PROF. DR. RAJA SUZANA BINTI RAJA KASIM

FACULTY OF ENTREPRENEURSHIP AND BUSINESS
rajasuzana@umk.edu.my
03-89923016


GROUP OF EXPERTISE

  1. REVEALING COVID 19 EFFECTS ON MALAYSIAN DOMESTIC TOURISM ACCEPTANCE TOWARDS DESTINATION COMPETITIVENESS | CO | 2020
  2. DO ENTREPRENEURIAL EDUCATION AND BIG-FIVE PERSONALITY TRAITS PREDICT ENTREPRENEURIAL INTENTION AMONG UNIVERSITIES STUDENTS? | CO | 2020
  3. REVEALING COVID 19 EFFECTS ON MALAYSIAN DOMESTIC TOURISM ACCEPTANCE TOWARDS DESTINATION COMPETITIVENESS | CO | 2020-12-27
  4. LATE-NIGHT USE OF SOCIAL MEDIA AND COGNITIVE ENGAGEMENT OF FEMALE ENTREPRENEURS: A STRESSOR¿STRAIN¿OUTCOME PERSPECTIVE | CO | 2021
  5. DELPHI TECHNIQUE WITH THREE ROUND MODIFICATION FOR ITEM DEVELOPMENT FOR SUSTAINABLE FUNDING INITIATIVES AND ENTREPRENEURIAL INTENTION FOR STARTUP SOCIAL ENTERPRISES IN MALAYSIA | MAIN | 2023
  6. PEMBANGUNAN ITEM MODEL INSANIAH GENERASI MUDA BERISIKO DI MALAYSIA: ITEM DEVELOPMENT FOR INSANIAH MODEL FOR AT-RISK YOUTH IN MALAYSIA | MAIN | 2023
  7. DYNAMIC BEHAVIOUR MODEL: A SUSTAINABLE SMES DEVELOPMENT | CO | 2020
  8. RETIRE WITH POOR OR RICH? LIFE CYCLE MODEL APPROACH | CO | 2021-08
  9. SUSTAINABLE ENTREPRENEURSHIP MODEL IN ISLAMIC FINTECH: A SYSTEMATIC LITERATURE REVIEW | MAIN | 2023
  10. ITEM VALIDITY AND RELIABILITY IN BUILDING INSANIAH VALUE FOR SELECTED AT-RISK YOUTH GROUPS IN MALAYSIA | MAIN | 2023
  11. SUSTAINABLE ENTREPRENEURSHIP MODEL IN ISLAMIC FINTECH: A SYSTEMATIC LITERATURE REVIEW | MAIN | 2023
  12. THE RELATIONSHIP OF ENTREPRENEURIAL INTENTION, SUSTAINABLE FUNDING INITIATIVES, AND SUSTAINABLE ENTREPRENEURSHIP AMONG STARTUP SOCIAL ENTERPRISES: POST-COVID-19 CRISIS IN MALAYSIA | MAIN | 2023
  13. SPIRITUALITY DISCIPLINE IN BUILDING INSANIAH VALUES FOR SELECTED AT-RISK YOUTH GROUP IN MALAYSIA: A LITERATURE REVIEW | MAIN | 2023
  1. PRE-RETIREMENT PREPAREDNESS AMONG WORKING INDIVIDUALS PRIVATE SECTOR. | CO | 2021-01
  2. ITEM VALIDATION FOR SUSTAINABLE FUNDING MODEL OF B40 SOCIAL ENTERPRISE STARTUPS | CO | 2022
  3. QUESTIONNAIRE DEVELOPMENT AND VALIDATION FOR INSANIAH MODEL OF THE AT-RISK YOUTH INTO AGRIPRENEUR | CO | 2022
  4. RESEARCH ON THE INFLUENCE OF CONSUMPTION SCENARIO ON SATURNBIRD COFFEE PURCHASE INTENTION | CO | 2022
  5. RESEACH ON THE INFLUENCE OF CONSUMPTION SCENARIO ON SATURNBIRD COFFEE PURCHASE INTENTION | CO | 2022
  1. ACADEMIC LEADERSHIP AND LEADERSHIP CHALLENGES OF THE VICE CHANCELLOR OF UNIVERSITI SAINS MALAYSIA (USM) | CORRESPNDG | 2021
  1. PERSONALISATION OF ISLAMIC KNOWLEDGE MANAGEMENT PRACTICES IN DEVELOPING INSANIAH VALUE FOR SELECTED AT- RISK YOUTH GROUPS IN MALAYSIA: A LITERATURE REVIEW | MAIN | 2023
  2. SUSTAINABLE FUNDING MODEL FOR THE BOTTOM 40 STARTUPS: ITEM VALIDATION | MAIN | 2023
  3. AGRIPRENEUR INSANIAH MODEL IN MALAYSIA: QUESTIONNAIRE DEVELOPMENT AND VALIDATION | MAIN | 2023
  1. COVID 19 IMPACT ON BUSINESS SUSTAINABILITY: A CASE OF MICRO-SMALL AND MEDIUM ENTERPRISES IN MALAYSIA | MAIN | 2020-06-15
  2. NCS-015-2021 ENTREPRENEURIAL FINANCE | MAIN | 2021
  3. NCS-014-2021 ENTREPRENEURSHIP DEVELOPMENT | CORRESPNDG | 2021
  4. NCS-013-2021 FUNDAMENTALS OF ENTREPRENEURSHIP | CORRESPNDG | 2021
  1. A BOTTOM 40 NEXT GENERATION MODEL OF SUSTAINABILITY ENTREPRENEURSHIP DURING AND POST-COVID-19 CRISIS | HEAD | FRGS | 2020
  2. A FINTECH SUSTAINABLE ENTREPRENEURSHIP VALUE MODEL | HEAD | FRGS | 2023
  3. A ROBO ADVISOR FOR SMART SHARIAH-BASED DECISION MAKING IN ISLAMIC FINANCIAL INSTITUTIONS | HEAD | MOSTI R&D | 20222
  4. A ROBO ADVISOR FOR SMART SHARIAH-BASED DECISION MAKING IN ISLAMIC FINANCIAL INSTITUTIONS | MEMBER | MOSTI R&D | 2022
  5. DEVELOPING INSANIAH MODEL OF THE AT-RISK YOUTH INTO SUSTAINABLE AGRICULTURE IN SELECTED VOCATIONAL COLLEGES IN MALAYSIA | HEAD | FRGS | 2020
  6. DEVELOPING INSANIAH MODEL OF THE AT-RISK YOUTH INTO SUSTAINABLE AGRICULTURE IN SELECTED VOCATIONAL COLLEGES IN MALAYSIA | HEAD | FRGS | 20222023
  7. INCLUSION MODEL OF THE DISABLED UNIVERSITY STUDENTS IN ENTREPRENEURSHIP EDUCATION | HEAD | FRGS | 2017
  8. INCLUSION MODEL OF THE DISABLED UNIVERSITY STUDENTS IN ENTREPRENEURSHIP EDUCATION | HEAD | FRGS | 2020
  9. MASS: MUSLIM AGRIPRENEUR SPIRITUAL INTELLIGENCE METHODS USING AI METHODS | HEAD | PRGS | 2020
  10. MEASURING WELLNESS INDEX BETWEEN MALAYSIA AND INDONESIA, UNIVERSITAS ISLAM BANDUNG, INDONESIA | HEAD | US EMBASSY | 20222023
  11. MEASURING WELLNESS INDEX BETWEEN MALAYSIA AND INDONESIA, UNIVERSITAS ISLAM BANDUNG, INDONESIA. | HEAD | GERAN ANTARABANGSA | 2020
  12. SUSTAINABLE FUNDING MODEL OF B40 SOCIAL ENTERPRISE STARTUPS IN EAST-COAST AREAS IN MALAYSIA | HEAD | FRGS | 2020
  13. SUSTAINABLE FUNDING MODEL OF B40 SOCIAL ENTERPRISE STARTUPS IN EAST-COAST AREAS IN MALAYSIA | HEAD | FRGS | 20222023
  14. UNESCO UNITWIN | HEAD | US EMBASSY | 2023
  15. UNESCO UNITWIN | HEAD | GERAN ANTARABANGSA | 2020
  1. PELANTIKAN PAKAR RUJUK KEUSAHAWNAN DALAM BIDANG AGROINDUSTRI | HEAD | 2020
  2. PERLANTIKAN SEBAGAI PAKAR RUJUK, KONSULTAN DAN PENASIHAT TEKNIKAL BAGI PROGRAM PEMBANGUNAN PUSAT LATIHAN BERTAULIAH SLDN PERNIAGAAN IKHWAN CAFÉ DI NO. 70, JALAN DIPLOMATIK, PRESINT 15, 62050 PUTRAJAYA | HEAD | 2020
  3. PERLANTIKAN SEBAGAI PAKAR RUJUK IEG CAMPUS | HEAD | 2020
  4. LANTIKAN PAKAR RUJUK DAN PAKAR BIDANG KEUSAHAWANAN BERKAITAN AGROINDUSTRI - KV PERTANIAN TELUK INTAN | HEAD | 2020
  5. LANTIKAN PAKAR RUJUK DAN PAKAR BIDANG KEUSAHAWANAN BERKAITAN AGROINDUSTRI - KV PERTANIAN CHENOR | HEAD | 2020
  6. PELANTIKAN PAKAR RUJUK DAN KONSULTAN BERSAMA INDUSTRI - ARAH TENANG SDN. BHD. | HEAD | 2020
  7. LANTIKAN PAKAR RUJUK DAN PAKAR BIDANG KEUSAHAWANAN DAN INOVASI - KV SIBU | HEAD | 2020
  8. LANTIKAN PAKAR RUJUK DAN PAKAR BIDANG KEUSAHAWANAN - KV LAHAD DATU | HEAD | 2020
  9. CONSULTATION AND MENTOR WITH MAGIC ECOSYSTEM BUILDER PROGRAM ON YOUTH BUILDER CHALLENGE 1 | HEAD | 2021
  10. CONSULTATION AND MENTOR WITH MAGIC ECOSYSTEM BUILDER PROGRAM ON YOUTH BUILDER CHALLENGE 2 | HEAD | 2021
  11. CONSULTATION AND MENTOR WINNER WITH MAGIC ECOSYSTEM BUILDER PROGRAM ON YOUTH BUILDER CHALLENGE 3 | HEAD | 2021
  12. CONSULTATION AND MENTOR WITH MAGIC ECOSYSTEM BUILDER PROGRAM ON YOUTH BUILDER CHALLENGE 4 | HEAD | 2021
  13. MAGIC_IDEA HACK JOHOR_MAGIC CONSULTANT MENTOR.JPEG | HEAD | 2021
  14. KONSULTANSI MENYEDIAKAN MODUL ENTREPRENEURSHIP DEVELOPMENT DI BAWAH JPK, KEMENTERIAN SUMBER MANUSIA | HEAD | 2021
  15. KONSULTANSI MENYEDIAKAN MODUL ENTREPRENEURIAL FINANCE DI BAWAH JPK, KEMENTERIAN SUMBER MANUSIA | HEAD | 2021
  16. 2021_2022_KONSULTANSI MENYEDIAKAN RESOLUSI PENDIDIKAN TINGKATAN ENAM PERINGKAT KEBANGSAAN KALI KE-5 KEMENTERIAN PENDIDIKAN MALAYSIA | HEAD | 2021
  17. PERLANTIKAN SEBAGAI PAKAR RUJUK, KONSULTAN DAN PENASIHAT TEKNIKAL PROGRAM PEMBANGUNAN PUSAT LATIHAN BERTAULIAH SLDN PERNIAGAAN IKHWAN CAFÉ DI NO. 70, JALAN DIPLOMATIK, PRESINT 15, 62050 PUTRAJAYA | HEAD | 2021
  18. KONSULTANSI MENYEDIAKAN MODUL FUNDAMENTAL OF ENTREPRENEURSHIP DI BAWAH JPK, KEMENTERIAN SUMBER MANUSIA | HEAD | 2021
AWARD(S)
  • Award Name: Anugerah Jasa Universiti (2019)
    Awarded by: Universiti Malaysia Kelantan
RESEARCH AWARD(S)
  • Product Name: OKU Digital Farming and Fertigation Using CORE 6.0
    Award: GOLD
    Role: HEAD
    Exhibition Name:ITEX 2020
  • Product Name: OKU2U Agripreneur Builder
    Award: GOLD
    Role: HEAD
    Exhibition Name:CRI 2020
  • Product Name: SMART FARMING IN MONITORING PUYUH EGG PRODUCE
    Award: GOLD
    Role: Head
    Exhibition Name:ECRI 2020
  • Product Name: OKU SMART FARMING IN EGGPLANT VEGETABLES PRODUCE
    Award: GOLD
    Role: Head
    Exhibition Name:ECRI 2020
  • Product Name: Bunga Telang dalam roti cendawan gergasi
    Award: GOLD
    Role: Member
    Exhibition Name:ECRI 2020
  • Product Name: OKU2U Agripreneur Builder
    Award: GOLD
    Role: Head
    Exhibition Name:EREKA 2021
  • Product Name: OKU2U Agripreneur Builder
    Award: GOLD
    Role: Head
    Exhibition Name:citrex 2021
  • Product Name: AISES: AI innovation in modelling sustainabnle social enterprise funding model
    Award: GOLD
    Role: Head
    Exhibition Name:citrex 2021
  • Product Name: MTE SDG 2021 - GOLD
    Award: GOLD
    Role: Head
    Exhibition Name:MTE SDG 2021
  • Product Name: OKU GROWER OF FRUIT VEGETABLES MONITORING SYSTEM USING IOTS
    Award: GOLD
    Role: Head
    Exhibition Name:ECRI 2020
  • Product Name: SMART OPTIMIZATION SYSTEM
    Award: GOLD
    Role: Member
    Exhibition Name:ECRI 2021
  • Product Name: PUDINA LEAVES PROJECT WATERING SYSTEM
    Award: GOLD
    Role: Head
    Exhibition Name:ECRI 2020
  • Product Name: E-FERTIGATION SYSTEM IN CUCUMBER PLANTING OKU PROJECT
    Award: GOLD
    Role: Head
    Exhibition Name:ECRI 2020
  • Product Name: Tool for retail industry to set optimal pairing promotion products
    Award: GOLD
    Role: Member
    Exhibition Name:SIIF2021 - Gold Prize
  • Product Name: HIPPs - Human Intelligence Performance Prediction based on AI Methods
    Award: GOLD
    Role: Head
    Exhibition Name:ECRI 2021
  • Product Name: AIMs
    Award: GOLD
    Role: Head
    Exhibition Name:SIIF2021 - Gold Prize
  • Product Name: SUSTAINABLE EHALAL AGROCHAIN MARKETPLACE USING BLOCKCHAIN INNOVATION
    Award: GOLD
    Role: Head
    Exhibition Name:ECRI 2021
  • Product Name: AIMs
    Award: GOLD
    Role: Head
    Exhibition Name:ECRI_2021
  • Product Name: Matched to clear off overstock inventory, matchless popular products with more popular ones
    Award: GOLD
    Role: Member
    Exhibition Name:ITEX 2022
  • Product Name: Gold Award - Match to clear off overstock inventory
    Award: GOLD
    Role: Member
    Exhibition Name:MTE 2022
  • Product Name: AI-based route planning for a sustainable healthcare supply chain
    Award: GOLD
    Role: Member
    Exhibition Name:e-CRI2022
  • Product Name: Artificial intelligence system and method for sustainable social islamic funding inclusion model and data prediction
    Award: GOLD
    Role: Head
    Exhibition Name:MTE SDG 2021
  • Product Name: AI-based route planning for a sustainable healthcare supply chain
    Award: GOLD
    Role: Member
    Exhibition Name:National Innovation & Invention Competition 2022
  • Product Name: SUSTAINABLE EHALAL AGROCHAIN MARKETPLACE USING BLOCKCHAIN INNOVATION
    Award: GOLD
    Role: Head
    Exhibition Name:ITEX 2022
  • Product Name: AISES: AI innovation in modelling sustainable social enterprise funding model
    Award: GOLD
    Role: Head
    Exhibition Name:Creation, Innovation, Technology & Research Exposition 2021 - CITREX
  • Product Name: Matched to clear off overstock inventory, matchless popular products with more popular ones
    Award: GOLD
    Role: Member
    Exhibition Name:EREKA 2022
  • Product Name: Artificial intelligence system and method for sustainable social islamic funding inclusion model and data prediction
    Award: GOLD
    Role: Head
    Exhibition Name:EREKA 2022
  • Product Name: Sustainable funding model with AI prediction for social enterprise inclusion in sadaqah and waqf activities
    Award: GOLD
    Role: Head
    Exhibition Name:CRI 2023
  • Product Name: AI systems and Methods in generating Social Profile of Sustainable Entrepreneurship Values Model in Islamic Fintech Organisation
    Award: GOLD
    Role: Head
    Exhibition Name:INVENTX INVENTION EXHIBITION 2023
  • Product Name: A Sustainable funding model with AI prediction for social enterprise inclusion in sadaqah and waqf activities
    Award: GOLD
    Role: Head
    Exhibition Name:INVENTX INVENTION EXHIBITION 2023
  • Product Name: AI systems and Methods in generating Social Profile of Sustainable Entrepreneurship Values Model in Islamic Fintech Organisation
    Award: GOLD
    Role: Head
    Exhibition Name:CRI 2023
  • Product Name: An Islamic personal knowledge management model of at-risks youth in Malaysia
    Award: GOLD
    Role: Head
    Exhibition Name:CRI 2023
  • Product Name: AI systems and Methods in generating Social Profile of Sustainable Entrepreneurship Values Model in Islamic Fintech Organisation
    Award: GOLD
    Role: Head
    Exhibition Name:CRI 2023
  • Product Name: Insaniah value performance for at-risk youth
    Award: GOLD
    Role: Head
    Exhibition Name:CRI 2023
  • Product Name: A distinct, centralised and sustainable prison incorporated using integrated blockchain and imam-al-ghazali model
    Award: GOLD
    Role: Head
    Exhibition Name:INVENTX INVENTION EXHIBITION 2023
  • Product Name: Insaniah value performance for at-risk youth
    Award: GOLD
    Role: Head
    Exhibition Name:INVENTX INVENTION EXHIBITION 2023
  • Product Name: An Islamic personal knowledge management model of at-risks youth in Malaysia
    Award: GOLD
    Role: Head
    Exhibition Name:CRI 2023
  • Product Name: A distinct, centralised and sustainable prison incorporated using integrated blockchain and imam-al-ghazali model
    Award: GOLD
    Role: Head
    Exhibition Name:CRI 2023
  • Product Name: Insaniah value performance for at-risk youth
    Award: GOLD
    Role: Head
    Exhibition Name:CRI 2023
  • Product Name: An Islamic personal knowledge management model of at-risks youth in Malaysia
    Award: GOLD
    Role: Head
    Exhibition Name:INVENTX INVENTION EXHIBITION 2023
  • Product Name: AISES: AI innovation in modelling sustainabnle social enterprise funding model
    Award: SPECIAL
    Role: Head
    Exhibition Name:MTE2021 - Special Award
  • Product Name: SMART OPTIMIZATION SYSTEM _ BEST AWARD
    Award: SPECIAL
    Role: Member
    Exhibition Name:ECRI 2021
  • Product Name: SUSTAINABLE EHALAL AGROCHAIN MARKETPLACE USING BLOCKCHAIN INNOVATION
    Award: SPECIAL
    Role: Head
    Exhibition Name:ECRI 2021
  • Product Name: Anugerah Sustainability global project management award - 43 innovation projects
    Award: SPECIAL
    Role: Head
    Exhibition Name:Global Project Management Award - Penganugerahan Malaysia GPM (Sustainability Recognition Awards) 2020
  • Product Name: Artificial intelligence system and method for sustainable social islamic funding inclusion model and data prediction
    Award: SPECIAL
    Role: Head
    Exhibition Name:EREKA 2022
  • Product Name: E-FERTIGATION SYSTEM IN CUCUMBER PLANTING OKU PROJECT
    Award: SPECIAL
    Role: Head
    Exhibition Name:ECRI 2020
  • Product Name: Entrepreneurship Education Excellence Award
    Award: SPECIAL
    Role: Head
    Exhibition Name:My Malaysia Award: Federation of Malaysian Business Association, My Prihatin National
  • Product Name: OKU2U Agripreneur Builder
    Award: SPECIAL
    Role: Head
    Exhibition Name:Malaysia Croatia Technology Exchange 2021 - MTE Merit Award.
  • Product Name: Best Cluster in Business and Finance - Sustainable funding model with AI prediction for social enterprise inclusion in sadaqah and waqf activities
    Award: SPECIAL
    Role: Head
    Exhibition Name:CRI 2023
  • Product Name: Sustainable funding model with AI prediction for social enterprise inclusion in sadaqah and waqf activities
    Award: SPECIAL
    Role: Head
    Exhibition Name:CRI 2023
  • Product Name: AIMs: AI Edu for All
    Award: SILVER
    Role: Head
    Exhibition Name:Woman in Artificial Intelligence Asia Pacific - 2nd Place
  • Product Name: BUS ALERT SYSTEM
    Award: SILVER
    Role: Member
    Exhibition Name:ECRI 2020
  • Product Name: INOVASI PEMBUATAN SERAMIK USAHAWAN MUDA
    Award: SILVER
    Role: Member
    Exhibition Name:ECRI 2020
  • Product Name: SENI BATIK TISU BERBICARA USAHAWAN MUDA
    Award: SILVER
    Role: Member
    Exhibition Name:ECRI 2020
  • Product Name: WASTE TO WEALTH
    Award: SILVER
    Role: Member
    Exhibition Name:ECRI 2020
  • Product Name: INNOVATION IN STEM EDUCATION INDUSTRY 4.0 HEROPRENEUR STARTUPS IN CAMPUS
    Award: SILVER
    Role: HEAD
    Exhibition Name:BIF 2020
  • Product Name: CORE 6.0 : STEMPRENEURSHIP MODEL FOR DISABLE STUDENT
    Award: SILVER
    Role: HEAD
    Exhibition Name:AIREX 2020
  • Product Name: OKU STEMPRENEUR : INCLUSION ENTREPNEURSHIP EDUCATION MODEL FOR DISABLED STUDENTS
    Award: SILVER
    Role: HEAD
    Exhibition Name:MTE 2020
  • Product Name: MY HEROPRENEUR STEM AMBASSADOR UMK
    Award: SILVER
    Role: HEAD
    Exhibition Name:MTE 2020
  • Product Name: Sustainable waste container management: achieving traceability for a greener future
    Award: SILVER
    Role: Member
    Exhibition Name:ITEX 2023
  • Product Name: Sustainable waste container management: achieving traceability for a greener future
    Award: SILVER
    Role: Member
    Exhibition Name:ITEX 2023
  • Product Name: MCO HOMELESS SURVIVAL GAME
    Award: BRONZE
    Role: Member
    Exhibition Name:ECRI 2020
  • Product Name: KITA JAGA KITA HOMELESS COVID SURVIVOR GAME
    Award: BRONZE
    Role: Member
    Exhibition Name:ECRI 2020
  • Product Name: HOMELESS LIFE SIMULATOR
    Award: BRONZE
    Role: Member
    Exhibition Name:ECRI 2020
  • Product Name: AIMS- Teraju Superb Semi-Finalist 2021
    Award: NONE
    Role: Head
    Exhibition Name:TERAJU SUPERB SEMI-FINALIST
EDUCATION(S)
  • (2007) UNIVERSITI PUTRA MALAYSIA
    IJAZAH DOKTOR FALSAFAH MANAGEMENT MANAGEMENT
  • (2003) UNIVERSITI TEKNOLOGI MARA

  • (1987) SM KING GEORGEV SEREMBAN, N.S
    SPM