1. Wan Ahmad Amir Zal Wan Ismail, Derweanna Bah Simpong, Tengku Fauzan Tengku Anuar, Azwan Abdullah, Nurul Iman Mohd Zain, Muhammad, Zikri, Acciaioli, Greg. (2025). Malaysia¿s Dominant Approach to Furthering the Development of the Orang Asli Laut. International Journal of Community and Social Development , Vol. 7(3) , pp. 342 - 368. https://doi.org/10.1177/25166026251329105
  2. Yasin, N.H.M., Hasbollah H.R., Saidi, N.A., Simpong.D, Razak, C.R., Tan, Tse Guan. (2024). The factors influencing stress among nursing home staff: A cross-sectional study to develop stress measurement scale. Humanities and Social Sciences Letters , Vol. 12(1) , pp. 43-64. https://doi.org/10.18488/73.v12i1.3623
  3. Patwary A.K., Mohd Yusof M.F., Bah Simpong D., Ab Ghaffar S.F., Rahman, M. K.. (2023). Examining proactive pro-environmental behaviour through green inclusive leadership and green human resource management: an empirical investigation among Malaysian hotel employees. Journal of Hospitality and Tourism Insights . https://doi.org/10.1108/JHTI-06-2022-0213
  4. Patwary A.K., Yusof M.F.B.M., Kamarudin L.M., Simpong D.B.B., Islam G.M.N., Rahman, M. K.. (2022). PLACE ATTACHMENT, HOST TOURISTS¿ INTERACTION AND RESIDENT WELCOMING ATTITUDE: A POST COVID-19 ASSESSMENT TOWARDS TOURISM RECOVERY IN LANGKAWI, MALAYSIA. Geojournal of Tourism and Geosites , Vol. 44(4) , pp. 1335-1341. https://doi.org/10.30892/gtg.44419-951
  5. Simpong.D, Rahim, M. A., Zulkefli, N. S.. (2022). The Sustainability Entrepreneurship in Adaptive Resilience Among Indigenous Community in Malaysia. GeoJournal of Tourism and Geosites , Vol. 42 , pp. 794-803. https://doi.org/10.30892/gtg.422spl20-891
  6. Handayani B., Reyes-Escalante, AY, Kosnin, R, Simpong, DB. (2021-02). THE PRESENTATION OF INDONESIA'S TRADITIONAL DANCES A STUDY OF TARI SAMAN (ACEH) AND TARI KECAK (BALI). TURISMO-ESTUDOS E PRATICAS .
  7. Derweanna Bah Simpong, Roslizawati Che Aziz, Nik Alif Amri Nik Hashim, Raja Norliana Raja Omar, Abdullah Muhamed Yusoff, Nur Hafizah Muhammad, Tahirah Abdullah, Siti Afiqah Zainuddin, Fauzan Hafiz Muhammad Safri. (2020). Teaching and Learning in Higher Education: E-Learning as a Tool. International Journal of Innovative Technology and Exploring Engineering (IJITEE) , Vol. 9(1) , pp. 458-463. https://doi.org/10.35940/ijitee.A4188.119119
  8. Saidi, N.A., Simpong, D.B, Ahmad, G., Othman, N.A., Wan Farha Wan Zulkifli. (2020). Financial Risk of Conventional and Islamic Banks: Does Institutional Quality Matter?. Psychology and Education , Vol. 12(3) , pp. 510-524. https://doi.org/10.17762/turcomat.v12i3.757
  9. Mansor, N. A., MAZNE IBRAHIM, Rusli, S.A., Simpong.D, Razak, N.F.A, Samengon, H., Ridzuan, N.A., Othman, N.A.. (2019). Empowering indigenous communities through participation in tourism. International Journal of Tourism Anthropology , Vol. 7(3-4) , pp. 309-329.
  10. Adlina Azmi, Hasif Rafidee Hasbollah, Nurul Hafizah Mohd Yasin, Normaizatul Akma Saidi, Derweanna Bah Simpong, Razli Che Razak, Tan, Tse Guan, Adni Halianie Adnan. (2025-09). Factors Influencing Job Satisfaction Among Staff for Profit Nursing Homes. Journal of Carcinogenesis , Vol. 24(4s) , pp. 224-231. https://doi.org/10.64149/J.Carcinog.24.4s.224-231
  11. Akua Serwah, Simpong, D.B, Rahim, M. A.. (2022). Exploring the potentials and impact of indigenous Ghanaian dishes in the restaurant sector within the hospitality industry.. Journal of Tourism, Hospitality & Culinary Arts (JTHCA) , Vol. 14(1) , pp. 32-40.
  12. Nur Azimah Othman, Derweanna Bah Simpong, Nurul Fardila Abd Razak, Normaizatul Akma Saidi, Harnidah Samengon, Ghazali Ahmad. (2022). Sustainable food waste practice among small medium enterprise (SME) restaurant operators in peninsular Malaysia. Journal of Tourism, Hospitality & Culinary Arts (JTHCA) , Vol. 14(1) , pp. 492-502.
  13. Fatin Nabila Mohd Nazri, Derweanna Bah Simpong, Naziatul Aziah Mohd Radzi. (2022). The Effect of Restaurant Service Quality On Customer Satisfaction: A Conceptual Paper. Journal of Tourism, Hospitality & Culinary Arts (JTHCA) , Vol. 14(1) , pp. 187-199.
  14. Mansor, N. A., Rusli, S. A., Razak, N.F.A, MAZNE IBRAHIM, Simpong, DB, Othman, N.A., Ridzuan, N. A.. (2021). Over-development in rural tourism: Tourism impact, local community satisfaction and dissatisfaction. REVIEW OF INTERNATIONAL GEOGRAPHICAL EDUCATION , Vol. 11(10) , pp. 262-271.
  15. Wan Farha Wan Zulkiffli, Nik Alif Amri Nik Hashim, Munirah Manshar, Derweanna Bah Simpong, Nur Izzati Mohamad Anuar, Mohd Zulkifli Muhammad, Nur Dalila Yusoff. (2021). Do Service Quality, Price, and Comfort Affect Consumer Satisfaction: The Study of Ride-Hailing Services in Malaysia. Journal of Contemporary Issues in Business and Government , Vol. 27(2) , pp. 4562-4571. https://doi.org/10.47750/cibg.2021.27.02.482
  16. Nor Dalila Marican, Nur Athirah Sumardi, Roslizawati Che Aziz, Derweanna Bah Simpong, Hasif Rafidee Hasbollah. (2021). The Shari¿ah Compliance Spa for Wellness and Tourism Context in Malaysia. Turkish Journal of Computer and Mathematics Education (TURCOMAT) , Vol. 12 , pp. 3. https://doi.org/10.17762/TURCOMAT.V12I3.1329
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  1. Siti Asma Md Rasdi, Simpong, D.B, Azwan Abdullah, Amir Zal, W. A., Mohd Hafiz Jamaludin, Hafizi Mat Salleh. (2025-11-16). Pemerkasaan Potensi Komuniti Orang Kelainan Upaya (OKU): Kajian Kes Makmal Jaringan Sosial di Pusat Pemulihan Orang Kurang Upaya (PROKA), Telong, Bachok. , pp. 361. Economic and Financial Policy Institute (ECOFI).
  2. Hafizi Mat Salleh, Derweanna Bah Simpong, Siti Asma Md Rasdi, Mohd Hafiz Jamaludin, Azwan Abdullah, Wan Ahmad Amir Zal Wan Ismail, Mohd Rizal Abu Bakar, Maisarah Che Ahmed. (2025-11). Pemetaan Modal Insan, Modal Ekonomi, Modal Semulajadi, Modal Budaya di Kampung Nenasi, Bachok Kelantan. In 10th Annual ECOFI Symposium 2025 , pp. 16-25. Economic and Financial Policy Institute (ECOFI) School of Economics, Finance & Banking Universiti Utara Malaysia.
  3. Derweanna Bah Simpong, Azwan Abdullah, Mohd Hafiz Jamaludin, Wan Ahmad Amir Zal Wan Ismail, Hafizi Mat Salleh, Siti Asma Md Rasdi. (2025-11). Menangani Kemiskinan dalam Komuniti Orang Asli di Sungai Rual, Jeli Kelantan Melalui Pembangunan Lestari: Pemetaan Integrasi Modal Insan, Ekonomi, dan Sosial untuk Mencapai Kesejahteraan Jangka Panjang. In Annual ECOFI Symposium (AES 2025) Ekonomi Mampan dan Keterangkuman Kewangan , pp. 301-314. Economic and Financial Policy Institute (ECOFI).
  4. Ahamd Rashdan bin Rozman, Ainnu Natasha bjnti Mat Zais, Ainul Athirah binti Mat Nudin, Amni binti Abd Azis, Simpong, D.B. (2023). Consumer acceptance of innovation in traditional foods among undergraduate¿ student. In Hotwec 7.0 Sustainably Nurturing Tourism, Hospitality and Wellness , pp. 1-14. Faculty of Hospitality, Tourism and Wellness.
  5. Aggun Anis Farhani, Anis Nadhirah, Aqilatul Husna, Simpong, D.B. (2023). The study on visitor¿s acceptance of traditional Malay food in Malaysia. In Hotwec 7.0 Sustainably Nurturing Tourism, Hospitality and Wellness , pp. 15-28. Faculty of Hospitality, Tourism and Wellness.
  6. Simpong, D.B, Nur Azimah Othman, Nurul Fardila Abd Razak, Mohd Fadil Mohd Yusof, Hazzyati Hashim. (2023). The Effect of Facility Aesthetics on Guest Satisfaction: The Case of Three Star Hotel in Kelantan. In Lecture Notes in Networks and Systems , pp. 1035¿1047. Springer Science and Business Media Deutschland GmbH.
  7. Putri Nur Anis Binti Megat Jaafar, Afina Binti Mohd Seman, Aisyah Nabilah Binti Khabil, Ezzatul Husna Binti Aman, Simpong, D.B. (2022). The Study of Effectiveness of Dineserve on Customer Satisfaction in Kelantan Hispter Cafe. In E-PROCEEDING HoTWeC 6.0 , pp. 457 - 467. Faculty of Hospitality, Tourism and Wellness Universiti Malaysia Kelantan.
  8. Ahmad Rizqyuddin Mohd Yatimmurrizal, Ambas Ngilah, Ganatharsyen Jegathisvaran, Nadirah Yusoff, Simpong, D.B. (2022). The Study on Acceptance of Malay Tradisional Food Among Gnereration Z. In E-PROCEEDING HoTWeC 6.0 , pp. 424 - 435. Faculty of Hospitality, Tourism and Wellness Universiti Malaysia Kelantan.
  9. Fatin Farzana Roslan, Fatin Izani Che Mat, Latha Ayyakannu, Asyrulnaim Pattah Akhir, Nur Dalila Yusoff, Derweanna Bah Simpong. (2022). The Effect of E-Learning on Academic Performance of University Students in Malaysia during Covid-19 Pandemic. In E-PROCEEDING HoTWeC 6.0 , pp. 457-467. FHPK.
  10. Abdullah, F. A., Daud, R.R.R., Othman, N.A., Razak, N.F.A, Simpong, DB, Yusoff, A.M. (2022). The Relationship of Ecotourism Development towards Ecotourism Destination Competitiveness. A Case Study in Kelantan. In IOP Conference Series: Earth and Environmental Science . Institute of Physics. https://doi.org/10.1088/1755-1315/1102/1/012083
  11. Nurul Fardila Abd Razak, Abdullah Muhamed Yusoff, Nor Azimah Othman, Derweanna Bah Simpong, Noriza Ishak. (2021-11). FACTORS THAT DETERMINE TOURIST¿S PURCHASE INTENTION TOWARD KELANTANESE LOCAL CUISINE. In Global Tourism Conference , pp. 49-51. Global Tourism Conference. https://doi.org/10.46754/GTC.2021.11.014
  12. Mohd Yusof M.F., Simpong, DB. (2021). Exploring the Potential of Pondok Institutions as an Islamic Spiritual Tourism Product-The Case of Malaysia. In Lecture Notes in Networks and Systems , pp. 722 - 730. Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-030-69221-6_54
  13. Amir Faris, Muhammad Mustofa, Mohamad Syukri, Wong Jing Yin, DERWEANNA BAH SIMPONG. (2021). A Study on Factors That Influence Universiti Malaysia Kelantan (UMK) Undergraduate Students Food Choices. , pp. 196-205. Faculty of Hospitality, Tourism and Wellness Universiti Malaysia Kelantan.
  14. Muhammad Nur Hilmi, Nurul Najihah, Nurulnabilah, Thong Bei Yee, Derweanna Bah Simpong. (2021). Factors Affecting the Purchase Intention Among Undergraduate Students Towards Fast-food Restaurants in East Coast Malaysia. , pp. 659-667.
  15. Nor Husna Hasan, Nur Hazwani Ahmad, Nur Zulaikha Mahmod, Sharifah Syed Azman, Derweanna Bah Simpong. (2021). A Study on Impacts of Covid-19 Towards Local Tourist Travel Preferences. , pp. 187-195. UMK PRESS.
  16. Fatin Nuramyzaitul Lily Lokman, Ho Yoke Hong, Nurin Syahirah Anwar, Nur Syafiqah Roslan, Derweanna Bah Simpong. (2020). The Effectiveness of Electronic Word-Of-Mouth (eWOM) On Social Media Tools towards Viral Food Advertising. In Nurturing Hospitality, Tourism & Wellness World . UMK PRESS.
  17. Jumaini Syarifuddin, Keshnidewi Ganeson, Nur Syahirah Nordin, Nursyahidah Mohamad Amiruddin, Derweanna Bah Simpong. (2020). The Awareness of Practising Traditional Food among Generation X in Kelantan. In Nurturing Hospitality, Tourism & Wellness World , pp. 97. UMK PRESS.
  18. Fatin Nabila Mohd Nazri, Han Kah Wei, Nursyafiqah Abd Halim, Nur Syafiqah Zulkifli, Derweanna Bah Simpong. (2020). Purchase Intention towards Organic Food among Generation Y in Malaysia. In Nurturing Hospitality, Tourism & Wellness World , pp. 81-89. UMK PRESS.
  19. Ariawatella Vanessa Anak Watt, Dayang Hazizah Johan, Muhammad Affiq Jalil, Yong Xin, Harnidah Samengon, Othman, Nur Azimah, Derweanna Bah Simpong. (2020). The Effectiveness of Banana Leaf as a Food Wrapper in Pasar Siti Khadijah. In Nurturing Hospitality, Tourism & Wellness World , pp. 73-80. UMK PRESS.
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  1. Nur Farihin Abd Hadi Khan, NOR MAIZANA MAT NAWI, DERWEANNA BAH SIMPONG, Mazne Ibrahim, Nurul Fardila Abd Razak, Nor Amira Mohd Razali, Harnidah Samengon, Nur Hafizah Muhammad, Nurashikin A. Ridzuan. (2025-12). Serving Made Simple: The Preparation. AFARI ENTERPRISE.
  2. Nik Maheran Nik Muhammad, Roselina Ahmad Saufi, Hanisa Hassan, Seri Intan Mokhtar, Mohamad Faiz Mohd Amin, Shardy Abdullah, Burhan Che Daud, Ng Siew Foen, Nooraini Yusoff, An'amt Mohamed Noor, Tan Tse Guan, Khairiyah Mat, Derweanna Bah Simpong, Muhammad Azwadi Sulaiman, Siti Afiqah Zainuddin, Ruhil Hayati Hamdan, Noorzamzarina Sulaiman, Ramly Hasan, Liyana Ahmad Afip, Dzulkifli Mukhtar, Noorshella Che Nawi, Nor Fadhilah Kamaruzzaman, Noor Janatun Naim Jemali, Mohammad Rusdi Mohd Nasir, Yohan Kurniawan, Mohd Zaimmudin Mohd Zain, Zulhisyam Abdul Kari, Suchi Hassan, Mohd Hazim Mohamad Amini, Nurul Izrin Md Saleh. (2024-03-04). Peraturan Akademik Pengajian Siswazah Secara Penyelidikan Edisi Kelima. Perpustakaan Negara Malaysia.
  3. Noorshella Che Nawi, Siti Afiqah Zainuddin, Wan Mohd Nazdrol Wan Mohd Nasir, Nor Syafawati Abd Rahman, Noorul Azwin Md Nasir, Siti Salwani Abdullah, Ahmad Ridhuwan Abdullah, Noor Raihani Zainol, Nurul Azwa Mohamed Khadri, Yusrinadini Zahirah Md. Isa@Yusuff, Wan Farha Wan Zulkifli, Syamsuriana Sidek, Mohd Asrul Hery Ibrahim, Ikarastika Rahayu Abdul Wahab, Fadhilahanim Aryani Abdullah, Nurul Hafizah Mohd Yasin, Derweanna Bah Simpong, Naziatul Aziah Mohd Radzi. (2022). Keusahawanan dan Kepimpinan Wanita: She Believed, She Could, So She Did.. UMK Press.
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  1. Derweanna Bah Simpong, Ngelambong, Anderson, Nur Azimah Othman, Nurul Fardila Abd Razak, Tengku Fauzan Tengku Anuar. (2025). Empowering Orang Asli Communities Through Indigenous Tourism: A Path to Socio-Economic Growth and Community Participation. In Integrating Artificial Intelligence, Security for Environmental and Business Sustainability (pp. 947 - 957). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/9
  2. Bakar, N. A., Rahim, M. A., Muhammad N.H., Nasir, M. N. M., Halim M.H.A., Simpong, D.B. (2024). Exploring the Profound Influence of Memorable Religious Tourism Experiences on Subjective Well-Being Among Malaysian Pilgrims. In Studies in Systems, Decision and Control (pp. 691 - 702). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-54379-1_60
  3. Abdullah, A, Salleh, M. Z. M., Wan Ismail W.A.Z., Tengku Fauzan Tengku Anuar, Simpong, D.B, Abdul Rahman, N.H., Salleh H.M., Rasdi S.A.B.M.. (2024). Retirement Financial Planning: Strategies and Challenges in Avoiding the Incidence of Poverty. In Studies in Systems, Decision and Control (pp. 101 - 109). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-50939-1_8
  4. Simpong, D.B, Wan Ahmad Amir Zal Wan Ismail, Anuar T.F.T., Abdullah, A, Rasdi S.A.M., Salleh H.M., Othman, N.A.. (2024). The Study on the Impact of a Sense of Community and Personality Traits Towards Orang Asli Entrepreneurs to Eradicate Poverty Through Tourism Industry-Related Businesses. In Studies in Systems, Decision and Control (pp. 773 - 784). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-50939-1_62
  5. Tengku Anuar T.F., Mamat S.A., Wan Ismail W.A.Z., Abdullah, A., Simpong, D.B, Abdullah, Z., Salleh H.M., Rasdi S.A.M.. (2024). Impact of the Amethyst Module Implemented on the Micro-Enterprises Program: Disabilities Entrepreneur Group in Kelantan. In Studies in Systems, Decision and Control (pp. 61 - 70). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-50939-1_5
  6. Derweanna Bah Simpong, Nur Azimah Othman, Fadhilahanim Aryani Abdullah, Dzulkifli Mukhtar. (2024). Building Dreams, Shattering Barriers: A case study of NR Architecture. In Malaysian Women Entrepreneurs: Breaking The Barriers (Lecturer's Edition) (pp. 207-222). UMK Press.
  7. Serwah, Akua, Derweanna Bah Simpong, Marlisa Abdul Rahim. (2024). Knowledge, Attitude, Practice (KAP) of Food Handlers and Food Quality on Customer Retention. In Studies in Systems, Decision and Control (pp. 841 - 851). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-54379-1_72
  8. Muhammad N.H., Muhamed Yusoff, A., Nawi N.M.M., Razak, N.F.A, Simpong.D. (2023). Pro-environmental Behaviour Impacts on the Willingness to Pay for Bio-based Sustainable Food Packaging. In The Implementation of Smart Technologies for Business Success and Sustainability (pp. 325 - 324). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-10212-7_28
  9. Said, N.M., Zainuddin, S. A., Nasir N.A.M., Abdullah, T., Yusoff M.N.H.B., Yasoa', M.R., Muhamad S.F., Simpong, D.B, Othman A.. (2023). Factors Influencing Customers¿ Perception of Online Zakat Payment Among Muslim Employees in Kelantan. In Finance, Accounting and Law in the Digital Age. Contributions to Management Science (pp. 471-480). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-27296-7_43
  10. Simpong, D.B, Othman, N.A., Mat Yusoff N.D., Hazzyati Hashim, Said, N.M.. (2023). The Impacts of Social Capital Toward Indigenous Entrepreneurs Socio-Economic Development. In Finance, Accounting and Law in the Digital Age. Contributions to Management Science (pp. 441-451). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-27296-7_40
  11. Othman, N.A., Simpong, D.B, Mat Yusoff N.D., Said, N.M., Hashim, H., Abdullah, F. A.. (2023). The Influences of Online Food Images Towards People¿s Behavioural Intention to Visit a Restaurant. In Finance, Accounting and Law in the Digital Age. Contributions to Management Science (pp. 509 - 518). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-27296-7_47
  12. Nur Dalila Yusoff, Derweanna Bah Simpong, Nurul Fardila Abd Razak, Nur Azimah Othman, Nur Hafizah Muhammad, Fadhilahanim Aryani Abdullah, Siti Fatimah Ab Ghaffar, Nadzirah Mohd Said. (2023). The Effect of Food Hawkers¿ Behaviour Towards Environmentally Friendly Food Packaging. In Finance, Accounting and Law in the Digital Age (pp. 701-713). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-27296-7_63
  13. Derweanna Bah Simpong, Nur Azimah Othman, Mohd Fadil Mohd Yusof. (2022). Continuity in Traditional Food Practices of the Senoi Tribe: The role of Knowledge Transmission. In Contemporary Issues in Malaysian Tourism (pp. 130). UUM PRESS.
  14. Zaimatul Awang, Nik Alif Amri Nik Hashim, BAH SIMPONG, DERWEANNA, Mohd Ashraf Kamarul Zaman, Mursyda Mahshar, Khairun Najihah Sabri, NUR IZZATI MOHAMAD ANUAR, Ruzanifah binti Kosnin. (2020). The Tourist Perceived Risk towards Travel Intention. In Insights into Economics and Management (pp. 125 - 133). Book Publisher International. https://doi.org/10.9734/bpi/ieam/v5
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  1. Nurul Hafizah Mohd Yasin, Derweanna Bah Simpong, Nur Farihin Abd Hadi Khan, Mazne Ibrahim. (2021-12-15). Rizbrunana: Advances In High-Fibre Biscuit Using Brown Rice And Banana Peel. RESEARCH MANAGEMENT INNOVATION CENTRE (RMIC).
  2. Normaizatul Akma, S., Noraida Saidi, Derweanna Bah Simpong, Nur Azimah Othman, Hazzyati Hashim, Nadzirah Mohd Said, Wan Farha Wan Zulkiffli. (2021-12). Application of the Kirkpatrick Model: Effectiveness in Accounting Course.
  3. Nur Azimah Othman, Derweanna Bah Simpong, Nor Maizana Mat Nawi. (2021-12). Discover the Exotic Taste of Sambal Pijat. Tourism in Paradise.
  4. Mohd Said, Nadzirah, Derweanna Bah Simpong, Hashim, H., Othman, Nur Azimah, Normaizatul Akma Saidi, Wan Farha Wan Zulkifli. (2021-09). An Integrated Online Hub For Muslim Friendly Homestay Operators In Malaysia. Research Management Innovation Centre.
  5. Derweanna Bah Simpong, Nur Azimah Othman, Normaizatul Akma Saidi, Hazzyati Hashim, Nadzirah Mohd Said, Wan Farha Wan Zulkifli. (2021-09). ULAM COOKIES. Research Management Innovation Centre.
  6. Derweanna Bah Simpong, Nur Azimah Othman, Normaizatul Akma Saidi, Hazzyati Hashim, Nadzirah Mohd Said, Wan Farha Wan Zulkiffli. (2021). Prototype Sneaker Insoles Sensor.
  7. Harnidah Samengon, Nik Alif Amri Nik Hashim, Nor Maizana Mat Nawi, Ghazali Ahmad, Zaimatul Awang, Abdullah Muhamed Yusoff, Roslizawati Che Aziz, Ramlee, Shah Iskandar Fahmie, Nurashikin A. Ridzuan, Derweanna Bah Simpong. (2020). Factors Affecting Turnover Intention of Three-Star Hotel Industry in Malaysia. The Mattingley Publishing Co., Inc..
  8. Simpong, D.B, Nurashikin A. Ridzuan, A. Ridzuan, Harnidah Samengon, Nur Azimah Othman, Mansor, Nur Aliah, Mazne Ibrahim, Nurul Fardila Abd Razak. (2020). The Impact of Community Based Tourism on Socio-Cultural and Economic Aspect of Orang Asli in Dusun Kampung Kuala Mu, Sungai Siput. Innovare Academics Sciences Pvt. Ltd.
  9. Nawi N.M.M., Nik Hashim, Nik Alif Amri, Che Aziz R., Harnidah Samengon, Abdullah, Nurul Azlin Tham, Simpong, DB, Raja Norliana Raja Omar. (2020). Tourist Loyalty Toward Online Travel Reviews: Examining The Reliability And Validity Of Instrument.
  10. Roslizawati Che Aziz, Nik Alif Amri Nik Hashim, Abdullah Muhamed Yusoff, Zaimatul Awang, Derweanna Bah Simpong, Raja Norliana Raja Omar, Nur Azimah Othman. (2020). Do knowledge and awareness affect the implementation of green practices? The perspectives of higher education students in Malaysia. International Journal of Psychosocial Rehabilitation,. https://doi.org/DOI: 10.37200/IJPR/V24I6/PR260705
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PERUNDING PUSAT JAGAAN SITI NOOR AINI
MEMBER · 2022
PROJEK PERUNDINGAN PROGRAM UMK GRADUATE EMPLOYABILITY ACCELERATION TRAINING (GREAT) - PENSIJILAN PROFESSIONAL SIJIL PENTAULIAHAN EKSEKUTIF HALAL DAN PROGRAM BERASASKAN KEMAHIRAN ASAS PENGENDALIAN MAKANAN
MEMBER · 2022

Award(s)

4
Third Place in Case Study Competition (2019)
Awarded by: Case Writers Association of Malaysia (CWAM)
Anugerah Perkhidmatan Cemerlang tahun 2017 (2018)
Awarded by: Universiti Malaysia Kelantan
Anugerah Perkhidmatan Cemerlang tahun 2017 (2018)
Awarded by: Universiti Malaysia Kelantan
Best Paper Award: FINANCIAL LITERACY AND MEDIA LITERACY EDUCATIONS: THE LINKAGES (2018)
Awarded by: MEDLIT Conference

Research Award(s)

29
RIZBRUNANA: ADVANCES IN HIGH-FIBRE BISCUIT USING BROWN RICE AND BANANA PEEL
Award: GOLD · Role: Member
Exhibition: CRI2021
RIZBRUNANA HIGH FIBER BISCUITS: FROM WASTE TO HEALTH
Award: GOLD · Role: Member
Exhibition: CITREX2023
RIZBRUNANA HIGH FIBER BISCUITS: FROM WASTE TO HEALTH
Award: GOLD · Role: Member
Exhibition: INVIDE2023
RIZBRUNANA HIGH FIBER BISCUITS: FROM WASTE TO HEALTH
Award: GOLD · Role: Member
Exhibition: CARNIVAL OF RESEARCH AND INNOVATION (CRI) 2023
Amethyst Modul implementation on Disabilities Entrepreneur Group for Human Capital Empowerment
Award: GOLD · Role: Member
Exhibition: Malaysia Technology Expo
Rizbrunana
Award: GOLD · Role: Member
Exhibition: International Research and Innovation Symposium and Exposition 2022
Rizbrunana
Award: GOLD · Role: Member
Exhibition: PECIPTA
Rizbrunana
Award: GOLD · Role: Member
Exhibition: MTE
RIZBRUNANA: ADVANCES IN HIGH-FIBRE BISCUIT USING BROWN RICE AND BANANA PEEL
Award: GOLD · Role: Member
Exhibition: INTERNATIONAL EXHIBITION & SYMPOSIUM ON PRODUCTIVITY, INNOVATION, KNOWLEDGE & EDUCATION (ISPIKE)
A STUDY ON FACTORS THAT INFLUENCE UNIVERSITI MALAYSIA KELANTAN (UMK) UNDERGRADUATE STUDENTS FOOD CHOICES
Award: GOLD · Role: Head
Exhibition: HOTWEC4.0
`Sneaker Insole Sensor
Award: GOLD · Role: Head
Exhibition: BEGINNERS INNOVATION EXHIBITION (BIE2.0)
RIZBRUNANA: ADVANCES IN HIGH-FIBRE BISCUIT USING BROWN RICE AND BANANA PEEL
Award: GOLD · Role: Member
Exhibition: VIRTUAL INNOVATION COMPETITION (VIC2021)
RIZBRUNANA: FROM WASTE TO HEALTHY HIGH FIBRE BISCUIT
Award: GOLD · Role: Member
Exhibition: IN-VIDE 2021 INTERNATIONAL VIRTUAL EXPO OF INNOVATION PRODUCT AND SYSTEM DESIGN 2021
Amethyst Modul implementation on Disabilities Entrepreneur Group for Human Capital Empowerment
Award: SPECIAL · Role: Member
Exhibition: Malaysia Technology Expo
PROTOTYPE SNEAKER INSOLE SENSOR
Award: SILVER · Role: Head
Exhibition: CRI2021
RIZBRUNANA: ADVANCES IN HIGH-FIBRE BISCUIT USING BROWN RICE AND BANANA PEEL FLOUR
Award: SILVER · Role: Member
Exhibition: International Business and Management Virtual Innovation & Invention of Ideas Competition (VIIIC) 2021
FACTORS AFFECTING THE PURCHASE INTENTION AMONG UNDERGRADUATE STUDENTS TOWARDS FAST-FOOD RESTAURANTS IN EAST COAST MALAYSIA
Award: SILVER · Role: Head
Exhibition: HOTWEC4.0
APPLICATION OF THE KIRKPATRICK MODEL: EFFECTIVENESS IN ACCOUNTING COURSE
Award: SILVER · Role: Member
Exhibition: CRI2021
A Study on Impacts of Covid-19 Towards Local Tourist Travel Preferences
Award: SILVER · Role: Head
Exhibition: HOTWEC4.0
INTERACTIVE EDUTAINMENT MODEL (IEM): ¿EduKits¿ FOR ORANG ASLI STUDENT
Award: SILVER · Role: Head
Exhibition: Teaching Enhancement & Learning Innovation Carnival 2020 (1st eTeLIC'20)
AN INTEGRATED ONLINE HUB FOR MUSLIM FRIENDLY HOMESTAY OPERATORS IN MALAYSIA
Award: SILVER · Role: Member
Exhibition: CRI2021
DEVELOPING AN INSTRUMENT TO MEASURE PSYCHOMOTOR LEARNING IN FLEXI MODE (THE TRADITIONAL AND VIRTUAL CLASSROOMS) FOR HOSPITALITY STUDENTS IN UNIVERSITI MALAYSIA KELANTAN (UMK)
Award: SILVER · Role: Head
Exhibition: iTeLIC 2023
ULAM COOKIES
Award: SILVER · Role: Head
Exhibition: CRI2021
Face Shield Protection Mask
Award: BRONZE · Role: Head
Exhibition: BEGINNERS INNOVATION EXHIBITION
IMPROVING HOMESTAY BUSINESS AMONG SME USING AIPD MODEL
Award: BRONZE · Role: Head
Exhibition: e-KARNIVAL PENYELIDIKAN DAN INOVASI (eCRI) 2020
`Innovation in Hospitality¿
Award: BRONZE · Role: Head
Exhibition: BEGINNERS INNOVATION EXHIBITION (BIE2.0)
CONSUMER ACCEPTANCE OF INNOVATION IN TRADITIONAL FOODS AMONG UNDERGRADUATES STUDENTS
Award: BRONZE · Role: Member
Exhibition: STUDENT INNOVATION AND COLLOQUIUM
THE STUDY ON TOURIST TRADITIONAL MALAY FOOD ACCEPTANCE IN MALAYSIA
Award: BRONZE · Role: Member
Exhibition: STUDENT INNOVATION AND COLLOQUIUM
POPIA TRIPLE LOADED
Award: BRONZE · Role: Member
Exhibition: BIE

Education(s)

3
(2017) UNIVERSITI TEKNOLOGI MARA
IJAZAH DOKTOR FALSAFAH HOTEL AND TOURISM MANAGEMENT
(2008) UNIVERSITI TEKNOLOGI MARA
IJAZAH SARJANA PENTADBIRAN PERNIAGAAN PENTADBIRAN PERNIAGAAN
(2006) UNIVERSITI TEKNOLOGI MARA
IJAZAH SARJANA MUDA TEKNOLOGI PELANCONGAN PERKHIDMATAN MAKANAN

Courses Taught

CodeDescription
AFT1013 FOUNDATION OF ENTREPRENEURSHIP
AFT3093 CORPORATE ENTREPRENEURSHIP
AFT4012 STUDENT IN ENTERPRISE PROGRAMME (SIEP)
AHS2013 INTRODUCTION TO HOSPITALITY INDUSTRY
AHS3023 CLUB MANAGEMENT
AHS3063 RESTAURANT MANAGEMENT AND FOOD SERVICE
AHS3123 PROFESSIONAL DEVELOPMENT IN HOSPITALITY
AHS4103 FOOD AND BEVERAGE MANAGEMENT
APT2013 ENTREPRENEUR BEHAVIOR
ATS3043 CONSUMER BEHAVIOR IN TOURISM
AWS2013 INTRODUCTION TO HEALTH INDUSTRY
AWS2033 DIETITION AND HEALTH
AWS2043 PHISIOTHERAPHY AND HEALTH EXERCISE
HFT10103 FUNDAMENTAL OF MANAGEMENT
HFT10303 MARKETING IN HOSPITALITY AND TOURISM
HFT10403 PRINCIPLES OF ECONOMICS
HFT40102 STUDENT IN ENTERPRISE PROGRAM (SIEP)
HHB40303 CONCEPT AND TRENDS IN HOSPITALITY
HHP30102 HOSPITALITY RESEARCH PROJECT (I)
HHP40103 HOSPITALITY RESEARCH PROJECT (II)
HHS10103 INTRODUCTION TO HOSPITALITY INDUSTRY
HHS20103 BASIC SERVING
HHS30203 FOOD AND BEVERAGE MANAGEMENT
HHS40103 PROFESSIONAL DEVELOPMENT IN HOSPITALITY
HPT20203 BUSINESS LAW
HPT20303 TECHNOLOGY AND INFORMATION IN BUSINESS
HPT30103 RESEARCH METHODOLOGY
HPT40108 INDUSTRIAL TRAINING

Supervision

11
CULINARY TOURISM DEVELOPMENT MODEL BASED ON LOCAL POTENTIAL TO ENHANCE THE TOURISM COMPETITIVENESS OF BUKIT TINGGI
MAIN Supervisor for a PHD's Student
DEVELOPING PROPOSED GUIDELINE FOR GREEN WASTE MANAGEMENT PRACTICE AMONG FOOD TRUCK OPERATORS IN KLANG VALLEY
MAIN Supervisor for a PHD's Student
EFFECTS OF COVID-19 TOWARDS CONSUMER BEHAVIOR IN FOOD AND BEVERAGE (F&B) INDUSTRY IN MALAYSIA
MAIN Supervisor for a MASTER's Student
Enhancing Customer Citizenship Behaviour Through Experience, Service Quality, And Expectation: A Comparative Study Of Local And Chain Hotels In West Sumatra
MAIN Supervisor for a PHD's Student
Gastrotectural Framework Construction And Entrepreneurial Strategies In Territorial Culinary Tourism Model To Strengthen Sustainable Tourism Based On Regional Potential Of West Sumatera Indonesia
CO Supervisor for a PHD's Student
INVESTIGATING THE ROLE OF SOCIAL PRESSURE, PERCEIVED JOB AVAILABILITY AND THE MODERATING EFFECTS OF JOB HOPPING ATTITUDE ON INTENTION TO LEAVE OF HOTEL EMPLOYEES
CO Supervisor for a MASTER's Student
Investigating The Role Of Social Pressure,perceived Job Availability And The Moderating Effects Of Job Hopping Attitude On Intention To Leave Of Hotel Employees
MAIN Supervisor for a MASTER's Student
KELESTARIAN PENGGUNAAN PENGETAHUAN TRADISI PERUBATAN DALAM KALANGAN KOMUNITI BATEK
CO Supervisor for a PHD's Student
Membangun Dan Menguji Keberkesanan E-modul Garde Manger Dengan Bantuan Kecerdasan Buatan (ai) Dalam Kalangan Pelajar Diploma Seni Kulinari Di Kolej Vokasional Tanah Merah
MAIN Supervisor for a MASTER's Student
THE INFLUENCE OF ONLINE FOOD IMAGES TOWARDS PEOPLE¿S BEHAVIOURAL INTENTION TO VISIT A RESTAURANT
MAIN Supervisor for a PHD's Student
THE MEDIATING EFFECT OF PERCEIVED FOOD QUALITY ON THE RELATIONSHIP BETWEEN KNOWLEDGE, ATTITUDE, PRACTISE AND CUSTOMER RETENTION
MAIN Supervisor for a PHD's Student