1. Ghaffar, S. F. A., Ahmad G., Ibrahim M., Yussof N.D.M., Muhammad N.H., Musa R., Isa I.I.M.. (2023). Relationship between Parental Emotional Styles and Family Values to Anxiety Level among Primary School Children. Malaysian Journal of Medicine and Health Sciences , Vol. 19(3) , pp. 302 - 309. https://doi.org/10.47836/MJMHS.19.3.39
  2. Hashim N.A.A.N., Bakar, N. A., Zain, E.N.M., Yusoff, N.D.M., Muhammad, Nur Hafizah. (2020). Travel Mobile Applications Technology: Examining the Reliability and Validity of Instruments.. International Journal of Advanced Science and Technology , Vol. 29(6s) , pp. 3882-3885.
  3. Nurul Hafizah Mohd Yasin, Noor Raihani Zainol, Norsuriani Samsudin, Nur Hafizah Muhammad, Nursalihah Ahmad Raston, Siti Rohana Mohamad. (2026). Exploring the Influential Factors Shaping Household Food Waste Management Behaviour. Journal of Advanced Research Design , Vol. 140(1) , pp. 161-175. https://doi.org/10.37934/ard.140.1.161175
  4. Nor Maizana Mat Nawi, Nur Hafizah Muhammad, Nur Farihin Abd Hadi Khan, Nor Amira Mohd Razali, Harnidah Samengon. (2025-12-31). Examining the influence of airport physical environment on passenger satisfaction. Journal Of Tourism, Hospitality and Environment Management (JTHEM) , Vol. 10(42) , pp. 296-309. https://doi.org/DOI 10/35631/JTHEM.1042019
  5. Mohd Hafzal Abdul Halim, Nur Hafizah Muhammad, Mohd Firdaus Mohd Nasir, Muhammad Shahrim Sehak, Nasmizatun Asela Nasrudin. (2025-12). Exploring the Predictive Role of Turnover Intentions on Employee Termination in Hotels Through Important-Performance Analysis. Journal of Tourism, Hospitality and Environment Management (JTHEM) , Vol. 10 (42) , pp. 348¿367. https://doi.org/10.35631/JTHEM.1042023
  6. Mohd Hafzal Abdul Halim, Nur Hafizah Muhammad, Mohd Firdaus Mohd Nasir, Muhammad Shahrim Sehak, Nasmizatun Asela Nasrudin. (2025-12). The Role of Job Satisfaction in Turnover Intentions and Termination among Hotel Employees In Malaysia. Journal of Tourism, Hospitality and Environment Management (JTHEM) , Vol. 10 (42) , pp. 368¿388. https://doi.org/ttps://doi.org/10.35631/JTHEM.1042024
  7. Muhammad N.H., Razali, N. A. M.. (2024-01-17). Halal Certification in Hospitality: A case study of a Muslim owner restaurant in Kelantan, Malaysia. International Journal of Islamic Studies Islamic Finance and Management , Vol. 2(2) , pp. 17-23.
  8. Ahmad Fahme Mohd Ali, Nor Dalila Marican, Nur Hafizah Muhammad. (2022). Expenditure Patterns among Poor Households (Zakat Recipients): A Case in Kelantan, Malaysia. AZKA International Journal Of Zakat & Social Finance (AZJAF) , Vol. 3(2) , pp. 35-60. https://doi.org/10.51377/azjaf.vol3no2.113
  9. Muhammad N.H., Mat Yusoff N.D.. (2022). Take away or delivery? Acceptance of online food delivery (OFD) during COVID-19 pandemic. Journal of Tourism, Hospitality & Culinary Arts , Vol. 14(1) , pp. 286 - 296.
Sumber data: MyScholar
  1. Nur Hafizah Muhammad, Muhammad Akmal Karim, Nor Syafika Seli, Iffa Nurbalqis Noorizani, Nur Dayana Aqilah Mohd Roshidi. (2024-12-28). Investigation on the Intention of Using Social Media on Promoting Food and Beverage Among Entrepreneurs. .
  2. Norizan Musa, Nur Hafizah Muhammad, Nor Amira Mohd Razali, Nur Farihin Abd Hadi Khan. (2024-12). E-Proceeding Hospitality, Tourism and Wellness Colloquium 8.0 (HotWec 2024) - Hospitality. In E Proceeding Hospitality, Tourism & Wellness Colloquium 8.0 (HoTWeC 2024) , pp. 1-279. UMK Press.
  3. Muhammad N.H., Halim M.H.A., Nur Syahirah Mohd Nawi, Rasdi, A.L.M., Ahmad, N. A.. (2023). Encountering Jaycustomer at Hospitality Business: The Roles of Staffs¿ Experience and Age in Determining Workplace Stress. In Lecture Notes in Networks and Systems , pp. 805 - 814. Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-26956-1_75
  4. Jennifer Jawat Nyambong, Asma¿Ul Husna, Izzah Faizyah, Izzul Ikhwan, Nur Hafizah Muhammad. (2023). The Study on Tourist Visit Intention Theme Park in Malaysia. In Hotwec 7.0 Sustainably Nurturing Tourism, Hospitality and Wellness , pp. 29 - 45. Fakulti Hospitaliti, Pelancongan dan Kesejahteraan.
  5. Wan Rosfaziera Wan Othman, Fatin Shazlin Zaidi, Mahirah Mohammad Norh, Izzah Alias, Nur Hafizah Muhammad. (2022). The Effect of Product Performance, Ease of Use and Social Influence on Customer¿s Intention towards using Delivery Service by foodpanda in Malaysia During Pandemic Covid-19. In E-PROCEEDING HoTWeC 6.0 , pp. 413 - 423. Faculty of Hospitality, Tourism and Wellness Universiti Malaysia Kelantan.
  6. Alwi N.M., Flor J.-F., Anuar N.H., Mohamad, J., Hanafi, N.N.H., Muhammad N.H., M Zain,M H K, M Nasir,M R. (2022). Retrofitting measures for climate resilience: Enhancing the solar performance of Malaysian school buildings with passive design concepts. In IOP Conference Series: Earth and Environmental Science . Institute of Physics. https://doi.org/10.1088/1755-1315/1102/1/012014
  7. Abdullah, F. A., Jamaludin, M. H., Rikinorhakis Ridzwan, Yusoff, A.M, Khadri, N.A.M., Muhammad N.H., Hasbollah H.R.. (2022). The factors influencing on consumer preference towards smoke meat. In AIP Conference Proceedings . American Institute of Physics Inc.. https://doi.org/10.1063/5.0079275
  8. Loke, M.H., Nooralam, M.N.F.N., Roslan, N.S.A., Azani, S.N., Nur Hafizah Muhammad. (2021-01-11). Acceptance of Consumers Towards Traditional Food Innovation: Ready Meal Nasi Lemak in Malaysia. , pp. 99-109. Faculty of Hospitality, Tourism and Wellness Universiti Malaysia Kelantan.
  9. Atiqah Rahman, Shahiera Che Mat, Atikah Rashid, Syafiqah Sukri, Nur Hafizah Muhammad. (2021-01). The Effects of Jay-Customer Behaviours on Job Stress Among Customer Service Employees in Hospitality Industry. , pp. 218-225. Faculty of Hospitality, Tourism and Wellness Universiti Malaysia Kelantan.
  10. Afidatul Al-Ahmadi, Hanis Hassan, Mastura Meri, Ng Mei Kei, Nur Hafizah Muhammad. (2021-01). Understanding the Factors Causing Household Food Waster at Three Urban Areas in Peninsular Malaysia. , pp. 110-120. Faculty of Hospitality, Tourism and Wellness Universiti Malaysia Kelantan.
  11. Muhammad N.H.. (2021). Food Packaging Trends and Issues Approaching Sustainability: Insights from Industrial Experts in the UK. In Lecture Notes in Networks and Systems , pp. 362 - 373. Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-030-69221-6_27
Sumber data: MyScholar
  1. Siti Fatimah Ab Ghaffar, Mazne Ibrahim, Nur Dalila Yusoff, Nur Hafizah Muhammad, Musa, Ramli, Mohamad Isa, Irma Izani, Masiran, Ruziana. (2025). Validation and Psychometric Properties of Bahasa Malaysia Version on Parent Emotional Style Questionnaire (PESQ). In Business Sustainability with Artificial Intelligence (AI): Challenges and Opportunities (pp. 649-658). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-71526-6_56
  2. Nur Hafizah Muhammad, Nur Azimah Othman, Derweanna Bah Simpong, Mohd Hafzal Abdul Halim, Nurul Fardila Abd Razak. (2025). Chapter 6: The Use of Social Media as Marketing Medium among Online Food Entrepreneur in Kelantan. In Regenerative Tourism Practices Beyond Sustainability (pp. 174 - 193). UTAR Press.
  3. Bakar, N. A., Rahim, M. A., Muhammad N.H., Nasir, M. N. M., Halim M.H.A., Simpong, D.B. (2024). Exploring the Profound Influence of Memorable Religious Tourism Experiences on Subjective Well-Being Among Malaysian Pilgrims. In Studies in Systems, Decision and Control (pp. 691 - 702). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-54379-1_60
  4. Muhammad N.H., Nawi, Nor Maizana Mat, Bakar, N. A., Razali, N. A. M., Razak, N.F.A, Othman, N.A.. (2024). ¿Viral Food¿ Obsession: Influence of Product Attributes, Personal Attitudes, and Social Group on Consumer¿s Purchasing Behaviour. In The AI Revolution: Driving Business Innovation and Research (pp. 679 - 690). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-54379-1_59
  5. Muhammad N.H., Muhamed Yusoff, A., Nawi N.M.M., Razak, N.F.A, Simpong.D. (2023). Pro-environmental Behaviour Impacts on the Willingness to Pay for Bio-based Sustainable Food Packaging. In The Implementation of Smart Technologies for Business Success and Sustainability (pp. 325 - 324). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-10212-7_28
  6. Nur Dalila Yusoff, Derweanna Bah Simpong, Nurul Fardila Abd Razak, Nur Azimah Othman, Nur Hafizah Muhammad, Fadhilahanim Aryani Abdullah, Siti Fatimah Ab Ghaffar, Nadzirah Mohd Said. (2023). The Effect of Food Hawkers¿ Behaviour Towards Environmentally Friendly Food Packaging. In Finance, Accounting and Law in the Digital Age (pp. 701-713). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-27296-7_63
  7. Nik Hashim N.A.A., Hashim, H., Ramlee, S.I.F., Muhammad, Nur Hafizah, Bibit, N.S., Fatt, B.S, Remeli, M.R., Awang Z.. (2021). Prospective Tourists' Cognitive Image Prone to Safety and Security Destination. In Insights into Economics and Management (pp. 24-33). Book Publisher International.
  8. Abu Bakar, N., Nik Hashim N.A.A., Othman, N.A., Muhammad, Nur Hafizah, Abdullah, T., Shuhada Deraman S.N., Zainuddin, S. A., Mat Nawi, N.M.. (2021). The Use of Unified Acceptance Technology Model for Travel Mobile Applications. (pp. 112-120). Book Publisher International.
Sumber data: MyScholar
  1. Nur Hafizah Muhammad. (2026-06). Pelaksanaan Standard Mesra Muslim dalam Hotel di Kelantan: Perbandingan Antara Resort Bajet dan Hotel di Kelantan. Penerbitan Korporat UMK.
  2. Nor Maizana Mat Nawi, Nur Hafizah Muhammad, Nur Azlina Jamaludin, Nur Alia Safiya Rosnizam, Nur Akhmalia Mohd Lazin, Nur Atikah Abdul Jalil. (2026). Aurage Luxe: Nature¿s Glow from Orange Waste. UMK Press.
  3. Nur Hafizah Muhammad. (2025-07-28). Postgraduate Colloquium: Pemangkin Kecemerlangan Penyelidikan dan Jalinan Ilmiah. Penerbitan Korporat UMK.
  4. Tuan Nuraida Tuan Muhamad, Nur Batrisyia Sahira Mohd Zaidi, Usaila Azha, Muhammad Amir Husaini Zakuwan, Nur Hafizah Muhammad. (2024-12-28). Factors Influenced the Intention to Consumed Viral Food Trend in Social Media Among Young Generations.
  5. Qistina Zakuwan, Siti Hawa Wendy Abdullah, Ameerah Afiqah Abdul Bhari, Muhammad Aidil Abdullah, Nur Hafizah Muhammad. (2024-12-22). The Influence of Reviews in Online Booking Platforms Towards Guest¿s Decision to Reserve a Hotel Room.
  6. Afiqah Liyana Binti Abdul Razak, Ahmad Aliff Hakimi Bin Mat Nasir, Aida Roshaiza Binti Mohd Zaki, Chua Yi Fan, Nur Hafizah Muhammad. (2024). Factors Influencing Consumer¿s Purchase Intention on New Seasonal Menu Selection (Viral Food). Fakulti Hospitaliti, Pelancongan Dan Kesejahteraan.
  7. Nur Athirah Sumardi, Fadhilahanim Aryani Abdullah, Nur Hafizah Muhammad, Ghazali Ahmad, Nur Aliah Mansor. (2021). HERB2BE HERBS TEABAG: SOLUTION TO DYSMENORRHOEA (MENSTRUAL PAIN).
  8. Nik Alif Amri Nik Hashim, Wan Farha Wan Zulkiffli, Roslizawati Che Aziz, Nor Maizana Mat Nawi, Zaimatul Awang, Nur Hafizah Muhammad, Abdullah Muhamed Yusoff. (2020). Grab Pay App: The Factors Influencing Tourists¿ Behavioural Intention-to-Use. International Research Association for Talent Development and Excellence.
  9. Harnidah Samengon, Nik Alif Amri Nik Hashim, Khairun Najihah Sabri, Salme Yahya, Nur Hafizah Muhammad, Yusoff, A.M, Sathish Kumar Velayuthan. (2020). Factors affecting self-service technology towards intention to adopt the technology among consumer in the foodservice industry.
Sumber data: MyScholar
EVALUATION OF THE ISLAMIC MULTIDIMENSIONAL POVERTY INDEX (I-MPI) MODEL BASED ON MAQASID SYARIAH (OBJECTIVES OF SYARIAH) IN KELANTAN
MEMBER · SGJP · 2020
EVALUATION OF CONSUMER ACCEPTANCE TOWARDS BREAKFAST CEREAL ALTERNATIVE OF ORANGE-FLESHED SWEET POTATO: IPOMOEA CRUNCHYCRUNCH CEREAL
MEMBER · SGJP · 2020
EXPLORING THE IMPACT OF ISLAMIC PRINCIPLES IMPLEMENTED IN HOTEL OPERATIONS ON EMPLOYEE WELL-BEING
MEMBER · UMK-FUND · 2023
THE EXPLORATION EXPERIENCE OF SUSTAINABLE HOME-BASED ACCOMMODATION MODEL
MEMBER · FRGS · 2022
THE EVALUATION OF FAMILY-BASED PROGRAM IN REDUCING ANXIETY AMONG PRIMARY SCHOOL CHILDREN
MEMBER · SGJP · 2020
THE EVALUATION OF FAMILY-BASED PROGRAM IN REDUCING ANXIETY AMONG PRIMARY SCHOOL CHILDREN
MEMBER · UMK-FUND · 2020
THEORETICAL INVESTIGATION OF CONSUMERS¿ PRO-ENVIRONMENTAL BEHAVIOUR IMPACTS ON THE WILLINGNESS TO PAY (WTP) FOR NEW BIO-BASED SUSTAINABLE PACKAGING
HEAD · UMK-FUND · 2020

Award(s)

1
Anugerah Perkhidmatan Cemerlang (APC) Tahun 2023 (2024)
Awarded by: Universiti Malaysia Kelantan

Research Award(s)

14
FACTORS INFLUENCING CONSUMER¿S PURCHASE INTENTION ON NEW SEASONAL MENU SELECTION (VIRAL FOOD)
Award: GOLD · Role: Member
Exhibition: Hospitality, Tourism and Wellness Colloquium 6.0
Hospitality, Tourism and Wellness Colloquium 5.0
Award: GOLD · Role: Member
Exhibition: Hospitality, Tourism and Wellness Colloquium 5.0
International Joint Conference on Hospitality and Tourism 2021
Award: SPECIAL · Role: Member
Exhibition: International Joint Conference on Hospitality and Tourism 2021
International Conference on Hospitality, Tourism and Wellness & Hospitality and Tourism Conference
Award: SPECIAL · Role: Head
Exhibition: International Conference on Hospitality, Tourism and Wellness & Hospitality and Tourism Conference
Carnival on Research and Innovation 2021
Award: SILVER · Role: Member
Exhibition: Carnival on Research and Innovation 2021
Student's Behaviour Towards Fast Food in Universiti Malaysia Kelantan
Award: SILVER · Role: Member
Exhibition: Hospitality, Tourism and Wellness Colloquium 7.0
Basic Serving Interactive Game-Based Learning
Award: SILVER · Role: Member
Exhibition: Carnival of Research and Innovation 2022
Factor Influencing the Intention to Visit Theme Park in Malaysia
Award: SILVER · Role: Member
Exhibition: Hospitality, Tourism and Wellness Colloquium 7.0
Travel and Tour
Award: BRONZE · Role: Member
Exhibition: International Research and Innovation Competition (InaRIC)
Watermelon Cookies
Award: BRONZE · Role: Member
Exhibition: Beginner's Innovation Entrepreneurship and Exhibition (BIE 6.0)
Hospitality, Tourism and Wellness Colloquium 5.0
Award: BRONZE · Role: Member
Exhibition: Hospitality, Tourism and Wellness Colloquium 5.0
Hospitality, Tourism and Wellness Colloquium 5.0
Award: BRONZE · Role: Member
Exhibition: Hospitality, Tourism and Wellness Colloquium 5.0
Hospitality, Tourism and Wellness Colloquium 4.0
Award: BRONZE · Role: Member
Exhibition: Hospitality, Tourism and Wellness Colloquium 4.0
HE EFFECT OF PRODUCT PERFORMANCE, EASE OF USE AND SOCIAL INFLUENCE ON CUSTOMER¿S INTENTION TOWARDS USING DELIVERY SERVICE BY FOODPANDA IN MALAYSIA DURING PANDEMIC COVID-19
Award: NONE · Role: Member
Exhibition: Hospitality, Tourism and Wellness Colloquium 6.0

Education(s)

4
(2019) UNIVERSITY OF READING, UNITED KINGDOM
IJAZAH DOKTOR FALSAFAH AGRICULTURE AND FOOD ECONOMICS
(2014) UNIVERSITI PUTRA MALAYSIA
IJAZAH SARJANA PENGURUSAN MAKANAN
(2010) UNIVERSITI PUTRA MALAYSIA
IJAZAH SARJANA MUDA SAINS (PENGAJIAN MAKANAN) PERKHIDMATAN MAKANAN
(2004) SMK DATO' AHMAD SAID TAMBAHAN
SPM

Courses Taught

CodeDescription
AHS3053 FACILITY MANAGEMENT
AHS3063 RESTAURANT MANAGEMENT AND FOOD SERVICE
AHS4103 FOOD AND BEVERAGE MANAGEMENT
HFT40102 STUDENT IN ENTERPRISE PROGRAM (SIEP)
HHP30102 HOSPITALITY RESEARCH PROJECT (I)
HHP40103 HOSPITALITY RESEARCH PROJECT (II)
HHS10103 INTRODUCTION TO HOSPITALITY INDUSTRY
HHS10203 RESTAURANT MANAGEMENT
HHS20103 BASIC SERVING
HHS20303 HALAL MANAGEMENT IN HOSPITALITY
HHS40103 PROFESSIONAL DEVELOPMENT IN HOSPITALITY
HPT30103 RESEARCH METHODOLOGY
HPT40108 INDUSTRIAL TRAINING
HPTD2024 RESEARCH METHODS FOR DOCTORAL DEGREE

Supervision

4
DEVELOPING PROPOSED GUIDELINE FOR GREEN WASTE MANAGEMENT PRACTICE AMONG FOOD TRUCK OPERATORS IN KLANG VALLEY
CO Supervisor for a PHD's Student
Enhancing Customer Citizenship Behaviour Through Experience, Service Quality, And Expectation: A Comparative Study Of Local And Chain Hotels In West Sumatra
CO Supervisor for a PHD's Student
PROBLEM FACING HOSPITALITY INDUSTRY AND SOLUTIONS IN NIGERIA (A CASE STUDY IN LAGOS)
MAIN Supervisor for a MASTER's Student
THE EXPLORATION EXPERIENCE OF SUSTAINABLE HOME BASED ACCOMODATION
CO Supervisor for a MASTER's Student