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DR. NUR AIN AYUNNI BINTI SABRI

FACULTY OF ENTREPRENEURSHIP AND BUSINESS
ayunni.s@umk.edu.my
09-7717208
Scopus Google Scholar WOS
GROUP OF EXPERTISE
  1. A PREDICTING PERFORMANCE THROUGH STRATEGY AND INNOVATION IN SMALL HOTEL INDUSTRY | CO | 2021
  2. DO ENVIRONMENTAL TRANSFORMATIONAL LEADERSHIP PREDICTS ORGANIZATIONAL CITIZENSHIP BEHAVIOR TOWARDS ENVIRONMENT IN HOSPITALITY INDUSTRY: USING STRUCTURAL EQUATION MODELLING APPROACH | CO | 2021-05
  3. ANTECEDENTS OF SUSTAINABLE PERFORMANCE IN MANUFACTURING ORGANIZATIONS: A STRUCTURAL EQUATION MODELING APPROACH | CO | 2021-01
  4. POST-COVID-19 E-LEARNING ACCEPTANCE AND ITS IMPACT ON COMMUNITY COLLEGE STUDENTS IN KELANTAN, MALAYSIA: A QUANTITATIVE ANALYSIS | CO | 2023
  5. THE INFLUENCE OF SHOPEE¿S E-SERVICE QUALITY TOWARDS CUSTOMER LOYALTY | CO | 2021-06
  6. THE ENTREPRENEURIAL INTENTION ON NEW VENTURE CREATION AT ENTREPRENEURIAL-BASED UNIVERSITY | MAIN | 2023
  7. THE CONTRIBUTION OF UNIVERSITY IN DEVELOPING ENTREPRENEURIAL STUDENTS TOWARDS NEW VENTURE CREATION | MAIN | 2023
  8. FINANCIAL PERFORMANCE OF SMES IN KOTA BHARU, KELANTAN DURING THE COVID-19 PANDEMIC | MAIN | 2021-06
  9. THE INFLUENCE OF E-SERVICE QUALITY ON MARKETPLACE PLATFORM TOWARDS CUSTOMER LOYALTY | CO | 2021-06
  10. FINTECH AS A FINANCIAL INCLUSION: EFFECT OF FINTECH ON THE SHARE PRICE AND PROFITABILITY OF COMMERCIAL BANKS IN MALAYSIA, INDONESIA AND SINGAPORE | CO | 2021
  11. AXISYMMETRIC FREE VIBRATION OF LAYERED CYLINDRICAL SHELL FILLED WITH FLUID | CO | 2021-12
  12. ANTECEDENTS OF SUSTAINABLE PERFORMANCE IN MANUFACTURING ORGANIZATIONS: A STRUCTURAL EQUATION MODELING APPROACH | CO | 2021-01
  1. EMPHASIZING ENVIROPRENEURIAL MARKETING STRATEGY IN SMES BUSINESSES: A CONCEPTUAL PAPER | CO | 2020
  2. QR CODE AS A MOBILE MARKETING TOOL | CO | 2020
  3. SELF-EFFICACY ON SOCIAL CAPITAL AND FINANCIAL EMPOWERMENT TOWARDS SOCIOECONOMIC WELLBEING DEVELOPMENT AMONG WOMEN PARTICIPANTS IN MALAYSIA | MAIN | 2021
  4. OPTIMIZATION AND ASSET ALLOCATION UNDER UNCERTAIN LIFETIME | CORRESPNDG | 2021
  5. HUB FOR SOCIAL ENTREPRENEURSHIP (HUBSOE): CATALYSING IMPACTFUL INNOVATIVE SOLUTION TO SOCIAL AND ENVIRONMENTAL SUSTAINABILITY | CO | 2021-09
  6. FINTECH AS A FINANCIAL INCLUSION: EFFECT OF FINTECH ON THE SHARE PRICE AND PROFITABILITY OF COMMERCIAL BANKS IN MALAYSIA, INDONESIA AND SINGAPORE | CO | 2021
  7. E-AGRIBUSINESS DESCRIPTION AND TAM ADOPTION TO UNDERSTAND TRADERS¿ BEHAVIORAL INTENTION TO UTILIZE ICT | CO | 2023
  8. INVESTIGATING THE TRENDS AND FUTURE RESEARCH OF SMES IN THE ERA OF COVID-19: PERCEPTIONS FROM BIBLIOMETRIC ANALYSIS | CO | 2023
  1. FOUNDATION OF ENTREPRENEURSHIP | CO | 2022-08
  2. THE CONNECTION BETWEEN BUSINESS AND TECHNOLOGY | MAIN | 2023
  3. PURCHASING AND BEHAVIOURAL CONTROL IN DIGITALISATION ERA | CO | 2023
  4. ENTREPRENEURSHIP ECOSYSTEM AND LEVERAGING E-COMMERCE FOR BUSINESS GROWTH | CO | 2023
  5. THRIVING THE BUSINESS: BEHAVIOUR AND TECHNOLOGY APPLICATION | CO | 2023
  1. CHAPTER 7: UTILIZATION INTERACTIVE ONLINE CLASS WITH GRAPHICS TABLET AND ONENOTE | CO | 2021
  2. CHAPTER 11: I-SIMULATION IN ENTREPRENEURSHIP EDUCATION: E-BUSINESS PLAN | CO | 2021
  3. BUSINESS ANALYTICS FOR BUSINESS AND ECONOMIC SECTORS: A REVIEW AND BIBLIOMETRICS ANALYSIS FROM 2012 TO 2022 | CO | 2023
  1. FORECASTING STOCKS PRICES OF GLCS USING THE CAPITAL ASSET PRICING MODEL: FROM THE EVENT OF POLITICAL ELECTIONS IN MALAYSIA | CO | 2020
  2. HUB FOR SOCIAL ENTREPRENEURSHIP (HUBSOE): CATALYSING IMPACTFUL INNOVATIVE SOLUTION TO SOCIAL AND ENVIRONMENTAL SUSTAINABILITY | CO | 2021-09
  3. GUIDELINE FOR THESIS PREPARATION | CO | 2023
  4. BENGKEL PERANCANGAN STRATEGIK DAN SEMAKAN PETUNJUK PRESTASI UTAMA (KPI) | MAIN | 2023
  1. EVALUATION OF MODERATING EFFECT OF ECONOMIC STIMULUS PACKAGE (PER) BETWEEN COVID 19'S INTENSITY AND SMES' CONDITION (SOCIAL. PSYCHOLOGICAL AND ECONOMIC) IN KELANTAN TOWARDS POST 2ND WAVE COVID-19 PANDEMIC | MEMBER | UMK-FUND | 2022
  2. EVALUATION OF MODERATING EFFECT OF ECONOMIC STIMULUS PACKAGE (PER) BETWEEN COVID-19 INTENSITY AND SME'S CONDITION (SOCIAL, PSYCHOLOGICAL AND ECONOMIC) IN KELANTAN TOWARDS POST 2ND WAVE COVID-19 PANDEMIC | MEMBER | SGJP | 2020
  3. HUBSOE: A PLATFORM FOR SYMBIOSIS CONCEPT FOR B40 COMMUNITY | MEMBER | UMK-PRO | 2020
  4. PEMBANGUNAN MODUL PDP - MY PITCHING LAB 2U2I WECREATE | MEMBER | UMK-TELRIC | 2022
  5. PEMBANGUNAN MODUL PDP - MYPITCHING LAB 2U2I WECREATE | MEMBER | UMK | 2022
  6. SOCIAL ENTERPRISE AND SOCIO-ECONOMIC WELLBEING OF WOMEN PARTICIPANTS IN PENINSULAR MALAYSIA | HEAD | UMK-FUND | 2020
  7. SOCIAL ENTERPRISE AND SOCIO-ECONOMIC WELLBEING OF WOMEN PARTICIPANTS IN PENINSULAR MALAYSIA | HEAD | UMK-FUND | 2021
  8. SOCIAL-PSYCHOLOGICAL ECONOMIC IMPACT OF COVID19 ON SMES IN KELANTAN: PRESENT AND POST-COVID19 | MEMBER | UMK-FUND | 2020
  9. SOCIAL-PSYCHOLOGICAL ECONOMIC IMPACT OF COVID19 ON SMES IN KELANTAN: PRESENT AND POST-COVID19 | MEMBER | PASCAC | 2022
  10. SOCIAL-PSYCHOLOGICAL ECONOMIC IMPACT OF COVID19 ON SMES IN KELANTAN: PRESENT AND POST-COVID19 | MEMBER | UMKC19SG | 2022
  11. STRUCTURED EBTREPRENEURIAL INCUBATOR PROGRAM (SEIP) | MEMBER | KPT | 2020
  12. THE IMPLEMENTATION OF ONLINE LEARNING POST COVID-19 AMONG STUDENTS OF COMMUNITY COLLEGES IN KELANTAN | MEMBER | UMK-COM | 2022
  13. THE IMPLEMENTATION OF ONLINE LEARNING POST COVID-19 AMONG STUDENTS OF COMMUNITY COLLEGES IN KELANTAN | MEMBER | UMK-COM | 2022
  14. UNESCO UNITWIN | MEMBER | GERAN ANTARABANGSA | 2020
AWARD(S)
  • Award Name: Anugerah Perkhidmatan Cemerlang (APC) tahun 2020 (2021)
    Awarded by: Universiti Malaysia Kelantan
  • Award Name: Best Practitioner in eAssessment 2019 (2020)
    Awarded by: Universiti Malaysia Kelantan
RESEARCH AWARD(S)
  • Product Name: FUTURE READY ENTREPRENEURS EMPOWERING GRADUATES THROUGH THE 2U2I WECREATE PROGRAM
    Award: GOLD
    Role: Member
    Exhibition Name:INTERNATIONAL UNIVERSITY CARNIVAL ON E-LEARNING 2023
  • Product Name: 2u2i Wealth Creation for Entrepreneurs (2u2i WeCreatE): Kurikulum Program Inovatif
    Award: GOLD
    Role: Member
    Exhibition Name:International PutraInnoCreativeCarnival in Teaching and Learning 2022
  • Product Name: 2u2i Wealth Creation for Entrepreneurs: A Curriculum Framework
    Award: GOLD
    Role: Member
    Exhibition Name:8th Teaching and Learning Innovation Festival (TLIF) 2022
  • Product Name: HUBSOE: CLICK AND MATCH
    Award: GOLD
    Role: Member
    Exhibition Name:Carnival of Research and Innovation (CRI2022)
  • Product Name: FUTURE READY ENTREPRENEURSHIP: EMPOWERING GRADUATES THROUGH THE 2U2I WECREATE PROGRAM
    Award: GOLD
    Role: Member
    Exhibition Name:INTERNATIONAL TEACHING ENHANCEMENT & LEARNING INNOVATION CARNIVAL 2023
  • Product Name: Integrating OneNote Into Online Learning: Interactive Mobile Classroom
    Award: SILVER
    Role: Member
    Exhibition Name:International University Carnival on E-Learning (IUCEL) 2021
  • Product Name: Cardening Fairyland: From Abandoned Car To Smart Retro Garden
    Award: SILVER
    Role: Member
    Exhibition Name:Carnival of Research and Innovation (CRI2022)
  • Product Name: Learning Quantitative Online Class: OneNote Application as An Interactive Delivery Platform
    Award: BRONZE
    Role: Member
    Exhibition Name:Karnival Penyelidikan & Inovasi Universiti Malaysia Kelantan 2020
  • Product Name: Model Intervensi Pendidikan Awal Keusahawanan untuk Kanak-Kanak & Remaja
    Award: BRONZE
    Role: Member
    Exhibition Name:Karnival Penyelidikan & Inovasi Universiti Malaysia Kelantan
  • Product Name: ELEVATE EFFECTIVE COMMUNICATION SKILLS FOR STUDENTPRENEURS: MY PITCHING LAB 2U2I WECREATE
    Award: BRONZE
    Role: Member
    Exhibition Name:INTERNATIONAL TEACHING ENHANCEMENT & LEARNING INNOVATION CARNIVAL 2023
  • Product Name: i-Simulation in Entrepreneurship Education: E-Business Plan
    Award: BRONZE
    Role: Member
    Exhibition Name:Teaching Enhancement & Learning Innovation Carnival (eTelic2020)
  • Product Name: New Norm, New Method: Assessing Your Student Using Plickers and GoFormative
    Award: NONE
    Role: HEAD
    Exhibition Name:CRI 2020
  • Product Name: 3D Avatar Simulation: E-Business Plan
    Award: NONE
    Role: Member
    Exhibition Name:Karnival Penyelidikan & Inovasi Universiti Malaysia Kelantan 2020
  • Product Name: Cardening Fairyland : From Abandoned to Retro Garden
    Award: NONE
    Role: Member
    Exhibition Name:Pertandingan Inovasi Piala Yang Dipertua
EDUCATION(S)
  • (2020) UNIVERSITI OF LEICESTER, UNITED KINGDOM
    IJAZAH DOKTOR FALSAFAH
  • (2010) UNIVERSITI TEKNOLOGI MALAYSIA, SKUDAI
    IJAZAH SARJANA MATEMATIK MATEMATIK
  • (2004) SEK. MEN. KEB. ZAINAB (1), KOTA BHARU
    SPM