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DR. MARLISA BINTI ABDUL RAHIM

FACULTY OF HOSPITALITY, TOURISM AND WELLNESS
marlisa@umk.edu.my

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GROUP OF EXPERTISE
  1. TRAVEL MOBILE APPLICATIONS: THE USE OF UNIFIED ACCEPTANCE TECHNOLOGY MODEL | CO | 2020-01
  2. THE PREVALENCE OF BURNOUT AMONG NURSES IN NURSING HOME: A CROSS SECTIONAL STUDY | CO | 2020
  3. EMPIRICAL EVIDENCE FROM THE TOURISM INDUSTRY ON THE FACTORS THAT AFFECT TOURIST DESTINATION SATISFACTION | CORRESPNDG | 2022
  4. THE SUSTAINABILITY ENTREPRENEURSHIP IN ADAPTIVE RESILIENCE AMONG INDIGENOUS COMMUNITY IN MALAYSIA | CO | 2022
  5. THE PARALLEL MEDIATORS OF TOURIST SATISFACTION AND PLACE ATTACHMENT ON PERCEIVED VALUE AND DESTINATION LOYALTY RELATIONSHIP | CO | 2022
  6. EXPLORING THE POTENTIALS AND IMPACT OF INDIGENOUS GHANAIAN DISHES IN THE RESTAURANT SECTOR WITHIN THE HOSPITALITY INDUSTRY. | CO | 2022
  7. DEVELOPING A MODEL OF PERCEIVED VALUE, QUALITY OF LIFE, PLACE ATTACHMENT AND DESTINATION LOYALTY | CO | 2022
  8. MALAYSIAN TOURISTS¿ INTENTION TO TRAVEL DURING THE COVID-19 PANDEMIC | CO | 2022
  9. DEVELOPING A MODEL OF PERCEIVED VALUE, QUALITY OF LIFE, PLACE ATTACHMENT AND DESTINATION LOYALTY | CO | 2022
  10. TRAVEL MOBILE APPLICATIONS: THE USE OF UNIFIED ACCEPTANCE TECHNOLOGY MODEL | CO | 2020
  11. THE APPLICATION OF ANALYTICAL HIERARCHY PROCESS (AHP) FOR STUDENTS¿ PREFERENCES IN TOURISM DESTINATION SELECTION | MAIN | 2020
  12. A STUDY ON POTENTIAL CHALLENGES ON THE EDUCATIONAL SYSTEM DURING COVID-19 | CORRESPNDG | 2021-07
  13. PROPOSING A RESEARCH MODEL OF DESTINATION LOYALTY: THE CASE OF GASTRONOMIC TOURISM IN MALAYSIA | CO | 2021-12
  14. HUMAN RESOURCE MANAGEMENT PRACTICES AND JOB PERFORMANCE AMONG TRAVEL AGENCIES EMPLOYEES | CORRESPNDG | 2021-08
  15. E-LEARNING ¿ AN ELEGANT SOURCE OF EDUCATION DURING THE PERIOD OF LOCKDOWN | CO | 2021-07
  16. THE DETERMINANT FACTORS OF TOURISTS¿ SATISFACTION WITH EHAILING SERVICE | MAIN | 2023
  17. FACTORS INFLUENCING CUSTOMERS' TRAVEL REVIEWS ON HOTEL TOURIST LOYALTY | CO | 2023
  1. FACTORS AFFECTING CONTINUANCE OF MOBILE APPLICATIONS USE AMONG TOURISTS IN MALAYSIA | MAIN | 2020
  2. FACTORS INFLUENCING CONSUMER BEHAVIOUR AMONG LOCAL TOURIST IN MALAYSIA | MAIN | 2020
  3. BRAND AWARENESS, BRAND ASSOCIATION, PERCEIVED QUALITY AND BRAND LOYALTY AMONG TOURISTS IN MALAYSIAN BUDGET HOTELS | MAIN | 2020
  4. EXPLORING THE POTENTIAL OF CULINARY TOURISM DEVELOPMENT IN KELANTAN, MALAYSIA | MAIN | 2020
  5. MODELING TALENT SHORTAGE FOR ENTREPRENEURSHIP AMONG STUDENT WITH GOVERNMENT POLICY SUPPORT AS MEDIATING EFFECT: SEM APPROACH | CO | 2021
  6. NEARPOD: APPLICATION OF INTERACTIVE VIRTUAL REALITY IN TOURISM COURSES | CO | 2021
  7. INTERACTIVE VIRTUAL REALITY LEARNING EXPERIENCE | CO | 2021
  8. FACTORS INFLUENCING DESTINATION PREFERENCES AMONG INTERNATIONAL TOURISTS IN MALAYSIA | CO | 2021
  9. HUMAN RESOURCE MANAGEMENT PRACTICES AND JOB PERFORMANCE STUDY AMONG EMPLOYEES IN TRAVEL AGENCY SERVICES | CORRESPNDG | 2021
  10. PROPOSING A CONCEPTUAL MODEL OF DESTINATION LOYALTY: TWO PARALLEL MEDIATORS OF PLACE ATTACHMENT AND TOURIST MOTIVATION | CO | 2021
  11. FRESH CULINARY HERBS EVOKING THE ESSENCE OF CILANTRO | CO | 2022
  12. TALENT SHORTAGE ASSESSMENT IN MALAYSIA ISLAMIC BANKING INSTITUTION | CO | 2023
  13. CONCEPTUALIZING EXPERIENCE-RICH SUSTAINABLE TOURISM | MAIN | 2023
  14. FACTORS INFLUENCING CUSTOMER REVISIT INTENTION TO MAMAK RESTAURANTS IN PENANG | CO | 2023
  15. THE EFFECT OF SUPPLY AND DEMAND ATTRIBUTES TOWARDS OF TALENT SHORTAGE: A MIXED METHOD APPROACH | CO | 2023
  16. THE RELATIONSHIP BETWEEN MEMORABLE EXPERIENCE, TRAVEL SATISFACTION, AND TOURIST EXPECTATION ON REVISIT INTENTION AMONG TOURIST IN MALAYSIA | CO | 2023
  17. THE RELATIONSHIP BETWEEN ACCOMMODATION, FOOD QUALITY, AND CUSTOMER RELATIONS TOWARDS TOURIST SATISFACTION IN MALAYSIA | CO | 2023
  18. THE FACTORS INFLUENCE EMPLOYEE SATISFACTION EMPLOYEE SATISFACTION IN THE HOTEL INDUSTRY | CO | 2023
  19. THE FACTORS THAT INFLUENCE TOURISM DEMAND IN MALAYSIA | CO | 2023
  20. LINKING THE RELATIONSHIPS BETWEEN PERCEIVED VALUE AND DESTINATION LOYALTY IN LANGKAWI ISLAND: MEDIATING ROLE OF PLACE ATTACHMENT AND TOURIST SATISFACTION | CO | 2023
  1. CHAPTER 7: NEARPOD: VIRTUAL ENGAGING CLASSROOM FOR TOURISM STUDENT | CO | 2021
  2. CHAPTER 7: NEARPOD: VIRTUAL ENGAGING CLASSROOM FOR TOURISM STUDENTS | CO | 2021
  1. UNIVERSITI MALAYSIA KELANTAN (UMK)¿S ENGAGEMENT WITH THE KELANTAN STATE GOVERNMENT IN DEVELOPING COMMUNITY-BASED TOURISM (CBT) | CO | 2020
  2. UNIVERSITY MALAYSIA KELANTAN (UMK)'S ENGAGEMENT WITH THE KELANTAN STATE GOVERNMENT IN DEVELOPING COMMUNITY-BASED TOURISM (CBT) | CO | 2020
  3. PERFORMANCE EXPECTANCY, EFFORT EXPECTANCY AND SOCIAL INFLUENCE TOWARDS CONTINUANCE IN ADOPTION OF MOBILE APPLICATION USE | MAIN | 2020
  4. THE SUCCESS OF HALAL SUPPLY CHAIN MANAGEMENT PRACTICES IN MALAYSIA | CO | 2020
  5. NEARPOD: APPLICATION OF INTERACTIVE VIRTUAL REALITY IN TOURISM COURSES | CO | 2021
  6. PROPOSING A CONCEPTUAL MODEL OF DESTINATION LOYALTY: TWO PARALLEL MEDIATORS OF PLACE ATTACHMENT AND TOURIST MOTIVATION | CO | 2021
  7. APLIKASI PENGHANTARAN MAKANAN | CO | 2021-10-31
  1. BEHAVIORAL INTENTION TO USE TRAVEL MOBILE APPS AMONG MALAYSIAN MILLENNIAL GENERATION | MEMBER | SGJP | 2017
  2. CONCEPTUALIZING EXPERIENCE-RICH SUSTAINABLE TOURISM MODEL | MEMBER | MOF | 2020
  3. COMMUNITY RESILIENCE THROUGH ENTREPRENEURSHIP: THE CASE OF INDIGENOUS ENTREPRENEURS IN MALAYSIA | MEMBER | UMKRS | 2021
  4. CONCEPTUALIZING EXPERIENCE-RICH SUSTAINABLE TOURISM MODEL | MEMBER | KPT | 2021
  5. CONCEPTUALIZING EXPERIENCE-RICH SUSTAINABLE TOURISM MODEL | HEAD | FRGS | 2022
  6. EVALUATION OF SUPPLY AND DEMAND ATTRIBUTES TOWARDS TALENT SHORTAGE FOR INDUSTRY 4.0 ENTREPRENEURSHIP AMONG MALAYSIAN EAST COAST PUBLIC UNIVERSITIES STUDENT WITH GOVERNMENT POLICY SUPPORT AS MEDIATING EFFECT | MEMBER | UMK-FUND | 2020
  7. IMPLEMENTATION OF ISLAMIC LEADERSHIP ATTRIBUTES IN MALAYSIAN SHARIAH COMPLIANT INVESTMENT ORGANIZATION | HEAD | SGJP | 2017
  8. INSPEK | MEMBER | UMK-FUND | 2020
  9. MODELING THE SUPPLY AND DEMAND OF TALENT TOWARDS TALENT SHORTAGE IN MALAYSIA ISLAMIC BANKING INSTITUTION AMONG YOUNG GENERATION | MEMBER | MOF | 2020
  10. PROGRAM PERUSAHAAN SOSIAL EKOPELANCONGAN DI KAMPUNG GUNONG RENG, JELI. | MEMBER | APPGM-SDG | 2020
  11. ROLES OF CUSTOMERS TRAVEL REVIEWS TOWARDS HOTEL GUEST LOYALTY | MEMBER | SGJP | 2017
  12. THE EXPLORATION EXPERIENCE OF SUSTAINABLE HOME-BASED ACCOMMODATION MODEL | MEMBER | FRGS | 2022
  13. THE PARALLEL MEDIATORS OF TOURIST SATISFACTION AND PLACE ATTACHMENT ON PERCEIVED VALUE AND DESTINATION LOYALTY RELATIONSHIP | MEMBER | UMK-FUND | 2021
  1. PERUNDINGAN PERKHIDMATAN DI SK TUDAN, TUARAN, SABAH | HEAD | 2020
  2. DATA COLLECTION AND ANALYSIS PROCESS (QUANTITATIVE) | MEMBER | 2020
  3. 2021 - PROJEK PEMBANGUNAN PRODUK EKOPELANCONGAN DI JAJAHAN JELI, KELANTAN | MEMBER | 2021
  4. PROJEK PERUNDINGAN TOK MAN IN LANGKAWI | MEMBER | 2022
AWARD(S)
  • Award Name: Anugerah Perkhidmatan Cemerlang (APC) Tahun 2021 (2022)
    Awarded by: Universiti Malaysia Kelantan
  • Award Name: Anugerah Jasa Universiti (2019)
    Awarded by: Universiti Malaysia Kelantan
RESEARCH AWARD(S)
  • Product Name: Virtual engaging classroom using nearpod
    Award: GOLD
    Role: Member
    Exhibition Name:Teaching enhancement and learning innovation carnival
  • Product Name: THE RELATIONSHIP BETWEEN ACCOMMODATION, FOOD QUALITY, AND CUSTOMER RELATIONS TOWARDS TOURIST SATISFACTION IN MALAYSIA
    Award: GOLD
    Role: Member
    Exhibition Name:HOSPITALITY,TOURISM AND WELLNESS COLLOQUIUM (HoTWeC 7.0)
  • Product Name: FACTOR THAT INFLUENCES TOURISM DEMAND IN MALAYSIA
    Award: GOLD
    Role: Member
    Exhibition Name:HOSPITALITY,TOURISM AND WELLNESS COLLOQUIUM (HoTWeC 7.0)
  • Product Name: FRESH CULINARY HERBS EVOKING THE ESSENCE OF CILANTRO
    Award: GOLD
    Role: Member
    Exhibition Name:INTERNATIONAL BORNEO INNOVATION EXHIBITION & COMPETITION (IBIEC) 2022
  • Product Name: FRESH CULINARY HERBS EVOKING THE ESSENCE OF CILANTRO
    Award: GOLD
    Role: Member
    Exhibition Name:INTERNATIONAL BORNEO INNOVATION EXHIBITION & COMPETITION (IBIEC) 2022
  • Product Name: CILANTRO ESSENCE
    Award: SILVER
    Role: Member
    Exhibition Name:Carnival of Research and Innovation (CRI 2022) Special Edition
  • Product Name: Developing a conceptual model of destination loyalty: A multi-stage of parallel mediators
    Award: SILVER
    Role: Member
    Exhibition Name:Carnival of Research and Innovation (CRI 2022) Special Edition
  • Product Name: THE RELATIONSHIP BETWEEN MEMORABLE EXPERIENCE, TRAVEL SATISFACTION, AND TOURIST EXPECTATIONS ON REVISIT INTENTION AMONG TOURISTS IN MALAYSIA
    Award: SILVER
    Role: Member
    Exhibition Name:HOSPITALITY,TOURISM AND WELLNESS COLLOQUIUM (HoTWeC 7.0)
  • Product Name: The Factors Influence Employee Satisfaction Employee Satisfaction In The Hotel Industry
    Award: SILVER
    Role: Member
    Exhibition Name:HOSPITALITY,TOURISM AND WELLNESS COLLOQUIUM (HoTWeC 7.0)
  • Product Name: Interactive virtual reality learning experience
    Award: BRONZE
    Role: Member
    Exhibition Name:IUCEL
  • Product Name: PEGAGA CHIPS
    Award: BRONZE
    Role: Member
    Exhibition Name:BEGINNER'S INNOVATION ENTREPRENEURSHIP & EXHIBITION (BIE 6.0)
  • Product Name: Snapped one hand soap (Syifa Olea Care)
    Award: BRONZE
    Role: Head
    Exhibition Name:Beginners Innovation and Entrepreneurship Exhibition (BIE 2.0) 2021
  • Product Name: SMART WALKING STICK
    Award: BRONZE
    Role: Head
    Exhibition Name:Carnival of Research and Innovation (CRI 2022) Special Edition
  • Product Name: MOMORDICA CHIPS
    Award: BRONZE
    Role: Member
    Exhibition Name:BEGINNER'S INNOVATION ENTREPRENEURSHIP & EXHIBITION (BIE 6.0)
EDUCATION(S)
  • (2015) UNIVERSITI SULTAN ZAINAL ABIDIN
    IJAZAH DOKTOR FALSAFAH PENGURUSAN PENGURUSAN SUMBER MANUSIA
  • (2010) UNIVESITI PUTRA MALAYSIA
    IJAZAH SARJANA SAINS (PEMBANGUNAN SUMBER MANUSIA
  • (2007) UNIVERSITI PUTRA MALAYSIA
    IJAZAH SARJANA MUDA PENTADBIRAN PERNIAGAAN
  • (2004) UNIVERSITI TEKNOLOGI MARA
    DIPLOMA PENGURUSAN PERNIAGAAN
  • (2000) SEKOLAH MENENGAH TEKNIK KLANG
    SPM