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DR. NUR HAFIZAH BINTI MUHAMMAD

FACULTY OF HOSPITALITY, TOURISM AND WELLNESS
hafizahm@umk.edu.my
09-7717000
Scopus Google Scholar WOS
GROUP OF EXPERTISE
  1. TRAVEL MOBILE APPLICATIONS TECHNOLOGY: EXAMINING THE RELIABILITY AND VALIDITY OF INSTRUMENTS. | CO | 2020
  2. RELATIONSHIP BETWEEN PARENTAL EMOTIONAL STYLES AND FAMILY VALUES TO ANXIETY LEVEL AMONG PRIMARY SCHOOL CHILDREN | CO | 2023
  3. EXPENDITURE PATTERNS AMONG POOR HOUSEHOLDS (ZAKAT RECIPIENTS): A CASE IN KELANTAN, MALAYSIA | CO | 2022
  4. TAKE AWAY OR DELIVERY? ACCEPTANCE OF ONLINE FOOD DELIVERY (OFD) DURING COVID-19 PANDEMIC | MAIN | 2022
  1. FOOD PACKAGING TRENDS AND ISSUES APPROACHING SUSTAINABILITY: INSIGHTS FROM INDUSTRIAL EXPERTS IN THE UK | CORRESPNDG | 2021
  2. HERB2BE HERBS TEABAG: SOLUTION TO DYSMENORRHOEA (MENSTRUAL PAIN) | CO | 2021
  3. ACCEPTANCE OF CONSUMERS TOWARDS TRADITIONAL FOOD INNOVATION: READY MEAL NASI LEMAK IN MALAYSIA | CO | 2021-01-11
  4. THE EFFECTS OF JAY-CUSTOMER BEHAVIOURS ON JOB STRESS AMONG CUSTOMER SERVICE EMPLOYEES IN HOSPITALITY INDUSTRY | CO | 2021-01
  5. THE FACTORS INFLUENCING ON CONSUMER PREFERENCE TOWARDS SMOKE MEAT | CO | 2022
  6. THE EFFECT OF PRODUCT PERFORMANCE, EASE OF USE AND SOCIAL INFLUENCE ON CUSTOMER¿S INTENTION TOWARDS USING DELIVERY SERVICE BY FOODPANDA IN MALAYSIA DURING PANDEMIC COVID-19 | CORRESPNDG | 2022
  7. ENCOUNTERING JAYCUSTOMER AT HOSPITALITY BUSINESS: THE ROLES OF STAFFS¿ EXPERIENCE AND AGE IN DETERMINING WORKPLACE STRESS | MAIN | 2023
  8. THE STUDY ON TOURIST VISIT INTENTION THEME PARK IN MALAYSIA | CO | 2023
  1. THE RECIPES: TRADITIONAL DELICACIES OF BANDUNG, INDONESIA | CO | 2020
  2. THE EFFECT OF FOOD HAWKERS¿ BEHAVIOUR TOWARDS ENVIRONMENTALLY FRIENDLY FOOD PACKAGING | CO | 2023
  1. THE USE OF UNIFIED ACCEPTANCE TECHNOLOGY MODEL FOR TRAVEL MOBILE APPLICATIONS | CO | 2020
  2. PROSPECTIVE TOURISTS' COGNITIVE IMAGE PRONE TO SAFETY AND SECURITY DESTINATION | CO | 2021
  3. THE USE OF UNIFIED ACCEPTANCE TECHNOLOGY MODEL FOR TRAVEL MOBILE APPLICATIONS | CO | 2021
  4. PRO-ENVIRONMENTAL BEHAVIOUR IMPACTS ON THE WILLINGNESS TO PAY FOR BIO-BASED SUSTAINABLE FOOD PACKAGING | MAIN | 2023
  5. THE EFFECT OF FOOD HAWKERS¿ BEHAVIOUR TOWARDS ENVIRONMENTALLY FRIENDLY FOOD PACKAGING | CO | 2023
  1. GRAB PAY APP: THE FACTORS INFLUENCING TOURISTS¿ BEHAVIOURAL INTENTION-TO-USE | CO | 2020
  2. FACTORS AFFECTING SELF-SERVICE TECHNOLOGY TOWARDS INTENTION TO ADOPT THE TECHNOLOGY AMONG CONSUMER IN THE FOODSERVICE INDUSTRY | CO | 2020
  3. HERB2BE HERBS TEABAG: SOLUTION TO DYSMENORRHOEA (MENSTRUAL PAIN) | CO | 2021
  1. EVALUATION OF THE ISLAMIC MULTIDIMENSIONAL POVERTY INDEX (I-MPI) MODEL BASED ON MAQASID SYARIAH (OBJECTIVES OF SYARIAH) IN KELANTAN | MEMBER | SGJP | 2020
  2. EVALUATION OF CONSUMER ACCEPTANCE TOWARDS BREAKFAST CEREAL ALTERNATIVE OF ORANGE-FLESHED SWEET POTATO: IPOMOEA CRUNCHYCRUNCH CEREAL | MEMBER | SGJP | 2020
  3. EXPLORING THE IMPACT OF ISLAMIC PRINCIPLES IMPLEMENTED IN HOTEL OPERATIONS ON EMPLOYEE WELL-BEING | MEMBER | UMK-FUND | 2023
  4. THE EXPLORATION EXPERIENCE OF SUSTAINABLE HOME-BASED ACCOMMODATION MODEL | MEMBER | FRGS | 2022
  5. THE EVALUATION OF FAMILY-BASED PROGRAM IN REDUCING ANXIETY AMONG PRIMARY SCHOOL CHILDREN | MEMBER | SGJP | 2020
  6. THE EVALUATION OF FAMILY-BASED PROGRAM IN REDUCING ANXIETY AMONG PRIMARY SCHOOL CHILDREN | MEMBER | UMK-FUND | 2020
  7. THEORETICAL INVESTIGATION OF CONSUMERS¿ PRO-ENVIRONMENTAL BEHAVIOUR IMPACTS ON THE WILLINGNESS TO PAY (WTP) FOR NEW BIO-BASED SUSTAINABLE PACKAGING | HEAD | UMK-FUND | 2020
AWARD(S)
RESEARCH AWARD(S)
  • Product Name: FACTORS INFLUENCING CONSUMER¿S PURCHASE INTENTION ON NEW SEASONAL MENU SELECTION (VIRAL FOOD)
    Award: GOLD
    Role: Member
    Exhibition Name:Hospitality, Tourism and Wellness Colloquium 6.0
  • Product Name: Hospitality, Tourism and Wellness Colloquium 5.0
    Award: GOLD
    Role: Member
    Exhibition Name:Hospitality, Tourism and Wellness Colloquium 5.0
  • Product Name: International Joint Conference on Hospitality and Tourism 2021
    Award: SPECIAL
    Role: Member
    Exhibition Name:International Joint Conference on Hospitality and Tourism 2021
  • Product Name: International Conference on Hospitality, Tourism and Wellness & Hospitality and Tourism Conference
    Award: SPECIAL
    Role: Head
    Exhibition Name:International Conference on Hospitality, Tourism and Wellness & Hospitality and Tourism Conference
  • Product Name: Carnival on Research and Innovation 2021
    Award: SILVER
    Role: Member
    Exhibition Name:Carnival on Research and Innovation 2021
  • Product Name: Student's Behaviour Towards Fast Food in Universiti Malaysia Kelantan
    Award: SILVER
    Role: Member
    Exhibition Name:Hospitality, Tourism and Wellness Colloquium 7.0
  • Product Name: Basic Serving Interactive Game-Based Learning
    Award: SILVER
    Role: Member
    Exhibition Name:Carnival of Research and Innovation 2022
  • Product Name: Factor Influencing the Intention to Visit Theme Park in Malaysia
    Award: SILVER
    Role: Member
    Exhibition Name:Hospitality, Tourism and Wellness Colloquium 7.0
  • Product Name: Travel and Tour
    Award: BRONZE
    Role: Member
    Exhibition Name:International Research and Innovation Competition (InaRIC)
  • Product Name: Watermelon Cookies
    Award: BRONZE
    Role: Member
    Exhibition Name:Beginner's Innovation Entrepreneurship and Exhibition (BIE 6.0)
  • Product Name: Hospitality, Tourism and Wellness Colloquium 5.0
    Award: BRONZE
    Role: Member
    Exhibition Name:Hospitality, Tourism and Wellness Colloquium 5.0
  • Product Name: Hospitality, Tourism and Wellness Colloquium 5.0
    Award: BRONZE
    Role: Member
    Exhibition Name:Hospitality, Tourism and Wellness Colloquium 5.0
  • Product Name: Hospitality, Tourism and Wellness Colloquium 4.0
    Award: BRONZE
    Role: Member
    Exhibition Name:Hospitality, Tourism and Wellness Colloquium 4.0
  • Product Name: HE EFFECT OF PRODUCT PERFORMANCE, EASE OF USE AND SOCIAL INFLUENCE ON CUSTOMER¿S INTENTION TOWARDS USING DELIVERY SERVICE BY FOODPANDA IN MALAYSIA DURING PANDEMIC COVID-19
    Award: NONE
    Role: Member
    Exhibition Name:Hospitality, Tourism and Wellness Colloquium 6.0
EDUCATION(S)
  • (2019) UNIVERSITY OF READING, UNITED KINGDOM
    IJAZAH DOKTOR FALSAFAH AGRICULTURE AND FOOD ECONOMICS
  • (2014) UNIVERSITI PUTRA MALAYSIA
    IJAZAH SARJANA PENGURUSAN MAKANAN
  • (2010) UNIVERSITI PUTRA MALAYSIA
    IJAZAH SARJANA MUDA SAINS (PENGAJIAN MAKANAN) PERKHIDMATAN MAKANAN
  • (2004) SMK DATO' AHMAD SAID TAMBAHAN
    SPM