UMK Expert Directory | Universiti Malaysia Kelantan

DR. JULIA TAN YIN YIN

FACULTY OF LANGUAGE STUDIES AND HUMAN DEVELOPMENT
julia@umk.edu.my
09-7797145/7225
PENSYARAH KANAN (TETAP)

GROUP OF EXPERTISE

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INTERCULTURAL COMMUNICATION AMONG NON-CHINESE IN NATIONAL-TYPE CHINESE SCHOOLS: PARENTS PERSPECTIVES | CORRESPNDG | 2021-10-05
DIGITAL ADVERTISING FEATURES ON CUSTOMER PURCHASE INTENTION | CORRESPNDG | 2021-06
INVESTIGATION OF CHINESE LANGUAGE EARNING STRATEGIES FOR JAPANESE INTERNATIONAL STUDENTS | CO | 2023
ETHNOGRAPHIC OBSERVATION OF CROSS-CULTURAL EDUCATION OF CHINESE STUDENTS IN MALAYSIA: A COMPREHENSIVE REVIEW | CO | 2024-06
AN ETHNOGRAPHIC OBSERVATION ON THE CULTURE OF ETHNIC MINORITIES IN YUNNAN: A COMPREHENSIVE REVIEW | CO | 2024-06
ATTITUDES AND MOTIVATION OF NON-NATIVE CHINESE LANGUAGE LEARNERS TOWARDS LEARNING CHINESE LANGUAGE | CO | 2022-05
STRATEGIES USE IN CHINESE LANGUAGE LEARNING AMONG NON-NATIVE CHINESE LANGUAGE LEARNERS IN MALAYSIA. | CO | 2022-11

FACTORS AFFECTING MALAYSIAN CONSUMERS¿ PERCEPTIONS OF CHINESE SMARTPHONE ADVERTISEMENTS AND THEIR IMPLICATIONS FOR OTHER SECTORS | CORRESPNDG | 2024

Research 3
Consultation 0

CHINESE LANGUAGE ACQUISITION AMONG FORMER SJKC NON-CHINESE HIGH ACHIEVING LEARNER | MEMBER | FRGS | 2021
CHINESE LANGUAGE ACQUISITION AMONG FORMER SJKC NON-CHINESE HIGH ACHIEVING LEARNER | MEMBER | FRGS | 2022
THE HEALING PRACTICES AND WORLDVIEW OF A KELANTANESE HEALER | MEMBER | GRANT(I/A) | 2023

AWARD(S)

Award Name: Anugerah Jasa Universiti Tahun 2018 (2019)
Awarded by: Universiti Malaysia Kelantan
Award Name: Anugerah Jasa Pilihan (2004)
Awarded by: Second Residential College (Kolej Kediaman Menara Budi), University of Malaya, Kuala Lumpur.
Award Name: Anugerah Harapan Menara Budi (2003)
Awarded by: Second Residential College (Kolej Kediaman Menara Budi), University of Malaya
Award Name: L.L.B. (ext. Univ. of London) Law Scholarship Award (Sole Winner of National Level Law Essay Competition) (2002)
Awarded by: Kemayan Advance Tertiary College (ATC), Kuala Lumpur & V Mag Publication Sdn. Bhd.

RESEARCH AWARD(S)

Product Name: CREATIVE AND INNOVATIVE CARNIVAL (CIC 2023) : TEACHING AND LEARNING CREATIVE PRACTICES
Award: SILVER
Role: Member
Exhibition Name:CREATIVE AND INNOVATIVE CARNIVAL (CIC 2023)
Product Name: CREATIVE AND INNOVATIVE CARNIVAL (CIC 2023) : CREATIVE AND INNOVATIVE IDEAS
Award: SILVER
Role: Head
Exhibition Name:CREATIVE AND INNOVATIVE CARNIVAL (CIC 2023)
Product Name: BRONZE REWARD IN CARNIVAL OF RESEARCH AND INNOVATION 2021-OPTIMISING EBOOK TO OVERCOME STUDENTS¿ ONLINE LEARNING
Award: BRONZE
Role: Member
Exhibition Name:CARNIVAL OF RESEARCH AND INNOVATION VIRTUAL INTERNATIONAL EXHIBITION 2021 (CRI)

EDUCATION(S)

(2021) XIAMEN UNIVERSITY
IJAZAH DOKTOR FALSAFAH JOURNALISM AND COMMUNICATION (ADVERTISING)
(2011) UNIVERSITI MALAYA
IJAZAH SARJANA PENGAJIAN CINA
(2005) Universiti Malaya
IJAZAH SARJANA MUDA Bahasa dan Sastera Pengajian Tionghoa
(2000)
STPM

WORKING EXPERIENCE(S)

Waitress | MCDONALDS (Kota Bharu, Kelantan)
10-Oct-1996-18-Oct-1996
Student Photojournalist | SIN CHEW JIT POH (M) SDN. BHD. (Kelantan/Kuala Lumpur)
10-Oct-1997-31-Dec-2005
Sales Promoter | The Store (Malaysia) Sdn. Bhd.
01-Feb-1999-14-Feb-1999
Temporary Teacher (Guru Sandaran) | SJKC CHUNG CHENG, KOTA BHARU.
01-Jan-2001-30-Apr-2001
Survey Officer | Synovate (Malaysia) Sdn. Bhd (Kuala lumpur)
01-Apr-2004-01-Apr-2005
Advertising Executive cum Chinese Copywriter | 180 Degree Communication Sdn. Bhd. (Kuala Lumpur)
02-Jun-2005-30-Aug-2005
Trained Teacher (KPLI) DG41 | Kementerian Pendidikan Malaysia (Kuala Lumpur)
16-Jan-2006-05-Dec-2008

COURSES TAUGHT

Subject Code	Description
UBM2012	MANDARIN LANGUAGE I
UBM2022	MANDARIN LANGUAGE II
UBM2032	MANDARIN LANGUAGE III

SUPERVISION

A STUDY OF THE ADVANCEMENT AND DEVELOPMENT OF EDUCATIONAL MANAGEMENT AND ADMINISTRATION SYSTEM IN CHINA | CO SUPERVISOR FOR A PHD'S STUDENT
AN EXPERIMENTAL STUDY ON THE INFLUENCE OF PICTURE BOOK TEACHING ON CHILDRENS PROSOCIAL BEHAVIOR | CO SUPERVISOR FOR A PHD'S STUDENT
AN INSTRUCTIONAL MODEL OF HEALTH SCIENCE BASED ON THE MIND BRAIN AND EDUCATION SCIENCE APPROACH | CO SUPERVISOR FOR A PHD'S STUDENT
CROSS-CULTURAL EDUCATION FOR FOREIGN STUDENTS IN A CHINESE UNIVERSITY: ETHNOGRAPHIC OBSERVATIONS | CO SUPERVISOR FOR A PHD'S STUDENT
EVALUATING A COMPUTER-SUPPORTED COLLABORATIVE TEACHING MODEL OF PROFESSIONAL DEVELOPMENT FOR SECONDARY VOCATIONAL TEACHERS IN A RURAL AREA | CO SUPERVISOR FOR A PHD'S STUDENT
ONLINE COMMUNICATION, FRIENDSHIP AND INTIMACY AMONG YOUTH OF CHINA IN POST PANDEMIC ERA | MAIN SUPERVISOR FOR A MASTER'S STUDENT
RESEARCH ON CHINESE COLLEGES MANAGEMENT AND ADMINISTRATION ON STUDENTS INTERNSHIP AND TRAINING | CO SUPERVISOR FOR A PHD'S STUDENT
RESEARCH ON DEVELOPMENT AND TECHNICAL CHARACTERIZATION OF CHINESE NANXUN RAILWAY EARLY MODERN BUILDINGS | CO SUPERVISOR FOR A PHD'S STUDENT
RESEARCH ON THE INFLUENCE OF LOCAL CHARACTERISTIC ART CULTURE ON 3-6 YEARS OLD CHILDREN'S EDUCATIONAL PRACTICE CURRICULUM | CO SUPERVISOR FOR A PHD'S STUDENT
Research And Practice On Value-Added Evaluation Of Teachers¿ Professional Growth In Higher Vocational Colleges | MAIN SUPERVISOR FOR A PHD'S STUDENT
THE EVOLUTION OF RARE EARTH ENTERPRISE CULTURE AND ITS RECONSTRUCTION UNDER THE VISION OF A COMMUNITY WITH A SHARED FUTURE FOR MANKIND | CO SUPERVISOR FOR A PHD'S STUDENT
Through Machine Learning Prediction and Material Synthesis Towards Improving Theoratical Investigation of Material Stability of Two-Dimentional Lead Halide Perovskite Photovaltic Cells Performance | MAIN SUPERVISOR FOR A PHD'S STUDENT