TRAVEL MOBILE APPLICATIONS: THE USE OF UNIFIED ACCEPTANCE TECHNOLOGY MODEL | CO | 2020-01
INTERNATIONAL JOURNAL OF PSYCHOSOCIAL REHABILITATION | CO | 2020
ENHANCING HOSPITALITY AND TOURISM GRADUATE EMPLOYABILITY THROUGH THE 2U2I PROGRAM | CO | 2020-03
POTENTIAL AND OPPORTUNITIES OF SUNGAI SEDIM AMENITIES FOREST AS ECOTOURISM PRODUCTS IN MALAYSIA | CORRESPNDG | 2021-02
COMMUNITY-BASED ECOTOURISM AS A SOCIAL TRANSFORMATION TOOL FOR RURAL COMMUNITY: A VICTORY OR A QUAGMIRE? | CO | 2022-09
APPLICATION OF MACHINE LEARNING ALGORITHMS FOR SUSTAINABLE BUSINESS MANAGEMENT BASED ON MACRO-ECONOMIC DATA: SUPERVISED LEARNING TECHNIQUES APPROACH | CO | 2022
LINKING ENVIRONMENTAL KNOWLEDGE, ENVIRONMENTAL RESPONSIBILITY, ALTRUISM, AND INTENTION TOWARD GREEN HOTELS THROUGH ECOCENTRIC AND ANTHROPOCENTRIC ATTITUDES | CO | 2022
REDUCING ENVIRONMENTAL POLLUTION BY ORGANISATIONAL CITIZENSHIP BEHAVIOUR IN HOSPITALITY INDUSTRY: THE ROLE OF GREEN EMPLOYEE INVOLVEMENT, PERFORMANCE MANAGEMENT AND DYNAMIC CAPABILITY | CO | 2023
INVESTIGATING TOURISTS' INTENTION TOWARD GREEN HOTELS IN MALAYSIA: A DIRECTION ON TOURIST SUSTAINABLE CONSUMPTION | CO | 2023
ISLAMIC CORPORATE SUSTAINABILITY PRACTICES INDEX ALIGNED WITH SDGS TOWARDS BETTER FINANCIAL PERFORMANCE: EVIDENCE FROM THE MALAYSIAN AND INDONESIAN ISLAMIC BANKING INDUSTRY | CO | 2023
EXPLORING TOURISTS¿ ECOCENTRIC AND ANTHROPOCENTRIC ATTITUDES TOWARDS GREEN HOTELS: THEORY OF PLANNED BEHAVIOUR AND NORM ACTIVATION THEORY PERSPECTIVE | CO | 2023
DETERMINANT FACTORS THAT AFFECT E-LEARNING APPROACH IN TEACHING AND LEARNING AT HIGHER EDUCATION: A LITERATURE REVIEW. | MAIN | 2020
TRAVEL MOBILE APPLICATIONS: THE USE OF UNIFIED ACCEPTANCE TECHNOLOGY MODEL | CO | 2020
DETERMINANT FACTORS THAT INFLUENCE ENTREPRENEURIAL INTENTION AMONG STUDENTS IN MALAYSIA | CO | 2020-03
THE SHARI¿AH COMPLIANCE SPA FOR WELLNESS AND TOURISM CONTEXT IN MALAYSIA | CO | 2021
STUDENT MOTIVATION IN OUTDOOR RECREATION ENGAGEMENT: EXAMINING THE VALIDITY AND RELIABILITY OF THE MEASURING INSTRUMENTS | MAIN | 2021
FACTORS INFLUENCING CUSTOMERS' TRAVEL REVIEWS ON HOTEL TOURIST LOYALTY | CO | 2023
LINKING ENVIRONMENTAL KNOWLEDGE, ENVIRONMENTAL RESPONSIBILITY, ALTRUISM, AND INTENTION TOWARD GREEN HOTELS THROUGH ECOCENTRIC AND ANTHROPOCENTRIC ATTITUDES | CO | 2022
ISLAMIC CORPORATE SUSTAINABILITY PRACTICES INDEX ALIGNED WITH SDGS TOWARDS BETTER FINANCIAL PERFORMANCE: EVIDENCE FROM THE MALAYSIAN AND INDONESIAN ISLAMIC BANKING INDUSTRY | CO | 2023
EXPLORING TOURISTS¿ ECOCENTRIC AND ANTHROPOCENTRIC ATTITUDES TOWARDS GREEN HOTELS: THEORY OF PLANNED BEHAVIOUR AND NORM ACTIVATION THEORY PERSPECTIVE | CO | 2023
APPLICATION OF MACHINE LEARNING ALGORITHMS FOR SUSTAINABLE BUSINESS MANAGEMENT BASED ON MACRO-ECONOMIC DATA: SUPERVISED LEARNING TECHNIQUES APPROACH | CO | 2022
REDUCING ENVIRONMENTAL POLLUTION BY ORGANISATIONAL CITIZENSHIP BEHAVIOUR IN HOSPITALITY INDUSTRY: THE ROLE OF GREEN EMPLOYEE INVOLVEMENT, PERFORMANCE MANAGEMENT AND DYNAMIC CAPABILITY | CO | 2023
INVESTIGATING TOURISTS' INTENTION TOWARD GREEN HOTELS IN MALAYSIA: A DIRECTION ON TOURIST SUSTAINABLE CONSUMPTION | CO | 2023
COMMUNITY-BASED ECOTOURISM AS A SOCIAL TRANSFORMATION TOOL FOR RURAL COMMUNITY: A VICTORY OR A QUAGMIRE? | CO | 2022-09
INTERNATIONAL JOURNAL OF PSYCHOSOCIAL REHABILITATION | CO | 2020
E LEARNING TECHNOLOGY EFFECTIVENESS IN TEACHING AND LEARNING: ANALYZING THE RELIABILITY AND VALIDITY OF INSTRUMENTS | CO | 2020-12-30
ONLINE LEARNING TOOLS AND PLATFORMS IN HIGHER EDUCATION DURING COVID-19 | CO | 2021
DEVELOPING A FRAMEWORK ON SUCCESS PERFORMANCE OF COMMUNITY BASED HOMESTAY TOURISM PROGRAMME: AN EVIDENCE FROM INSIDER OF HOMESTAY PERSPECTIVE | CO | 2021-09
ATTITUDES, SUBJECTIVE NORMS, AND PERCEIVED BEHAVIOUR CONTROL FACTORS INFLUENCING MUSLIM FRIENDLY SPA VISIT | CO | 2021
EVALUATION OF KNOWLEDGE AND PERCEPTION OF LOCALS TOWARD THE CONSERVATION EFFORT IN MANGROVE FOREST AT DELTA TUMPAT, KELANTAN, MALAYSIA | CO | 2022-01
EVALUATION OF KNOWLEDGE AND PERCEPTION OF LOCALS TOWARD THE CONSERVATION EFFORT IN MANGROVE FOREST AT DELTA TUMPAT, KELANTAN, MALAYSIA | CO | 2022
DESIGNING VALUE PROPOSITION FOR INDIGENOUS INSPIRED SPA STRATEGIC MARKETING: A RESEARCH PROPOSAL | CO | 2023
THE RECIPES: TRADITIONAL DELICACIES OF BANDUNG, INDONESIA | CO | 2020
ECOTOURISM AND RURAL COMMUNITY DEVELOPMENT | CO | 2021
EMPHASIZING THE CONSUMER PERCEIVED RISK AND TECHNOLOGY TOOLS: THE RELIABILITY AND VALIDITY OF INSTRUMENT | CO | 2020
EMPHASIZING THE CONSUMER PERCEIVED RISK AND TECHNOLOGY TOOLS: THE RELIABILITY AND VALIDITY OF INSTRUMENT | CO | 2020
E-LEARNING AS A TOOL FOR TEACHING AND LEARNING IN HIGHER EDUCATION | CO | 2021
CHAPTER 1: INTRODUCTION TO ECOTOURISM AND RURAL COMMUNITY DEVELOPMENT | CO | 2021
CHAPTER 11: CONCLUSION | CO | 2021
CHAPTER 6: WHY AND HOW TO INTEGRATE THE APPRECIATIVE INQUIRY APPROACH IN TOURISM RESEARCH: A NEW PARADIGM IN THE DIGITAL ERA OF RURAL TOURISM | MAIN | 2021
AMALAN PENDIDIKAN BERIMPAK TINGGI | MAIN | 2021
THE POTENTIALS OF APPRECIATIVE INQUIRY APPROACH WITHIN THE TOURISM DEVELOPMENT IN RURAL AREAS | MAIN | 2021-04
THE STUDY ON TECHNOLOGY ACCEPTANCE IN BABY AND MOTHER PRODUCT BUSINESS OPERATION | CO | 2023
SUSTAINABLE TOURISM DEVELOPMENT IN RURAL AREAS: AN ALTERNATIVE PARADIGM USING THE APPRECIATIVE INQUIRY APPROACH | MAIN | 2023
FACTORS OF ISLAMIC CITY IMAGE IN KOTA BHARU ISLAMIC CITY THROUGH VIEW OF VISITORS AT KELANTAN, MALAYSIA | CO | 2023
FACTORS AFFECTING TURNOVER INTENTION OF THREE-STAR HOTEL INDUSTRY IN MALAYSIA | CO | 2020
GRAB PAY APP: THE FACTORS INFLUENCING TOURISTS¿ BEHAVIOURAL INTENTION-TO-USE | CO | 2020
FACTORS AFFECTING TURNOVER INTENTION OF THREE -STAR HOTEL INDUSTRY IN MALAYSIA | CO | 2020
DO KNOWLEDGE AND AWARENESS AFFECT THE IMPLEMENTATION OF GREEN PRACTICES? THE PERSPECTIVES OF HIGHER EDUCATION STUDENTS IN MALAYSIA | MAIN | 2020
THE SUCCESS OF HALAL SUPPLY CHAIN MANAGEMENT PRACTICES IN MALAYSIA | CO | 2020
TOURIST LOYALTY TOWARD ONLINE TRAVEL REVIEWS: EXAMINING THE RELIABILITY AND VALIDITY OF INSTRUMENT | CO | 2020
SUNGAI SEDIM AMENITY FOREST (SSAF) KULIM, KEDAH, MALAYSIA: THE WORLD'S LONGEST CANAPY WALK | MAIN | 2022-12
GARIS PANDUAN PEMBANGUNAN PROGRAM AKADEMIK (GPPPA), UMK | CO | 2022
A FRAMEWORK OF INTEGRATED ROBOTIC PROCESS AUTOMATION (RPA) FOR THE ACCOUNTING AND FINANCE DEPARTMENT TO OPTIMIZE FINANCIAL PERFORMANCE | MEMBER | UMK-FUND | 2023
BEHAVIORAL INTENTION TO USE TRAVEL MOBILE APPS AMONG MALAYSIAN MILLENNIAL GENERATION | MEMBER | SGJP | 2017
DEVELOPING A MINIMUM STANDARD OF ENVIRONMENTAL PRACTICE (MYSOEP) FOR LOCAL HOMESTAY PROVIDERS | MEMBER | UMK-PRO | 2022
DEVELOPING AN INTEGRATED COMMUNITY-BASED ECOTOURISM AT GUNUNG STONG PARK & LOJING HIGHLAND, GUA MUSANG, KELANTAN | HEAD | UMKRS | 2021
ENGAGEMENTS OF TRAVEL ACTIVITIES AMONG STUDENTS IN MALAYSIA | HEAD | FRGS | 2010
FUNDAMENTAL RESEARCH GRANT SCHEME (FRGS) MINISTRY OF HIGHER EDUCATION MALAYSIA | MEMBER | MOF | 2020
GERAN PROGRAM KEUSAHAWANAN BERIMPAK TINGGI 2020 MINISTRY OF HIGHER EDUCATION | MEMBER | MOF | 2020
IDENTIFICATION OF STRATEGY TO INTRODUCE AN INTEGRATED COMMUNITY BASED ECOTOURISM (CBET) IN KELANTAN GEO-PARK HERITAGE DESTINATIONS | HEAD | FRGS | 2023
INVESTIGATION OF AWARENESS AND KNOWLEDGE ON GREEN ACTIVITIES AND CURRENT GREEN PRACTICES BY HOMESTAY OPERATORS | MEMBER | SGJP | 2016
KURSUS PERSIJILAN OUTDOOR RECREATION COURSE DI BAWAH KPT-PACE | HEAD | KPT | 2022
KURSUS PERSIJILAN PROGRAM SCUBA DIVING DI BAWAH KPT-PACE | HEAD | KPT | 2022
MALAYSIA TRULY ASIA : DEVELOPING SMART TOURISM MOBILE APPS FOR INTERNATIONAL TRAVELERS IN MALAYSIA (STOMAIT) | MEMBER | UMK-COM | 2022
MODELLING THE INDIGENOUS-INSPIRED SPA STRATEGIC MARKETING USING GOLDEN CIRCLE METHOD | MEMBER | FRGS | 2020
PROVISION OF THE PROSTHETICS SERVICES FOLLOWING LOWER-LIMB AMPUTATION | MEMBER | SGJP MYRA USM | 2017
SOCIAL TRANSFORMATIONS OF RURAL COMMUNITIES THROUGH ECOTOURISM: A PROPOSED CONCEPTUAL FRAMEWORK | MEMBER | SGJP | 2017
THE DETERMINANTS OF TOURIST TRAVEL INTENTION IN MALAYSIA: THE ROLE OF PERCEIVED RISK AND DESTINATION IMAGE | MEMBER | FRGS | 2017
UMK FUNDAMENTAL RESEARCH GRANT (UMK-FUND) 2020 | MEMBER | UMK-FUND | 2020
PERUNDING PROJEK EMPOWER ECER | HEAD | 2020
PROGRAM PERUNDINGAN PERKHIDMATAN DI SEK KEB TUDAN, SABAH | MEMBER | 2020
PERUNDING PROJEK EMPOWER ECER | HEAD | 2021
PROGRAM PERUNDINGAN PERKHIDMATAN DI SEK KEB TUDAN, SABAH | MEMBER | 2021
PROJEK PERUNDINGAN MAJLIS DAERAH JELI | HEAD | 2021
PROJEK PERUNDINGAN PENSIJILAN SCUBA DIVING (OPEN WATER CERTIFICATE) | HEAD | 2022
PROJEK PENSIJILAN KEMAHIRAN REKREASI LUAR 2022 (OUTDOOR RECREATION SKILLS CERTIFICATION COURSE) | HEAD | 2022
RUMAH TAMU MASJID BANDAR JELI DAN KHIDMAT KOMUNITI | MEMBER | 2022
AWARD(S)
Award Name: Anugerah Perkhidmatan Cemerlang (APC) Tahun 2021 (2022) Awarded by: Universiti Malaysia Kelantan
Award Name: Anugerah Jasa Universiti Tahun 2018 (2019) Awarded by: Universiti Malaysia Kelantan
Award Name: Anugerah Gemilang UMK Tahun 2017 -Pengajaran dan Pembelajaran (2018) Awarded by: Universiti Malaysia Kelantan
Award Name: Anugerah Perkhidmatan Cemerlang 2016 (2017) Awarded by: Universiti Malaysia Kelantan
RESEARCH AWARD(S)
Product Name: LAE-APPRENTICESHIP
Award: GOLD
Role: Member
Exhibition Name:8 th Teaching and Learning Innovatio n Festival (TLIF) 2022
Product Name: SOCIAL MEDIA
Award: GOLD
Role: Head
Exhibition Name:Hospitality, Tourism and Wellness Colloquium 5.0
Product Name: BACKPACKERS TRAVELLER
Award: GOLD
Role: Head
Exhibition Name:Hospitality, Tourism and Wellness Colloquium 5.0
Product Name: RIZBRUNANA HIGH FIBRE BISCUIT: FROM WASTE TO HEALTH
Award: GOLD
Role: Member
Exhibition Name:INTERNATIONAL VIRTUAL EXPO OF INNOVATION PRODUCT AND SYSTEM DESIGN 2023 ¿EMBRACING THE SPIRIT OF INNOVATION AND TECHNOLOGY¿
Product Name: ECOTOURISM
Award: GOLD
Role: Head
Exhibition Name:Hospitality, Tourism and Wellness Colloquium 4.0
Product Name: CAMPUS-AWAY APPROACH: HYFLEX LEARNING FOR INDUSTRY MODE PROGRAM
Award: GOLD
Role: Member
Exhibition Name:INTERNATIONAL TEACHING ENHANCEMENT & LEARNING INNOVATION (TELIC) 2023
Product Name: My Escapade
Award: SILVER
Role: Head
Exhibition Name:EREKA
Product Name: TRAVEL & TOURS
Award: SILVER
Role: Head
Exhibition Name:Hospitality, Tourism and Wellness Colloquium 5.0
Product Name: Go Fit
Award: SILVER
Role: Member
Exhibition Name:Carnival Research & Innovation (CRI 2019)
Product Name: COMMUNITY-BASED TOURISM
Award: SILVER
Role: Head
Exhibition Name:Hospitality, Tourism and Wellness Colloquium 4.0
Product Name: DEVELOPMENT OF GLOWYBEE ANTI ACNE BOOSTER SERUM FOR COMMERCIALIZATION
Award: SILVER
Role: Member
Exhibition Name:International Research and Innovation Competition (InaRIC)
Product Name: HOMESTAY PROGRAM
Award: BRONZE
Role: Head
Exhibition Name:Hospitality, Tourism and Wellness Colloquium 5.0
EDUCATION(S)
(2016) UNIVERSITI PUTRA MALAYSIA
IJAZAH DOKTOR FALSAFAH PELANCONGAN
(2010) UNIVERSITI UTARA MALAYSIA
IJAZAH SARJANA PERNIAGAAN TOURISM MANAGEMENT AND HOSPITALITY
(2007) UNIVERSITI UTARA MALAYSIA
IJAZAH SARJANA MUDA PENGURUSAN PENGURUSAN PELANCONGAN
(2003) POLITEKNIK JOHOR BHARU
DIPLOMA PENGURUSAN PELANCONGAN