DR. NUR IDA FATIHAH BINTI CHE SHALIFULLIZAM
fatihah.cs@umk.edu.my
GROUP OF EXPERTISE
- FAST-FOOD RESTAURANT CONSUMER PREFERENCES IN USING SELF-SERVICE KIOSKS: AN EMPIRICAL ASSESSMENT OF THE 4AS MARKETING MIX | CO | 2023-05-15
- ROLES OF ONLINE TRAVEL INTERMEDIARIES IN SHAPING HOTEL CUSTOMER'S ONLINE BOOKING INTENTION IN MALAYSIA | CO | 2023
- THE ROLE OF CUSTOMER ATTRIBUTE ON CUSTOMER SATISFACTION TOWARD RESTAURANT IN KELANTAN | CO | 2023
- STUDY OF WORKPLACE ENVIRONMENT, REWARD AND RECOGNITION ON JOB SATISFACTIONAMONG EMPLOYEES¿ MALAYSIAN HOTEL INDUSTRY | MAIN | 2023
- A FRAMEWORK OF INTEGRATED ROBOTIC PROCESS AUTOMATION (RPA) FOR THE ACCOUNTING AND FINANCE DEPARTMENT TO OPTIMISE FIRM FINANCIAL PERFORMANCE | HEAD | UMK-FUND | 2022
- CULTIVATING WORKFORCE ENGAGEMENT WITH TECHNOLOGY : MOBILE APP FOR RESTAURANT DISCOVERY AND RESERVATION BY EMPLOYEES | MEMBER | GRANT(I/A) | 2023
AWARD(S)
RESEARCH AWARD(S)
- Product Name: RIZBRUNANA HIGH FIBRE BISCUIT: FROM WASTE TO HEALTH
Award: GOLD
Role: Member
Exhibition Name:INTERNATIONAL EXPO OF INNOVATION PRODUCT AND SYSTEM DESIGN - Product Name: RIZBRUNANA HIGH FIBRE BISCUIT: FROM WASTE TO HEALTH
Award: SILVER
Role: Member
Exhibition Name:CREATION INNOVATION TECHNOLOGY AND RESEARCH EXPOSITION - Product Name: DEVELOPMENT OF GLOWYBEE ANTI ACNE BOOSTER SERUM FOR COMMERCIALIZATION
Award: SILVER
Role: Member
Exhibition Name:INTERNATIONAL RESEARCH & INNOVATION COMPETITION 2023 - Product Name: KEREPOK LEKOR AYAM
Award: SILVER
Role: Member
Exhibition Name:INTERNATIONAL RESEARCH & INNOVATION COMPETITION 2023 (InaRiC 2023) - Product Name: SERUNDING IKAN HARUAN
Award: BRONZE
Role: Member
Exhibition Name:BEGINNER INNOVATION EXHIBITION
EDUCATION(S)
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(2021) TAYLOR'S UNIVERSITY
DOKTOR FALSAFAH (PHD) HOSPITALITI DAN PELANCONGAN
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(2016) UNIVERSITI TEKNOLOGI MARA
IJAZAH SARJANA PENGURUSAN PERKHIDMATAN MAKANAN
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(2014) UNIVERSITI TEKNOLOGI MARA
IJAZAH SARJANA MUDA PENGURUSAN PERKHIDMATAN MAKANAN
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(2011)
MUET
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(2009) SMK SULTAN ISMAIL
SPM