UMK Expert Directory | Universiti Malaysia Kelantan

PROF. DR. RAJA SUZANA BINTI RAJA KASIM

FACULTY OF ENTREPRENEURSHIP AND BUSINESS
rajasuzana@umk.edu.my
03-89923016
PENSYARAH UNIVERSITI (TETAP)

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GROUP OF EXPERTISE

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REVEALING COVID 19 EFFECTS ON MALAYSIAN DOMESTIC TOURISM ACCEPTANCE TOWARDS DESTINATION COMPETITIVENESS | CO | 2020
DO ENTREPRENEURIAL EDUCATION AND BIG-FIVE PERSONALITY TRAITS PREDICT ENTREPRENEURIAL INTENTION AMONG UNIVERSITIES STUDENTS? | CO | 2020
REVEALING COVID 19 EFFECTS ON MALAYSIAN DOMESTIC TOURISM ACCEPTANCE TOWARDS DESTINATION COMPETITIVENESS | CO | 2020-12-27
LATE-NIGHT USE OF SOCIAL MEDIA AND COGNITIVE ENGAGEMENT OF FEMALE ENTREPRENEURS: A STRESSOR¿STRAIN¿OUTCOME PERSPECTIVE | CO | 2021
DELPHI TECHNIQUE WITH THREE ROUND MODIFICATION FOR ITEM DEVELOPMENT FOR SUSTAINABLE FUNDING INITIATIVES AND ENTREPRENEURIAL INTENTION FOR STARTUP SOCIAL ENTERPRISES IN MALAYSIA | MAIN | 2023
PEMBANGUNAN ITEM MODEL INSANIAH GENERASI MUDA BERISIKO DI MALAYSIA: ITEM DEVELOPMENT FOR INSANIAH MODEL FOR AT-RISK YOUTH IN MALAYSIA | MAIN | 2023
DYNAMIC BEHAVIOUR MODEL: A SUSTAINABLE SMES DEVELOPMENT | CO | 2020
RETIRE WITH POOR OR RICH? LIFE CYCLE MODEL APPROACH | CO | 2021-08
SUSTAINABLE ENTREPRENEURSHIP MODEL IN ISLAMIC FINTECH: A SYSTEMATIC LITERATURE REVIEW | MAIN | 2023
ITEM VALIDITY AND RELIABILITY IN BUILDING INSANIAH VALUE FOR SELECTED AT-RISK YOUTH GROUPS IN MALAYSIA | MAIN | 2023
SUSTAINABLE ENTREPRENEURSHIP MODEL IN ISLAMIC FINTECH: A SYSTEMATIC LITERATURE REVIEW | MAIN | 2023
THE RELATIONSHIP OF ENTREPRENEURIAL INTENTION, SUSTAINABLE FUNDING INITIATIVES, AND SUSTAINABLE ENTREPRENEURSHIP AMONG STARTUP SOCIAL ENTERPRISES: POST-COVID-19 CRISIS IN MALAYSIA | MAIN | 2023
SPIRITUALITY DISCIPLINE IN BUILDING INSANIAH VALUES FOR SELECTED AT-RISK YOUTH GROUP IN MALAYSIA: A LITERATURE REVIEW | MAIN | 2023
DO ISLAMIC FINTECH LEADERSHIP AND TECHNOLOGY ADOPTION PREDICT SUSTAINABLE ENTREPRENEURSHIP VALUES AMONG FINTECH ORGANIZATIONS? | CORRESPNDG | 2024
THE MEDIATING EFFECT OF TECHNOLOGY ADOPTION IN THE RELATIONSHIP BETWEEN ENTREPRENEURIAL ORIENTATION AND SUSTAINABLE ENTREPRENEURSHIP VALUES AMONG FINTECH ORGANIZATIONS IN MALAYSIA | CORRESPNDG | 2024

ACADEMIC LEADERSHIP AND LEADERSHIP CHALLENGES OF THE VICE CHANCELLOR OF UNIVERSITI SAINS MALAYSIA (USM) | CORRESPNDG | 2021

COVID 19 IMPACT ON BUSINESS SUSTAINABILITY: A CASE OF MICRO-SMALL AND MEDIUM ENTERPRISES IN MALAYSIA | MAIN | 2020-06-15
NCS-015-2021 ENTREPRENEURIAL FINANCE | MAIN | 2021
NCS-014-2021 ENTREPRENEURSHIP DEVELOPMENT | CORRESPNDG | 2021
NCS-013-2021 FUNDAMENTALS OF ENTREPRENEURSHIP | CORRESPNDG | 2021

Research 15
Consultation 18

A BOTTOM 40 NEXT GENERATION MODEL OF SUSTAINABILITY ENTREPRENEURSHIP DURING AND POST-COVID-19 CRISIS | HEAD | FRGS | 2020
A FINTECH SUSTAINABLE ENTREPRENEURSHIP VALUE MODEL | HEAD | FRGS | 2023
A ROBO ADVISOR FOR SMART SHARIAH-BASED DECISION MAKING IN ISLAMIC FINANCIAL INSTITUTIONS | HEAD | MOSTI R&D | 20222
A ROBO ADVISOR FOR SMART SHARIAH-BASED DECISION MAKING IN ISLAMIC FINANCIAL INSTITUTIONS | MEMBER | MOSTI R&D | 2022
DEVELOPING INSANIAH MODEL OF THE AT-RISK YOUTH INTO SUSTAINABLE AGRICULTURE IN SELECTED VOCATIONAL COLLEGES IN MALAYSIA | HEAD | FRGS | 2020
DEVELOPING INSANIAH MODEL OF THE AT-RISK YOUTH INTO SUSTAINABLE AGRICULTURE IN SELECTED VOCATIONAL COLLEGES IN MALAYSIA | HEAD | FRGS | 20222023
INCLUSION MODEL OF THE DISABLED UNIVERSITY STUDENTS IN ENTREPRENEURSHIP EDUCATION | HEAD | FRGS | 2017
INCLUSION MODEL OF THE DISABLED UNIVERSITY STUDENTS IN ENTREPRENEURSHIP EDUCATION | HEAD | FRGS | 2020
MASS: MUSLIM AGRIPRENEUR SPIRITUAL INTELLIGENCE METHODS USING AI METHODS | HEAD | PRGS | 2020
MEASURING WELLNESS INDEX BETWEEN MALAYSIA AND INDONESIA, UNIVERSITAS ISLAM BANDUNG, INDONESIA | HEAD | US EMBASSY | 20222023
MEASURING WELLNESS INDEX BETWEEN MALAYSIA AND INDONESIA, UNIVERSITAS ISLAM BANDUNG, INDONESIA. | HEAD | GERAN ANTARABANGSA | 2020
SUSTAINABLE FUNDING MODEL OF B40 SOCIAL ENTERPRISE STARTUPS IN EAST-COAST AREAS IN MALAYSIA | HEAD | FRGS | 2020
SUSTAINABLE FUNDING MODEL OF B40 SOCIAL ENTERPRISE STARTUPS IN EAST-COAST AREAS IN MALAYSIA | HEAD | FRGS | 20222023
UNESCO UNITWIN | HEAD | US EMBASSY | 2023
UNESCO UNITWIN | HEAD | GERAN ANTARABANGSA | 2020

PELANTIKAN PAKAR RUJUK KEUSAHAWNAN DALAM BIDANG AGROINDUSTRI | HEAD | 2020
PERLANTIKAN SEBAGAI PAKAR RUJUK, KONSULTAN DAN PENASIHAT TEKNIKAL BAGI PROGRAM PEMBANGUNAN PUSAT LATIHAN BERTAULIAH SLDN PERNIAGAAN IKHWAN CAFÉ DI NO. 70, JALAN DIPLOMATIK, PRESINT 15, 62050 PUTRAJAYA | HEAD | 2020
PERLANTIKAN SEBAGAI PAKAR RUJUK IEG CAMPUS | HEAD | 2020
LANTIKAN PAKAR RUJUK DAN PAKAR BIDANG KEUSAHAWANAN BERKAITAN AGROINDUSTRI - KV PERTANIAN TELUK INTAN | HEAD | 2020
LANTIKAN PAKAR RUJUK DAN PAKAR BIDANG KEUSAHAWANAN BERKAITAN AGROINDUSTRI - KV PERTANIAN CHENOR | HEAD | 2020
PELANTIKAN PAKAR RUJUK DAN KONSULTAN BERSAMA INDUSTRI - ARAH TENANG SDN. BHD. | HEAD | 2020
LANTIKAN PAKAR RUJUK DAN PAKAR BIDANG KEUSAHAWANAN DAN INOVASI - KV SIBU | HEAD | 2020
LANTIKAN PAKAR RUJUK DAN PAKAR BIDANG KEUSAHAWANAN - KV LAHAD DATU | HEAD | 2020
CONSULTATION AND MENTOR WITH MAGIC ECOSYSTEM BUILDER PROGRAM ON YOUTH BUILDER CHALLENGE 1 | HEAD | 2021
CONSULTATION AND MENTOR WITH MAGIC ECOSYSTEM BUILDER PROGRAM ON YOUTH BUILDER CHALLENGE 2 | HEAD | 2021
CONSULTATION AND MENTOR WINNER WITH MAGIC ECOSYSTEM BUILDER PROGRAM ON YOUTH BUILDER CHALLENGE 3 | HEAD | 2021
CONSULTATION AND MENTOR WITH MAGIC ECOSYSTEM BUILDER PROGRAM ON YOUTH BUILDER CHALLENGE 4 | HEAD | 2021
MAGIC_IDEA HACK JOHOR_MAGIC CONSULTANT MENTOR.JPEG | HEAD | 2021
KONSULTANSI MENYEDIAKAN MODUL ENTREPRENEURSHIP DEVELOPMENT DI BAWAH JPK, KEMENTERIAN SUMBER MANUSIA | HEAD | 2021
KONSULTANSI MENYEDIAKAN MODUL ENTREPRENEURIAL FINANCE DI BAWAH JPK, KEMENTERIAN SUMBER MANUSIA | HEAD | 2021
2021_2022_KONSULTANSI MENYEDIAKAN RESOLUSI PENDIDIKAN TINGKATAN ENAM PERINGKAT KEBANGSAAN KALI KE-5 KEMENTERIAN PENDIDIKAN MALAYSIA | HEAD | 2021
PERLANTIKAN SEBAGAI PAKAR RUJUK, KONSULTAN DAN PENASIHAT TEKNIKAL PROGRAM PEMBANGUNAN PUSAT LATIHAN BERTAULIAH SLDN PERNIAGAAN IKHWAN CAFÉ DI NO. 70, JALAN DIPLOMATIK, PRESINT 15, 62050 PUTRAJAYA | HEAD | 2021
KONSULTANSI MENYEDIAKAN MODUL FUNDAMENTAL OF ENTREPRENEURSHIP DI BAWAH JPK, KEMENTERIAN SUMBER MANUSIA | HEAD | 2021

AWARD(S)

Award Name: Anugerah Perkhidmatan Cemerlang (APC) Tahun 2023 (2024)
Awarded by: Universiti Malaysia Kelantan
Award Name: Anugerah Perkhidmatan Cemerlang (APC) tahun 2020 (2021)
Awarded by: Universiti Malaysia Kelantan

RESEARCH AWARD(S)

Product Name: OKU Digital Farming and Fertigation Using CORE 6.0
Award: GOLD
Role: HEAD
Exhibition Name:ITEX 2020
Product Name: OKU2U Agripreneur Builder
Award: GOLD
Role: HEAD
Exhibition Name:CRI 2020
Product Name: SMART FARMING IN MONITORING PUYUH EGG PRODUCE
Award: GOLD
Role: Head
Exhibition Name:ECRI 2020
Product Name: OKU SMART FARMING IN EGGPLANT VEGETABLES PRODUCE
Award: GOLD
Role: Head
Exhibition Name:ECRI 2020
Product Name: Bunga Telang dalam roti cendawan gergasi
Award: GOLD
Role: Member
Exhibition Name:ECRI 2020
Product Name: OKU2U Agripreneur Builder
Award: GOLD
Role: Head
Exhibition Name:EREKA 2021
Product Name: OKU2U Agripreneur Builder
Award: GOLD
Role: Head
Exhibition Name:citrex 2021
Product Name: AISES: AI innovation in modelling sustainabnle social enterprise funding model
Award: GOLD
Role: Head
Exhibition Name:citrex 2021
Product Name: MTE SDG 2021 - GOLD
Award: GOLD
Role: Head
Exhibition Name:MTE SDG 2021
Product Name: OKU GROWER OF FRUIT VEGETABLES MONITORING SYSTEM USING IOTS
Award: GOLD
Role: Head
Exhibition Name:ECRI 2020
Product Name: SMART OPTIMIZATION SYSTEM
Award: GOLD
Role: Member
Exhibition Name:ECRI 2021
Product Name: PUDINA LEAVES PROJECT WATERING SYSTEM
Award: GOLD
Role: Head
Exhibition Name:ECRI 2020
Product Name: E-FERTIGATION SYSTEM IN CUCUMBER PLANTING OKU PROJECT
Award: GOLD
Role: Head
Exhibition Name:ECRI 2020
Product Name: Tool for retail industry to set optimal pairing promotion products
Award: GOLD
Role: Member
Exhibition Name:SIIF2021 - Gold Prize
Product Name: HIPPs - Human Intelligence Performance Prediction based on AI Methods
Award: GOLD
Role: Head
Exhibition Name:ECRI 2021
Product Name: AIMs
Award: GOLD
Role: Head
Exhibition Name:SIIF2021 - Gold Prize
Product Name: SUSTAINABLE EHALAL AGROCHAIN MARKETPLACE USING BLOCKCHAIN INNOVATION
Award: GOLD
Role: Head
Exhibition Name:ECRI 2021
Product Name: AIMs
Award: GOLD
Role: Head
Exhibition Name:ECRI_2021
Product Name: Matched to clear off overstock inventory, matchless popular products with more popular ones
Award: GOLD
Role: Member
Exhibition Name:ITEX 2022
Product Name: Gold Award - Match to clear off overstock inventory
Award: GOLD
Role: Member
Exhibition Name:MTE 2022
Product Name: AI-based route planning for a sustainable healthcare supply chain
Award: GOLD
Role: Member
Exhibition Name:e-CRI2022
Product Name: Artificial intelligence system and method for sustainable social islamic funding inclusion model and data prediction
Award: GOLD
Role: Head
Exhibition Name:MTE SDG 2021
Product Name: AI-based route planning for a sustainable healthcare supply chain
Award: GOLD
Role: Member
Exhibition Name:National Innovation & Invention Competition 2022
Product Name: SUSTAINABLE EHALAL AGROCHAIN MARKETPLACE USING BLOCKCHAIN INNOVATION
Award: GOLD
Role: Head
Exhibition Name:ITEX 2022
Product Name: AISES: AI innovation in modelling sustainable social enterprise funding model
Award: GOLD
Role: Head
Exhibition Name:Creation, Innovation, Technology & Research Exposition 2021 - CITREX
Product Name: Matched to clear off overstock inventory, matchless popular products with more popular ones
Award: GOLD
Role: Member
Exhibition Name:EREKA 2022
Product Name: Artificial intelligence system and method for sustainable social islamic funding inclusion model and data prediction
Award: GOLD
Role: Head
Exhibition Name:EREKA 2022
Product Name: Sustainable funding model with AI prediction for social enterprise inclusion in sadaqah and waqf activities
Award: GOLD
Role: Head
Exhibition Name:CRI 2023
Product Name: AI systems and Methods in generating Social Profile of Sustainable Entrepreneurship Values Model in Islamic Fintech Organisation
Award: GOLD
Role: Head
Exhibition Name:INVENTX INVENTION EXHIBITION 2023
Product Name: A Sustainable funding model with AI prediction for social enterprise inclusion in sadaqah and waqf activities
Award: GOLD
Role: Head
Exhibition Name:INVENTX INVENTION EXHIBITION 2023
Product Name: AI systems and Methods in generating Social Profile of Sustainable Entrepreneurship Values Model in Islamic Fintech Organisation
Award: GOLD
Role: Head
Exhibition Name:CRI 2023
Product Name: An Islamic personal knowledge management model of at-risks youth in Malaysia
Award: GOLD
Role: Head
Exhibition Name:CRI 2023
Product Name: AI systems and Methods in generating Social Profile of Sustainable Entrepreneurship Values Model in Islamic Fintech Organisation
Award: GOLD
Role: Head
Exhibition Name:CRI 2023
Product Name: Insaniah value performance for at-risk youth
Award: GOLD
Role: Head
Exhibition Name:CRI 2023
Product Name: A distinct, centralised and sustainable prison incorporated using integrated blockchain and imam-al-ghazali model
Award: GOLD
Role: Head
Exhibition Name:INVENTX INVENTION EXHIBITION 2023
Product Name: Insaniah value performance for at-risk youth
Award: GOLD
Role: Head
Exhibition Name:INVENTX INVENTION EXHIBITION 2023
Product Name: An Islamic personal knowledge management model of at-risks youth in Malaysia
Award: GOLD
Role: Head
Exhibition Name:CRI 2023
Product Name: A distinct, centralised and sustainable prison incorporated using integrated blockchain and imam-al-ghazali model
Award: GOLD
Role: Head
Exhibition Name:CRI 2023
Product Name: Insaniah value performance for at-risk youth
Award: GOLD
Role: Head
Exhibition Name:CRI 2023
Product Name: An Islamic personal knowledge management model of at-risks youth in Malaysia
Award: GOLD
Role: Head
Exhibition Name:INVENTX INVENTION EXHIBITION 2023
Product Name: AISES: AI innovation in modelling sustainabnle social enterprise funding model
Award: SPECIAL
Role: Head
Exhibition Name:MTE2021 - Special Award
Product Name: SMART OPTIMIZATION SYSTEM _ BEST AWARD
Award: SPECIAL
Role: Member
Exhibition Name:ECRI 2021
Product Name: SUSTAINABLE EHALAL AGROCHAIN MARKETPLACE USING BLOCKCHAIN INNOVATION
Award: SPECIAL
Role: Head
Exhibition Name:ECRI 2021
Product Name: Anugerah Sustainability global project management award - 43 innovation projects
Award: SPECIAL
Role: Head
Exhibition Name:Global Project Management Award - Penganugerahan Malaysia GPM (Sustainability Recognition Awards) 2020
Product Name: Artificial intelligence system and method for sustainable social islamic funding inclusion model and data prediction
Award: SPECIAL
Role: Head
Exhibition Name:EREKA 2022
Product Name: E-FERTIGATION SYSTEM IN CUCUMBER PLANTING OKU PROJECT
Award: SPECIAL
Role: Head
Exhibition Name:ECRI 2020
Product Name: Entrepreneurship Education Excellence Award
Award: SPECIAL
Role: Head
Exhibition Name:My Malaysia Award: Federation of Malaysian Business Association, My Prihatin National
Product Name: OKU2U Agripreneur Builder
Award: SPECIAL
Role: Head
Exhibition Name:Malaysia Croatia Technology Exchange 2021 - MTE Merit Award.
Product Name: Best Cluster in Business and Finance - Sustainable funding model with AI prediction for social enterprise inclusion in sadaqah and waqf activities
Award: SPECIAL
Role: Head
Exhibition Name:CRI 2023
Product Name: Sustainable funding model with AI prediction for social enterprise inclusion in sadaqah and waqf activities
Award: SPECIAL
Role: Head
Exhibition Name:CRI 2023
Product Name: AIMs: AI Edu for All
Award: SILVER
Role: Head
Exhibition Name:Woman in Artificial Intelligence Asia Pacific - 2nd Place
Product Name: BUS ALERT SYSTEM
Award: SILVER
Role: Member
Exhibition Name:ECRI 2020
Product Name: INOVASI PEMBUATAN SERAMIK USAHAWAN MUDA
Award: SILVER
Role: Member
Exhibition Name:ECRI 2020
Product Name: SENI BATIK TISU BERBICARA USAHAWAN MUDA
Award: SILVER
Role: Member
Exhibition Name:ECRI 2020
Product Name: WASTE TO WEALTH
Award: SILVER
Role: Member
Exhibition Name:ECRI 2020
Product Name: INNOVATION IN STEM EDUCATION INDUSTRY 4.0 HEROPRENEUR STARTUPS IN CAMPUS
Award: SILVER
Role: HEAD
Exhibition Name:BIF 2020
Product Name: CORE 6.0 : STEMPRENEURSHIP MODEL FOR DISABLE STUDENT
Award: SILVER
Role: HEAD
Exhibition Name:AIREX 2020
Product Name: OKU STEMPRENEUR : INCLUSION ENTREPNEURSHIP EDUCATION MODEL FOR DISABLED STUDENTS
Award: SILVER
Role: HEAD
Exhibition Name:MTE 2020
Product Name: MY HEROPRENEUR STEM AMBASSADOR UMK
Award: SILVER
Role: HEAD
Exhibition Name:MTE 2020
Product Name: Sustainable waste container management: achieving traceability for a greener future
Award: SILVER
Role: Member
Exhibition Name:ITEX 2023
Product Name: Sustainable waste container management: achieving traceability for a greener future
Award: SILVER
Role: Member
Exhibition Name:ITEX 2023
Product Name: MCO HOMELESS SURVIVAL GAME
Award: BRONZE
Role: Member
Exhibition Name:ECRI 2020
Product Name: KITA JAGA KITA HOMELESS COVID SURVIVOR GAME
Award: BRONZE
Role: Member
Exhibition Name:ECRI 2020
Product Name: HOMELESS LIFE SIMULATOR
Award: BRONZE
Role: Member
Exhibition Name:ECRI 2020
Product Name: AIMS- Teraju Superb Semi-Finalist 2021
Award: NONE
Role: Head
Exhibition Name:TERAJU SUPERB SEMI-FINALIST

EDUCATION(S)

(2007) UNIVERSITI PUTRA MALAYSIA
IJAZAH DOKTOR FALSAFAH MANAGEMENT MANAGEMENT
(2003) UNIVERSITI TEKNOLOGI MARA
(1987) SM KING GEORGEV SEREMBAN, N.S
SPM

WORKING EXPERIENCE(S)

Assistant Company Secretary | Samarez Holdings Berhad (a subsidiary of FELCRA BERHAD)
01-Jun-1992-30-Mar-1999
Lecturer/Assoc Professor/Head of IRDC/Deputy Dean | Universiti Teknologi MARA
08-Jan-2001-30-Apr-2012

PROFESIONAL MEMBERSHIP(S)

BABSON COLLEGE | MEMBER | INTERNATIONAL
31-Dec-2024-31-Dec-2123
INSTITUT PENGURUSAN SUMBER MANUSIA | MEMBER | INTERNATIONAL
31-Dec-2024-31-Dec-2123

COURSES TAUGHT

Subject Code	Description
ACS3063	SOCIAL ENTREPRENEURSHIP
ACS3073	TECHNOLOGY ENTREPRENEURSHIP
ACS4093	SEMINAR IN ENTREPRENEURSHIP - COMMERCE
ACS4112	RESEARCH PROJECT (COMMERCE I)
ACS4113	RESEARCH PROJECT (COMMERCE II)
AES 50103	DESIGN THINKING IN EXPLOITING OPPORTUNITIES
AES51603	SMALL BUSINESS MANAGEMENT
AFT2023	INNOVATION MANAGEMENT IN ENTREPRENEURSHIP
APT2053	MANAGEMENT AND DEVELOPMENT OF NEW ENTERPRISES
APT3073	RESEARCH METHODOLOGY
APT3083	STRATEGIC ENTREPRENEURSHIP
ATF21003	MANAGEMENT AND DEVELOPMENT OF NEW ENTERPRISES
GST8123	SEMINAR ADVANCED RESEARCH METHODOLOGY / CASE METHODOLOGY

SUPERVISION

CO-CREATION VALUE, SELF-BRAND IMAGE CONGRUENCY, BRAND LOYALTY AND CONSUMERS PURCHASE INTENTION AMONG YOUNG CHINESE: A CASE STUDY ON TIKTOK | MAIN SUPERVISOR FOR A PHD'S STUDENT
DEVELOPING INSANIAH MODEL OF THE AT-RISK YOUTH INTO AGRIPRENEUR IN SELECTED VOCATIONAL COLLEGES IN MALAYSIA | MAIN SUPERVISOR FOR A MASTER'S STUDENT
RESEARCH ON ENTREPRENEURSHIP EDUCATION MANAGEMENT BASED ON PROJECT ORIENTATION-ANALYSIS OF CHINESE VOCATIONAL COLLEGE | MAIN SUPERVISOR FOR A PHD'S STUDENT
SUSTAINABLE FUNDING MODEL OF BOTTOM 40 SOCIAL ENTERPRISE STARTUPS IN SELECTED EAST-COAST AREAS IN MALAYSIA | MAIN SUPERVISOR FOR A PHD'S STUDENT
THE BARRIERS OF INTERNATIONALIZATION TOWARDS EXPORT PERFORMANCE OUTCOMES AMONG SMES IN MALAYSIA | MAIN SUPERVISOR FOR A PHD'S STUDENT