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PROF. MADYA DR. NOOR HASMINI BINTI ABD GHANI

FACULTY OF ENTREPRENEURSHIP AND BUSINESS
hasmini.ag@umk.edu.my
097797531
Scopus Google Scholar WOS
GROUP OF EXPERTISE
  1. HALAL CONSUMPTION DETERMINANTS: THE MEDIATING ROLE OF RISK PERCEPTION AND MUSLIM LIFESTYLE | CO | 2020
  2. SOCIAL MEDIA MARKETING TO ENHANCE CUSTOMER EQUITY ON FASHION APPAREL BRAND AMONG UNIVERSITY STUDENTS | CO | 2021
  3. OPTIMUM FORMULATION SUBSTRATE FOR OYSTER MUSHROOM CULTIVATION USING LINEAR PROGRAMMING MODEL | CO | 2023
  4. BRAND REWARD, BRAND TRAINING AND EMPLOYEE¿S BRAND CITIZENSHIP BEHAVIOR IN TELECOMMUNICATION INDUSTRY: THE MEDIATING ROLE OF EMPLOYEE BRAND FIT | CORRESPNDG | 2022
  5. THE INFLUENCE OF BRAND EQUITY AND PRICE CONSCIOUSNESS ON CONSUMERS¿ BRAND PURCHASE INTENTION OF FASHION RETAIL APPAREL | MAIN | 2022
  1. SOURCES OF BRAND EQUITY: AN INVESTIGATION IN SMES CONTEXT | CORRESPNDG | 2021-07
  2. RESEARCH ON THE MARKETING MODEL OF FRESH E-COMMERCE IN CHINA: MODEL, DILEMMA AND OUTLET | CO | 2022
  3. THE INFLUENCE OF CONSUMER NOSTALGIA ON BRAND LOYALTY | CO | 2022
  4. RESEARCH ON MARKETING MODE OF BUILDING CHARACTERISTIC AGRICULTURAL PRODUCTS BRAND UNDER THE BACKGROUND OF RURAL REVITALIZATION STRATEGY | CO | 2022
  5. EXPLORING BRAND EXPERIENCE DIMENSIONS; IS THIS IMPORTANT FOR SMES BRAND IN INDONESIA? | CO | 2022
  6. WORD OF MOUTH EFFECT OF CUSTOMER RELATIONSHIP MARKETING IN PERSPECTIVE OF BRAND EQUITY BUDGET HOTEL: CONCEPTUAL PAPER | CO | 2022
  7. A CONCEPTUAL PAPER ON THE RELATIONSHIP OF BRAND EXPERIENCE, BRAND TRUST, AND BRAND LOYALTY: MEDIATOR BRAND LOVE | CO | 2022
  8. THE IMPACT BRAND EXPERIENCE ON GUEST BUDGETING HOTEL IN INDONESIA | CO | 2023
  9. THE IMPORTANCE OF BRAND LOVE ON SMES CONTEXT IN INDONESIA | CO | 2023
  10. BRAND EQUITY VERSUS E-BRAND EQUITY: THE EVOLUTION OF BRAND EQUITY DIMENSIONS | CO | 2023
  1. BRAND MANAGEMENT: CONSUMER BRAND RELATIONSHIP IN STRONG BRAND DEVELOPMENT (CBR) | MAIN | 2021
  1. A NEW ADOPTION INTENTION MODEL OF DRONE APPLICATION AND USAGE IN FOOD DELIVERY SERVICES | MEMBER | FRGS | 2022
  2. DEVELOPING THE MODEL OF SMES BRAND EQUITY THROUGH THE ROLE OF SOCIAL MARKETING MEDIA, STORE ATTRIBUTES, AND MARKET SEGMENTATION | HEAD | UMK-MATCH | 2020
  3. DEVELOPING THE MODEL OF SOCIAL MEDIA MARKETING AND CONSUMER¿BRAND RELATIONSHIPS (CBR) TOWARDS SMES BRAND EQUITY | HEAD | FRGS | 2019
  4. DIGITAL COBREL FOR SMES BRAND SUSTAINABLE MONITORING: THE BRAND RESONANCE BASED APPLICATION | HEAD | PRGS | 2023
  5. DEVELOPING THE MODEL OF SOCIAL MEDIA MARKETING AND CONSUMER-BRAND RELATIONSHIPS (CBR) TOWARDS SMES BRAND EQUITY | HEAD | FRGS | 2020
  6. PROGRAM LATIHAN KEUSAHAWAN STRATEGIK ENTERPRAIS SOSIAL | MEMBER | MOF | 2019
  7. PROGRAM LATIHAN KEUSAHAWANAN STRATEGIK ENTERPRISE SOCIAL | MEMBER | MOF | 2020
  1. PROJEK BANDAR MAMPAN FASA 1 SECARA TANGGUNGJAWAB SOSIAL KORPORAT (CSR) | HEAD | 2022
AWARD(S)
  • Award Name: Anugerah Jasa Universiti (2019)
    Awarded by: Universiti Malaysia Kelantan
RESEARCH AWARD(S)
EDUCATION(S)
  • (2011) UNIVERSITI SAINS MALAYSIA
    IJAZAH DOKTOR FALSAFAH PEMASARAN PENJENAMAAN
  • (1998) UNIVERSITI KEBANGSAAN MALAYSIA
    IJAZAH SARJANA PENTADBIRAN
  • (1994) UNIVERSITI KEBANGSAAN MALAYSIA
    IJAZAH SARJANA MUDA PENTADBIRAN PERNIAGAAN
  • (1986) SEK MEN ISMAIL PETRA KOTA BHARU
    SPM