Logo UMK Expert

DR. SITI AFIQAH BINTI ZAINUDDIN

FACULTY OF ENTREPRENEURSHIP AND BUSINESS
sitiafiqah@umk.edu.my
09-7717000
Scopus Google Scholar WOS
GROUP OF EXPERTISE
  1. RISK MANAGEMENT AS GOVERNMENTALITY IN ORGANIZATION | MAIN | 2020
  2. TEACHING AND LEARNING IN HIGHER EDUCATION: E-LEARNING AS A TOOL | CO | 2020
  3. ATTITUDE SUBJECTIVE NORM, AND PERCEIVED BEHAVIOURAL CONTROL AS DETERMINANT OF HIBAH GIVING INTENT IN MALAYSIA | CO | 2020
  4. THE BARRIERS TOWARDS THE ADOPTION OF E-WALLET PAYMENT SYSTEM | CO | 2020
  5. VALIDATING THE MEASURING INSTRUMENT FOR THE DETERMINANTS OF SOCIAL COMMERCE SHOPPING INTENTION AMONG TEENAGERS | CO | 2020-09
  6. FACTORS AFFECTING S-COMMERCE ADOPTION AMONG MICRO AND SMALL-AND MEDIUM SIZED ENTERPRISES IN A SUB-URBAN AND RURAL ECONOMIC AREA | MAIN | 2020-09
  7. IMPACT OF SOCIAL MEDIA INFLUENCER ON INSTAGRAM USER PURCHASE INTENTION TOWARDS THE FASHION PRODUCTS: THE PERSPECTIVES OF STUDENTS | CO | 2020-09
  8. SUSTAINABLE RISK MANAGEMENT PRACTICE IN THE ORGANIZATION: A MALAYSIAN CASE STUDY | MAIN | 2022
  9. THE INSTITUTIONALIZATION AND PROCESSUAL ELEMENT OF SUSTAINABLE OPERATIONAL RISK MANAGEMENT AS A BEST PRACTICE IN THE GOVERNMENT-LINKED ORGANIZATION: A CASE STUDY IN MALAYSIA | MAIN | 2023
  10. FOUR NUANCES OF ISLAMIC FINANCE RESEARCH: A BIBLIOMETRIC ANALYSIS APPROACH FOR EXPLORING THE STRUCTURE OF RESEARCH | CO | 2023
  11. IMPACT OF SOCIAL MEDIA INFLUENCER ON INSTAGRAM USER PURCHASE INTENTION TOWARDS THE FASHION PRODUCTS: THE PERSPECTIVES OF UMK PENGKALAN CHEPA CAMPUS STUDENTS | CO | 2020
  12. AN EMPIRICAL STUDY OF FACTORS AFFECTING S-COMMERCE ADOPTION AMONG MICRO AND SMALL- AND MEDIUM SIZED ENTERPRISES IN A SUB-URBAN AND RURAL ECONOMIC AREA: EVIDENCE FROM KELANTAN | MAIN | 2020
  13. RISK MANAGEMENT: A REVIEW OF RECENT PHILOSOPHICAL PERSPECTIVES | MAIN | 2020
  14. DETERMINANTS OF FAILURE AND DELAY IN THE DISTRIBUTION OF FARAID AMONG MUSLIMS IN KELANTAN | CO | 2021-09
  15. SOURCING FROM CHINA: CONNECTING INWARD AND OUTWARD INTERNATIONALISATION THROUGH ABSORPTIVE CAPACITY | CO | 2021
  16. EXTERNAL SHARIAH AUDIT SERVICES FROM PRACTITIONERS' VIEWS: THE CASE OF MALAYSIAN ISLAMIC BANKS | CO | 2021-12
  17. RESEARCH TREND ON ACCOUNTABILITY AND GOVERNMENT PERFORMANCE: A BIBLIOMETRIC ANALYSIS APPROACH | CO | 2023
  18. THE INSTITUTIONALIZATION AND PROCESSUAL ELEMENT OF SUSTAINABLE OPERATIONAL RISK MANAGEMENT AS A BEST PRACTICE IN THE GOVERNMENT-LINKED ORGANIZATION: A CASE STUDY IN MALAYSIA | MAIN | 2023
  19. SUSTAINABLE RISK MANAGEMENT PRACTICE IN THE ORGANIZATION: A MALAYSIAN CASE STUDY | CORRESPNDG | 2022
  20. FOUR NUANCES OF ISLAMIC FINANCE RESEARCH: A BIBLIOMETRIC ANALYSIS APPROACH FOR EXPLORING THE STRUCTURE OF RESEARCH | CO | 2023
  1. AN EMPERICAL STUDY OF FACTORS AFFECTING S-COMMERCE PURCHASE INTENTION AMONG STUDENTS | CO | 2020
  2. E LEARNING TECHNOLOGY EFFECTIVENESS IN TEACHING AND LEARNING: ANALYZING THE RELIABILITY AND VALIDITY OF INSTRUMENTS | CO | 2020-12-30
  3. AN EMPIRICAL STUDY OF FACTORS AFFECTING S-COMMERCE PURCHASE INTENTION AMONG STUDENTS | CO | 2020-11-22
  4. CONCEPTUAL FRAMEWORK FOR THE ADOPTION OF FINTECH PRODUCTS AND SERVICES IN MALAYSIA | CO | 2021
  5. A CONCEPTUAL FRAMEWORK FOR MUSLIMS INTENTION TO USE ONLINE ZAKAT PAYMENT | CO | 2021
  6. WASSIYAH: THE DTETERMINANTS OF USE | CO | 2021
  7. EXAMINING FUTURE READY ACCOUNTING COURSE (FRAC) EXPERIENCES FOR NON-ACCOUNTING STUDENTS: AN EDUCATION IN SOCIETY 5.0 USING AUGMENTED REALITY AND IOT | MAIN | 2021
  8. CROWDFUNDING AS A TOOL FOR ENTREPRENEURSHIP EDUCATION IN HEIS | CO | 2021-09
  9. SUBMIT A MOBILE APPLICATION FOR ASSIGNMENT DUE DATES MANAGEMENT: A MOBAGOGY | MAIN | 2021-09
  10. THE ADOPTION OF GENERALIZED AUDIT SOFTWARE (GAS) AND DIGITAL ANALYTICS BY SHARIAH AUDITORS IN ISLAMIC BANKS | CO | 2021-06
  11. TEACHING AND LEARNING FINANCIAL MANAGEMENT COURSE USING E-WHITEBOARD | CO | 2022
  12. FINANCIAL ALTERNATIVE RESOURCES AMONG HALAL ENTREPRENEURS: CHALLENGES TO ADOPT ISLAMIC FINANCING IN BUSINESS | CO | 2022
  13. HIGHER EDUCATION IN INDONESIA: A SYSTEMATIC LITERATURE REVIEW | CO | 2022
  14. THE INFLUENCE OF ELECTRONIC WORD-OF-MOUTH COMMUNICATION ON CONSUMER PURCHASE INTENTION | CO | 2022
  15. THE FACTOR DRIVE CONSUMER PERCEPTIONS TOWARDS BANKING 4.0 | CO | 2022
  16. MEASURING THE GOVERNMENT BUSINESS SUPPORT SERVICES AND PERFORMANCE OF SMES | CO | 2022
  17. AUTOMATED E-RUBRIC CALCULATOR FOR FINAL YEAR PROJECT ASSESSMENT | CO | 2022
  18. IMPROVING FINANCIAL MANAGEMENT LITERACY AMONG UNDERGRADUATE STUDENTS IN EAST COAST MALAYSIA | CO | 2023
  19. FACTORS INFLUENCING CUSTOMER LOYALTY TO SOCIAL COMMERCE PLATFORM | CO | 2022
  20. DELIVERING FUTURE-READY FINANCIAL MANAGEMENT COURSE FOR NON-FINANCE STUDENTS USING INTERNET OF THINGS (IOT) | CO | 2023
  21. THE EFFECT OF DIGITALIZATION OF COOPERATIVE ON BETTER TRANSPARENCY AND COMPETITIVE ADVANTAGE | MAIN | 2023
  22. WAQF EDUCATION PARTICIPATION AMONG EMPLOYEES¿ OF HIGHER LEARNING INSTITUTIONS: A CONCEPTUAL FRAMEWORK | CO | 2023
  23. DEVELOPMENT OF A WAQF CAPITAL REPORTING INDEX (WCRI) FOR ONLINE WAQF DISCLOSURE | CO | 2023
  24. ACCOUNTING VIA ACCOUNTABILITY INFLUENCES THE RECONSTRUCTION OF CAPITAL ACCUMULATION: A QUALITATIVE STUDY OF MUSLIM FAMILY BUSINESS | CO | 2023
  25. ADDIE MODEL AND ITS ROLE IN DEVELOPING AN E-PORTFOLIO FOR TEACHING AND LEARNING ISLAMIC BANKING AND FINANCE COURSES IN HIGHER EDUCATION INSTITUTIONS | CO | 2023
  1. KEUSAHAWANAN DAN KEPIMPINAN WANITA: SHE BELIEVED, SHE COULD, SO SHE DID. | CO | 2022
  1. THE USE OF UNIFIED ACCEPTANCE TECHNOLOGY MODEL FOR TRAVEL MOBILE APPLICATIONS | CO | 2020
  2. THE IMPACT OF CONSUMER PURCHASE BEHAVIOUR TOWARD RISK PERCEPTION ON INTERNET SHOPPING | CO | 2020
  3. THE USE OF UNIFIED ACCEPTANCE TECHNOLOGY MODEL FOR TRAVEL MOBILE APPLICATIONS | CO | 2021
  4. CAPITALS INVESTMENT DECISION OF MALAYSIAN FAMILY BUSINESS: FROM TRADITIONAL INTO NEOLIBERAL BUSINESS ENTITY | CO | 2023
  5. THE STUDY ON TECHNOLOGY ACCEPTANCE IN BABY AND MOTHER PRODUCT BUSINESS OPERATION | MAIN | 2023
  6. FACTORS OF ISLAMIC CITY IMAGE IN KOTA BHARU ISLAMIC CITY THROUGH VIEW OF VISITORS AT KELANTAN, MALAYSIA | CO | 2023
  7. ACCOUNTING PRACTICES¿ INTENTION AMONG STUDENT ENTREPRENEURS | CO | 2023
  8. APPLICATION OF TECHNOLOGY ACCEPTANCE MODEL (TAM) IN THE ADOPTION OF ACCOUNTING INFORMATION SYSTEM (AIS) AMONG INDONESIA PRIVATE UNIVERSITIES | CO | 2023
  9. EXAMINING THE AFFECT OF IMPULSE PURCHASE BEHAVIOR IN LIVE STREAMING E-COMMERCE AMONG GENERATION Z | CO | 2023
  10. NONCULTURAL THEORISATIONS OF CAPITAL: A REVIEW IN CAPITAL MANAGEMENT OF FAMILY BUSINESS | CO | 2023
  11. THE STUDY OF DIGITAL LEARNING EXPERIENCE IN CARGO BUSINESS | MAIN | 2023
  12. DOES SHARIAH AUDIT FRAMEWORK MATTER? VIEWS FROM PRACTITIONERS IN ISLAMIC BANKS | CO | 2023
  13. AN APPLICATION OF ACTOR NETWORK THEORY (ANT) IN BUSINESS-TO-BUSINESS PROCUREMENT PLATFORM | MAIN | 2023
  14. THE STUDY ON TECHNOLOGY ACCEPTANCE IN HEALTHCARE BUSINESS OPERATION | MAIN | 2023-07
  15. FACTORS INFLUENCING CUSTOMERS¿ PERCEPTION OF ONLINE ZAKAT PAYMENT AMONG MUSLIM EMPLOYEES IN KELANTAN | CO | 2023
  16. INSTITUTIONAL ISOMORPHISM, ACCOUNTABILITY, AND LOCAL GOVERNMENT PERFORMANCE IN ERA OF PUBLIC GOVERNANCE: A CONCEPTUAL FRAMEWORK | CO | 2023
  1. RISK MANAGEMENT: A REVIEW OF RECENT PHILOSOPHICAL PERSPECTIVES | MAIN | 2020
  2. THE DEVELOPMENT OF MAQASID SHARIAH-BASED PERFORMANCE MEASUREMENT OF ISLAMIC BANKS: A REVIEW | CO | 2021-06
  3. CROWDFUNDING AS A TOOL FOR ENTREPRENEURSHIP EDUCATION IN HEIS | CO | 2021-09
  4. SUBMIT A MOBILE APPLICATION FOR ASSIGNMENT DUE DATES MANAGEMENT: A MOBAGOGY | MAIN | 2021-09
  5. KEPENTINGAN MELANJUTKAN PENGAJIAN TINGGI DALAM MENGURUSKAN PERNIAGAAN | CO | 2022-11-01
  6. GUIDELINE FOR THESIS PREPARATION | CO | 2023
  7. SKETSA MAHASISWA MENJELANG MUSIM PEPERIKSAAN | CO | 2023
  8. JAGA KOMUNIKASI DENGAN PENSYARAH | CO | 2023
  1. ASEAN NETWORK FOR GREEN ENTREPRENEURSHIP AND LEADERSHIP/ ANGEL | MEMBER | UMK-FUND | 2020
  2. ASEAN NETWORK FOR GREEN ENTREPRENEURSHIP AND LEADERSHIP/ ANGEL | MEMBER | GERAN ANTARABANGSA | 2020
  3. AWARENESS PROGRAMME ON PARASITIC ZOONOSES FROM CATS: A COMBINE EFFORT WITH PEJABAT PEMBANGUNAN WANITA NEGERI (PPWN) KELANTAN | MEMBER | KERAJAAN | 2022
  4. DEVELOPING A WASTE MANAGEMENT COMMITMENT INDEX TO PROMOTE GREEN ACCOUNTING AMONG ENTREPRENEURS IN KELANTAN | MEMBER | UMK-PRO | 2022
  5. DEVELOPING E-CRM MODEL AMONG WAQF DONORS: E-WAQF ACCEPTANCE TOWARDS WAQF-DONORS RELATIONSHIP QUALITY | MEMBER | UMK-FUND | 2020
  6. DEVELOPING E-CRM MODEL AMONG WAQF DONORS: E-WAQF ACCEPTANCE TOWARDS WAQF-DONORS RELATIONSHIP QUALITY | MEMBER | SGJP-P | 2020
  7. DEVELOPING OPERATIONAL RISK MANAGEMENT FRAMEWORK FOR SME | HEAD | UMK-FUND | 2020
  8. DEVELOPING OPERATIONAL RISK MANAGEMENT FRAMEWORK FOR SME | HEAD | UMK-FUND | 2020
  9. DEVELOPING A MINIMUM STANDARD OF ENVIRONMENTAL PRACTICES (MSOEP) FOR LOCAL HOMESTAY PROVIDERS TO IMPLEMENT GREEN PRACTICES | MEMBER | UMK-PRO | 2022
  10. GREEN ENTREPRENEURSHIP TRAINING PROGRAMME AMONG UNIVERSITY STUDENTS | MEMBER | UMK-COM | 2022
  11. PERFORMANCE OF WAQF INSTITUTIONS IN MALAYSIA: THE EFFECTS OF INTEGRATED REPORTING, WAQF GOVERNANCE AND ONLINE DIGITAL MEDIA | MEMBER | UMK-FUND | 2022
  12. RECONSTRUCTION OF TRADITIONAL FAMILY INTO NEOLIBERAL ENTERPRISE FAMILY | MEMBER | UMK-FUND | 2020
  13. RECONSTRUCTION OF TRADITIONAL FAMILY INTO NEOLIBERAL ENTERPRISE FAMILY ENTITY | MEMBER | UMK-FUND | 2020
  14. THE EFFECT OF DYNAMIC CAPABILITY, INNOVATION AND MASCULINITY CULTURE ON PERFORMANCE OF MICRO ENTERPRISE OWNED BY WOMEN IN KELANTAN | MEMBER | UMK-FUND | 2020
  1. PERUNDING KEWANGAN DAN PENGURUSAN RISIKO (FINANCIAL AND RISK MANAGEMENT CONSULTANT) BAGI SYARIKAT WIDEA SMART RESOURCES (WSR) | MEMBER | 2020
  2. PERUNDING LUAR BAGI SYARIKAT WIDEA SMART RESOURCES (WSR) | MEMBER | 2020
  3. PERUNDING KEWANGAN DAN PENGURUSAN RISIKO (FINANCIAL AND RISK MANAGEMENT CONSULTANT) BAGI SYARIKAT WIDEA SMART RESOURCES (WSR) | MEMBER | 2021
  4. LANTIKAN PERUNDINGAN UNTUK PENGURUSAN PERSIDANGAN | MEMBER | 2022
  5. TAWARAN PERKHIDMATAN TENAGA PENGAJAR/PERUNDING/PENGENDALI LATIHAN DAN PEMBANGUNAN MODUL BAGI PROGRAM PENJANAAN PENDAPATAN WANITA: WEJANA | HEAD | 2022
  6. "APPOINTMENT AS A CONFERENCE MANAGEMENT CONSULTANT BY EUROMID ACADEMY OF BUSINESS AND TECHNOLOGY (EMBTA) | HEAD | 2022
AWARD(S)
  • Award Name: Anugerah Jasa Universiti (2019)
    Awarded by: Universiti Malaysia Kelantan
RESEARCH AWARD(S)
  • Product Name: GET YOUR BOOKS
    Award: GOLD
    Role: Member
    Exhibition Name:INTERNATIONAL UNIVERSITY CARNIVAL ON E-LEARNING (IUCEL) 2021
  • Product Name: FUTURE READY ACCOUNTING COURSE AND E-LEARNING IN HIGHER EDUCATION: INTEGRATION OF SIMPLE AUGMENTED REALITY TOOLS
    Award: GOLD
    Role: Head
    Exhibition Name:INTERNATIONAL UNIVERSITY CARNIVAL ON E-LEARNING (IUCEL) 2021
  • Product Name: REVOLUTIONIZING STUDENT ENTREPRENEURSHIP FUNDING: THE CROWDFUNDING FRAMEWORK
    Award: GOLD
    Role: Member
    Exhibition Name:CARNIVAL OF RESEARCH AND INNOVATION (CRI) 2023
  • Product Name: SUBMIT: TASK DUE DATES ORGANIZER
    Award: SILVER
    Role: Head
    Exhibition Name:IUCEL 2022
  • Product Name: SUBMIT A MOBILE APPLICATION FOR ASSIGNMENT DUE DATES MANAGEMENT: A MOBAGOGY
    Award: SILVER
    Role: Head
    Exhibition Name:eCARNIVAL RESEARCH & INNOVATION 2021
  • Product Name: RecycleProfit
    Award: SILVER
    Role: Head
    Exhibition Name:CARNIVAL OF RESEARCH AND INNOVATION (CRI) 2023
  • Product Name: CROWDFUNDING AS A TOOL FOR ENTREPRENEURSHIP EDUCATION IN HEIS
    Award: SILVER
    Role: Member
    Exhibition Name:eCARNIVAL RESEARCH & INNOVATION 2021
  • Product Name: PROGRAM OF INNOVATIVE MILLENNIA COOPERATIVE ENTREPRENEUR
    Award: SILVER
    Role: Member
    Exhibition Name:International Research and Innovation Competition (InaRIC)
  • Product Name: E-RUBRIC CALCULATOR
    Award: SILVER
    Role: Member
    Exhibition Name:IUCEL 2022
  • Product Name: PaperMagic
    Award: BRONZE
    Role: Head
    Exhibition Name:CARNIVAL OF RESEARCH AND INNOVATION (CRI) 2023
  • Product Name: IMPLEMENTING AN APPLICATION OF RADIO FREQUENCY IDENTIFICATION (RFID) SYSTEM FOR SMALL BUSINESS PERFORMANCE
    Award: BRONZE
    Role: Member
    Exhibition Name:INTERNATIONAL UNIVERSITY CARNIVAL ON E-LEARNING (IUCEL) 2021
  • Product Name: FUTURE-READY FINANCIAL MANAGEMENT COURSE FOR NON-FINANCE STUDENTS USING AUGMENTED REALITY
    Award: BRONZE
    Role: Member
    Exhibition Name:INTERNATIONAL UNIVERSITY CARNIVAL ON E-LEARNING (IUCEL) 2021
  • Product Name: WHERE IS MY CASH?
    Award: BRONZE
    Role: Member
    Exhibition Name:INTERNATIONAL UNIVERSITY CARNIVAL ON E-LEARNING (IUCEL) 2021
  • Product Name: ACCOUNT4U
    Award: BRONZE
    Role: Member
    Exhibition Name:eCARNIVAL RESEARCH & INNOVATION 2021
  • Product Name: GRACC-INDEX: GREEN ACCOUNTING COMMITMENT INDEX FOR ENTREPRENEURS
    Award: BRONZE
    Role: Member
    Exhibition Name:International University Carnival on E-Learning (IUCEL) 2023
  • Product Name: Future Ready Basic Accounting Course Experience For Non-Accounting Students
    Award: BRONZE
    Role: HEAD
    Exhibition Name:CRI 2020
  • Product Name: FUTURE READY FINANCIAL MANAGEMENT COURSE EXPERIENCE
    Award: BRONZE
    Role: Member
    Exhibition Name:eCARNIVAL RESEARCH & INNOVATION 2020
EDUCATION(S)
  • (2019) UNIVERSITY OF ABERDEEN
    IJAZAH DOKTOR FALSAFAH PERAKUANAN
  • (2014) UNIVERSITI ISLAM ANTARABANGSA MALAYSIA
    IJAZAH SARJANA PERAKAUNAN
  • (2011) UNIVERSITI SAINS ISLAM MALAYSIA
    IJAZAH SARJANA MUDA PERAKAUNAN. AUDIT, FIQH MUAMALAT, EKONOMI PERAKAUNAN
  • (2005) SMU(A) MAAHAD MUHAMMADI (P)
    SPM