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CIK NURASHIKIN BINTI A. RIDZUAN

FACULTY OF HOSPITALITY, TOURISM AND WELLNESS
nurashikin.ar@umk.edu.my
09-7717000
Scopus Google Scholar WOS
GROUP OF EXPERTISE
  1. DIGITIZING EDUCATION IN RESTAURANT MANAGEMENT (DERM) | CO | 2023
  2. THE ANTECEDENT OF BRAND LOVE TOWARD STARBUCK IN KUALA LUMPUR. | CO | 2023
  3. CUSTOMER SATISFACTION AND WILLINGNESS TO USE SELF-SERVICE KIOSK IN GENTING HIGHLANDS HOTEL | CO | 2023
  4. THE INFLUENCES OF HYGIENE ATTRIBUTES TOWARD CUSTOMERS¿ FEAR OF COVID AT THAI RESTAURANT IN KOTA BHARU, KELANTAN | CO | 2023
  1. EXPLORING THE IMPACT PF ISLAMIC PRINCIPLES IMPLEMENTED IN HOTEL OPERATIONS ON EMPLOYEE WELL-BEING | MEMBER | UMK-FUND | 2023
  2. STUDY PN THE IMPACTS OF SOCIAL MEDIA MARKETING ACTIVITIES (SMMAS) ON MALAYSIAN YOUTH PURCHASE INTENTION S OF TRADITIONAL FOOD IN KELANTAN: THE MODERATING ROLE OF CULTURAL AWARENESS | HEAD | UMK-FUND | 2023
AWARD(S)
  • Award Name: Anugerah Perkhidmatan Cemerlang Tahun 2018 (2019)
    Awarded by: Universiti Malaysia Kelantan
  • Award Name: Anugerah Gemilang UMK (AGU) (2018)
    Awarded by: Universiti Malaysia Kelantan
RESEARCH AWARD(S)
  • Product Name: E-MAP UMK CITY CAMPUS
    Award: GOLD
    Role: Member
    Exhibition Name:BEGINNER'S INNOVATION ENTREPRENEURSHIP AND EXHIBITION (BIE 2023)
  • Product Name: E-MAP UMK CITY CAMPUS
    Award: SPECIAL
    Role: Member
    Exhibition Name:BEGINNER'S INNOVATION ENTREPRENEURSHIP & EXHIBITION (BIE 2023)
  • Product Name: DIGITIZING EDUCATION FOR RESTAURANT MANAGEMENT (DERM)
    Award: SILVER
    Role: Head
    Exhibition Name:INTERNATIONAL TEACHING ENHANCEMENT & LEARNING INNOVATION CARNIVAL 2023
  • Product Name: HONEY SWEET POTATO TOFU
    Award: SILVER
    Role: Member
    Exhibition Name:International Research and Innovation Competition (InaRIC 2023)
  • Product Name: DIGITIZING EDUCATION FOR RESTAURANT MANAGEMENT (DERM)
    Award: SILVER
    Role: Member
    Exhibition Name:INTERNATIONAL VIRTUAL INNOVATION, INVENTION & DESIGN COMPETITION 2023 (IVIID 2023)
  • Product Name: Customer Satisfaction and Willingness to Use Self-Service Kiosk In Genting Highlands Hote
    Award: BRONZE
    Role: Member
    Exhibition Name:HOSPITALITY, TOURISM & WELLNESS COLLOQUIUM (HoTWeC 7.0)
  • Product Name: TRAVEL WEBSITE COLLECTION
    Award: BRONZE
    Role: Member
    Exhibition Name:BEGINNER'S INNOVATION ENTREPRENEURSHIP & EXHIBITION (BIE 2023)
  • Product Name: The Antecedent of Brand Love Toward Starbuck in Kuala Lumpur.
    Award: BRONZE
    Role: Member
    Exhibition Name:HOSPITALITY, TOURISM & WELLNESS COLLOQUIUM (HoTWeC 7.0)
  • Product Name: The Influences of Hygiene Attributes Toward Customers¿ Fear of Covid at Thai Restaurant in Kota Bharu, Kelantan.
    Award: BRONZE
    Role: Member
    Exhibition Name:HOSPITALITY, TOURISM & WELLNESS COLLOQUIUM (HoTWeC 7.0)
  • Product Name: DIGITIZING EDUCATION FOR RESTAURANT MANAGEMENT (DERM)
    Award: BRONZE
    Role: Head
    Exhibition Name:INNOVATION PRODUCT LAUNCHING AND ENTREPRENEURSHIP COMPETITION (INNOPLEN 2023)
EDUCATION(S)
  • ()
    INTERNATIONAL ENGLISH LANGUAGE TESTING SYSTEM
  • (2015) UNIVERSITI TEKNOLOGI MARA
    IJAZAH SARJANA PENGURUSAN HOSPITALITI
  • (2012) UNIVERSITI TEKNOLOGI MARA
    IJAZAH SARJANA MUDA HOSPITALITI DAN PERLANCONGAN PENGURUSAN HOTEL
  • (2006) SEKOLAH MENENGAH TEKNIK KUANTAN
    SPM