- Ahmad Fahme Mohd Ali, Fuadah Johari, Abdullah Muhamed Yusoff, Raja Norliana Raja Omar. (2026-08). Beyond Income: Expenditure-Based Poverty and the Limits of Zakat in Supporting Urban Female-Headed Households in Malaysia. Falah: Jurnal Ekonomi Syariah , Vol. 11 (2) , pp. 1 - 27. https://doi.org/10.22219/jes.v11i2.43414
- Roslizawati Che Aziz, Nik Alif Amri Nik Hashim, KUNJURAMAN, VELAN, MAT NAWI, NOR MAIZANA, Zaimatul Awang, Raja Norliana Raja Omar. (2020). The Role Of Motivation For The Engagement In Outdoor Recreation: Empirical Evidences From Higher Education Students. JOURNAL OF ARCHAEOLOGY , Vol. 17(9) , pp. 1917-1930.
- RAJA OMAR, RAJA NORLIANA, Nik Hashim, N.A.A., Zain, E.N.M., Ramlee, S.I.F., Abdul Halim, Ahmad Faiz, Mohd Rohzi, Amer Firdaus, Nor Azlin, Mohd Hadi Asyraf, Wat Mat, Wan Muhammad Nuriman. (2020). Factors That Influence Online Behavior In Purchasing Hotel Room Via Website Among Tourist. European Journal of Molecular & Clinical Medicine , Vol. 07(07) , pp. 219-229.
Sumber data: MyScholar
- Nurul Hafizah Mohd Yasin, Nur Ida Fatihah Che Shalifullizam, Akma T.N.Z.T.S., Nur Dalila Yusoff, Nor Syuhada Zulkefli, Raja Norliana Raja Omar, Aikal Liyani Mohd Rasdi. (2025-02-25). Consumer purchase intention of organic food: A cross-sectional study among young adult. In AIP Conference Proceedings . American Institute of Physics. https://doi.org/10.1063/5.0260060
- Raja Norliana Raja Omar, Roslizawati Che Aziz, Ahmad Fahme Mohd Ali, Abdullah Muhamed Yusoff. (2025). Digital Detox Tourism and Its Effects on Relationship Building and Social Bonding in Adventure Tourism. In e-PROCEEDING OUTDOOR RECREATION & ADVENTURE TOURISM 2025 , pp. 2-7. Ricom Trading Sdn Bhd. https://doi.org/978-629-99863-3-1
- Raja Norliana Raja Omar, Ahmad Fahme Mohd Ali, Saiful Farhan bin Haron, Muhammad Danish Akmal Tahir, Muhammad Lutfil Hadi Mohd Zawawi. (2024). Immersive Cultural Experience: The Presentation of `Bekwoh¿ in Kelantan. In SULAM INNOVATE, SHOWCASE AND SYMPOSIUM (SUISS 2024) , pp. 66 - 70. UMK PRESS.
- ROSLIZAWATI CHE AZIZ, RAJA OMAR, RAJA NORLIANA, Ruzanifah Kosnin. (2024). Artificial Intelligent (AI) in health and wellness industry: Benefits and Challenges. In e-PROCEEDING GLOBAL WELLNESS CONFERENCE (GLOW 2024) , pp. 1 - 7. UMK Press.
- Ruzanifah Kosnin, Raja Norliana Raja Omar, Roslizawati Che Aziz, Nor Syuhada Zulkefli, Abdullah Muhamed Yusoff, Ahmad Fahme Mohd Ali. (2024). The Implementation of Future, Apprenticeship, Competence and Employee (Industry FACE) in Innovative Curriculum. In INTERNATIONAL UNIVERSITY CARNIVAL ON E-LEARNING (IUCEL 2024) X KONGRES DAN PERTANDINGAN INOVASI PENGAJARAN & PEMBELAJARAN UKM (kNOVASI 2024) , pp. 99-102. Pusat Pengajaran & Pembangunan Kurikulum (Pengajaran-UKM).
- Nur Syafiqah Imran, Nur Syafiqah A'inaa Syahrul Nizam, Nur Syahirah Sabri, Nur Syaidatul Izzati Che Mohd Zambri, Raja Norliana Raja Omar. (2023-12). Factors influencing revisit intention of community-based tourism in Tok Bali, Kelantan: tourist perspective. In Hotwec 7.0 Sustainably Nurturing Tourism, Hospitality and Wellness , pp. 1122 - 1142. Faculty of Hospitality, Tourism and Wellness.
- Nur Shafikah Binti Isehak, Nur Shahirah Binti Rosli, Nur Shazana Binti Shahrom, Nur Syafikah Nabila Binti Abdul Mutalib, Raja Norliana Raja Omar. (2023-12). Understanding success factor strengthen min house camp as a community-based tourism product in Kelantan during Post-Covid. In Hospitality, Tourism & Wellness Colloquium 2023 (HoTWeC 7.0) , pp. 1101 - 1121. Faculty of Hospitality, Tourism and Wellness.
- Raja Norliana Raja Omar, Nur Izzati Husna Binti Mohamad Sobri, Nur Khadijah Binti Abdul Aziz, Nur Masdaliana Binti Rosli,, Nur Mawardah Binti Che Husain. (2023-12). Factors that motivate student's willingness to involve in volunteer tourism programs in Malaysia. In Hospitality, Tourism & Wellness Colloquium 2023 (HoTWeC 7.0) , pp. 1067 - 1086. Faculty of Hospitality, Tourism and Wellness.
- Nur Najah Fatihah Bt Khairul Anuar, Nur Nazirah Binti Azizan, Nur Onie Izzatul Binti Mahamud, Nur Saufinah Binti Abd Rahman, Raja Norliana Raja Omar. (2023-12). The effect of interpersonal skills attributes towards motivation to volunteer among youth in Kelantan. In Hotwec 7.0 Sustainably Nurturing Tourism, Hospitality and Wellness , pp. 1087 - 1100. Faculty of Hospitality, Tourism and Wellness.
- Dolkefli, N., Md Isa, N.N., Aris, N.A.A.M., Sahwandi, S., Hashim N.A.A.N., Omar, R.N.R., Zain, E.N.M., Velayuthan, S.K.. (2023). Factors Influencing Volunteer Tourism Awareness Among University Students. In Lecture Notes in Networks and Systems , pp. 1003-1016. Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-08093-7_67
- Asnida A/P Uda Tampa, Liena Qistina Rosli, Milawati Tahasan, Mohamad 'A'isy Bazli Abu Bakar, Raja Norliana Raja Omar. (2022). Assessing the Change in Air Travelling Behaviour Patterns During Pre and Post Pandemic COVID-19 in Malaysia on Customer Loyalty: The Case of AirAsia. In E - PROCEEDING HOTWEC 6.0 , pp. 1004-1015. UMK Press.
- Ain Athirah Binti Azlan, Ainna Fatihah Binti Zulkafle, Ali Bin Ishak, Alice Sia Jia Yiing, Raja Norliana Raja Omar. (2022). The Effect of Hotel Services Performance Towards Guests Satisfaction During the Post-Movement Control Order (MCO) in Kelantan, Malaysia. In E - PROCEEDING HOTWEC 6.0 , pp. 983-992. UMK Press.
- An Nisaa¿ Syakirah Muhammad Azmi Lim, Aneesa Ahmad Kamal, Auni Fatnin Agus Rizal, Raja Norliana Raja Omar. (2022). Examining the Service Experience of Airlines Passengers towards Loyalty in Airlines Industry in Malaysia. In E-PROCEEDING HoTWeC 6.0 , pp. 993-1003. FHPK.
- Ally Norfaezza Titingan, Ally Eliana Ismail, Chai Shuet Chin, Muhammad Alif Akmal Azmi, Raja Norliana Raja Omar. (2022). The Effect of the Interpersonal Skills Attributes in Volunteerism Activity Among Undergraduates in UMK. In E - PROCEEDING HOTWEC 6.0 , pp. 971-982. UMK Press.
Sumber data: MyScholar
- Eni Noreni Mohamad Zain, Raja Norliana Raja Omar, Zaminor Zamzamir @ Zamzamin, Munirah Mansyar, Fauzan Hafiz Muhammad Safri. (2025-12). e-Proceeding Sulam Innovate, Showcase and Symposium (SUISS 2025). UMK PRESS.
- Roslizawati Che Aziz, Raja Norliana Raja Omar. (2024-06). E-Proceeding Global Wellness Conference (GLOW 2024). Library Universiti Malaysia Kelantan.
Sumber data: MyScholar
- Fauzan Hafiz Muhammad Safri, Ahmad, M.A., Velayuthan, S.K., Khairul, A.P., Roslizawati Che Aziz, Abdullah Muhamed Yusoff, Raja Norliana Raja Omar. (2026-01). Evaluating the Effectiveness of Work-Integrated Learning Internships in Bridging Employability Gaps in the Tourism Sector. In Business Models of the Future (pp. 1069-1081). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-85398-2_94
- Raja Norliana Raja Omar, Roslizawati Che Aziz, Nor Syuhada Zulkefli, Abdullah Muhamed Yusoff, Ahmad Fahme Mohd Ali, Ruzanifah Kosnin, Velayuthan, Sathish Kumar. (2025). A Comparative Analysis of the Culture and Heritage Elements: Cases of Homestay Program and Kampung-Stay Program. In Studies in Systems, Decision and Control (pp. 835 - 844). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-91424-9_72
- Fauzan Hafiz Muhammad Safri, Raja Norliana Raja Omar, Ahmad Fahme Mohd Ali, Abdullah Muhamed Yusoff, Roslizawati Che Aziz, Ruzanifah Kosnin, Muhamad Azahar Abas. (2025). Balancing Heritage and Modernity: Evaluating the Role of Kelantan¿s Traditional Crafts in Shaping Sustainable Tourism and Economic Development. In Studies in Systems, Decision and Control (pp. 217 - 226). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-91424-9_20
- Abdullah Muhamed Yusoff, Roslizawati Che Aziz, Raja Norliana Raja Omar, Ahmad Fahme Mohd Ali, Ruzanifah Kosnin. (2025). An Exploration of Culture and Heritage Conservation Approaches in Kelantan, Malaysia. In Studies in Systems, Decision and Control (pp. 845 - 855). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-91424-9_73
- Abdullah Muhamed Yusoff, Raja Norliana Raja Omar, Ahmad Fahme Mohd Ali, Mohd Izwan Mohd Zaki, Mohd Hafiz Mohd Noor, Mohammad Syakir Zainozaman, Mohammed Ruqaimi Remeli. (2025). Factors Determine the Effectiveness of Hospitality Work-Based Learning Programs in Malaysia. In The Future of Work: How Technology is Transforming Jobs and Skills (pp. 305 - 315). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-87372-0_28
- Velan Kunjuraman, Raja Norliana Raja Omar, Zakiyah Taharim. (2024). Does Community-based Tourism Suffer with the Absent of Resilience? Case Studies of Self-funded Community-based Tourism Ventures in Kelantan. In Community Approaches to Poverty Alleviation in Malaysia (pp. 286 - 304). Persatuan Promosi Matlamat Pembangunan Lestari (MySDG Academy).
- Roslizawati Che Aziz, Kunjuraman Velan, Raja Norliana Raja Omar. (2021). Chapter 6: Why and how to integrate the appreciative inquiry approach in tourism research: a new paradigm in the digital era of rural tourism. In Ecotourism And Rural Community Development (pp. 65-84). UMK Press.
- Raja Norliana Raja Omar, Roslizawati Che Aziz, Nik Hashim, Nik Alif Amri, Mohammad Zain, Eni Noreni, Azmi, Nur Farahiah, Raja Daud, Raja Rosnah, Mahshar, Munirah, Mohd Nasir, Muhammad Jaffri. (2021). E-Learning as a Tool for Teaching and Learning in Higher Education. In New Horizons in Education and Social Studies Vol. 8 (pp. 156-166). Book Publisher International. https://doi.org/10.9734/bpi/nhess/v8/1578C
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- Abdullah Muhamed Yusoff, Ahmad Fahme Mohd Ali, Roslizawati Che Aziz, Faizal Azrin Abdullah, Raja Norliana Raja Omar. (2025-12-01). Empowering culinary entrepreneurs through social impact: Yayasan Tm¿s F&B Entrepreneur Development Program. UMK Press.
- Ahmad Fahme Mohd Ali, Roslizawati Che Aziz, Raja Norliana Raja Omar, Abdullah Muhamed Yusoff, Ruzanifah Kosnin, Nor Syuhada Zulkefli, Fauzan Hafiz Muhammad Safri, Mazne Ibrahim, Nur Dalila Yusoff, Mohammed Ruqaimi Remeli, Sathish Kumar Velayuthan, Norsuriani Samsudin, Mohd Zamruri Ab Ghani, Lydia Irffian Mohd Isa. (2024). Laporan program - Sustainability In The Creative & Cultural Industries Programme - Asean & Beyond (SCCIP 2024). UMK Press.
- Roslizawati Che Aziz, Raja Norliana Raja Omar, Shah Iskandar Fahmie Ramlee. (2022-12). Sungai Sedim Amenity Forest (SSAF) Kulim, Kedah, Malaysia: The World's Longest Canapy Walk.
- Nurzehan Abu Bakar, Raja Norliana Raja Omar, Fadhilahanim Aryani Abdullah. (2021-12). Experiential Travel: A New Form of Travel.
- Nik Alif Amri Nik Hashim, Raja Norliana Raja Omar, Nurul Aziah Ahmad, Aikal Liyani Mohd Rasdi, Ruzanifah Kosnin, Nur Dalila Yusoff, Abdullah Muhamed Yusoff. (2021-05). Factors Affecting the Willingness to Purchase Green Products among University Undergraduates. Linguistica Antverpiensia.
- Hashim N.A.A.N., Bakar, N. A., Remeli, M. R., Samengon H., RAJA OMAR, RAJA NORLIANA, Nawi N.M.M., Razali N.A.M., Mahshar M.. (2020-12-30). Travel mobile technology applications and domestic tourist behavior: Analyzing the reliability and validity of instruments. IOP Publishing Ltd. https://doi.org/10.1088/1757-899X/993/1/012095
- Nor Maizana Mat Nawi, Nik Alif Amri Nik Hashim, Zaimatul Awang, Fadhilahanim Aryani Abdullah, RAJA OMAR, RAJA NORLIANA, Tini Maizura Mohtar, Munirah Mahshar. (2020). Does Online Review Variation and Online Review Recommendations Effect Tourist Behaviour? The Instrument validation.
- Nawi N.M.M., Nik Hashim, Nik Alif Amri, Che Aziz R., Harnidah Samengon, Abdullah, Nurul Azlin Tham, Simpong, DB, Raja Norliana Raja Omar. (2020). Tourist Loyalty Toward Online Travel Reviews: Examining The Reliability And Validity Of Instrument.
- Roslizawati Che Aziz, Nik Alif Amri Nik Hashim, Abdullah Muhamed Yusoff, Zaimatul Awang, Derweanna Bah Simpong, Raja Norliana Raja Omar, Nur Azimah Othman. (2020). Do knowledge and awareness affect the implementation of green practices? The perspectives of higher education students in Malaysia. International Journal of Psychosocial Rehabilitation,. https://doi.org/DOI: 10.37200/IJPR/V24I6/PR260705
Sumber data: MyScholar
DEVELOPING A COMMUNITY COVID-19 RESILIENCE FRAMEWORK TO ENHANCE COMMUNITY-BASED ECOTOURISM VENTURES IN KELANTAN
DEVELOPING A COMMUNITY COVID-19 RESILIENCE FRAMEWORK TO ENHANCE COMMUNITY-BASED ECOTOURISM VENTURES IN KELANTAN
PEMBANGUNAN MODUL PDP - MY PITCHING LAB 2U2I WECREATE
PEMBANGUNAN MODUL PDP - MY PITCHING LAB 2U2I WECREATE
PROGRAM PERUSAHAAN SOSIAL EKOPELANCONGAN DI KAMPUNG GUNONG RENG, JELI
PROGRAM PERUSAHAAN SOSIAL EKOPELANCONGAN DI KAMPUNG GUNONG RENG, JELI
WORK BASED LEARNING PROGRAM EXPERIENCES, SATISFACTION AND FUTURE CAREERS AMONG HOSPITALITY STUDENTS IN MALAYSIA
WORK BASED LEARNING PROGRAM EXPERIENCES, SATISFACTION, AND FUTURE CAREERS AMONG HOSPITALITY STUDENTS IN MALAYSIA
PERUNDING PROJEK PERKHIDMATAN SEKOLAH KEBANGSAAN TUDAN, TUARAN, SABAH
PERUNDING PROJEK PERKHIDMATAN SEKOLAH KEBANGSAAN TUDAN, TUARAN, SABAH
Award(s)
2
MAJLIS ANUGERAH PERKHIDMATAN CEMERLANG (APC) TAHUN 2024 (2025)
Anugerah Perkhidmatan Cemerlang 2014 (2015)
Research Award(s)
12
CAMPUS-AWAY APPROACH: HYFLEX LEARNING FOR INDUSTRY MODE PROGRAM
TRACING AND EMPOWERMENT OF ORANG ASLI COMMUNITY IN ROYAL BELUM STATE PARK VIA WORLD HERITAGE VOLUNTEER (WHV) PROGRAMME
INTEGRATED SULAM PROFILING PLATFORM FOR STUDENT-COMMUNITY LEARNING EXPERIENCE ENHANCEMENT (INSPRO)
LEARN AND EARN - APPRENTICESHIP TOWARDS WORK BASED LEARNING (LAE-APPRENTICESHIP WBL)
2U2I WEALTH CREATION FOR ENTREPRENEURS: A CURRICULUM FRAMEWORK
HOMEMADE COFFEE
TINKERBELL PADS
HoTWeC 5.0 - GROUP 48
HoTWeC 5.0 - GROUP 47
HoTWeC 5.0 - GROUP 45
BERENGGA ENERGY DRINK
PROJEK KELESTARIAN PELANCONGAN PANTAI KUNDUR (KUNDUR GETAWAY)
Education(s)
4
()
(2011) UNIVERSITI UTARA MALAYSIA
(2008) UNIVERSITI UTARA MALAYSIA
(2004) SEK. MEN. KEB. HAMZAH, MACHANG
Working Experience(s)
5
Service Staff
Trainee
Script Writer
Travel Consultant
Tutor
Courses Taught
| Code | Description |
|---|---|
| AHS3033 | HOSPITALITY PRODUCT DEVELOPMENT |
| AHS4093 | HOSPITALITY ENTREPRENEURSHIP SEMINAR |
| AHS4113 | HOSPITALITY RESEARCH PROJECT (II) |
| APT4098 | PRACTICAL TRAINING |
| ATS2013 | INTRODUCTION TO TOURISM INDUSTRY |
| ATS3023 | EVENT MANAGEMENT |
| ATS3033 | TOURISM PRODUCT DEVELOPMENT |
| ATS3053 | TRAVEL AND TOURS MANAGEMENT |
| ATS3063 | LEISURE AND RECREATION MANAGEMENT |
| ATS4093 | TOURISM ENTREPRENEURSHIP SEMINAR |
| ATS4103 | CULTURE AND HERITAGE TOURISM |
| ATS4112 | TOURISM RESEARCH PROJECT (I) |
| ATS4113 | TOURISM RESEARCH PROJECT (II) |
| AWS4113 | HEALTH ENTREPRENEURSHIP RESEARCH PROJECT (II) |
| HFT40102 | STUDENT IN ENTERPRISE PROGRAM (SIEP) |
| HPI40207 | SYSTEM APPLICATION |
| HPI40307 | CUSTOMER SERVICE |
| HPT30203 | VOLUNTEERISM |
| HPT40108 | INDUSTRIAL TRAINING |
| HTA40203 | MEETING, INCENTIVE, CONVENTION & EXHIBITION (MICE) |
| HTP30102 | TOURISM RESEARCH PROJECT (I) |
| HTP40103 | TOURISM RESEARCH PROJECT (II) |
| HTS10103 | INTRODUCTION TO TOURISM INDUSTRY |
| HTS20203 | EVENT MANAGEMENT |
Supervision
2
CULINARY TOURISM DEVELOPMENT MODEL BASED ON LOCAL POTENTIAL TO ENHANCE THE TOURISM COMPETITIVENESS OF BUKIT TINGGI
THE IMPACTS OF COMMUNITY PARTICIPATION IN DEVELOPING COMMUNITY-BASED ECOTOURISM RESILIENCE FRAME WORK:A CASE STUDY IN KELANTAN