DR. SITI FARIHA BINTI MUHAMAD

FACULTY OF ENTREPRENEURSHIP AND BUSINESS
fariha@umk.edu.my
09-7717000


GROUP OF EXPERTISE

  1. E-LEARNING AND SUSTAINABILITY OF PONDOK SCHOOLS: A CASE STUDY ON POST-COVID-19 E-LEARNING IMPLEMENTATION AMONG STUDENTS OF PONDOK SUNGAI DURIAN, KELANTAN, MALAYSIA | CO | 2022-09
  2. DETERMINANT OF CUSTOMER SATISFACTION TOWARDS POS LAJU MALAYSIA SERVICES DURING MOVEMENT CONTROL ORDER | CO | 2021
  3. DEVELOPING A MODEL OF PERCEIVED VALUE, QUALITY OF LIFE, PLACE ATTACHMENT AND DESTINATION LOYALTY | CO | 2022
  4. DEVELOPING A MODEL OF PERCEIVED VALUE, QUALITY OF LIFE, PLACE ATTACHMENT AND DESTINATION LOYALTY | CO | 2022
  5. EXTERNAL SHARIAH AUDIT SERVICES FROM PRACTITIONERS' VIEWS: THE CASE OF MALAYSIAN ISLAMIC BANKS | CO | 2021-12
  6. E-LEARNING AND SUSTAINABILITY OF PONDOK SCHOOLS: A CASE STUDY ON POST-COVID-19 E-LEARNING IMPLEMENTATION AMONG STUDENTS OF PONDOK SUNGAI DURIAN, KELANTAN, MALAYSIA | CO | 2022-09
  1. MODELLING INNOVATIVE TEACHING AS A DRIVER OF COMPETITIVE ADVANTAGE IN PONDOK INSTITUTION: A CONCEPT PAPER | CO | 2021
  2. A REVIEW ON THE INFLUENCE OF CORPORATE GOVERNANCE MECHANISMS ON EARNINGS QUALITY OF BANKS | MAIN | 2021
  3. FACTORS AFFECTING THE PERCEIVED LEVEL OF STRESS AMONG STUDENTS TAKING ENTREPRENEURSHIP PROGRAM IN A PUBLIC UNIVERSITY IN MALAYSIA | CO | 2021
  4. EXAMINING FUTURE READY ACCOUNTING COURSE (FRAC) EXPERIENCES FOR NON-ACCOUNTING STUDENTS: AN EDUCATION IN SOCIETY 5.0 USING AUGMENTED REALITY AND IOT | CO | 2021
  5. AWARENESS ON FINANCIAL CYBERCRIMES AMONG YOUTH: EXPERIENCE, EXPOSURE AND EFFECT | CO | 2021-06
  6. PROTOTYPE OF BIODEGRADABLE PACKAGING MATERIAL FROM MUSM INTEGRATING ENVIRONMENTAL ELEMENT IN MAXIMIZING BUSINESS PROFIT: AN APPLICATION OF HEDONIC PRICING METHOD | CO | 2021-09
  7. THE DETERMINANTS AND INTEREST ON MOBILE COMMERCE ADOPTION AMONG EAST COAST ENTREPRENEURS IN MALAYSIA | CO | 2021-06
  8. DEVELOPING HOLISTIC PERFORMANCE MEASUREMENT INDEX FOR ISLAMIC BANKS | MAIN | 2021
  9. BIBLIOMETRIC: JURIMETRICS TO DETERMINE REFERENCES ON LEGAL CASES IN MALAYSIA | CO | 2021-09
  10. THE ADOPTION OF GENERALIZED AUDIT SOFTWARE (GAS) AND DIGITAL ANALYTICS BY SHARIAH AUDITORS IN ISLAMIC BANKS | CO | 2021-06
  11. PROPOSING A CONCEPTUAL MODEL OF DESTINATION LOYALTY: TWO PARALLEL MEDIATORS OF PLACE ATTACHMENT AND TOURIST MOTIVATION | CO | 2021
  12. CUSTOMER SATISFACTION OF POS LAJU MALAYSIA SERVICE DURING PANDEMIC COVID-19 | CO | 2022
  13. MOBILE COMMERCE APPLICATION MOVING TOWARDS SUSTAINABILITY | CO | 2022
  14. THE FACTOR DRIVE CONSUMER PERCEPTIONS TOWARDS BANKING 4.0 | CO | 2022
  15. MEASURING SUSTAINABLE PERFORMANCE OF ISLAMIC BANKS: INTEGRATING THE PRINCIPLES OF ENVIRONMENTAL, SOCIAL AND GOVERNANCE (ESG) AND MAQASID SHARI¿AH | MAIN | 2022
  16. IMPROVING FINANCIAL MANAGEMENT LITERACY AMONG UNDERGRADUATE STUDENTS IN EAST COAST MALAYSIA | CO | 2023
  17. DELIVERING FUTURE-READY FINANCIAL MANAGEMENT COURSE FOR NON-FINANCE STUDENTS USING INTERNET OF THINGS (IOT) | CO | 2023
  18. THE EFFECT OF DIGITALIZATION OF COOPERATIVE ON BETTER TRANSPARENCY AND COMPETITIVE ADVANTAGE | CO | 2023
  19. WAQF EDUCATION PARTICIPATION AMONG EMPLOYEES¿ OF HIGHER LEARNING INSTITUTIONS: A CONCEPTUAL FRAMEWORK | CO | 2023
  20. THE PERCEPTION TO USE ISLAMIC CROWDFUNDING AS A PLATFORM TO START A BUSINESS AMONG UNDERGRADUATES STUDENT IN UMK | CO | 2023
  21. INTENTION TO USE CASHLESS FINANCIAL TRANSACTIONS AMONG UNIVERSITY STUDENTS | CO | 2023
  1. ACCEPTANCE OF E-LEARNING POST-COVID-19: A CASE STUDY ON PONDOK SCHOOL INSTITUTION | CO | 2022
  2. ACCEPTANCE OF E-LEARNING POST-COVID-19: A CASE STUDY ON PONDOK SCHOOL INSTITUTION | CO | 2023
  3. NONCULTURAL THEORISATIONS OF CAPITAL: A REVIEW IN CAPITAL MANAGEMENT OF FAMILY BUSINESS | CO | 2023
  4. THE STUDY OF DIGITAL LEARNING EXPERIENCE IN CARGO BUSINESS | CO | 2023
  5. DOES SHARIAH AUDIT FRAMEWORK MATTER? VIEWS FROM PRACTITIONERS IN ISLAMIC BANKS | CO | 2023
  6. AN APPLICATION OF ACTOR NETWORK THEORY (ANT) IN BUSINESS-TO-BUSINESS PROCUREMENT PLATFORM | CO | 2023
  7. FACTORS INFLUENCING CUSTOMERS¿ PERCEPTION OF ONLINE ZAKAT PAYMENT AMONG MUSLIM EMPLOYEES IN KELANTAN | CO | 2023
  1. THE DEVELOPMENT OF MAQASID SHARIAH-BASED PERFORMANCE MEASUREMENT OF ISLAMIC BANKS: A REVIEW | CORRESPNDG | 2021-06
  2. DEVELOPING HOLISTIC PERFORMANCE MEASUREMENT INDEX FOR ISLAMIC BANKS | CORRESPNDG | 2021
  3. BIBLIOMETRIC: JURIMETRICS TO DETERMINE REFERENCES ON LEGAL CASES IN MALAYSIA | CO | 2021-09
  4. PROPOSING A CONCEPTUAL MODEL OF DESTINATION LOYALTY: TWO PARALLEL MEDIATORS OF PLACE ATTACHMENT AND TOURIST MOTIVATION | CO | 2021
  5. INTEGRATING ENVIRONMENTAL ELEMENT IN MAXIMIZING BUSINESS PROFIT: AN APPLICATION OF HEDONIC PRICING METHOD | CO | 2021
  6. PATUHI PRINSIP ESG PASTIKAN PROJEK ECRL CAKNA PEMBANGUNAN LESTARI | MAIN | 2022-07-17
  1. A STUDY OF MAQASID SHARI¿AH INDEX AS ISLAMIC BANKS PERFORMANCE MEASUREMENT IN MALAYSIA | HEAD | UMK-FUND | 2020
  2. A STUDY OF MAQASID SHARI¿AH INDEX AS ISLAMIC BANKS PERFORMANCE MEASUREMENT IN MALAYSIA | HEAD | UMK-FUND | 2022
  3. A STUDY OF MAQASID SHARI'AH INDEX AS ISLAMIC BANKS PERFORMANCE MEASUREMENT IN MALAYSIA | HEAD | UMK-FUND | 2022
  4. AN EMPIRICAL STUDY ON E-LEARNING IMPLEMENTATION READINESS FOR PONDOK INSTITUTION: PROBLMES AND STRATEGIES | MEMBER | UMKSIR | 2020
  5. AN EMPIRICAL STUDY ON E-LEARNING IMPLEMENTATION READINESS FOR PONDOK INSTITUTION: PROBLEMS AND STRATEGIES | MEMBER | UMKSIR | 2022
  6. DETERMINANTS OF GREEN ENTREPRENEURSHIP PRACTICE: THE CASE OF SMALL AND MEDIUM ENTERPRISES (SMES) IN MALAYSIA | MEMBER | UMK-FUND | 2020
  7. DETERMINANTS OF GREEN ENTREPRENEURSHIP PRACTICE: THE CASE OF SMALL AND MEDIUM ENTERPRISE (SMES) IN MALAYSIA | MEMBER | UMK-FUND | 2022
  8. DEVELOPING A HOLISTIC ENVIRONMENTAL, SOCIAL AND GOVERNANCE (ESG) AND THE MAQASID SHARI'AH DISCLOSURE FRAMEWORK IN STRENGTHENING THE SUSTAINABILITY PERFORMANCE OF TAKAFUL OPERATORS IN MALAYSIA | MEMBER | FRGS | 2023
  9. ENHANCING THE IMPLEMENTATION OF BLENDED LEARNING IN TEACHING AND LEARNING AMONG UMK¿¿S LECTURER | MEMBER | UMK-TELRIC | 2022
  10. ENHANCING ACCOUNTING GRADUATES PROFESSIONAL COMPETENCY THROUGH THE INTEGRATION OF DATA ANALYTICS KNOWLEDGE AND SKILLS | HEAD | GRANT(I/A) | 2023
  11. ENHANCING THE IMPLEMENTATION OF BLENDED LEARNING IN TEACHING AND LEARNING AMONG UMK'S LECTURER | MEMBER | UMK | 2022
  12. IMPLEMENTING E-LEARNING AMON PONDOK INSTITUTION: AWARENESS, ACCEPTANCE, READINESS LEVEL, PROBLEM AND STRATEGIES | MEMBER | UMKSIR | 2020
  13. INVESTIGATING THE EFFECTIVE PROCESS OF TRANSLATION OF PATENTED RESEARCH ARTEFACTS IN UNIVERSITY INCUBATION COMMERCIALIZATION PROGRAMS | MEMBER | UMK-MATCH | 2022
  14. THE MECHANISM OF PROPENSITY SCORE MATCHING IN FACILITATING SALES GROWTH OF MOBILE COMMERCE USAGE BY ENTREPRENEURS IN MALAYSIA | MEMBER | UMK-FUND | 2020
  15. THE MECHANISMS OF PROPENSITY SCORE MATCHING IN FACILITATING SALES GROWTH OF MOBILE COMMERCE USAGE BY ENTREPRENEURS IN MALAYSIA | MEMBER | UMK-FUND | 2022
AWARD(S)
RESEARCH AWARD(S)
  • Product Name: Enhancing Financial Reporting Learning Tool Through Spreadsheet Self-Marking Quiz
    Award: SILVER
    Role: Head
    Exhibition Name:Carnival of Research and Innovation
  • Product Name: Modelling the Framework for the Implementation of Blended Learning in Educational Context among UMK Lecturers
    Award: SILVER
    Role: Member
    Exhibition Name:Carnival on Research and Innovation (CRI2023)
  • Product Name: The importance of environmental elements in maximizing property price
    Award: SILVER
    Role: Member
    Exhibition Name:Minggu Penyelidikan dan Inovasi 2022
  • Product Name: Accounteam: Fostering Collaborative Learning of Fundamentals of Accounting for Non-Accounting Students through a Micro-Credential
    Award: SILVER
    Role: Member
    Exhibition Name:International Teaching Enhancement & Learning Innovation Carnival 2023
  • Product Name: Bibliometric: Jurimetrics to Determine References on Legal Cases in Malaysia
    Award: SILVER
    Role: Member
    Exhibition Name:CRI 2021
  • Product Name: Integrating Environmental Element in Maximizing Business Profit: An Application of Hedonic Pricing Method
    Award: SILVER
    Role: Member
    Exhibition Name:CRI 2021
  • Product Name: Enhancing Financial Reporting Learning Tool through Spreadsheet-based Self Marking Quiz
    Award: SILVER
    Role: Head
    Exhibition Name:International Teaching Enhancement and Learning Innovation Carnival 2023
  • Product Name: The suitability of mobile commerce usage towards the sustainability of Kelantan's international border economic activities
    Award: SILVER
    Role: Member
    Exhibition Name:eCarnival Research & Innovation 2020
  • Product Name: Integrating Maqasid Shari'ah into a Holistic Performance Measurement Index of Islamic Banks
    Award: BRONZE
    Role: Head
    Exhibition Name:Minggu Penyelidikan dan Inovasi 2022
  • Product Name: E Mudharabah Fundstarter: Mudarabah-based Mobile Crowdfunding Platform for Startup Micropreneurs
    Award: BRONZE
    Role: Head
    Exhibition Name:eCarnival Research & Innovation 2020
  • Product Name: Application of entrepreneurial personality rehabilitation curriculum for Cure and Care Clinic Kota Bharu
    Award: BRONZE
    Role: Member
    Exhibition Name:eCarnival Research & Innovation 2020
  • Product Name: Modelling Innovative Teaching in Pondok Institution
    Award: BRONZE
    Role: Member
    Exhibition Name:eCarnival Research & Innovation 2020
  • Product Name: Holistic Performance Measurement Index for Islamic Banks
    Award: BRONZE
    Role: Head
    Exhibition Name:CRI 2021
EDUCATION(S)
  • (2021) UNIVERSITI SULTAN ZAINAL ABIDIN
    IJAZAH DOKTOR FALSAFAH PERAKAUNAN
  • (2011) UNIVERSITI ISLAM ANTARABANGSA MALAYSIA
    IJAZAH SARJANA KEWANGAN PERBANKAN ISLAM DAN KEWANGAN
  • (2003) KOLEJ ISLAM SULTAN ALAM SHAH
    SPM