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DR. MUHAMAD NASYAT BIN MUHAMAD NASIR

FACULTY OF HOSPITALITY, TOURISM AND WELLNESS
nasyat.mn@umk.edu.my

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GROUP OF EXPERTISE
  1. PARALLEL MEDIATORS OF PLACE ATTACHMENT AND TOURIST MOTIVATION IN INVOLVEMENT AND DESTINATION LOYALTY: A CONCEPTUAL MODEL | CORRESPNDG | 2022
  2. EXAMINING SERVICE QUALITY AT THE DESTINATION LEVEL: THE CASE OF MALAYSIA | CO | 2023
  3. LOCAL COMMUNITY PERSPECTIVE ON RESPONSIBLE TOURISM AND DESTINATION SUSTAINABILITY | CO | 2022
  4. THE PARALLEL MEDIATORS OF TOURIST SATISFACTION AND PLACE ATTACHMENT ON PERCEIVED VALUE AND DESTINATION LOYALTY RELATIONSHIP | MAIN | 2022
  5. DEVELOPING A MODEL OF PERCEIVED VALUE, QUALITY OF LIFE, PLACE ATTACHMENT AND DESTINATION LOYALTY | CORRESPNDG | 2022
  6. DEVELOPING A MODEL OF PERCEIVED VALUE, QUALITY OF LIFE, PLACE ATTACHMENT AND DESTINATION LOYALTY | MAIN | 2022
  7. PROPOSING A RESEARCH MODEL OF DESTINATION LOYALTY: THE CASE OF GASTRONOMIC TOURISM IN MALAYSIA | MAIN | 2021-12
  8. HUMAN RESOURCE MANAGEMENT PRACTICES AND JOB PERFORMANCE AMONG TRAVEL AGENCIES EMPLOYEES | CO | 2021-08
  9. MODELLING THE RELATIONSHIPS BETWEEN DESTINATION ATTRACTIVENESS, SERVICE QUALITY, TOURIST SATISFACTION AND DESTINATION LOYALTY | MAIN | 2021-09
  10. THE MEDIATING ROLE OF PLACE ATTACHMENT ON THE PERCEIVED VALUE AND DESTINATION LOYALTY RELATIONSHIP: A CONCEPTUAL MODEL | CORRESPNDG | 2022
  11. EXAMINING SERVICE QUALITY AT THE DESTINATION LEVEL: THE CASE OF MALAYSIA | CO | 2023
  1. DEVELOPING HOLISTIC PERFORMANCE MEASUREMENT INDEX FOR ISLAMIC BANKS | CO | 2021
  2. A CONCEPTUAL DIAGRAM OF HOMESTAY STAKEHOLDER¿S INTERACTION IN INDUCING ENVIRONMENTAL BEHAVIOUR | CO | 2021
  3. TMCAS MODEL: REIMAGING AN IMPACTFUL VIRTUAL COLLABORATIVE PROJECT BASED LEARNING IN TEACHING ENTREPRENEURSHIP | CO | 2021
  4. PROPOSING A CONCEPTUAL MODEL OF DESTINATION LOYALTY: TWO PARALLEL MEDIATORS OF PLACE ATTACHMENT AND TOURIST MOTIVATION | CORRESPNDG | 2021
  5. THE MEDIATING ROLE OF PLACE ATTACHMENT ON THE PERCEIVED VALUE AND DESTINATION LOYALTY RELATIONSHIP: A CONCEPTUAL MODEL | MAIN | 2021
  6. FACTORS AFFECTING DESTINATION LOYALTY AMONG DOMESTIC TOURISTS VISITING TERENGGANU | CORRESPNDG | 2022
  7. FACTORS INFLUENCING DOMESTIC TOURIST PREFERENCES FOR HOLIDAY DESTINATIONS IN LANGKAWI DURING COVID-19 POST-PANDEMIC | CORRESPNDG | 2022
  8. FACTORS INFLUENCING DESTINATION LOYALTY AMONG DOMESTIC TOURISTS VISITING LANGKAWI ISLAND, MALAYSIA | CORRESPNDG | 2022
  9. THE PERCEPTION OF LOCAL COMMUNITIES TOWARD ECOTOURISM DEVELOPMENT IN KUNDASANG, SABAH | CO | 2022
  10. DEVELOPING A CONCEPTUAL FRAMEWORK: THE CASE OF GASTRONOMIC TOURISM IN MALAYSIA AMONG INTERNATIONAL TOURISTS FROM THE UNITED KINGDOM | MAIN | 2023
  11. PROPOSING A CONCEPTUAL FRAMEWORK OF DOMESTIC TOURISTS¿ PREFERENCES OF HOLIDAY DESTINATION TO MAINTAIN SUSTAINABILITY OF TRAVEL-RELATED BUSINESS DURING COVID-19 ENDEMIC | MAIN | 2023
  12. THE FACTORS DETERMINE FOOD SATISFACTION AMONG DOMESTIC TOURISTS: THE CASE OF GASTRONOMIC TOURISM IN KELANTAN | CO | 2023
  13. THE FACTORS DETERMINE SATISFACTION AMONG TOURIST VISITING SUSTAINABLE HERITAGE TOURISM DEVELOPMENT IN KELANTAN | CO | 2023
  14. PROPOSING A CONCEPTUAL FRAMEWORK OF DOMESTIC TOURIST'S PREFERENCES OF HOLIDAY DESTINATION TO MAINTAIN SUSTAINABILITY OF TRAVEL RELATED BUSINESS DURING COVID-19 ENDEMIC | MAIN | 2023
  15. LINKING THE RELATIONSHIPS BETWEEN PERCEIVED VALUE AND DESTINATION LOYALTY IN LANGKAWI ISLAND: MEDIATING ROLE OF PLACE ATTACHMENT AND TOURIST SATISFACTION | MAIN | 2023
  1. DEVELOPING HOLISTIC PERFORMANCE MEASUREMENT INDEX FOR ISLAMIC BANKS | CO | 2021
  2. UNDERSTANDING THE BEHAVIOUR OF INTERNATIONAL TOURISTS FROM CHINA VISITING MALAYSIA: PROPOSING A CONCEPTUAL MODEL | MAIN | 2021
  3. IDENTIFYING DESTINATION ATTRACTIVENESS OF KUALA TERENGGANU PERCEIVED BY DOMESTIC TOURIST | CO | 2021
  4. TMCAS MODEL: REIMAGING AN IMPACTFUL VIRTUAL COLLABORATIVE PROJECT BASED LEARNING IN TEACHING ENTREPRENEURSHIP | CO | 2021
  5. PROPOSING A CONCEPTUAL MODEL OF DESTINATION LOYALTY: TWO PARALLEL MEDIATORS OF PLACE ATTACHMENT AND TOURIST MOTIVATION | CORRESPNDG | 2021
  1. A FRAMEWORK OF INTEGRATED ROBOTIC PROCESS AUTOMATION (RPA) FOR ACCOUNTING AND FINANCE DEPARTMENT TO OPTIMISE FIRM FINANCIAL PERFORMANCE | MEMBER | UMK-FUND | 2022
  2. A FRAMEWORK OF INTEGRATED ROBOTIC PROCESS AUTOMATION (RPA) FOR THE ACCOUNTING AND FINANCE DEPARTMENT TO OPTIMISE FIRM FINANCIAL PERFORMANCE | MEMBER | UMK-FUND | 2022
  3. DEVELOPING YOUTH SOCIAL-PRENEUR READINESS MODEL TO EMPOWER YOUTH AND COMMUNITY DEVELOPMENT | MEMBER | FRGS | 2023
  4. PENGATURAN KEHIDUPAN WARGA EMAS DAN IMPAK KE ATAS KEMAMPUAN MELANCONG | MEMBER | UMK-FUND | 2022
  5. RESPONSIBLE TOURISM AND DESTINATION SUSTAINABILITY TOWARDS QUALITY OF LIFE AMONG LOCAL COMMUNITY | MEMBER | UMK-FUND | 2022
  6. RESPONSIBLE TOURISM AND DESTINATION SUSTAINABILITY TOWARDS QUALITY OF LIFE AMONG LOCAL COMMUNITY | MEMBER | UMK-FUND | 2022
  7. THE EFFECTS OF PRACTICE IN MIND (PIM) TRAINING ON ANXIETY PRIOR TO PASSING PERFORMANCE OF FOOTBALL PLAYERS | MEMBER | UMK-FUND | 2023
  8. THE PARALLEL MEDIATORS OF TOURIST SATISFACTION AND PLACE ATTACHMENT ON PERCEIVED VALUE AND DESTINATION LOYALTY RELATIONSHIP | HEAD | UMK-FUND | 2021
  1. RUMAH TAMU MASJID BANDAR JELI DAN KHIDMAT KOMUNITI | MEMBER | 2022
AWARD(S)
RESEARCH AWARD(S)
  • Product Name: FACTORS AFFECTING DESTINATION LOYALTY AMONG DOMESTIC TOURISTS VISITING TERENGGANU
    Award: GOLD
    Role: Member
    Exhibition Name:Hospitality, tourism and wellness colloquium (hotwec 6.0)
  • Product Name: PROPOSING A CONCEPTUAL MODEL OF DESTINATION LOYALTY: TWO PARALLEL MEDIATORS OF PLACE ATTACHMENT AND TOURI
    Award: GOLD
    Role: Head
    Exhibition Name:Carnival of Research and Innovation (CRI 2021)
  • Product Name: FACTORS INFLUENCING DESTINATION LOYALTY AMONG DOMESTIC TOURIST VISITING LANGKAWI ISLAND, MALAYSIA
    Award: GOLD
    Role: Member
    Exhibition Name:Hospitality, tourism and wellness colloquium (hotwec 6.0)
  • Product Name: WEBSITE FOR TOURIST GUIDE IN MALAYSIA
    Award: GOLD
    Role: Member
    Exhibition Name:Beginners Innovation and Entrepreneurship Exhibition (BIE 5.0)
  • Product Name: PROPOSING A CONCEPTUAL MODEL OF DESTINATION LOYALTY: TWO PARALLEL MEDIATORS OF PLACE ATTACHMENT AND TOURIST MOTIVATION
    Award: SPECIAL
    Role: Head
    Exhibition Name:Carnival of Research and Innovation (CRI 2021)
  • Product Name: WEBSITE FOR TOURIST GUIDE IN MALAYSIA
    Award: SPECIAL
    Role: Member
    Exhibition Name:Beginners Innovation and Entrepreneurship Exhibition (BIE 5.0)
  • Product Name: One Click Website: A Simple Way to Search for Tourist Guides in Malaysia
    Award: SILVER
    Role: Head
    Exhibition Name:Carnival of Research and Innovation (CRI) 2023
  • Product Name: TMCAS MODEL : REIMAGING AN IMPACTFUL VIRTUAL COLLABORATIVE PROJECT BASED LEARNING IN TEACHING E ENTREPR
    Award: SILVER
    Role: Member
    Exhibition Name:Carnival of Research and Innovation (CRI 2021)
  • Product Name: MASTER - TRAY
    Award: SILVER
    Role: Member
    Exhibition Name:BEGINNERS INNOVATION & ENTREPRENEURSHIP EXHIBITION 4.0 (BIE 2022)
  • Product Name: DEVELOPING A CONCEPTUAL MODEL OF DESTINATION LOYALTY: A MULTI-STAGE OF PARALLEL MEDIATORS
    Award: SILVER
    Role: Head
    Exhibition Name:Carnival of Research and Innovation (CRI) 2022
  • Product Name: SMART WALKING STICK
    Award: BRONZE
    Role: Member
    Exhibition Name:Carnival of Research and Innovation (CRI) 2022
  • Product Name: FACTORS INFLUENCING DOMESTIC TOURIST PREFERENCE OF HOLIDAY DESTINATION IN LANGKAWI DURING COVID-19 POST PANDEMIC
    Award: BRONZE
    Role: Member
    Exhibition Name:Hospitality, tourism and wellness colloquium (hotwec 6.0)
  • Product Name: THE PERCEPTION OF LOCAL COMMUNITIES TOWARD ECOTOURISM DEVELOPMENT AT KUNDASANG, SABAH
    Award: BRONZE
    Role: Member
    Exhibition Name:Hospitality, tourism and wellness colloquium (hotwec 6.0)
EDUCATION(S)
  • (2020) UNIVERSITI SULTAN ZAINAL ABIDIN
    IJAZAH DOKTOR FALSAFAH PEMASARAN PELANCONGAN
  • (2015) UNIVERSITI TEKNOLOGI MARA
    IJAZAH SARJANA PENTADBIRAN PERNIAGAAN
  • (2013) UNIVERSITI TEKNOLOGI MARA
    IJAZAH SARJANA MUDA PENTADBIRAN PERNIAGAAN
  • (2008) MAKTAB SULTAN ISMAIL
    SPM