1. Nurul Hafizah Mohd Yasin, Noor Raihani Zainol, Norsuriani Samsudin, Nur Hafizah Muhammad, Nursalihah Ahmad Raston, Siti Rohana Mohamad. (2026). Exploring the Influential Factors Shaping Household Food Waste Management Behaviour. Journal of Advanced Research Design , Vol. 140(1) , pp. 161-175. https://doi.org/10.37934/ard.140.1.161175
  2. Domnina Rani Puna Rengganis, Fairuz A¿dilah Rusdi, Nursalihah Ahmad Raston, Nurul Muna Mohamad. (2025-10). Empowering The Millennial: The Strategic Role of Psychological Capital and Grit in The Workplace. International Journal of Education, Psychology and Counselling (IJEPC) , Vol. 10(60) , pp. 167-175. https://doi.org/10.35631/IJEPC.1060011
  3. Adeneye Yusuf Babatunde, Normaizatul Akma Saidi, Nursalihah Ahmad Raston, Naziatul Aziah Mohd Radzi, Noraida Saidi, Ines Kammoun. (2025). Political instability and bank liquidity in Asia: the role of environmental performance. Cogent Economics and Finance , Vol. 13(1) . https://doi.org/10.1080/23322039.2025.2553785
  4. Juliarni Siregar, Ateerah Abdul Razak, Yohan Kurniawan, Nursalihah Ahmad Raston, Nindy Amita. (2024-12). Worship and Life Satisfaction among Muslims who Perform Hijrah: Attachment to God as a Mediator. , Vol. 10 , pp. 345 - 358.
  5. Naik Henokh Parmenas, Fairuz A¿dilah Rusdi, Nursalihah Ahmad-Raston. (2024). The Impact of Student Behavior and Income on Decision-Making Mediated by Motivation: A Psychological Marketing Study of Indonesian Vocational Students. The Seybold Report , Vol. 19(9) , pp. 299-326. https://doi.org/10.5281/zenodo.13777740
  6. Nor Lailatul Azilah Hamdzah, Azli Puddin, Nursalihah Ahmad Raston, Govindan a/l Kanapathy, Mohamad Maulana Magiman, Santibuana Abdul Rahman, Siti Norazlina Juhar, Ardzulyna Anal. (2022). Types of Personality and Learning Styles of Undergraduates. NeuroQuantology , Vol. 20(10) , pp. 7123 - 7129. https://doi.org/10.14704/nq.2022.20.10.NQ55704
  7. Nursalihah Ahmad-Raston, Zainol Mustafa, Nur Riza Mohd Suradi. (2021-02). Does The Income Level Influence Consumer Complaining Behaviour?. Psychology and Education , Vol. 58(2) , pp. 8120-8123. https://doi.org/10.17762/pae.v58i2.3427
Sumber data: MyScholar
Sumber data: MyScholar
  1. Song Kai Xin, Siti Nor Hafieza Hashim, Siti Noorazilah Mohammad, Siti Nur Anis Zulaika Adnan, Normaizatul Akma Saidi, Nursalihah Ahmad Raston. (2024-12). Exploring Financial Literacy Management Among SME Tourism: Strategies to Mitigate Crises. UMK Press.
  2. Nur Atiqah Rusmin, Nur Auni Nadhirah Zamzam, Nur Ayu Fitriah Syazliana Jonathan, Siti Nurul A¿in Hazeeqah Abdullah, Normaizatul Akma Saidi, Nursalihah Ahmad Raston. (2024-12). The Economic Impact of Tourism on Local Communities at Pantai Cahaya Bulan, Kelantan. UMK Press.
  3. Syasya Syazwina Shamsuddin, Syamimi Mohd Anuar, Sumaiyah Ab Rahman, Chong Kai Jie, Normaizatul Akma Saidi, Nursalihah Ahmad Raston. (2024-12). The Effect of Crisis on Business Resilience: A Case Study of Tourism SMEs in Malaysia. UMK Press.
  4. Normaizatul Akma Saidi, Nursalihah Ahmad Raston. (2025). Kewangan Bijak untuk Usahawan Mikro: Dari Tunai ke Teknologi Digital. Masmed UITM Cawangan Terengganu.
  5. Nursalihah Ahmad Raston, Normaizatul Akma Saidi, Suchi Hassan, Nur Ida Fatihah Che Shalifullizam. (2025). Empowering Entrepreneurs Through Statistical Knowledge. Masmed UITM Cawangan Terengganu.
  6. Nursalihah Ahmad Raston, Normaizatul Akma Saidi, Nur Ida Fatihah Che Shalifullizam, Suchi Hassan. (2025). Sparking Youth Entrepreneurship: The Future Begins Now. Masmed UITM Cawangan Terengganu.
  7. Saidi, N.A., Nursalihah Ahmad-Raston, Naziatul Aziah Mohd Radzi, Noraida Saidi. (2024-10-27). The Struggles of Small and Medium Enterprises in Malaysia: Navigating Economic Uncertainty. Masmed UITM Terengganu.
  8. Nursalihah Ahmad Raston, Saidi, N.A.. (2024-10-27). The Truth of Informal Entrepreneurs in Malaysia. Masmed UITM Terengganu.
  9. Saidi, N.A., Naziatul Aziah Mohd Radzi, Nursalihah Ahmad Raston, Noraida Saidi. (2024-10-27). The Ups and Downs of Hipster Cafes in Malaysia: Navigating Trends and Challenges. Masmed UITM Terengganu.
  10. Noor Akma Mat Jusoh, Nur Irdina Batrisyia Mohd Suhaimi, Nur Najihah Amidi, Nur Ain Hasim, Nursalihah Ahmad Raston, Normaizatul Akma Saidi. (2024-12). Examining the Relationship between Work Factors and Psychological Well-Being of Spa Workers in Kota Bharu, Kelantan. UMK Press.
  11. Asma¿ Nurkhalis Ab.Karim, Nur Alya Fatnin Mohd Razali, Nurmanihah `Afifah Nurul Iman, Siti Nursyazwani Husin, Nursalihah Ahmad Raston, Normaizatul Akma Saidi. (2024). Exploring Factors Related to the Emotional Well-being among Universiti Malaysia Kelantan Students. UMK Press.
  12. Nur Aina Najwa Rosdi, Nur Syafiqah Muhamad, Nur Nabilah Pakhrolrazi, Anis Farisha Abu Bakar, Nursalihah Ahmad Raston, Normaizatul Akma Saidi. (2024). Factors Related to Stress among Undergraduate Students at Universiti Malaysia Kelantan (UMK). UMK Press.
  13. Yohan Kurniawan, Mohd Rafi Yaacob, Hishamuddin Md. Som, Noor Raihani Zainol, Nursalihah Ahmad Raston, Srisiuni, Wan Salihin Wong Abdullah. (2020). Kajian Pengesanan Pelajar Lepasan Kohort Pertama Program PERMATA Negara dari Aspek Akademik dan Perkembangan Holistik. PERMATA.
Sumber data: MyScholar
DEVELOPING A SMES RESILIENCE FRAMEWORK AMIDST CLIMATE CRISIS I N MALAYSIA
MEMBER · GRANT(I/A) · 2023
POLA PEMIKIRAN KAUM DI MALAYSIA
MEMBER · UMK · 2022
PEMBANGUNAN PROFIL PEMILIK SAKA BERDASARKAN PENDEKATAN PSIKOBUDAYA DALAM KALANGAN KAUM MELAYU
MEMBER · FRGS · 2016
PREDICTING THE INTENTION TO USE DIGITAL HEALTHCARE AMONG MALAYSIAN OLDER ADULTS: EXPLORATORY SEQUENTIAL MIXED METHODS APPROACH
HEAD · UMK-FUND · 2023
SUSTAINABILITY INDEX FOR SOCIAL ENTERPRISE MODEL DEVELOPMENT
MEMBER · UMKRS · 2022
UNRAVELLING THE NEXUS OF POLITICAL AND ECONOMIC STABILITY IN SHAPING LIQUIDITY RISK FOR BANKS
MEMBER · UMK-FUND · 2023

Award(s)

3
ANugerah Gemilang UMK Tahun 2016- (Penyelidikan & Inovasi Harapan) (2017)
Awarded by: Universiti Malaysia Kelantan
Anugerah Perkhidmatan Cemerlang 2015 (2016)
Awarded by: Universiti Malaysia Kelantan
Anugerah Gemilang UMK Tahun 2014 (2015)
Awarded by: Universiti Malaysia Kelantan

Research Award(s)

5
Eating Habits (W18)
Award: GOLD · Role: Member
Exhibition: HOTWEC 7.0
THE ARiS, UMK
Award: SILVER · Role: Member
Exhibition: KONVENSYEN KUMPULAN INOVATIF DAN KREATIF UNIVERSITI AWAM KE-16
VEGETABLE FRIES
Award: SILVER · Role: Member
Exhibition: International Research and Innovation Competition (InaRIC)
Fast-Food Consumption (W17)
Award: SILVER · Role: Member
Exhibition: HOTWEC 7.0
2 IN 1 DRESS
Award: BRONZE · Role: Member
Exhibition: BEGINNERS INNOVATION & ENTREPRENEURSHIP EXHIBITION 4.0 (BIE 2022)

Education(s)

3
(2012) UNIVERSITI TEKNOLOGI MARA
IJAZAH SARJANA STATISTIK GUNAAN SARJANA SAINS (STATISTIK GUNAAN)
(2010) UNIVERSITI TEKNOLOGI MARA KAMPUS KOTA BHARU
IJAZAH SARJANA MUDA STATISTIK
(2003) SEK. MEN. KEBANGSAAN KOTA
SPM

Working Experience(s)

1
Associate Researcher
EPS Ventures · 01-Sep-2011 - 01-May-2012

Courses Taught

CodeDescription
ACS4113RESEARCH PROJECT (COMMERCE II)
AFT1063BUSINESS MATHEMATICS AND STATISTIC
AFT1083MICROECONOMICS
AFT1103BUSINESS MATHEMATICS
AFT2103BUSINESS STATISTIC
APT4098PRACTICAL TRAINING
HFT20203BUSINESS STATISTICS
HFT40102STUDENT IN ENTERPRISE PROGRAM (SIEP)
HPI40207SYSTEM APPLICATION
HPI40407SERVICE QUALITY
HPT40108INDUSTRIAL TRAINING
HWP30102WELLNESS RESEARCH PROJECT (I)
HWP40103WELLNESS RESEARCH PROJECT (II)

Supervision

CONSUMER BEHAVIOR TREND & MOTIVE ON SHAPING TOWARDS HIGHER EDUCATION CHOICES IN A PANDEMIC SITUATION: AN PSYCHOLOGY APPROACH
CO Supervisor for a PHD's Student
MENTAL HEALTH AND QUALITY OF LIFE STUDY AMONG HYSTERIA STUDENTS
CO Supervisor for a MASTER's Student
THE IMPORTANCE OF STRATEGIC TOURISM MANAGEMENT ON THE NIGERIAN ECONOMY
CO Supervisor for a MASTER's Student
THE ROLE OF PSYCHOLOGICAL AND SOCIAL FACTORS IN MUSLIM RELIGIOUS TRANSFORMATION AND ITS IMPACT ON PERSONALITY, MORALS (AKHLAQ) AND MENTAL WELL-BEING
CO Supervisor for a PHD's Student
WORKPLACE WELL-BEING EXPLORED FROM THE FRAME OF JOB CRAFTING, PSYCHOLOGICAL CAPITAL AND JOB INSECURITY IN EMPLOYESS OF PRIVATE COMPANIES IN INDONESIA
CO Supervisor for a PHD's Student