental, Socio-Cultural and Economic Inequality Towards Overtourism in Langkawi Island. UMK Press.
  4. Nur Syifa¿ Razali, Zaimatul Awang, Sathish Kumar Velayuthan, Aikal Liyani Mohd Rasdi. (2024-10). A Day in Malacca: Journey Through Time and Taste. Department of Tourism Management Faculty of Management Studies Sabaragamuwa University of Sri Lankat.
  5. Boyd Sun Fatt, Nik Alif Amri Nik Hashim, Zaimatul Awang. (2024-01). A Dissapearing Heritage Site, The Tanjung Aru Railway Station, Sabah, Malaysia. Department of Tourism Management Faculty of Management Studies Sabaragamuwa University of Sri Lanka.
  6. Zaimatul Awang, Nur Akmalina Daud, Nur Alia Maisarah Abd Hafiz, Nur Aliah Aniesya Abdullah, Muhammad Lutfil Hadi Mohd Zawawi. (2024). The Relationship between Local Community Participation, Authenticity and Local Product Access towards Tourist Satisfaction in Kelantan. UMK Press. https://doi.org/978-629-489-055-8
  7. Zaimatul Awang, Muhammad Najmi Fitri Ramli, Nuraina Nabila Adnan, Nurain Mohd Puzi, Nurainaa¿ Nabilah Azli. (2024). Food Tourism Experience: A Case Study in Penang. UMK Press. https://doi.org/978-629-489-055-8
  8. Abdullah Muhamed Yusoff, Zaimatul Awang, Muhammad Firdaus Bidin. (2022-12). Communication Skills in the Hospitality Industry. Tourism in Paradise.
  9. Nor Maizana Mat Nawi, Nik Alif Amri Nik Hashim, Zaimatul Awang, Fadhilahanim Aryani Abdullah, RAJA OMAR, RAJA NORLIANA, Tini Maizura Mohtar, Munirah Mahshar. (2020). Does Online Review Variation and Online Review Recommendations Effect Tourist Behaviour? The Instrument validation.
  10. Nik Alif Amri Nik Hashim, Roslizawati Che Aziz, Yusoff, A.M, Ramlee, S.I.F., Wan Zulkiffli, W.F., Zaimatul Awang, Nawi, Nor Maizana Mat, Rahim, M. A.. (2020). The Success of Halal Supply Chain Management Practices in Malaysia. https://doi.org/DOI: 10.5373/JARDCS/V12I8/20202469
  11. Harnidah Samengon, Nik Alif Amri Nik Hashim, Nor Maizana Mat Nawi, Ghazali Ahmad, Zaimatul Awang, Abdullah Muhamed Yusoff, Roslizawati Che Aziz, Ramlee, Shah Iskandar Fahmie, Nurashikin A. Ridzuan, Derweanna Bah Simpong. (2020). Factors Affecting Turnover Intention of Three-Star Hotel Industry in Malaysia. The Mattingley Publishing Co., Inc..
  12. Roslizawati Che Aziz, Nik Alif Amri Nik Hashim, Abdullah Muhamed Yusoff, Zaimatul Awang, Derweanna Bah Simpong, Raja Norliana Raja Omar, Nur Azimah Othman. (2020). Do knowledge and awareness affect the implementation of green practices? The perspectives of higher education students in Malaysia. International Journal of Psychosocial Rehabilitation,. https://doi.org/DOI: 10.37200/IJPR/V24I6/PR260705
  13. Nik Alif Amri Nik Hashim, Wan Farha Wan Zulkiffli, Roslizawati Che Aziz, Nor Maizana Mat Nawi, Zaimatul Awang, Nur Hafizah Muhammad, Abdullah Muhamed Yusoff. (2020). Grab Pay App: The Factors Influencing Tourists¿ Behavioural Intention-to-Use. International Research Association for Talent Development and Excellence.
Sumber data: MyScholar
CONSTRUCTING THE DECISION CHOICE MOTIVATORS (DCMS) MODEL AMONG MALAYSIA MILLENIAL TOURIST DURING THE CRISIS
MEMBER · FRGS · 2022
CONSTRUCTING THE DECISION CHOICE MOTIVATORS (DCMS) MODEL AMONG MALAYSIA MILLENIAL TOURIST DURING THE CRISIS
MEMBER · FRGS · 2022
ESG RATINGS, TOURISM RISK AND FIRM VALUE
MEMBER · UMK-FUND · 2021
EXPLORING INNOVATION ELEMENTS IN THE EAST COAST HOMESTAY PROGRAMMES.
MEMBER · UMK-FUND · 2021
GERAN PENJANA KPT-PACE - SCUBA DIVING CERTIFICATION
MEMBER · KPT · 2021
MEMPERKASAKAN POTENSI GASTRONOMI PELANCONGAN (MAKANAN TRADISIONAL) DALAM KALANGAN PENGUSAHA TEMPATAN MELALUI MODEL KEUSAHAWANAN PEMASARAN DIGITAL
MEMBER · UMK-COM · 2022
PELAKSANAAN AMALAN PERKHIDMATAN LEAN DALAM KALANGAN SYARIKAT PERUSAHAAN KECIL DAN SEDERHANA (PKS) SEKTOR PERKHIDMATAN
MEMBER · SGJP · 2016
THE DETERMINANTS OF TOURIST TRAVEL INTENTION IN MALAYSIA: THE ROLE OF PERCEIVED RISK AND DESTINATION IMAGE
HEAD · FRGS · 2017
THE INFLUENCE OF FINANCIAL PROBLEMS, ACADEMIC WORKLOAD, AND LEARNING ENVIRONMENT DEPRESSION AMONG UNIVERSITY STUDENT IN KUALA LUMPUR
MEMBER · UMK-FUND · 2022
THE INFLUENCE OF ACCOMMODATIONS, FOOD, AND TRANSPORTATION ON TRAVEL PREFERENCES DURING THE POST-MCO PERIOD
HEAD · UMK-FUND · 2021
THE INFLUENCE OF ATTITUDE, SOCIAL AND PERCEIVED BEHAVIORAL CONTROL TOWARD VOLUNTEER TOURISM AWARENESS AMONG YOUTH IN SABAH
MEMBER · UMK-FUND · 2022
PROJEK PERUNDINGAN PENSIJILAN SCUBA DIVING (OPEN WATER CERTIFICATE)
MEMBER · 2022

Research Award(s)

11
POSTER CODE T61
Award: GOLD · Role: Member
Exhibition: Hospitality, tourism and wellness colloquium (HOTWEC 6.0)
TOURISM T48
Award: GOLD · Role: Member
Exhibition: Hospitality, tourism and wellness colloquium (HOTWEC 7.0)
EASY MAP
Award: GOLD · Role: Head
Exhibition: Beginners Innovation and Entrepreneurship Exhibition (BIE 5.0)
TOURISM T49
Award: SILVER · Role: Member
Exhibition: Hospitality, tourism and wellness colloquium (HOTWEC 7.0)
TOURISM T51
Award: SILVER · Role: Member
Exhibition: Hospitality, tourism and wellness colloquium (HOTWEC 7.0)
TOURISM T50
Award: SILVER · Role: Head
Exhibition: Hospitality, tourism and wellness colloquium (HOTWEC 7.0)
MY ESCAPADE
Award: SILVER · Role: Member
Exhibition: EREKA VIRTUAL RESEARCH & INNOVATION EXHIBITION 2022
POSTER CODE T62
Award: BRONZE · Role: Member
Exhibition: Hospitality, tourism and wellness colloquium (HOTWEC 6.0)
HIKTRIP APP
Award: BRONZE · Role: Member
Exhibition: CARNIVAL OF RESEARCH AND INNOVATION (CRI 2022) SPECIAL EDITION
POSTER CODE T60
Award: BRONZE · Role: Member
Exhibition: Hospitality, tourism and wellness colloquium (HOTWEC 6.0)
MALLWALK APPS
Award: BRONZE · Role: Member
Exhibition: CARNIVAL OF RESEARCH AND INNOVATION (CRI 2022) SPECIAL EDITION

Education(s)

5
()
INTERNATIONAL ENGLISH LANGUAGE TESTING SYSTEM
(2013) UNIVERSITI TEKNOLOGI MARA
IJAZAH SARJANA TOURISM MANAGEMENT
(2012) UNIVERSITI TEKNOLOGI MARA
IJAZAH SARJANA MUDA TOURISM MANAGEMENT
(2010) UNIVERSITI TEKNOLOGI MARA
DIPLOMA TOURISM MANAGEMENT
(2005) SMK(A) LIMAUAN KIMANIS MEMBAKUT
SPM

Courses Taught

CodeDescription
AFT2083 OPERATION MANAGEMENT
APT4098 PRACTICAL TRAINING
ATS2013 INTRODUCTION TO TOURISM INDUSTRY
ATS3023 EVENT MANAGEMENT
ATS3043 CONSUMER BEHAVIOR IN TOURISM
ATS3053 TRAVEL AND TOURS MANAGEMENT
ATS4103 CULTURE AND HERITAGE TOURISM
HFT40102 STUDENT IN ENTERPRISE PROGRAM (SIEP)
HPI40207 SYSTEM APPLICATION
HPI40407 SERVICE QUALITY
HPT20103 HUMAN RESOURCE MANAGEMENT
HPT20403 ENTERPRISE MANAGEMENT
HPT30203 VOLUNTEERISM
HPT40108 INDUSTRIAL TRAINING
HTA40303 BUSINESS DEVELOPMENT FOR VISITOR ATTRACTION AND RESORT
HTP30102 TOURISM RESEARCH PROJECT (I)
HTP40103 TOURISM RESEARCH PROJECT (II)
HTS20103 TRAVEL AND TOURS MANAGEMENT
HTS20203 EVENT MANAGEMENT

Supervision

1
EVACUATING TOURIST BEHAVIOUR USING NEURO-TOURISM: A STUDY OF MALAYSIA
CO Supervisor for a MASTER's Student