MD ARIFF BIN ARIFFIN
TS. MD ARIFF BIN ARIFFIN
PENSYARAH UNIVERSITI  •  TETAP
FACULTY OF CREATIVE TECHNOLOGY AND HERITAGE
✉ ariff.a@umk.edu.my
📖 Scopus ID: 57226385068 🎓 Google Scholar: urBV3GkAAAAJ
Expertise Creative Multimedia (UMK000002) Digital Storytelling (Video, Audio & Images Design) (UMK000179) 3D Modelling and Animation (UMK000180) Visual Communication (Graphic Design) (UMK000181) Malay Literature (Creative Writing) (UMK000182)
A. Personal Details
UMK Join Date
01 Aug 2016
Date of Appointment (Current Position)
20 May 2021
Date of Confirmation
26 Jun 2022
Education
(2019) MAJLIS PEPERIKSAAN MALAYSIA
MUET
(2015) UNIVERSITI TEKNOLOGI MARA
IJAZAH SARJANA KUMUNIKASI VISUAL DAN MEDIA BARU
(2008) UNIVERSITI UTARA MALAYSIA
IJAZAH SARJANA MUDA MULTIMEDIA
(2002) SEK MEN KEB KUALA KRAI
SPM
Awards
University Awards
Anugerah Perkhidmatan Cemerlang (APC) 2019 (2020)
Awarded by: Universiti Malaysia Kelantan
Research Awards
INTEGRATION OF AUGMENTED REALITY IN LEARNING JAPANESE LANGUAGE FOR THE 21ST CENTURY CLASSROOM
GOLD • Member
VISUAL RESEARCH AND INNOVATION EXHIBITION UniMAP (EREKA) 2021
PAHLAWAN MELAYU BOARD GAME SEBUAH KAEDAH PENGHAYATAN NARATIF HIKAYAT HANG TUAH
GOLD • Member
iNVENTX INVENTION EXHIBITION 2023
LEARNING BASED ON EDUCATIONAL DESIGN OF SURAH LUKMAN CURRICULUM USING AUGMENTED REALITY TECHNOLOGY IN DELIVERING DA'WAH
GOLD • Member
iNVENTX INVENTION EXHIBITION 2023
HUMAN CAPITAL EMPOWERMENT WITH THE BRANDING OF IKAN BEKOK TUMPAT: SOCIAL ENTERPRISE IN LOCAL KNOWLEDGE
GOLD • Member
MTE 2021
LEARNING BASED ON EDUCATIONAL DESIGN OF SURAH LUKMAN CURRICULUM USING AUGMENTED REALITY TECHNOLOGY IN DELIVERING DA'WAH
GOLD • Member
Carnival of Research and Innovation (CRI 2022) Special Edition
LEARNING BASED ACTIVITY OF SURAH LUQMAN CURRICULUM USING AUGMENTED REALITY TECHNOLOGY IN DELIVERING DA'WAH
GOLD • Member
EKSPO REKACIPTA UniMAP (EREKA 2023)
LEARNING BASED ON EDUCATIONAL DESIGN OF SURAH LUKMAN CURRICULUM USING AUGMENTED REALITY TECHNOLOGY IN DELIVERING DA'WAH
GOLD • Member
VIRTUAL INTERNATIONAL RESEARCH AND INNOVATION SYMPOSIUM AND EXPOSITION 2022
An Innovative Offline Mobile App for Japanese Language with Augmented Reality
GOLD • Member
Virtual Expo of Innovation Product and System Design (VIDE) 2020
LEARNING BASED ACTIVITY OF SURAH LUQMAN CURRICULUM USING AUGMENTED REALITY TECHNOLOGY IN DELIVERING DA'WAH
GOLD • Member
CREATIVE, INNOVATION, TECHNOLOGY & RESEARCH EXPOSITION 2023 (CITREX2023) UNIVERSITI MALAYSIA PAHANG
Mobile Augmented Reality (AR) App for Japanese Language Learning
GOLD • Member
Karnival Inovasi@UMT 2020
ThePotentialofAugmentedReality(A.R.)Technology inMoralEducationForEducationalModuleOfSurahLuqmanAl-Hakim
SPECIAL • Member
IVCCTVA 2021
HUMAN CAPITAL EMPOWERMENT WITH THE BRANDING OF IKAN BEKOK TUMPAT: SOCIAL ENTERPRISE IN LOCAL KNOWLEDGE PRACTICES ACCELERATING COMMUNITY ECONOMIC GROWTH
SPECIAL • Member
MTE 2021
Implementasi Teknologi Augmented Reality (AR) Dalam Modul Pendidikan Akhlak, Surah Luqman
SILVER • Member
eCarnival Research & Innovation (eCRI) 2020
The Use of Teacher-Inspired Characters in Comics to Promote Engagement in Animation Classroom
SILVER • Member
Asia International Innovation Exhibition (AIINEX) 2020
Implementation of Augmented Reality (AR) Technology in Education Module Thru Surah Al-Luqman
SILVER • Member
Asia International Innovation Exhibition (AIINEX) 2020
3T in Malay Magnum opus Teaching and Learning
SILVER • Member
National Innovation and Invention Competition Through Exhibition (iCompEx) 2020
A Japanese Language Learning App Using Mobile Augmented Reality
SILVER • Member
Mew Academia Learning Innovation (NALI 2020)
LEARNING BASED ON EDUCATIONAL DESIGN OF SURAH LUKMAN CURRICULUM USING AUGMENTED REALITY TECHNOLOGY IN DELIVERING DA'WAH
SILVER • Member
INTERNATIONAL UNIVERSITY CARNIVAL ON E-LEARNING
UMK Japar: UMK Japanese Language Augmented Reality App
BRONZE • Member
Pertandingan Rekacipta (PEREKA 2020) UMS
Lagenda Puteri Saadong Narrative Appreciation Through 2D Game Application
BRONZE • Member
Asia International Innovation Exhibition (AIINEX) 2020
A Japanese Language Learning App Using Mobile Augmented Reality
BRONZE • Member
International Competition for Educational Innovation and Research (EDUINNOVATION) 2020
Penghayatan Naratif Lagenda Puteri Saadong Melalui Medium Dokudrama
BRONZE • Member
eCarnival Research & Innovation (eCRI) 2020
Penjenamaan Produk Usahawan Sosial Ikan Bekok Tumpat
BRONZE • Member
eCarnival Research & Innovation (eCRI) 2020
Augmented Reality (AR) Playbook (Kampung Adventure with Sarah and Ali: Know and Learn Malaysian Traditional Food Packaging)
BRONZE • Member
eCarnival Research & Innovation (eCRI) 2020
INTEGRATION OF AUGMENTED REALITY IN LEARNING JAPANESE LANGUAGE FOR THE 21ST CENTURY CLASSROOM
BRONZE • Member
PERTANDIONGAN REKACIPTA & INOVASI NASIONA (PRIN 2021)
UMK PPE Suit For Frontliners
NONE • Member
HAKCIPTA - COPYRIGHT VOLUNTARY NOTIFICATION
Working Experience
Lecturer
International Islamic College, IIUM Holdings • 11 Jun 2011 – 30 Jul 2016
Pegawai Tadbir (N41)
Kementerian Pendidikan Malaysia • 10 Jun 2009 – 30 Jun 2011
Pekerja Khidmat Singkat
Jabatan Pengajian Tinggi • 10 Mar 2009 – 30 May 2009
Guru Ganti
Kementerian Pendidikan Malaysia • 01 Feb 2009 – 28 Feb 2009
Membership & Community
Professional Membership
LEMBAGA TEKNOLOGIS MALAYSIA
MEMBER • NATIONAL
20 Sep 2024 – 20 Sep 2025
B. Teaching-Learning Activities
CodeSubject
CFT1013 DRAWING
CFT1063 BASIC MULTIMEDIA AND WEB TECHNOLOGY
CFT1073 VISUAL ART PRESENTATION TECHNIQUES
CFT1082 BASIC PRODUCT DESIGN
CFT1093 COMPUTER AND ARTS
CFT3124 RESEARCH PROJECT I
CFT4108 INDUSTRIAL TRAINING
CFT4112 STUDENTS IN ENTERPRISE PROGRAMME
CFT4134 RESEARCH PROJECT II
SCA1033 DESIGN CONCEPT AND CHARACTERIZATION
SCA2073 3D GRAPHIC MODELLING
SCA3143 3D STUDIO ANIMATION
SCC2033 COMMUNICATION DESIGN IN CONTEXTS
SCC2053 VISUAL COMMUNICATION DESIGN I
SCC2103 VIDEOGRAPHY
SCC2112 DESIGN AND AESTHETIC THEORY
SCC3102 VIDEOGRAPHY
SCC3172 INTERACTIVE MEDIA
SCC3253 3D ANIMATION
SCC4212 DESIGN PORTFOLIO
UKI10301 VIDEO PUBLISHING
UKI10401 GRAPHIC DESIGN AND VISION
C. Research & Development
Journals (5)
  1. Izati Nabila Marzuki, Ahmad Azaini Abdul Manaf, Tan, Tse Guan, Azmul Fadhli Kamaruzaman, Md Ariff Ariffin. (2025). The Exploration of Interactive Islamic Visual Storytelling Illustration through Surah Luqman. Global Journal Al-Thaqafah, Vol. 15(1), pp. 148-164. https://doi.org/10.7187/GJAT072025-10
  2. Fairuladilan Hamadun, Farrah Atikah Saari, Izati Nabila Marzuki, Hidayat Hamid, Md Ariff Ariffin, Nadya Ahmad Kamal, Ayub Awang. (2025-03). Malay Warrior Board Game A Method of Appreciation of The Narrative of Hikayat Hang Tuah. International Journal of Creative Future and Heritage (TENIAT), Vol. 13(1), pp. 1 - 13. https://doi.org/10.47252/teniat.v13i1.1120
  3. Shukri, F. M., Hamid, H, Harun, N. A. N., Hamadun F., Mohd Firdaus Naif Omran Zailuddin, Ariffin M.A., Izati Nabila Marzuki. (2024-03-31). The Impact of Online Streaming Platforms on the Film Industry and Film-Viewing Culture in Malaysia. Journal of Entrepreneurship and Business, Vol. vol 12(1), pp. 101-115. https://doi.org/10.17687/jeb.v12i1.1194
  4. Fatimah Muhd Shukri, Hidayat Hamid, Nik Ashri Nik Harun, Fairuladilan Hamadun, Mohd Firdaus Naif Omran Zailuddin, Md Ariff Ariffin, Izati Nabila Marzuki. (2024). The Impact of Online Streaming Platforms on the Film Industry and Film-Viewing Culture in Malaysia. Journal of Entrepreneurship and Business, Vol. 12(1), pp. 101-115. https://doi.org/10.17687/jeb.v12i1.1194
  5. Sudirman Kiffli, Fairuladilan Hamadun, Md Ariff Ariffin, Daeng Jamal, Daeng Haliza, Hidayat Hamid. (2020-09). Konflik Dalam Legenda Puteri Saadong. International Journal of Creative Futures and Heritage, Vol. 8, pp. 86-97.
Proceedings (7)
  1. Sharulnizam Ramli, Mohd Aswawi Isa, Md Ariff Ariffin, Muhammad S.. (2024-04-19). Wayang Kulit Kelantan: A Case Study on Puppetry Production Innovation Based on the Kenaf Tree. In 9th International Conference on Advanced Material Engineering and Technology, ICAMET 2021. American Institute of Physics.
  2. Izati Nabila Marzuki, Tengku Fauzan Tengku Anuar, Tan Tse Guan, Md Ariff Ariffin, Ayub Awang. (2023). Brain-Based Approach Element through Moral Education by Using Curriculum Lukman Al-Hakim. In e-proceedings International Academic Forum on Creative Contents (IAFCC) 2023, pp. 45-47. Faculty of Creative Technology and Heritage.
  3. Tengku Fauzan Tengku Anuar, Nurul Syahida Mat Hussin, Salini Aina Mamat, Izati Nabila Marzuki, Md Ariff Ariffin, Wan Ahmad Amir Zal Wan Ismail, Azwan Abdullah, Nurhanan Abdul Rahman, Hafizi Mat Salleh, Siti Asma Md. Rasdi, Ren Chen Yang. (2023). Sustaining Commodity Technology Practise: Persuasive Packaging Approach for Fermented Dried Salted Fish of Ikan Bekok. In InCEBT: International Conference on Entrepreneurship, Business and Technology, pp. 139-150. Springer Singapore.
  4. Ariffin M.A., Ramli S., Marzuki I.N.. (2023). Advertising in Malaya from 1942-1945: How it looks?. In e-proceedings International Academic Forum on Creative Contents (IAFCC) 2023, pp. 62-63. Faculty of Creative Technology and Heritage.
  5. Tengku Anuar T.F., Mohd Jamil H.I., Amir Zal, W. A., Md Nasir S., Abdul Rahim H.A., Kadir, N.A., Hashim N.A, Marzuki I.N., Ariffin M.A., Muhammad S A. (2022). Augmented Reality Street Art (ARSA) Model to Revitalize Deserted Alley in Kota Bharu, Kelantan Towards Shared Prosperity Vision 2030: A Systematic Literature Review. In Lecture Notes in Networks and Systems, pp. 749 - 765. Springer Science and Business Media Deutschland GmbH.
  6. Nasir S.M., Hamid H., Anuar T.F.T., Marzuki I.N., Ariffin M.A., Tan, T.G.. (2021-07). The use of character-driven in educational comics to promote engagement in classroom. In AIP Conference Proceedings, pp. 1 - 7. American Institute of Physics Inc..
  7. Tse Guan, Tan, Md Nasir, Suraya, Che Ya'acob, Muhammad Najibul Muthiie, Hamid, H, Md Ariff Ariffin, Izati Nabila Marzuki. (2020). A Japanese Language Learning App Using Mobile Augmented Reality. In New Academia Learning Innovation (NALI) 2020 Exhibition & Competition. Universiti Teknologi Malaysia.
Books (2)
  1. Roslizawati Che Aziz, Ahmad Fahme Mohd Ali, Raja Norliana Raja Omar, Abdullah Muhamed Yusoff, Fairuladilan Hamadun, Md Ariff Ariffin, Hidayat Hamid. (2024-11). The Story of SCCIP 2024 Sustainability in The Creative and Cultural Industries Programme: Asean & Beyond. Universiti Malaysia Kelantan.
  2. Nik Maheran Nik Muhammad, Ng Siew Foen, Md Ariff Ariffin, Mohammad Affiq Kamarul Azlan, Tan Wai Hong, Nor Hazwani Munirah Lateh. (2023). (Coffee Table) Rebana Kercing a journey of discovery. UMK Press.
Book Chapters (1)
  1. Mohammad Affiq Kamarul Azlan, Md Ariff Ariffin, Fatimah Muhd Shukri, Ng Siew Foen. (2023). Chapter 9 The Costumes of Rebana Kercing. In Rebana Kercing of Kampung Laut: The Preservation of the Art (pp. 79-90). UMK Press.
Research Projects (11)
EXPERIMENTAL DESIGN ON USER EXPERIENCE (UX) TOWARDS STREET ARTS USING AUGMENTED REALITY IN KELANTAN FOR TOURISM EXCELS
MEMBER • FRGS-RACER • 2020
INOVASI PEMBUATAN PATUNG WAYANG KULIT KELANTAN BERASASKAN POKOK KENAF
MEMBER • SGJP • 2017
MEMPERKUATKAN NILAI KEKELUARGAAN MELALUI KAEDAH ISLAMIK INFOGRAFIK BERANIMASI: KAJIAN KES MENERUSI PEMAHAMAN AL-QURAN DALAM PENCERITAAN SURAH LUQMAN
MEMBER • SGJP • 2017
PEMBANGUNAN APLIKASI MUDAH ALIH BERSEPADU I-NEEDS BAGI PENGISIAN MAKLUMAT KEMISKINAN AKIBAT PANDEMIC COVID-19 DI NEGERI KELANTAN
HEAD • UMKC19SG • 2021
PRESERVATION OF THE REBANA KERCING OF KAMPUNG LAUT KELANTAN
MEMBER • UMK-MATCH • 2021
PRESERVATION OF THE REBANA KERCING OF KAMPUNG LAUT, KELANTAN
MEMBER • US EMBASSY • 2021
PROGAM USAHAWAN SOSIAL (IKAN BEKOK)
MEMBER • MOF • 2020
PROGRAM KEUSAHAWANAN: REALITY SHOW MOHE STAR BIZ CHALLENGE - TAIKUN MUDA
MEMBER • KPT • 2021
PROJEK DOKUMENTASI NILAI ILMU WARISAN PERAK DI ROYAL BELUM
MEMBER • GRANT(I/A) • 2023
PROGRAM PECUTAN TRANSFORMASI EKONOMI DIGITAL BELIA "MEMANFAATKAN KEMAHIRAN KOMPETENSI KEUSAHAWANAN DIGITAL"
MEMBER • KPM • 2020
PROGRAM PERUSAHAAN SOSIAL INOPRODUCT DI KAMPUNG SUNGAI RUAL, JELI
MEMBER • UMKSIR • 2020
D. Consultation
PAKAR RUJUK KEPADA JABATAN PENJARA NEGERI KELANTAN
MEMBER • 2020