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DR. NOR SYUHADA BINTI ZULKEFLI

FACULTY OF HOSPITALITY, TOURISM AND WELLNESS
syuhada.z@umk.edu.my

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GROUP OF EXPERTISE
  1. THE EFFECTIVENESS OF GOVERNMENT PROGRAMMES FOR SMALL AND MEDIUM TOURISM BUSINESSES FROM AN INSTITUTIONAL PERSPECTIVE | CORRESPNDG | 2021-05
  2. THE ISSUES OF TOURISM POLICY IMPLEMENTATION AMONG INSIDER PERSPECTIVES IN PERHENTIAN ISLAND | MAIN | 2022
  3. THE SUSTAINABILITY ENTREPRENEURSHIP IN ADAPTIVE RESILIENCE AMONG INDIGENOUS COMMUNITY IN MALAYSIA | CO | 2022
  4. THE INNOVATION ELEMENTS OF HOMESTAY PROGRAMMES ON THE EAST COAST OF MALAYSIA | MAIN | 2023
  5. MALAYSIAN TOURISTS¿ INTENTION TO TRAVEL DURING THE COVID-19 PANDEMIC | MAIN | 2022
  1. DEVELOPING A FRAMEWORK ON SUCCESS PERFORMANCE OF COMMUNITY BASED HOMESTAY TOURISM PROGRAMME: AN EVIDENCE FROM INSIDER OF HOMESTAY PERSPECTIVE | MAIN | 2021-09
  2. FAIR SKIN PRODUCT | MAIN | 2021
  3. THE MOTIVATION TO VISIT FILM-INDUCED TOURISM DESTINATIONS AMONG YOUTH TRAVELERS IN MALAYSIA | MAIN | 2021-07
  4. THE MOTIVATION TO VISIT FILM-INDUCED TOURISM DESTINATION AMONG YOUTH TRAVELERS IN MALAYSIA | CO | 2021
  5. FACTORS INFLUENCING LOCAL TOURISTS¿ TRAVEL DESTINATION CHOICE: A CASE OF MALAYSIA | CORRESPNDG | 2021
  6. THE FACTORS THAT AFFECT TOURIST SATISFACTION TOWARDS KELUANG HILL | CO | 2021
  7. RELATIONSHIP AMONG LEARNING ENVIRONMENT, STUDENTS¿ MOTIVATION, STUDENTS¿ BEHAVIOR AND EDUCATION FACILITIES | CORRESPNDG | 2022
  8. TOURIST INTENTION IN ACCOMMODATION DECISION MAKING DURING THE COVID-19 PANDEMIC | MAIN | 2022
  9. INFLUENCING FACTORS OF ENTREPRENEURIAL EDUCATION TOWARDS ENTREPRENEURIAL INTENTIONS OF STUDENT UNIVERSITY MALAYSIA KELANTAN | CORRESPNDG | 2022
  10. LOOKING BACK: ASCRIBING MALAYSIA'S PROGRESS TOWARDS ACHIEVING AGENDA 2030 | CO | 2023
  11. THE EFFECT OF A SHORT VACATION ON WORK STRESS AMONG TOURISM LECTURERS | CO | 2023
  12. EXPLORING THE POTENTIAL OF STAYCATION MAKING TO TRAVEL DURING AND AFTERMATH OF THE COVID-19 | CO | 2023
  13. HERB2BE TEABAG: OVERCOME THE WORST OF MENSTRUAL PAIN | MAIN | 2023
  1. TOURISM PLANNING: FORCES OF CHANGES, PROCESSES AND RELATIONSHIP | CO | 2023
  1. FAIR SKIN PRODUCT | MAIN | 2021
  1. CONSTRUCTING THE DECISION CHOICE MOTIVATORS (DCMS) MODEL AMONG MALAYSIA MILLENIAL TOURIST DURING THE CRISIS | MEMBER | FRGS-RACER | 2022
  2. COMMUNITY RESILIENCE THROUGH ENTREPRENEURSHIP: THE CASE OF INDIGENOUS ENTREPRENEURS IN MALAYSIA | MEMBER | UMKRS | 2021
  3. CONSTRUCTING THE DECISION CHOICE MOTIVATORS (DCMS) MODEL AMONG MALAYSIA MILLENIAL TOURIST DURING THE CRISIS | MEMBER | FRGS | 2022
  4. EXPLORING INNOVATION ELEMENTS IN THE EAST COAST HOMESTAY PROGRAMMES | HEAD | UMK-FUND | 2021
  5. INVESTIGATING STUDENT'S RESILIENT FACTOR DURING COVID-19 PANDEMIC | MEMBER | UMK-FUND | 2021
  6. MEMPERKASAKAN POTENSI GASTRONOMI PELANCONGAN (MAKANAN TRADISIONAL) DALAM KALANGAN PENGUSAHA TEMPATAN MELALUI MODEL KEUSAHAWANAN PEMASARAN DIGITAL | HEAD | UMK-COM | 2022
  7. MEMBANGUNKAN MODEL PENDIGITALAN PROGRAM HOMESTAY KE ARAH PENGUKUHAN INDUSTRI PELANCONGAN NEGARA. | MEMBER | FRGS | 2023
  8. NEW STAYCATION MOTIVATORS MODEL FOR NATIONAL VACATIONERS ON PROXIMITY TOURISM | HEAD | FRGS | 2023
  9. PENGATURAN KEHIDUPAN WARGA EMAS DAN IMPAK KE ATAS KEMAMPUAN MELANCONG | MEMBER | UMK-FUND | 2022
  10. PENGATURAN KEHIDUPAN WARGA EMAS DAN IMPAK KE ATAS KEMAMPUAN MELANCONG | MEMBER | UMK-FUND | 2023
  11. THE INFLUENCE OF ACCOMMODATIONS, FOOD, AND TRANSPORTATION ON TRAVEL PREFERENCES DURING THE POST-MCO PERIOD | MEMBER | UMK-FUND | 2021
  12. THE MODERATING EFFECT OF SOCIAL MEDIA USAGE ON THE RELATIONSHIP BETWEEN INDIVIDUAL, ENVIRONMENTAL, ORGANIZATIONAL AND SOCIAL FACTORS ON SMART TOURISM IN BATU-FERRINGHI PENANG MALAYSIA | MEMBER | UMK-FUND | 2021
AWARD(S)
  • Award Name: Anugerah Jasa Universiti (2019)
    Awarded by: Universiti Malaysia Kelantan
RESEARCH AWARD(S)
  • Product Name: POSTER CODE:T69
    Award: GOLD
    Role: Head
    Exhibition Name:Hospitality, Tourism and Wellness Colloquium 6.0
  • Product Name: T31 PROJECT PPTA
    Award: GOLD
    Role: Member
    Exhibition Name:BEGINNERS INNOVATION AND ENTREPRENEURSHIP EXHIBITION (BIE 7.0)
  • Product Name: POSTER CODE: T70
    Award: GOLD
    Role: Head
    Exhibition Name:Hospitality, Tourism and Wellness Colloquium 6.0
  • Product Name: T30 PROJECT PPTA
    Award: GOLD
    Role: Member
    Exhibition Name:BEGINNERS INNOVATION AND ENTREPRENEURSHIP EXHIBITION (BIE 7.0)
  • Product Name: FORTEEN VEGI NUGGET
    Award: GOLD
    Role: Head
    Exhibition Name:BEGINNERS INNOVATION AND ENTREPRENEURSHIP EXHIBITION (BIE 5.0)
  • Product Name: THE MOTIVATION OF FILM-INDUCED TOURISM AMONG YOUTH TRAVELERS IN MALAYSIA
    Award: GOLD
    Role: Head
    Exhibition Name:Hospitality, Tourism and Wellness Colloquium 4.0 (2020)
  • Product Name: T28 PROJECT PPTA
    Award: GOLD
    Role: Member
    Exhibition Name:BEGINNERS INNOVATION AND ENTREPRENEURSHIP EXHIBITION (BIE 7.0)
  • Product Name: T29 PROJECT PPTA
    Award: GOLD
    Role: Member
    Exhibition Name:BEGINNERS INNOVATION AND ENTREPRENEURSHIP EXHIBITION (BIE 7.0)
  • Product Name: FACTORS INFLUENCING LOCAL TOURIST¿S TRAVEL DESTINATION CHOICE. A CASE OF MALAYSIA
    Award: GOLD
    Role: Head
    Exhibition Name:Hospitality, Tourism and Wellness Colloquium 4.0 (2020)
  • Product Name: BEST CONTENT AWARD POSTER CODE: T69
    Award: SPECIAL
    Role: Head
    Exhibition Name:Hospitality, Tourism and Wellness Colloquium 6.0
  • Product Name: CAPTEN MARVEL COMMUNITY HEALTH HIGH PROTEIN FROZEN PANCAKE
    Award: SPECIAL
    Role: Member
    Exhibition Name:BEGINNERS INNOVATION AND ENTREPRENEURSHIP EXHIBITION (BIE 6.0)
  • Product Name: BEST SUPERVISOR AWARD
    Award: SPECIAL
    Role: Head
    Exhibition Name:Hospitality, Tourism and Wellness Colloquium 6.0
  • Product Name: A TRANSFORMATION OF THINKING AND BEHAVING, FROM PROCASTINATION TO INNOVATIVENESS; THE CASE OF PERHENTIAN ISLAND
    Award: SILVER
    Role: Head
    Exhibition Name:GLOBAL TOURISM INNOVATION CHALLENGE (GTIC 2023)
  • Product Name: POSTER CODE: T67
    Award: SILVER
    Role: Head
    Exhibition Name:Hospitality, Tourism and Wellness Colloquium 6.0
  • Product Name: THE INFLUENCING SOLO TRAVELER CONSTRAINTS ON PERSONAL DEVELOPMENT EXPERIENCE
    Award: SILVER
    Role: Head
    Exhibition Name:Hospitality, Tourism and Wellness Colloquium 5.0
  • Product Name: FAIR SKIN
    Award: SILVER
    Role: Head
    Exhibition Name:BEGINNERS INNOVATION AND ENTREPRENEURSHIP EXHIBITION (BIE 2.0) 2021
  • Product Name: POSTER CODE:T68
    Award: SILVER
    Role: Member
    Exhibition Name:Hospitality, Tourism and Wellness Colloquium 6.0
  • Product Name: KLIK TRAVEL.COM AS A SOLUTION FOR HEALING HAPPINESS
    Award: SILVER
    Role: Head
    Exhibition Name:GLOBAL TOURISM INNOVATION CHALLENGE (GTIC 2023)
  • Product Name: DETERMINANTS FACTORS ON PATIENTS SATISFACTION TOWARDS HEALTH TOURISM IN MALAYSIA
    Award: BRONZE
    Role: Head
    Exhibition Name:Hospitality, Tourism and Wellness Colloquium 5.0
  • Product Name: FAIR SKIN
    Award: BRONZE
    Role: Head
    Exhibition Name:VIRTUAL INNOVATION COMPETITION 2021
  • Product Name: HERB TEABAG: SOLUTION FOR MENSTRUAL PAIN
    Award: BRONZE
    Role: Head
    Exhibition Name:VIRTUAL INNOVATION COMPETITION 2023
  • Product Name: DETERMINANT FACTORS ON TOURIST SATISFACTION IN HALAL TOURISM
    Award: BRONZE
    Role: Head
    Exhibition Name:Hospitality, Tourism and Wellness Colloquium 5.0
  • Product Name: BREW COFFEE: TRAVEL FOR COFFEE
    Award: BRONZE
    Role: Member
    Exhibition Name:CARNIVAL OF RESEARCH AND INNOVATION 2022
  • Product Name: THE INFLUENCING OF VIRTUAL EDUCATION LEARNING IN FHPK STUDENTS PERFORMANCE DURING PANDEMIC OF COVID-19
    Award: BRONZE
    Role: Head
    Exhibition Name:Hospitality, Tourism and Wellness Colloquium 5.0
  • Product Name: FAIR SKIN PRODUCT
    Award: BRONZE
    Role: Head
    Exhibition Name:CARNIVAL OF RESEARCH AND INNOVATION
  • Product Name: ANACARDIYUMS SAUCE
    Award: BRONZE
    Role: Member
    Exhibition Name:International Research and Innovation Competition (InaRIC)
  • Product Name: UNITY AS MALAYSIAN.COM: CULTURE FOR COMMUNITY WEBSITE
    Award: BRONZE
    Role: Head
    Exhibition Name:CARNIVAL OF RESEARCH AND INNOVATION 2022
  • Product Name: FAIR SKIN
    Award: NONE
    Role: Head
    Exhibition Name:VIRTUAL INNOVATION COMPETITION 2021
EDUCATION(S)
  • (2019) UNIVERSITI SAINS MALAYSIA
    IJAZAH DOKTOR FALSAFAH PERANCANGAN PELANCONGAN
  • (2014) UNIVERSITI SAINS MALAYSIA
    IJAZAH SARJANA SAINS PERANCANGAN
  • (2013) UNIVERSITI SAINS MALAYSIA
    IJAZAH SARJANA MUDA SAINS PERUMAHAN, BANGUNAN DAN PERANCANGAN
  • (2009) SM TEKNIK TERENGGANU
    STPM
  • (2007) SM TEKNIK WAKAF TEMBESU
    SPM