- Ab Ghani, Nurizzati, Muhamad Nasir, Muhamad Nasyat, Afthanorhan, Asyraf, Mohamad, Mahadzirah, Rasdi, A.L.M., Abd Hadi Khan, Nur Farihin, Pg Arshad, Pg Mohd Auza'e. (2023). Examining Service Quality at the Destination Level: The Case of Malaysia. Journal of Tourism Management Research , Vol. 10(1) , pp. 1-14. https://doi.org/10.18488/31.v10i1.3230
- Rasdi, A.L.M., Som A.P.M., Shariffuddin N.S.M.. (2023). Responsible Tourism and Quality of Life among the Local Community in Cameron Highlands. Planning Malaysia , Vol. 21(1) , pp. 1-11. https://doi.org/10.21837/PM.V21I25.1219
- Nasir, M. N. M., Khan, N.F.A.H., Rasdi, A.L.M., Rahim, M. A., Kamaruddin M.. (2022). The Parallel Mediators of Tourist Satisfaction and Place Attachment on Perceived Value and Destination Loyalty Relationship. Geojournal of Tourism and Geosites , Vol. 45(4SPL) , pp. 1618 - 1624. https://doi.org/10.30892/gtg.454spl11-982
- Rasdi, A.L.M., Mat Som, Ahmad Puad, Azinuddin, Muaz, Muhamad Nasir, Muhamad Nasyat, Abd Hadi Khan, Nur Farihin. (2022). Local Community Perspective on Responsible Tourism and Destination Sustainability. Journal of the Malaysian Institute of Planners , Vol. 20(3) , pp. 255-269. https://doi.org/10.21837/PM.V20I22.1143
- Zainuddin, S. A., Mohamad S.R., Abdullah, T., Azmi, N.F, Abdullah, S. S., Shuhada Deraman S.N., Anuar, NIM, Zulkiffli, W.F.W., Hashim, N.A.A.N., Abdullah, A.R., Rasdi, A.L.M., Hasan, H.. (2020-09). Factors affecting s-commerce adoption among micro and small-and medium sized enterprises in a sub-urban and rural economic area. European Journal of Molecular and Clinical Medicine , Vol. 7(8) , pp. 2570-2576.
- Abdullah, T., Shuhada Deraman S.N., Zainuddin, S. A., Azmi, N.F, Abdullah, S. S., Anuar, NIM, Mohamad, S.R., Zulkiffli, W.F.W., Hashim, N.A.A.N., Abdullah, A.R., Rasdi, A.L.M., Hasan, H.. (2020-09). Impact of social media influencer on instagram user purchase intention towards the fashion products: The perspectives of students. European Journal of Molecular and Clinical Medicine , Vol. 7 (8) , pp. 2589-2598.
- Mohamad Pirdaus Yusoh, Nurul Padila Arifin, Aikal Liyani Mohd Rasdi, Nurul Aziah Ahmad, Norizan Musa, Haziqah Nur Syahirah Joshep. (2025-12). Penerimaan komuniti tempatan terhadap agropelancongan: kajian kes di Kampung Mesilou, Kundasang, Sabah. Journal Of Tourism, Hospitality and Environment Management (JTHEM) , Vol. 10(42) , pp. 262-276. https://doi.org/10.35631/JTHEM.1042017
- Muhammad Nazrul Ikhram, Mohamad Pirdaus Yusoh, Aikal Liyani Mohd Rasdi, Mohamad Hafis Amat Simin, Muhammad Firdaus Bidin. (2025-12). Kesedaran dan Pengetahuan Digitalisasi dalam Perkhidmatan Homestay Komuniti di Kampung Mesilou, Kundasang. Quantum Journal of Social Sciences and Humanities (QJSSH) , Vol. 6(6) , pp. 513-524. https://doi.org/10.55197/qjssh.v6i6.977
- Amir Faisal Ahamed Latfi, Ma'asor @ Mansor, Myzatul Aini, Nik Alif Amri Nik Hashim, Zaimatul Awang, Aikal Liyani Mohd Rasdi, Nor Maizana Mat Nawi, Mohamad Pirdaus Yusoh. (2025-09-30). A Consumption Value Perspective on Malacca¿s Street Food Tourism. Journal of Hospitality, Tourism and Wellness Studies , Vol. 3(2) , pp. 1-8. https://doi.org/10.70944/jhtw.v3i2
- MUHAMMAD FIRDAUS BIDIN, AIKAL LIYANI MOHD RASDI, Nik Alif Amri Nik Hashim, MUHAMAD NASYAT MUHAMAD NASIR, Zaimatul Awang, Mohd Hakam Nazir, Nur Farihin Abd Hadi Khan. (2025-01-05). AI and Sustainable Economic Development: Balancing Growth and Responsibility. South Eastern European Journal of Public Health , Vol. XXVI, S1,2025 , pp. 106-111. https://doi.org/10.70135/seejph.vi.3336
- Hayatul Nafisa Mohammad Hafidz, Hazirah Izzati Honorius, Hazwani Hanisah Halihul Jaman, Idzni Haziqah Mohamad Nawi, Muhamad Nasyat Muhamad Nasir, Aikal Liyani Mohd Rasdi. (2024). Factors Influencing Satisfaction among Domestic Tourists Visiting Muslim Friendly Destinations in Kelantan. Journal of Hospitality, Tourism & Wellness Studies , Vol. 1(1) , pp. 1-11.
- Amira Jamil, Noorhayati Mansor, Siti Salwani Abdullah, Siti Afiqah Zainuddin, Tahirah Abdullah, Siti Rohana Mohamad, Aikal Liyani Mohd Rasdi. (2024). Sustainability and Performance: A Study of Malaysian Waqf Institution. , Vol. 14(1) , pp. 40-46.
- Zainuddin, S. A., Siti Rohana Mohamad, Abdullah, Tahirah, Azmi, N.F, Siti Salwani Abdullah, Siti Nurul Shuhada Deraman, Mohamad Anuar, N.I., Wan Farha Wan Zulkiffli, Nik Hashim, Nik Alif Amri, Abdullah, Ahmad-Ridhuwan, Aikal Liyani Mohd Rasdi, Hasan, Hazriah. (2020). An Empirical Study of Factors Affecting S-Commerce Adoption among Micro and Small- and Medium Sized Enterprises in a sub-urban and rural economic area: Evidence from Kelantan. European Journal of Molecular & Clinical Medicine , Vol. 7 , pp. 2570-2576.
- Abdullah, Tahirah, Siti Nurul Shuhada Deraman, Zainuddin, S. A., Azmi, N.F, Siti Salwani Abdullah, Nur Izzati Mohamad Anuar, Siti Rohana Mohamad, wan zulkiffli, wan farha, Nik Hashim, Nik Alif Amri, Abdullah, Ahmad-Ridhuwan, Aikal Liyani Mohd Rasdi, Hasan, Hazriah. (2020). Impact of Social Media Influencer on Instagram User Purchase Intention towards the Fashion Products: The Perspectives of UMK Pengkalan Chepa Campus Students. European Journal of Molecular & Clinical Medicine , Vol. 7(8) , pp. 2589-2598.
Sumber data: MyScholar
- Nurul Hafizah Mohd Yasin, Nur Ida Fatihah Che Shalifullizam, Akma T.N.Z.T.S., Nur Dalila Yusoff, Nor Syuhada Zulkefli, Raja Norliana Raja Omar, Aikal Liyani Mohd Rasdi. (2025-02-25). Consumer purchase intention of organic food: A cross-sectional study among young adult. In AIP Conference Proceedings . American Institute of Physics. https://doi.org/10.1063/5.0260060
- Norizan Musa, Nurul Aziah Ahmad, Marlisa Abdul Rahim, Aikal Liyani Mohd Rasdi, Hazzyati Hashim, Siti Selihah Che Hasan. (2024-12). E-Proceeding Hospitality, Tourism and Wellness Colloquium 8.0 (HotWec 2024) - Tourism. In E-Proceeding Hospitality, Tourism and Wellness Colloquium 8.0 (Hotwec 2024) , pp. 1-311. UMK Press.
- Muhammad Muslim Zakaria, Muhammad Nazifi Yaakub, Muhammad Mustaqim Aling, Muhammad Nurhafiz Ramlan, Aikal Liyani Mohd Rasdi. (2023). The Impact of Tourism Development towards Quality of Life among Local Community in Pulau Suri Kelantan. In Hotwec 7.0 Sustainably Nurturing Tourism, Hospitality and Wellness , pp. 787-800. Fakulti Hospitaliti, Pelancongan dan Kesejahteraan.
- Muhammad Idam Mustapha, Muhammad Irfan Aizat Zuraini, Muhammad Izzat Mohd Daud, Muhammad Kamal Danial Wirazimi, Aikal Liyani Mohd Rasdi. (2023). Impacts of Ecotourism Development toward Quality of Life among Local Communities in Dabong, Kelantan. In Hotwec 7.0 Sustainably Nurturing Tourism, Hospitality and Wellness , pp. 774-786. Fakulti Hospitaliti, Pelancongan dan Kesejahteraan.
- Muhamad Nasyat Muhamad Nasir, Aikal Liyani Mohd Rasdi, Nur Farihin Abd Hadi Khan, Marlisa Abdul Rahim, Mardhiah Kamaruddin. (2023). Linking the Relationships Between Perceived Value and Destination Loyalty in Langkawi Island: Mediating Role of Place Attachment and Tourist Satisfaction. In InCEBT: International Conference on Entrepreneurship, Business and Technology , pp. 279¿286. Springer Singapore. https://doi.org/10.1007/978-981-99-2337-3_24
- Nasir, M. N. M., Khan, N.F.A.H., Abdullah, F. A., Rasdi, A.L.M., Zainol, N. R.. (2023). Developing a Conceptual Framework: The Case of Gastronomic Tourism in Malaysia Among International Tourists from the United Kingdom. In Lecture Notes in Networks and Systems , pp. 837-843. Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-08093-7_55
- Muhammad N.H., Halim M.H.A., Nur Syahirah Mohd Nawi, Rasdi, A.L.M., Ahmad, N. A.. (2023). Encountering Jaycustomer at Hospitality Business: The Roles of Staffs¿ Experience and Age in Determining Workplace Stress. In Lecture Notes in Networks and Systems , pp. 805 - 814. Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-26956-1_75
- Nur Farihin Abd Hadi Khan, Muhamad Nasyat Muhamad Nasir, Nik Madeeha Nik Mohd Munir, Aikal Liyani Mohd Rasdi. (2022). A conceptual diagram of Homestay stakeholder¿s interaction in inducing environmental behaviour. , pp. 1-16. UiTM Press.
- Muhammad Amirul Bin Ibrahim, Nur Kamaliah Binti Mat Arof, Nur Najihah Amirah Binti Anuar,, Nur Nasuha Binti Md Amizam,, Aikal Liyani Mohd Rasdi. (2022). Tourist Experience of Heritage Tourism in Malacca, Malaysia. In E-PROCEEDING HoTWeC 6.0 , pp. 1269. Faculty of Hospitality, Tourism and Wellness Universiti Malaysia Kelantan Kampus Kota, Pengkalan Chepa Karung Berkunci 36 16100 Kota Bharu, Kelantan.
- Awangku Mohd Shahputra Awang Mohmad Ali, Sandra Nyudang Yakub, Raja Nur Sabrina Raja Zulkifli, Priyadharshini Maniyarasu, Aikal Liyani Mohd Rasdi. (2022). The Impacts of Airbnb¿s Accommodation Service on Tourists¿ Satisfaction and Motivation in Malaysia. In E-PROCEEDING HoTWeC 6.0 , pp. 822-833. Faculty of Hospitality, Tourism and Wellness Universiti Malaysia Kelantan Kampus Kota, Pengkalan Chepa Karung Berkunci 36 16100 Kota Bharu, Kelantan.
- Muhammad Adib Fakri Bin Saidi,, Muhammad Akmal Bin Azmi, Nur Nasuha Binti Md Fauzi,, Nur Nazira Binti Anik, Aikal Liyani Mohd Rasdi. (2022). Tourist Satisfaction Towards Tourism Destination, Semporna Sabah. In E-PROCEEDING HoTWeC 6.0 , pp. 1280-1288.
- Awang Amir Bin Awang Hashim, Nuraida Ilyana Binti Raza, Nurain Fariza Binti Mohamad Fairi, Nurain Syuhada¿ Binti Mohd Khairudin, Aikal Liyani Mohd Rasdi. (2022). Acceptance of Dark Tourism of Local Tourists. In E-PROCEEDING HoTWeC 6.0 , pp. 1289-1298.
- Muhammad Hafizuddin Bin Ahmad Jawari, Nur Tasnin Binti Muhammad Nazri, Nur Wahida Binti Duppa, Nur Zaireen Faryzah Binti Zaimy, Aikal Liyani Mohd Rasdi. (2022). The Impact of Sports Events Among Youth in Malaysia. In E-PROCEEDING HoTWeC 6.0 , pp. 1299-1306. Faculty of Hospitality, Tourism and Wellness Universiti Malaysia Kelantan Kampus Kota, Pengkalan Chepa Karung Berkunci 36 16100 Kota Bharu, Kelantan.
- AIKAL LIYANI MOHD RASDI, Nur Maisarah Khairuddin, Jessica A/P Julian, Nur Fizatin Nur¿ain Abdul Rahim, Nurul Husna Zulkifli5. (2021). TRAVELLER SATISFACTION TOWARD PRODUCT QUALITY AT HIPSTER CAFE IN KELANTAN. In 1st International Conference on Entrepreneurship, Business, Tourism and Hospitality (ICEBTH 2021) . ACADEMIC INSPIRED NETWORK.
- Nur Farahiah Azmi, Siti Salwani Abdullah, Aikal Liyani Mohd Rasdi, Siti Afiqah Zainuddin, Siti Rohana Mohamad, Tahirah Abdullah, Siti Nurul Shuhada Deraman, Nur Izzati Mohamad Anuar, Wan Farha Wan Zulkiffli, Nik Alif Amri Nik Hashim, Ahmad Ridhuwan Abdullah, Hazriah Hasan. (2020). An Emperical Study of Factors Affecting S-commerce Purchase Intention among Students. In 8th International Seminar of Entrepreneurship and Business (ISEB 2020) , pp. 662-671. Penerbit UMK.
Sumber data: MyScholar
- Haziqah Nur Syahirah Joshep, Mohamad Pirdaus Yusoh, Normah Abdul Latip, Aikal Liyani Mohd Rasdi, Ma'asor @ Mansor, Myzatul Aini. (2025-12). Potensi Pelancongan Orang Asal Etnik Bajau di Pulau Mabul dan Pulau Larapan, Sabah. Quantum Academic Publisher. https://doi.org/10.55197/qjssh.v6i6.984
- Khan, N.F.A.H., Razali, N. A. M., Rashid, A. F. A, Ridzuan, N. A., Rahim, N. C. A., Rasdi, A.L.M., Samengon, H., Nazir, Mohd Hakam. (2024). The Art of Product Innovation For Beginners. Ricom Trading.
Sumber data: MyScholar
- Nur Farihin Abd Hadi Khan, Nor Amira Mohd Razali, Ahmad Faezi Bin Ab. Rashid, Nurashikin A. Ridzuan, Norsyamlina Che Abdul Rahim, Aikal Liyani Mohd Rasdi, Harnidah Samengon, Mohd Hakam Nazir. (2024). The Art of Product Innovation for Beginners. (pp. 1-86). Ricom Trading.
- Roslizawati Che Aziz, Nik Alif Amri Nik Hashim, Zaimatul Awang, Fauzan Hafiz Muhammad Safri, Aikal Liyani Mohd Rasdi, Eni Noreni Mohamad Zain. (2021-04). The Potentials of Appreciative Inquiry Approach within the Tourism Development in Rural Areas. In Insights into Economics and Management (pp. 1-14). Book Publisher International. https://doi.org/10.9734/bpi/ieam/v7/1577C
Sumber data: MyScholar
- Boyd Sun Fatt, Nik Alif Amri Nik Hashim, Zaimatul Awang, Aikal Liyani Mohd Rasdi. (2025-12). The Historical Ruins of the Old Welfare Building, Kota Kinabalu, Sabah, Malaysia. Department of Tourism Management Faculty of Management Studies Sabaragamuwa University of Sri Lanka.
- Aikal Liyani Mohd Rasdi, Nurul Aziah Ahmad. (2025-12). Spectrum Tourism Excellence (SPECTRA) 2025. Penerbitan Korporat UMK, Bahagian Penerbitan dan Pengurusan Laman Web, Pusat Komunikasi Korporat..
- Siti Salina Saidin, Aikal Liyani Mohd Rasdi. (2025). Celebrating Student Excellence at Sunway Intern Appreciation Day 2025. UMK Corporate Publication.
- Nur Syifa¿ Razali, Zaimatul Awang, Sathish Kumar Velayuthan, Aikal Liyani Mohd Rasdi. (2024-10). A Day in Malacca: Journey Through Time and Taste. Department of Tourism Management Faculty of Management Studies Sabaragamuwa University of Sri Lankat.
- Muhamad Izham Salman, Nur Sabrina Adibah Saadon, Nur Saidatul Shahila Jaafar, Nur Masyitah Mohd Fadzli, Aikal Liyani Mohd Rasdi. (2024). Factors That Influence Tourist Satisfaction on Local Food Heritage In Terengganu. UMK Press.
- Arif Fadhilah Abdullah, Arliza Anak Bujang, Asha Faleysha Fauzi, Asmak Rosman, Aikal Liyani Mohd Rasdi. (2024). Unemployment Crisis Among Graduates from Public Higher Education Institution in Malaysia: Perspective of Employer. UMK Press.
- Nik Alif Amri Nik Hashim, Raja Norliana Raja Omar, Nurul Aziah Ahmad, Aikal Liyani Mohd Rasdi, Ruzanifah Kosnin, Nur Dalila Yusoff, Abdullah Muhamed Yusoff. (2021-05). Factors Affecting the Willingness to Purchase Green Products among University Undergraduates. Linguistica Antverpiensia.
- Fadhilahanim Aryani Abdullah, Noor Raihani Zainol, Nur Farihin Abd Hadi Khan, Muhamad Nasyat Muhamad Nasir, Aikal Liyani Mohd Rasdi. (2021). Tmcas Model: Reimaging An Impactful Virtual Collaborative Project Based Learning In Teaching Entrepreneurship.
Sumber data: MyScholar
DEVELOPMENT OF HIGH FIBER LACTATION BISCUIT: FROM WASTE TO HEALTH
DEVELOPING A NEW THEORITICAL FRAMEWORK OF STRESS FOR NURSING HOMES STAFF IN MALAYSIA
EXAMINING THE TOURIST PERCEPTION OF SABAH AS A SAFE AND SECURE TOURIST DESTINATION
EXAMINING THE TOURIST PERCEPTION OF SABAH AS A SAFE AND SECURE TOURIST DESTINATION
PENGATURAN KEHIDUPAN WARGA EMAS DAN IMPAK KE ATAS KEMAMPUAN MELANCONG
PENGATURAN KEHIDUPAN WARGA EMAS DAN IMPAK KE ATAS KEMAMPUAN MELANCONG
RESPONSIBLE TOURISM AND DESTINATION SUSTAINABILITY TOWARDS QUALITY OF LIFE AMONG LOCAL COMMUNITY
RESPONSIBLE TOURISM AND DESTINATION SUSTAINABILITY TOWARDS QUALITY OF LIFE AMONG LOCAL COMMUNITY
THE PARALLEL MEDIATORS OF TOURIST SATISFACTION AND PLACE ATTACHMENT ON PERCEIVED VALUE AND DESTINATION LOYALTY RELATIONSHIP
THE INFLUENCE OF FINANCIAL PROBLEMS, ACADEMIC WORKLOAD, AND LEARNING ENVIRONMENT DEPRESSION AMONG UNIVERSITY STUDENT IN KUALA LUMPUR
Award(s)
1
Anugerah Perkhidmatan Cemerlang (APC) 2022 (2023)
Research Award(s)
17
LEARN AND EARN - APPRENTICESHIP TOWARDS WORK BASED LEARNING (LAE-APPRENTICESHIP WBL
HYTEA CUBE
BANANA PEEL MASSAGE SOAP: FROM WASTE TO HEALTH
DEVELOPING A CONCEPTUAL MODEL OF DESTINATION LOYALTY: A MULTI STAGE OF PARALLEL MEDIATORS
POSTER CODE: T10
TMCAS MODEL : REIMAGING AN IMPACTFUL VIRTUAL COLLABORATIVE PROJECT BASED LEARNING IN TEACHING E ENTREPRENEURSHIP
Certificate of Achievement
T22
The Hyflex Industry Campus-Away Mode Programme: HICAMP (2U2A) Apprentice
T21
EXPLORING THE METAVERSE: UNLEASHING ENTREPRENEURIAL EDUCATION
ENHANCING STUDENT MOTIVATION IN LEARNING ISLAMIC BANKING AND FINANCE THROUGH E-PORTFOLIOS
ONE CLINK TRAVEL
Certificate of Achievement
TRAVELOKA
POSTER CODE: T52
POSTER CODE: T51
Education(s)
5
()
(2022) UNIVERSITI SULTAN ZAINAL ABIDIN
(2013) UNIVERSITI TEKNOLOGI MARA
(2010) UNIVERSITI TEKNOLOGI MARA
(2005) MRSM KOTA PUTRA, BESUT
Courses Taught
| Code | Description |
|---|---|
| AFT1023 | FOUNDATION OF MANAGEMENT |
| AFT1053 | PRINCIPLES OF MARKETING |
| AFT4012 | STUDENT IN ENTERPRISE PROGRAMME (SIEP) |
| AHS3033 | HOSPITALITY PRODUCT DEVELOPMENT |
| APT2013 | ENTREPRENEUR BEHAVIOR |
| ATS2013 | INTRODUCTION TO TOURISM INDUSTRY |
| ATS3033 | TOURISM PRODUCT DEVELOPMENT |
| ATS3043 | CONSUMER BEHAVIOR IN TOURISM |
| ATS3053 | TRAVEL AND TOURS MANAGEMENT |
| HFT20103 | ORGANIZATIONAL BEHAVIOR |
| HFT40102 | STUDENT IN ENTERPRISE PROGRAM (SIEP) |
| HHS40103 | PROFESSIONAL DEVELOPMENT IN HOSPITALITY |
| HPI40107 | MANAGEMENT & ADMINISTRATION |
| HPI40307 | CUSTOMER SERVICE |
| HPT20403 | ENTERPRISE MANAGEMENT |
| HPT40108 | INDUSTRIAL TRAINING |
| HTA40203 | MEETING, INCENTIVE, CONVENTION & EXHIBITION (MICE) |
| HTB30103 | LEISURE AND RECREATION MANAGEMENT |
| HTP30102 | TOURISM RESEARCH PROJECT (I) |
| HTP40103 | TOURISM RESEARCH PROJECT (II) |
| HTS10203 | TOURISM GEOGRAPHY |
| HTS20103 | TRAVEL AND TOURS MANAGEMENT |
| HTS30303 | ECOTOURISM |
| HTS40103 | CULTURAL AND HERITAGE TOURISM |
Supervision
8
Developing A Sustainable Tourism Integration Model For The Saribu Rumah Gadang Area: A Sequential Exploratory Study Of Stakeholder Perspectives And Destination Readiness
EXAMINING THE ROLE OF AI-DRIVEN FEATURES ON TOURIST'S TRAVEL CHOICE IN CULTURE AND HERITAGE DESTINATIONS
EXPLORING LOOPHOLES IN THE HOSPITALITY MANAGEMENT OF PAKISTAN TOURISM DEVELOPMENT CORPORATION (PTDC)
FACTOR INFLUENCING THE ACCEPTANCE OF MUSLIMS TOURISTS IN MALAYSIA
Research Proposal: Tourist Risk Perception In Pakistan Vs. Dubai: A Comparative Study Of Moderating And Mediating Factors Influencing Travel
THE IMPORTANCE OF STRATEGIC TOURISM MANAGEMENT ON THE NIGERIAN ECONOMY
The Factors Affecting Destination Loyalty Among International Tourist
The Influence Of Travel Challenges, Safety Perceptions, Cultural Barriers, And Access To Gender-sensitive Tourism On Entrepreneurial Intention Among Solo Female Travelers: The Mediating Role Of Empowerment