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DR. NIK ALIF AMRI BIN NIK HASHIM

FACULTY OF HOSPITALITY, TOURISM AND WELLNESS
alifamri@umk.edu.my
09-7717200
PENSYARAH UNIVERSITI (TETAP)
Scopus Google Scholar

CV
GROUP OF EXPERTISE
  1. RISK MANAGEMENT AS GOVERNMENTALITY IN ORGANIZATION | CO | 2020
  2. TEACHING AND LEARNING IN HIGHER EDUCATION: E-LEARNING AS A TOOL | CO | 2020
  3. THE ROLE OF MOTIVATION FOR THE ENGAGEMENT IN OUTDOOR RECREATION: EMPIRICAL EVIDENCES FROM HIGHER EDUCATION STUDENTS | CO | 2020
  4. VALIDATING THE MEASURING INSTRUMENT FOR THE DETERMINANTS OF SOCIAL COMMERCE SHOPPING INTENTION AMONG TEENAGERS | CO | 2020-09
  5. TRADITIONAL AND COMPLEMENTARY MEDICINE PRACTICE IN MALAYSIA: A COMPREHENSIVE REVIEW OF SCIENTIFIC EVIDENCES | CO | 2021-04
  6. A MULTI-STAKEHOLDER INVOLVED EFFECTIVE E-WASTE MANAGEMENT IN MANUFACTURING RECYCLED ELECTRONIC PRODUCTS USING GAME THEORY | CO | 2021
  7. EMOTIONAL REGULATION AS A REMEDY FOR TEACHER BURNOUT IN SPECIAL SCHOOLS EVALUATING SCHOOL CLIMATE, TEACHER¿S WORK-LIFE BALANCE AND CHILDREN BEHAVIOR | CO | 2021-07
  8. THE ROLE OF SPIRITUAL INTELLIGENCE IN CITIZENSHIP BEHAVIOURS AMONGST MUSLIM STAFF IN MALAYSIA | CO | 2021
  9. MAKING A DIFFERENCE THROUGH INTERNAL AUDIT LEADERSHIP AND ENTERPRISE RISK MANAGEMENT | CO | 2021-01
  10. OUTBREAK OF EPIDEMIC DISEASES AND STOCK RETURNS: AN EVENT STUDY OF EMERGING ECONOMY | CO | 2021-06
  11. DOES EDUCATED LABOR FORCE IS MANAGING THE GREEN ECONOMY IN BRCS? FRESH EVIDENCE FROM NARDL-PMG APPROACH | CO | 2022-03
  12. EMPIRICAL EVIDENCE FROM THE TOURISM INDUSTRY ON THE FACTORS THAT AFFECT TOURIST DESTINATION SATISFACTION | CO | 2022
  13. APPLICATION OF MACHINE LEARNING ALGORITHMS FOR SUSTAINABLE BUSINESS MANAGEMENT BASED ON MACRO-ECONOMIC DATA: SUPERVISED LEARNING TECHNIQUES APPROACH | CO | 2022
  14. MODELING THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON SUSTAINABLE PURCHASE INTENTIONS: INSIGHTS INTO BRAND TRUST AND BRAND LOYALTY | CO | 2022
  15. SUSTAINABLE RISK MANAGEMENT PRACTICE IN THE ORGANIZATION: A MALAYSIAN CASE STUDY | CO | 2022
  16. INVESTIGATING TOURISTS' INTENTION TOWARD GREEN HOTELS IN MALAYSIA: A DIRECTION ON TOURIST SUSTAINABLE CONSUMPTION | CO | 2023
  17. THE INSTITUTIONALIZATION AND PROCESSUAL ELEMENT OF SUSTAINABLE OPERATIONAL RISK MANAGEMENT AS A BEST PRACTICE IN THE GOVERNMENT-LINKED ORGANIZATION: A CASE STUDY IN MALAYSIA | CO | 2023
  18. RETRACTED ARTICLE: A MULTI-STAKEHOLDER INVOLVED EFFECTIVE E-WASTE MANAGEMENT IN MANUFACTURING RECYCLED ELECTRONIC PRODUCTS USING GAME THEORY | CO | 2023
  19. LINKING GENDER TO CREATIVITY: ROLE OF RISK TAKING AND SUPPORT FOR CREATIVITY TOWARDS CREATIVE POTENTIAL OF EMPLOYEES | CO | 2024-03
  20. DETERMINANT FACTORS THAT AFFECT E-LEARNING APPROACH IN TEACHING AND LEARNING AT HIGHER EDUCATION: A LITERATURE REVIEW. | CO | 2020
  21. A CONCEPTUAL FRAMEWORK: EXAMINATION THE ROLE OF PHYSICAL ENVIRONMENT ON AIRBNB EXPERIENCES | CO | 2022
  22. IMPACT OF SOCIAL MEDIA INFLUENCER ON INSTAGRAM USER PURCHASE INTENTION TOWARDS THE FASHION PRODUCTS: THE PERSPECTIVES OF UMK PENGKALAN CHEPA CAMPUS STUDENTS | CO | 2020
  23. AN EMPIRICAL STUDY OF FACTORS AFFECTING S-COMMERCE ADOPTION AMONG MICRO AND SMALL- AND MEDIUM SIZED ENTERPRISES IN A SUB-URBAN AND RURAL ECONOMIC AREA: EVIDENCE FROM KELANTAN | CO | 2020
  24. VALIDATING THE MEASURING INSTRUMENT FOR THE SERVICE QUALITY, PRICE AND COMFORT ON CUSTOMER SATISFACTION TOWARDS RIDE HAILING SERVICE IN MALAYSIA | CO | 2020-03
  25. A COMPREHENSIVE STUDY OF PERFORMANCE APPRAISAL OF THE BUSINESS ENTITY | CO | 2021-09-17
  26. STUDENT MOTIVATION IN OUTDOOR RECREATION ENGAGEMENT: EXAMINING THE VALIDITY AND RELIABILITY OF THE MEASURING INSTRUMENTS | CORRESPNDG | 2021
  27. DO SERVICE QUALITY, PRICE, AND COMFORT AFFECT CONSUMER SATISFACTION: THE STUDY OF RIDE-HAILING SERVICES IN MALAYSIA | CO | 2021
  28. DOES THE INNOVATION CAPABILITY AND COMPETENCY AFFECT THE INNOVATION PERFORMANCE OF MALAYSIAN¿S SMES? | CO | 2021
  29. VISITOR REVISIT INTENTION AND PERCEIVED VALUES TOWARDS TUNKU ABDUL RAHMAN MARINE PARK, SABAH | CO | 2021
  30. THE DETERMINANT FACTORS OF TOURISTS¿ SATISFACTION WITH EHAILING SERVICE | CO | 2023
  31. FACTORS INFLUENCING CUSTOMERS' TRAVEL REVIEWS ON HOTEL TOURIST LOYALTY | CO | 2023
  32. MEMORABLE SUSTAINABLE TOURISM EXPERIENCES (MSTE): A MIXED-METHOD STUDY | CO | 2025-12
  33. THE INSTITUTIONALIZATION AND PROCESSUAL ELEMENT OF SUSTAINABLE OPERATIONAL RISK MANAGEMENT AS A BEST PRACTICE IN THE GOVERNMENT-LINKED ORGANIZATION: A CASE STUDY IN MALAYSIA | CO | 2023
  34. DOES EDUCATED LABOR FORCE IS MANAGING THE GREEN ECONOMY IN BRCS? FRESH EVIDENCE FROM NARDL-PMG APPROACH | CO | 2022-03
  35. APPLICATION OF MACHINE LEARNING ALGORITHMS FOR SUSTAINABLE BUSINESS MANAGEMENT BASED ON MACRO-ECONOMIC DATA: SUPERVISED LEARNING TECHNIQUES APPROACH | CO | 2022
  36. MODELING THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON SUSTAINABLE PURCHASE INTENTIONS: INSIGHTS INTO BRAND TRUST AND BRAND LOYALTY | CO | 2022
  37. SUSTAINABLE RISK MANAGEMENT PRACTICE IN THE ORGANIZATION: A MALAYSIAN CASE STUDY | CO | 2022
  38. INVESTIGATING TOURISTS' INTENTION TOWARD GREEN HOTELS IN MALAYSIA: A DIRECTION ON TOURIST SUSTAINABLE CONSUMPTION | CO | 2023
  39. A MULTI-STAKEHOLDER INVOLVED EFFECTIVE E-WASTE MANAGEMENT IN MANUFACTURING RECYCLED ELECTRONIC PRODUCTS USING GAME THEORY | CO | 2021
  1. THE RECIPES: TRADITIONAL DELICACIES OF BANDUNG, INDONESIA | MAIN | 2020
  1. FACTORS AFFECTING TURNOVER INTENTION OF THREE-STAR HOTEL INDUSTRY IN MALAYSIA | CO | 2020
  2. GRAB PAY APP: THE FACTORS INFLUENCING TOURISTS¿ BEHAVIOURAL INTENTION-TO-USE | MAIN | 2020
  3. RISK MANAGEMENT: A REVIEW OF RECENT PHILOSOPHICAL PERSPECTIVES | CO | 2020
  4. ANALYSIS OF THE RELATION BETWEEN FINANCIAL LITERACY AND ENTREPRENEUR | CO | 2020
  5. INVESTIGATING THE EFFECT OF SERVICE QUALITY ON CUSTOMER SATISFACTION CASE STUDY: RIDE-HAILING SERVICE IN MALAYSIA | CO | 2020
  6. DO KNOWLEDGE AND AWARENESS AFFECT THE IMPLEMENTATION OF GREEN PRACTICES? THE PERSPECTIVES OF HIGHER EDUCATION STUDENTS IN MALAYSIA | CO | 2020
  7. DOES ONLINE REVIEW VARIATION AND ONLINE REVIEW RECOMMENDATIONS EFFECT TOURIST BEHAVIOUR? THE INSTRUMENT VALIDATION | CO | 2020
  8. FACTORS AFFECTING SELF-SERVICE TECHNOLOGY TOWARDS INTENTION TO ADOPT THE TECHNOLOGY AMONG CONSUMER IN THE FOODSERVICE INDUSTRY | CO | 2020
  9. THE SUCCESS OF HALAL SUPPLY CHAIN MANAGEMENT PRACTICES IN MALAYSIA | MAIN | 2020
  10. TOURIST LOYALTY TOWARD ONLINE TRAVEL REVIEWS: EXAMINING THE RELIABILITY AND VALIDITY OF INSTRUMENT | CO | 2020
  11. JANA PENDAPATAN MELALUI AIRBNB | CO | 2020-12
  12. FACTORS AFFECTING THE WILLINGNESS TO PURCHASE GREEN PRODUCTS AMONG UNIVERSITY UNDERGRADUATES | MAIN | 2021-05
  13. DETERMINING GREEN PRACTICES THROUGH THE USE OF SELF-SERVICE TECHNOLOGY (SST): SERVICE QUALITY, SATISFACTION, LOYALTY AND BEHAVIORAL INTENTION IN THE GREEN HOTEL INDUSTRY. | CO | 2021-07
  14. SUBMIT A MOBILE APPLICATION FOR ASSIGNMENT DUE DATES MANAGEMENT: A MOBAGOGY | CO | 2021-09
  15. KELANTAN STATE MUSEUM: AN INTERESTING PLACE TO VISIT | MAIN | 2022-12
  16. KELANTAN ARTS AND ISLAMIC TOURISM | CO | 2022-12
  17. HIN BUS DEPOT: REVITALISING HISTORICAL BUILDINGS AS SUSTAINABLE HUB IN THE HEART OF GEORGETOWN, PENANG THROUGH CREATIVE TOURISM | CO | 2024
  18. WHEN GLUTINOUS RICE MEETS SQUID | CO | 2024-01
  19. MID-AUTUMN FESTIVAL: A CHINESE ETHNIC HERITAGE IN MALAYSIA | CORRESPNDG | 2024-12-01
  20. A DISSAPEARING HERITAGE SITE, THE TANJUNG ARU RAILWAY STATION, SABAH, MALAYSIA | CO | 2024-01
  21. THE SACRED STONE CULTURE OF KADAZANDUSUN IN SABAH, MALAYSIA | CO | 2025-12
  22. THE HISTORICAL RUINS OF THE OLD WELFARE BUILDING, KOTA KINABALU, SABAH, MALAYSIA | CO | 2025-12
  1. BUILDING DOMESTIC TOURISM RESILIENCE: THE EFFICACY OF PRIORITISING DOMESTIC TOURISM IN RESTRAINING LEAKAGES FROM OUTBOUND TRAVEL | MEMBER | GRANT(I/A) | 2021
  2. CORE COMPETENCIES OF WOMEN ENTREPRENEURS IN BUILDING SUPERIOR ONLINE BUSINESS PERFORMANCE IN KELANTAN | MEMBER | UMK | 2021
  3. CONCEPTUALIZING EXPERIENCE-RICH SUSTAINABLE TOURISM MODEL | MEMBER | FRGS | 2021
  4. CONSTRUCTING THE DECISION CHOICE MOTIVATORS (DCMS) MODEL AMONA MA/AVSIA MILLENIA/ TOURIST DURINQ THE CRISIS | MEMBER | FRGS | 2022
  5. CONSTRUCTING THE DECISION CHOICE MOTIVATORS (DCMS) MODEL AMONG MALAYSIA MILLENIAL TOURIST DURING THE CRISIS | MEMBER | FRGS | 2022
  6. CREATIVE ENTREPRENEUR PROGRAMME (CEP) | MEMBER | KPT | 2021
  7. DEVELOPING VIRTUAL TRAVEL COMMUNITY (VTC) MODEL IN ESCALATING THE VISIBILITY OF LOCAL TOURISM IN MALAYSIA. | MEMBER | FRGS | 2021
  8. DEVELOPING A COMMUNITY COVID-19 RESILIENCE FRAMEWORK TO ENHANCE COMMUNITY-BASED ECOTOURISM VENTURES IN KELANTAN. | MEMBER | FRGS | 2021
  9. KURSUS PENASIHAT KEWANGAN ISLAM | MEMBER | KPT | 2021
  10. MALAYSIA TRULY ASIA : DEVELOPING SMART TOURISM MOBILE APPS FOR INTERNATIONAL TRAVELERS IN MALAYSIA (STOMAIT) | MEMBER | UMK-COM | 2022
  11. PENGATURAN KEHIDUPAN WARGA EMAS DAN IMPAK KE ATAS KEMAMPUAN MELANCONG | MEMBER | UMK-FUND | 2022
  12. POTENSI MEMPERKEMBANGKAN KEUSAHAWANAN PELANCONGAN SPIRITUAL DALAM KALANGAN INSTITUSI PONDOK BERDAFTAR DI MALAYSIA | MEMBER | UMKSIR | 2020
  13. THE DETERMINANTS OF TOURIST TRAVEL INTENTION IN MALAYSIA: THE ROLE OF PERCEIVED RISK AND DESTINATION IMAGE | MEMBER | FRGS | 2017
  14. THE EXPLORATION EXPERIENCE OF SUSTAINABLE HOME-BASED ACCOMMODATION MODEL | MEMBER | FRGS | 2022
  15. THE INFLUENCE OF ATTITUDE, SOCIAL AND PERCEIVED BEHAVIORAL CONTROL TOWARD VOLUNTEER TOURISM AWARENESS AMONG YOUTH IN SABAH | HEAD | UMK-FUND | 2022
  1. PERUNDING BAGI PROJEK PERKHIDMATAN DI SEKOLAH KEBANGSAAN TUDAN TUARAN SABAH | MEMBER | 2021
  2. PROJEK PERUNDINGAN TOK MAN IN LANGKAWI | MEMBER | 2022
RESEARCH AWARD(S)
  • Product Name: MY ESCAPADE! APPS: EXPLORING ADVENTURE TOURISM
    Award: GOLD
    Role: Member
    Exhibition Name:Carnival of Research and Innovation 2021
  • Product Name: FACTORS INFLUENCING VOLUNTEER TOURISM AWARENESS AMONG UNIVERSITY STUDENTS IN UNIVERSITI MALAYSIA KELANTAN CITY CAMPUS
    Award: GOLD
    Role: Member
    Exhibition Name:HOTWEC 5.0
  • Product Name: Best poster design award
    Award: SPECIAL
    Role: Member
    Exhibition Name:HOTWEC 5.0
  • Product Name: MY ESCAPADE
    Award: SILVER
    Role: Head
    Exhibition Name:EREKA
  • Product Name: THE IMPACTS OF PANDEMIC COVID-19 TOWARDS JOB ANXIETY AMONG HOTELIERS IN MALAYSIA
    Award: SILVER
    Role: Member
    Exhibition Name:HOTWEC 5.0
  • Product Name: THE FACTORS AFFECTING TOURIST AWARENESS OF BABA AND NYONYA CULTURE IN MALAYSIA
    Award: SILVER
    Role: Member
    Exhibition Name:Hospitality, tourism and wellness colloquium (hotwec 6.0)
  • Product Name: THE EFFECTS OF POST-MCO TOWARDS TRAVEL PREFERENCES AMONG STUDENTS UNIVERSITI MALAYSIA KELANTAN
    Award: SILVER
    Role: Member
    Exhibition Name:HOTWEC 5.0
  • Product Name: Smart Jacket
    Award: SILVER
    Role: Member
    Exhibition Name:BEGINNERS INNOVATION AND ENTREPRENEURSHIP EXHIBITION (BIE 2.0) 2021
  • Product Name: FACTORS THAT INFLUENCE TOURIST REVISIT INTENTION TOWARDS RESTAURANT IN MALACCA
    Award: SILVER
    Role: Head
    Exhibition Name:Hospitality, tourism and wellness colloquium (hotwec 6.0)
  • Product Name: NECK PILLOW
    Award: SILVER
    Role: Head
    Exhibition Name:BIE
  • Product Name: Smart Jacket
    Award: SILVER
    Role: Member
    Exhibition Name:Carnival of Research and Innovation 2021
  • Product Name: T05
    Award: BRONZE
    Role: Member
    Exhibition Name:SIC
  • Product Name: T04
    Award: BRONZE
    Role: Member
    Exhibition Name:SIC
  • Product Name: FACTORS AFFECTING TOWARDS TOURIST SATISFACTION IN HOTEL INDUSTRY
    Award: BRONZE
    Role: Head
    Exhibition Name:Hospitality, tourism and wellness colloquium (hotwec 6.0)
  • Product Name: FACTORS AFFECTING TOURISTS¿ INTENTION TO KELANTAN
    Award: BRONZE
    Role: Head
    Exhibition Name:Hospitality, tourism and wellness colloquium (hotwec 6.0)
  • Product Name: HIKTRIP APP
    Award: BRONZE
    Role: Member
    Exhibition Name:Carnival of Research and Innovation (CRI 2022)
  • Product Name: T03
    Award: BRONZE
    Role: Member
    Exhibition Name:SIC
  • Product Name: EAZYFISHING
    Award: BRONZE
    Role: Head
    Exhibition Name:Carnival of Research and Innovation (CRI 2022)
  • Product Name: BREW COFFEE : TRAVEL FOR COFFEE
    Award: BRONZE
    Role: Head
    Exhibition Name:Carnival of Research and Innovation (CRI 2022)
  • Product Name: MALLWALK APPS
    Award: BRONZE
    Role: Head
    Exhibition Name:Carnival of Research and Innovation (CRI 2022)
EDUCATION(S)
  • (2020) UNIVERSITY OF QUEENSLAND
    IJAZAH DOKTOR FALSAFAH TOURISM MANAGEMENT TOURISM MANAGEMENT
  • (2013) UNIVERSITI TEKNOLOGI MARA
    IJAZAH SARJANA TOURISM MANAGEMENT TOURISM MANAGEMENT
  • (2012) UNIVERSITI TEKNOLOGI MARA
    IJAZAH SARJANA MUDA TOURISM MANAGEMENT TOURISM MANAGEMENT
  • (2010) UNIVERSITI TEKNOLOGI MARA
    DIPLOMA TOURISM MANAGEMENT TOURISM MANAGEMENT
  • (2005) SEK MEN KEB AGAMA INANAM KOTA KINABALU SABAH
    SPM
COURSES TAUGHT
Subject Code Description
ATS4103 CULTURE AND HERITAGE TOURISM
HFT10303 MARKETING IN HOSPITALITY AND TOURISM
HFT40102 STUDENT IN ENTERPRISE PROGRAM (SIEP)
HHS40103 PROFESSIONAL DEVELOPMENT IN HOSPITALITY
HPI40107 MANAGEMENT & ADMINISTRATION
HPI40207 SYSTEM APPLICATION
HPI40307 CUSTOMER SERVICE
HPI40407 SERVICE QUALITY
HPT20103 HUMAN RESOURCE MANAGEMENT
HPT40108 INDUSTRIAL TRAINING
HTA40103 DOMESTIC AND INTERNATIONAL TRAVEL MANAGEMENT
HTB30203 CONCEPT AND TRENDS IN TOURISM
HTP30102 TOURISM RESEARCH PROJECT (I)
HTP40103 TOURISM RESEARCH PROJECT (II)
HTS10203 TOURISM GEOGRAPHY
HTS20103 TRAVEL AND TOURS MANAGEMENT
HTS20203 EVENT MANAGEMENT
HTS30303 ECOTOURISM
SUPERVISION
  • Developing A Sustainable Tourism Integration Model For The Saribu Rumah Gadang Area: A Sequential Exploratory Study Of Stakeholder Perspectives And Destination Readiness | MAIN SUPERVISOR FOR A PHD'S STUDENT
  • EVACUATING TOURIST BEHAVIOUR USING NEURO-TOURISM: A STUDY OF MALAYSIA | CO SUPERVISOR FOR A MASTER'S STUDENT
  • EXAMINING THE ROLE OF AI-DRIVEN FEATURES ON TOURIST'S TRAVEL CHOICE IN CULTURE AND HERITAGE DESTINATIONS | MAIN SUPERVISOR FOR A MASTER'S STUDENT
  • EXPLORING LOOPHOLES IN THE HOSPITALITY MANAGEMENT OF PAKISTAN TOURISM DEVELOPMENT CORPORATION (PTDC) | MAIN SUPERVISOR FOR A MASTER'S STUDENT
  • KAJIAN TERHADAP PANDANGAN MASYARAKAT TENTANG KEPENTINGAN PELANCONGAN SELEPAS COVID-19 | MAIN SUPERVISOR FOR A MASTER'S STUDENT
  • NEW STAYCATION MOTIVATORS MODEL FOR VACATIONERS ON PROXIMITY TOURISM | MAIN SUPERVISOR FOR A MASTER'S STUDENT
  • Research Proposal: Tourist Risk Perception In Pakistan Vs. Dubai: A Comparative Study Of Moderating And Mediating Factors Influencing Travel | MAIN SUPERVISOR FOR A PHD'S STUDENT
  • SIGNIFICANCE CHARACTERISTICS OF GREY TOURISM IN MALAYSIA | CO SUPERVISOR FOR A MASTER'S STUDENT
  • STRATEGIC PLANNING FOR SUSTAINABLE COMMUNITY BASED TOURISM DEVELOPMENT: INSIGHTS FROM HANGZHOU, CHINA | MAIN SUPERVISOR FOR A PHD'S STUDENT
  • THE EXPLORATION EXPERIENCE OF SUSTAINABLE HOME BASED ACCOMODATION | CO SUPERVISOR FOR A MASTER'S STUDENT
  • THE RELATIONSHIP BETWEEN INTERNATIONAL TOURISTS EXPECTATIONS, DESTINATION IMAGE, PERCEIVED QUALITY AND TOURIST SATIFACTION TOWARDS SHOPPING HUB IN BUKIT BINTANG, MALAYSIA | CO SUPERVISOR FOR A MASTER'S STUDENT
  • The Cartography Of Tourist Stay Navigating Destination Brand Experiences And Emotional Landscapes In Explaining Tourist Length Of Stay | CO SUPERVISOR FOR A PHD'S STUDENT
  • The Factors Affecting Destination Loyalty Among International Tourist | CO SUPERVISOR FOR A MASTER'S STUDENT
  • The Influence Of Travel Challenges, Safety Perceptions, Cultural Barriers, And Access To Gender-sensitive Tourism On Entrepreneurial Intention Among Solo Female Travelers: The Mediating Role Of Empowerment | MAIN SUPERVISOR FOR A MASTER'S STUDENT
  • UNDERSTANDING THE IMPACT OF SERVICE QUALITY BEFORE AND AFTER WITHIN AIRLINES DUE TO COVID 19 IN MALAYSIA | MAIN SUPERVISOR FOR A MASTER'S STUDENT
  • | MAIN SUPERVISOR FOR A MASTER'S STUDENT