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DR. DERWEANNA BINTI BAH SIMPONG

FACULTY OF HOSPITALITY, TOURISM AND WELLNESS
derweanna@umk.edu.my
097717273
Scopus Google Scholar WOS
GROUP OF EXPERTISE
  1. FINANCIAL RISK OF CONVENTIONAL AND ISLAMIC BANKS: DOES INSTITUTIONAL QUALITY MATTER? | CO | 2020
  2. INTERNATIONAL JOURNAL OF PSYCHOSOCIAL REHABILITATION | MAIN | 2020
  3. THE PRESENTATION OF INDONESIA'S TRADITIONAL DANCES A STUDY OF TARI SAMAN (ACEH) AND TARI KECAK (BALI) | CO | 2021-02
  4. THE SUSTAINABILITY ENTREPRENEURSHIP IN ADAPTIVE RESILIENCE AMONG INDIGENOUS COMMUNITY IN MALAYSIA | MAIN | 2022
  5. EXAMINING PROACTIVE PRO-ENVIRONMENTAL BEHAVIOUR THROUGH GREEN INCLUSIVE LEADERSHIP AND GREEN HUMAN RESOURCE MANAGEMENT: AN EMPIRICAL INVESTIGATION AMONG MALAYSIAN HOTEL EMPLOYEES | CO | 2022
  6. PLACE ATTACHMENT, HOST TOURISTS¿ INTERACTION AND RESIDENT WELCOMING ATTITUDE: A POST COVID-19 ASSESSMENT TOWARDS TOURISM RECOVERY IN LANGKAWI, MALAYSIA | CO | 2022
  7. EXPLORING THE POTENTIALS AND IMPACT OF INDIGENOUS GHANAIAN DISHES IN THE RESTAURANT SECTOR WITHIN THE HOSPITALITY INDUSTRY. | CO | 2022
  8. THE EFFECT OF RESTAURANT SERVICE QUALITY ON CUSTOMER SATISFACTION: A CONCEPTUAL PAPER | CO | 2022
  9. SUSTAINABLE FOOD WASTE PRACTICE AMONG SMALL MEDIUM ENTERPRISE (SME) RESTAURANT OPERATORS IN PENINSULAR MALAYSIA | CO | 2022
  10. THE SHARI¿AH COMPLIANCE SPA FOR WELLNESS AND TOURISM CONTEXT IN MALAYSIA | CO | 2021
  11. REVIEW OF INTERNATIONAL GEOGRAPHICAL EDUCATION ONLINE (RIGEO) | CO | 2021
  12. DO SERVICE QUALITY, PRICE, AND COMFORT AFFECT CONSUMER SATISFACTION: THE STUDY OF RIDE-HAILING SERVICES IN MALAYSIA | CO | 2021
  13. EXAMINING PROACTIVE PRO-ENVIRONMENTAL BEHAVIOUR THROUGH GREEN INCLUSIVE LEADERSHIP AND GREEN HUMAN RESOURCE MANAGEMENT: AN EMPIRICAL INVESTIGATION AMONG MALAYSIAN HOTEL EMPLOYEES | CO | 2022
  14. INTERNATIONAL JOURNAL OF PSYCHOSOCIAL REHABILITATION | MAIN | 2020
  1. THE EFFECTIVENESS OF BANANA LEAF AS A FOOD WRAPPER IN PASAR SITI KHADIJAH | CO | 2020
  2. PURCHASE INTENTION TOWARDS ORGANIC FOOD AMONG GENERATION Y IN MALAYSIA | CO | 2020
  3. THE EFFECTIVENESS OF ELECTRONIC WORD-OF-MOUTH (EWOM) ON SOCIAL MEDIA TOOLS TOWARDS VIRAL FOOD ADVERTISING | CO | 2020
  4. THE AWARENESS OF PRACTISING TRADITIONAL FOOD AMONG GENERATION X IN KELANTAN | CO | 2020
  5. EXPLORING THE POTENTIAL OF PONDOK INSTITUTIONS AS AN ISLAMIC SPIRITUAL TOURISM PRODUCT-THE CASE OF MALAYSIA | CO | 2021
  6. FACTORS THAT DETERMINE TOURIST¿S PURCHASE INTENTION TOWARD KELANTANESE LOCAL CUISINE | CO | 2021-11
  7. APPLICATION OF THE KIRKPATRICK MODEL: EFFECTIVENESS IN ACCOUNTING COURSE | CO | 2021-12
  8. AN INTEGRATED ONLINE HUB FOR MUSLIM FRIENDLY HOMESTAY OPERATORS IN MALAYSIA | CO | 2021-09
  9. ULAM COOKIES | CORRESPNDG | 2021-09
  10. PROTOTYPE SNEAKER INSOLES SENSOR | CORRESPNDG | 2021
  11. A STUDY ON FACTORS THAT INFLUENCE UNIVERSITI MALAYSIA KELANTAN (UMK) UNDERGRADUATE STUDENTS FOOD CHOICES | CORRESPNDG | 2021
  12. A STUDY ON IMPACTS OF COVID-19 TOWARDS LOCAL TOURIST TRAVEL PREFERENCES | CORRESPNDG | 2021
  13. FACTORS AFFECTING THE PURCHASE INTENTION AMONG UNDERGRADUATE STUDENTS TOWARDS FAST-FOOD RESTAURANTS IN EAST COAST MALAYSIA | CORRESPNDG | 2021
  14. RIZBRUNANA: ADVANCES IN HIGH-FIBRE BISCUIT USING BROWN RICE AND BANANA PEEL | CO | 2021-12-15
  15. THE RELATIONSHIP OF ECOTOURISM DEVELOPMENT TOWARDS ECOTOURISM DESTINATION COMPETITIVENESS. A CASE STUDY IN KELANTAN | CO | 2022
  16. THE STUDY ON ACCEPTANCE OF MALAY TRADISIONAL FOOD AMONG GNERERATION Z | MAIN | 2022
  17. THE STUDY OF EFFECTIVENESS OF DINESERVE ON CUSTOMER SATISFACTION IN KELANTAN HISPTER CAFE | CORRESPNDG | 2022
  18. THE EFFECT OF FACILITY AESTHETICS ON GUEST SATISFACTION: THE CASE OF THREE STAR HOTEL IN KELANTAN | MAIN | 2023
  19. THE EFFECT OF E-LEARNING ON ACADEMIC PERFORMANCE OF UNIVERSITY STUDENTS IN MALAYSIA DURING COVID-19 PANDEMIC | CO | 2022
  20. CONSUMER ACCEPTANCE OF INNOVATION IN TRADITIONAL FOODS AMONG UNDERGRADUATE¿ STUDENT | MAIN | 2023
  21. THE STUDY ON VISITOR¿S ACCEPTANCE OF TRADITIONAL MALAY FOOD IN MALAYSIA | MAIN | 2023
  1. KEUSAHAWANAN DAN KEPIMPINAN WANITA: SHE BELIEVED, SHE COULD, SO SHE DID. | CO | 2022
  2. THE EFFECT OF FOOD HAWKERS¿ BEHAVIOUR TOWARDS ENVIRONMENTALLY FRIENDLY FOOD PACKAGING | CO | 2023
  1. THE TOURIST PERCEIVED RISK TOWARDS TRAVEL INTENTION | CO | 2020
  2. CONTINUITY IN TRADITIONAL FOOD PRACTICES OF THE SENOI TRIBE: THE ROLE OF KNOWLEDGE TRANSMISSION | MAIN | 2022
  3. PRO-ENVIRONMENTAL BEHAVIOUR IMPACTS ON THE WILLINGNESS TO PAY FOR BIO-BASED SUSTAINABLE FOOD PACKAGING | CO | 2023
  4. THE EFFECT OF FOOD HAWKERS¿ BEHAVIOUR TOWARDS ENVIRONMENTALLY FRIENDLY FOOD PACKAGING | CO | 2023
  5. THE INFLUENCES OF ONLINE FOOD IMAGES TOWARDS PEOPLE¿S BEHAVIOURAL INTENTION TO VISIT A RESTAURANT | CO | 2023
  6. THE IMPACTS OF SOCIAL CAPITAL TOWARD INDIGENOUS ENTREPRENEURS SOCIO-ECONOMIC DEVELOPMENT | MAIN | 2023
  7. FACTORS INFLUENCING CUSTOMERS¿ PERCEPTION OF ONLINE ZAKAT PAYMENT AMONG MUSLIM EMPLOYEES IN KELANTAN | CO | 2023
  1. THE IMPACT OF COMMUNITY BASED TOURISM ON SOCIO-CULTURAL AND ECONOMIC ASPECT OF ORANG ASLI IN DUSUN KAMPUNG KUALA MU, SUNGAI SIPUT | MAIN | 2020
  2. FACTORS AFFECTING TURNOVER INTENTION OF THREE-STAR HOTEL INDUSTRY IN MALAYSIA | CO | 2020
  3. FACTORS AFFECTING TURNOVER INTENTION OF THREE -STAR HOTEL INDUSTRY IN MALAYSIA | CO | 2020
  4. DO KNOWLEDGE AND AWARENESS AFFECT THE IMPLEMENTATION OF GREEN PRACTICES? THE PERSPECTIVES OF HIGHER EDUCATION STUDENTS IN MALAYSIA | CO | 2020
  5. TOURIST LOYALTY TOWARD ONLINE TRAVEL REVIEWS: EXAMINING THE RELIABILITY AND VALIDITY OF INSTRUMENT | CO | 2020
  6. SUSTAINABLE FOOD WASTE PRACTICE AMONG SMALL MEDIUM ENTERPRISE (SME) RESTAURANT OPERATORS IN PENINSULAR MALAYSIA | CO | 2021
  7. AN INTEGRATED ONLINE HUB FOR MUSLIM FRIENDLY HOMESTAY OPERATORS IN MALAYSIA | CO | 2021-09
  8. ULAM COOKIES | MAIN | 2021-09
  9. DISCOVER THE EXOTIC TASTE OF SAMBAL PIJAT | CO | 2021-12
  10. PROTOTYPE SNEAKER INSOLES SENSOR | MAIN | 2021
  11. RIZBRUNANA: ADVANCES IN HIGH-FIBRE BISCUIT USING BROWN RICE AND BANANA PEEL | CO | 2021-12-15
  1. BUSINESS MODEL KANAQ CULTURAL HERITAGE | MEMBER | CRGUTM | 2020
  2. COMMUNITY RESILIENCE THROUGH ENTREPRENEURSHIP: THE CASE OF INDIGENOUS ENTREPRENEURS IN MALAYSIA | HEAD | UMKRS | 2021
  3. FOSTERING SOCIO-ECONOMIC ACTIVITIES AND COMMUNITY INVOLVEMENT IN NATIVE BASED TOURISM PRODUCT AMONG ORANG ASLI | HEAD | FRGS | 2020
  4. HOTSPOT VIDEO WARISAN BUDAYA UNITSQ CONTENTPRENEUR PROGRAMME | MEMBER | KPM | 2020
  5. INSTITUTIONAL QUALITY AND FINANCIAL RISK OF CONVENTIONAL AND ISLAMAIC BANKS | MEMBER | SGJP | 2020
  6. INSTITUTIONAL QUALITY AND FINANCIAL RISK OF CONVENTIONAL AND ISLAMIC BANKS | MEMBER | SGJP | 2020
  7. KETUA PENYELIDIK BAGI KAJIAN KES USAHAWAN WANITA - PROGRAM KERJASAMA ANTARA UNIVERSITI MALAYSIA KELANTAN (UMK) DAN WOMEN LEADERSHIP FOUNDATION (WLF) | HEAD | UMK | 2022
  8. MODELING SHARI¿AH COMPLIANCE SPAS IN THE CONTEXT OF MALAYSIAN WELLNESS INDUSTRY SETTING | MEMBER | FRGS-RACER | 2020
  9. MODELING SHARI¿AH COMPLIANCE SPAS IN THE CONTEXT OF MALAYSIAN WELLNESS INDUSTRY SETTING | MEMBER | FRGS-RACER | 2020
  10. MODELING SHARI¿AH COMPLIANCE SPAS IN THE CONTEXT OF MALAYSIAN WELLNESS INDUSTRY SETTING | MEMBER | FRGS-RACER | 2021
  11. MODELLING THE INDIGENOUS-INSPIRED SPA STRATEGIC MARKETING USING GOLDEN CIRCLE METHOD | MEMBER | FRGS | 2021
  12. PROGRAM PEMERKASAAN KEUSAHAWANAN KUMPULAN PENIAGA KECIL DAN ORANG KURANG UPAYA (OKU) DI KELANTAN | MEMBER | GRANT(I/A) | 2023
  13. PROGRAM BASMI KEMISKINAN TEGAR (BMT) 2022-2025 | MEMBER | MOF | 2023
  14. SUSTAINABLE FOOD WASTE PRACTICES AMONG SMALL MEDIUM ENTERPRISE (SME) RESTAURANT OPERATORS IN PENINSULAR MALAYSIA | MEMBER | SGJP | 2020
  15. SUSTAINABLE FOOD WASTE PRACTICES AMONG SMALL MEDIUM ENTERPRISE (SME) RESTAURANT OPERATORS IN PENINSULAR MALAYSIA | MEMBER | SGJP | 2020
  16. THE POTENTIAL OF PONDOK INSTITUTIONS AS SPIRITUAL TOURISM PRODUCT | HEAD | FRGS | 2010
  17. THE PROTOTYPE OF STRESS LEVEL MEASUREMENT SCALE FOR NURSING HOME STAFF (SELEM-NES) IN MALAYSIA | MEMBER | PRGS | 2021
  1. PROGRAM AGROPRENEUR PELANCONGAN | HEAD | 2020
  2. THE PROTOTYPE OF STRESS LEVEL MEASUREMENT SCALE FOR NURSING HOME STAFF (SELEM-NES) IN MALAYSIA | MEMBER | 2021
  3. PROJEK PENSIJILAN KEMAHIRAN REKREASI LUAR 2022 (OUTDOOR RECREATION SKILLS CERTIFICATION COURSE) | MEMBER | 2022
  4. PERUNDING PUSAT JAGAAN SITI NOOR AINI | MEMBER | 2022
  5. PROJEK PERUNDINGAN PROGRAM UMK GRADUATE EMPLOYABILITY ACCELERATION TRAINING (GREAT) - PENSIJILAN PROFESSIONAL SIJIL PENTAULIAHAN EKSEKUTIF HALAL DAN PROGRAM BERASASKAN KEMAHIRAN ASAS PENGENDALIAN MAKANAN | MEMBER | 2022
AWARD(S)
  • Award Name: Third Place in Case Study Competition (2019)
    Awarded by: Case Writers Association of Malaysia (CWAM)
  • Award Name: Anugerah Perkhidmatan Cemerlang tahun 2017 (2018)
    Awarded by: Universiti Malaysia Kelantan
  • Award Name: Anugerah Perkhidmatan Cemerlang tahun 2017 (2018)
    Awarded by: Universiti Malaysia Kelantan
  • Award Name: Best Paper Award: FINANCIAL LITERACY AND MEDIA LITERACY EDUCATIONS: THE LINKAGES (2018)
    Awarded by: MEDLIT Conference
RESEARCH AWARD(S)
  • Product Name: RIZBRUNANA: ADVANCES IN HIGH-FIBRE BISCUIT USING BROWN RICE AND BANANA PEEL
    Award: GOLD
    Role: Member
    Exhibition Name:CRI2021
  • Product Name: RIZBRUNANA HIGH FIBER BISCUITS: FROM WASTE TO HEALTH
    Award: GOLD
    Role: Member
    Exhibition Name:CITREX2023
  • Product Name: RIZBRUNANA HIGH FIBER BISCUITS: FROM WASTE TO HEALTH
    Award: GOLD
    Role: Member
    Exhibition Name:INVIDE2023
  • Product Name: RIZBRUNANA HIGH FIBER BISCUITS: FROM WASTE TO HEALTH
    Award: GOLD
    Role: Member
    Exhibition Name:CARNIVAL OF RESEARCH AND INNOVATION (CRI) 2023
  • Product Name: Amethyst Modul implementation on Disabilities Entrepreneur Group for Human Capital Empowerment
    Award: GOLD
    Role: Member
    Exhibition Name:Malaysia Technology Expo
  • Product Name: Rizbrunana
    Award: GOLD
    Role: Member
    Exhibition Name:International Research and Innovation Symposium and Exposition 2022
  • Product Name: Rizbrunana
    Award: GOLD
    Role: Member
    Exhibition Name:PECIPTA
  • Product Name: Rizbrunana
    Award: GOLD
    Role: Member
    Exhibition Name:MTE
  • Product Name: RIZBRUNANA: ADVANCES IN HIGH-FIBRE BISCUIT USING BROWN RICE AND BANANA PEEL
    Award: GOLD
    Role: Member
    Exhibition Name:INTERNATIONAL EXHIBITION & SYMPOSIUM ON PRODUCTIVITY, INNOVATION, KNOWLEDGE & EDUCATION (ISPIKE)
  • Product Name: A STUDY ON FACTORS THAT INFLUENCE UNIVERSITI MALAYSIA KELANTAN (UMK) UNDERGRADUATE STUDENTS FOOD CHOICES
    Award: GOLD
    Role: Head
    Exhibition Name:HOTWEC4.0
  • Product Name: `Sneaker Insole Sensor
    Award: GOLD
    Role: Head
    Exhibition Name:BEGINNERS INNOVATION EXHIBITION (BIE2.0)
  • Product Name: RIZBRUNANA: ADVANCES IN HIGH-FIBRE BISCUIT USING BROWN RICE AND BANANA PEEL
    Award: GOLD
    Role: Member
    Exhibition Name:VIRTUAL INNOVATION COMPETITION (VIC2021)
  • Product Name: RIZBRUNANA: FROM WASTE TO HEALTHY HIGH FIBRE BISCUIT
    Award: GOLD
    Role: Member
    Exhibition Name:IN-VIDE 2021 INTERNATIONAL VIRTUAL EXPO OF INNOVATION PRODUCT AND SYSTEM DESIGN 2021
  • Product Name: Amethyst Modul implementation on Disabilities Entrepreneur Group for Human Capital Empowerment
    Award: SPECIAL
    Role: Member
    Exhibition Name:Malaysia Technology Expo
  • Product Name: PROTOTYPE SNEAKER INSOLE SENSOR
    Award: SILVER
    Role: Head
    Exhibition Name:CRI2021
  • Product Name: RIZBRUNANA: ADVANCES IN HIGH-FIBRE BISCUIT USING BROWN RICE AND BANANA PEEL FLOUR
    Award: SILVER
    Role: Member
    Exhibition Name:International Business and Management Virtual Innovation & Invention of Ideas Competition (VIIIC) 2021
  • Product Name: FACTORS AFFECTING THE PURCHASE INTENTION AMONG UNDERGRADUATE STUDENTS TOWARDS FAST-FOOD RESTAURANTS IN EAST COAST MALAYSIA
    Award: SILVER
    Role: Head
    Exhibition Name:HOTWEC4.0
  • Product Name: APPLICATION OF THE KIRKPATRICK MODEL: EFFECTIVENESS IN ACCOUNTING COURSE
    Award: SILVER
    Role: Member
    Exhibition Name:CRI2021
  • Product Name: A Study on Impacts of Covid-19 Towards Local Tourist Travel Preferences
    Award: SILVER
    Role: Head
    Exhibition Name:HOTWEC4.0
  • Product Name: INTERACTIVE EDUTAINMENT MODEL (IEM): ¿EduKits¿ FOR ORANG ASLI STUDENT
    Award: SILVER
    Role: Head
    Exhibition Name:Teaching Enhancement & Learning Innovation Carnival 2020 (1st eTeLIC'20)
  • Product Name: AN INTEGRATED ONLINE HUB FOR MUSLIM FRIENDLY HOMESTAY OPERATORS IN MALAYSIA
    Award: SILVER
    Role: Member
    Exhibition Name:CRI2021
  • Product Name: DEVELOPING AN INSTRUMENT TO MEASURE PSYCHOMOTOR LEARNING IN FLEXI MODE (THE TRADITIONAL AND VIRTUAL CLASSROOMS) FOR HOSPITALITY STUDENTS IN UNIVERSITI MALAYSIA KELANTAN (UMK)
    Award: SILVER
    Role: Head
    Exhibition Name:iTeLIC 2023
  • Product Name: ULAM COOKIES
    Award: SILVER
    Role: Head
    Exhibition Name:CRI2021
  • Product Name: Face Shield Protection Mask
    Award: BRONZE
    Role: Head
    Exhibition Name:BEGINNERS INNOVATION EXHIBITION
  • Product Name: IMPROVING HOMESTAY BUSINESS AMONG SME USING AIPD MODEL
    Award: BRONZE
    Role: Head
    Exhibition Name:e-KARNIVAL PENYELIDIKAN DAN INOVASI (eCRI) 2020
  • Product Name: `Innovation in Hospitality¿
    Award: BRONZE
    Role: Head
    Exhibition Name:BEGINNERS INNOVATION EXHIBITION (BIE2.0)
  • Product Name: CONSUMER ACCEPTANCE OF INNOVATION IN TRADITIONAL FOODS AMONG UNDERGRADUATES STUDENTS
    Award: BRONZE
    Role: Member
    Exhibition Name:STUDENT INNOVATION AND COLLOQUIUM
  • Product Name: THE STUDY ON TOURIST TRADITIONAL MALAY FOOD ACCEPTANCE IN MALAYSIA
    Award: BRONZE
    Role: Member
    Exhibition Name:STUDENT INNOVATION AND COLLOQUIUM
  • Product Name: POPIA TRIPLE LOADED
    Award: BRONZE
    Role: Member
    Exhibition Name:BIE
EDUCATION(S)
  • (2017) UNIVERSITI TEKNOLOGI MARA
    IJAZAH DOKTOR FALSAFAH HOTEL AND TOURISM MANAGEMENT
  • (2008) UNIVERSITI TEKNOLOGI MARA
    IJAZAH SARJANA PENTADBIRAN PERNIAGAAN PENTADBIRAN PERNIAGAAN
  • (2006) UNIVERSITI TEKNOLOGI MARA
    IJAZAH SARJANA MUDA TEKNOLOGI PELANCONGAN PERKHIDMATAN MAKANAN